Explore: Merken
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AI-Generated Overview About “merken”:
Books Results
Source: The Open Library
The Open Library Search Results
Search results from The Open Library
1The Culting of Brands
By Douglas Atkin
“The Culting of Brands” Metadata:
- Title: The Culting of Brands
- Author: Douglas Atkin
- Language: English
- Number of Pages: Median: 256
- Publisher: ➤ Portfolio - Portfolio Trade - Portfolio Hardcover
- Publish Date: 2004 - 2005
“The Culting of Brands” Subjects and Themes:
- Subjects: ➤ Merken - Branding (Marketing) - Commercialisation - Consommateurs - Identité (Psychologie) - Customer loyalty - Fidélité - Produits de marque - Loyaliteit - Consumentengedrag - Identity (Psychology) - Brand name products - Marketing - Management
Edition Identifiers:
- The Open Library ID: OL8858134M - OL8858180M
- Online Computer Library Center (OCLC) ID: 54279914
- Library of Congress Control Number (LCCN): 2004044283
- All ISBNs: 1591840279 - 9781591840275 - 9781591840961 - 1591840961
Access and General Info:
- First Year Published: 2004
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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2Brandchild
By Martin Lindström, Martin Lindstrom and Patricia B. Seybold
“Brandchild” Metadata:
- Title: Brandchild
- Authors: Martin LindströmMartin LindstromPatricia B. Seybold
- Language: English
- Number of Pages: Median: 321
- Publisher: ➤ Kogan Page, Limited - Kogan Page
- Publish Date: 2003 - 2004
- Publish Location: ➤ London - Sterling, Va - Sterling, VA
“Brandchild” Subjects and Themes:
- Subjects: ➤ Merknamen - Recherche - Brand name products - Kinderen - Merken - Marketing - Produit de marque - Jeune consommateur - Advertising and children - Recherche en marketing - Publicité et enfants - Publicité - Marketing research - Child consumers - Produits de marque - Préadolescent - Enfants consommateurs - Consumentengedrag - Sales & marketing - Business/Economics - Business & Economics - Business / Economics / Finance - Marketing - Research - Advertising & Promotion - Consumer Behavior - General - Business & Economics / Advertising & Promotion - Business & Economics / Marketing / Research - Business & Economics/Advertising & Promotion - Business & Economics/Consumer Behavior - General
Edition Identifiers:
- The Open Library ID: ➤ OL50669954M - OL50597554M - OL35476293M - OL7967528M - OL17921171M - OL17119906M
- Online Computer Library Center (OCLC) ID: 55846747 - 51059056
- Library of Congress Control Number (LCCN): 2002154220 - 2004015555
- All ISBNs: ➤ 0749447117 - 0749438673 - 9780749447113 - 9781280435089 - 7494386734 - 9787494386735 - 1280435089 - 0749442840 - 9780749442842 - 9780749438678
First Setence:
"When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation."
Access and General Info:
- First Year Published: 2003
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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3The 11 Immutable Laws of Internet Branding
By Al Ries and Laura Ries
“The 11 Immutable Laws of Internet Branding” Metadata:
- Title: ➤ The 11 Immutable Laws of Internet Branding
- Authors: Al RiesLaura Ries
- Language: English
- Number of Pages: Median: 192
- Publisher: ➤ HarperBusiness - HarperCollins Publishers Limited - Collins
- Publish Date: 2000 - 2001
- Publish Location: New York
“The 11 Immutable Laws of Internet Branding” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Internet marketing - Merken - E-commerce - Branding (Marketing) - Internet - Marketing - Internet advertising
Edition Identifiers:
- The Open Library ID: OL9230618M - OL44098575M - OL7275910M - OL18111007M
- Online Computer Library Center (OCLC) ID: 43095736
- Library of Congress Control Number (LCCN): 99086018
- All ISBNs: 0006532470 - 9780006532477 - 0060196211 - 9780060196219
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
Online Borrowing:
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4Living the Brand
By Nicholas Ind
“Living the Brand” Metadata:
- Title: Living the Brand
- Author: Nicholas Ind
- Language: English
- Number of Pages: Median: 219
- Publisher: ➤ Kogan Page, Limited - Kogan Page in association with Marketing - Kogan Page - Kogan Page Publishers
- Publish Date: ➤ 2001 - 2003 - 2004 - 2007 - 2010
- Publish Location: London
“Living the Brand” Subjects and Themes:
- Subjects: ➤ Business names - Brand name products - Entreprises - Business - Personnel - Image - Management - Nonfiction - Produits de marque - Corporate image - Participation à la gestion - Employee participation - Management, employee participation - Corporate brand names - Raison sociale - Marques de commerce - Merken - Handelsmerken - Organisatiecultuur - Markenpolitik - People management - Razón social - Marcas registradas - Administración - Participación de los empleados - Product management - Leadership
Edition Identifiers:
- The Open Library ID: ➤ OL50595598M - OL50594371M - OL35478080M - OL10768884M - OL7967222M - OL7967467M - OL24273191M
- Online Computer Library Center (OCLC) ID: 45325115
- Library of Congress Control Number (LCCN): 2007036040 - 2003019652
- All ISBNs: ➤ 9781280435195 - 9781281092021 - 1280435194 - 0749450835 - 0749433515 - 9780749441296 - 9780749452803 - 9780749450830 - 0749452803 - 0749441291 - 1281092029 - 9780749433512 - 9780749447168 - 0749447168
Access and General Info:
- First Year Published: 2001
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
Online Borrowing:
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- Borrowing from Archive.org: Borrowing link
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5Total Branding by Design
By Paul Southgate
“Total Branding by Design” Metadata:
- Title: Total Branding by Design
- Author: Paul Southgate
- Language: English
- Number of Pages: Median: 176
- Publisher: Kogan Page
- Publish Date: 1994 - 1995 - 1996
- Publish Location: London
“Total Branding by Design” Subjects and Themes:
- Subjects: ➤ Management - Marketing - Packaging - Advertising - Emballages - Design - Publicité - Merken - Business names - Brand name products - Product management
Edition Identifiers:
- The Open Library ID: OL10767652M - OL9517233M - OL22499263M
- All ISBNs: 9780749418649 - 9780749408671 - 0749408677 - 0749418648
Access and General Info:
- First Year Published: 1994
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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6Brand Royalty
By Matt Haig
“Brand Royalty” Metadata:
- Title: Brand Royalty
- Author: Matt Haig
- Languages: und - English
- Number of Pages: Median: 314
- Publisher: Kogan Page - KOGAN PAGE
- Publish Date: 2004 - 2006
- Publish Location: LONDON
“Brand Royalty” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Advertising & Promotion - BUSINESS & ECONOMICS - Merken - Produits de marque - Gestion - Cas, Études de
Edition Identifiers:
- The Open Library ID: OL22603130M - OL7967514M - OL7967682M
- Online Computer Library Center (OCLC) ID: 55801022
- Library of Congress Control Number (LCCN): 2006020806 - 2004015322
- All ISBNs: 0749442573 - 9780749448264 - 9780749442576 - 0749448261
First Setence:
"Branding is now the most important aspect of business."
Author's Alternative Names:
"Haig, Matt", "Haig, M." and "M. Haig"Access and General Info:
- First Year Published: 2004
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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7Brand marketing
By william M. Weilbacher
“Brand marketing” Metadata:
- Title: Brand marketing
- Author: william M. Weilbacher
- Language: English
- Number of Pages: Median: 210
- Publisher: NTC Business Books
- Publish Date: 1993
- Publish Location: Lincolnwood, Ill
“Brand marketing” Subjects and Themes:
- Subjects: Brand choice - Brand name products - Marketing - Merken - Branding (Marketing)
Edition Identifiers:
- The Open Library ID: OL1717756M
- Online Computer Library Center (OCLC) ID: 26052736
- Library of Congress Control Number (LCCN): 92020338
- All ISBNs: 0844234761 - 9780844234762
Access and General Info:
- First Year Published: 1993
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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8Brand warfare
By David F. D'Alessandro
“Brand warfare” Metadata:
- Title: Brand warfare
- Author: David F. D'Alessandro
- Language: English
- Number of Pages: Median: 185
- Publisher: ➤ American Media International - McGraw-Hill
- Publish Date: 2001 - 2003
- Publish Location: London - New York
“Brand warfare” Subjects and Themes:
- Subjects: ➤ Product management - Brand name products - Business - Nonfiction - Concurrentie - Productontwikkeling - Merken - Gestion - Produits commerciaux - Produits de marque - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Identifiers:
- The Open Library ID: OL8808559M - OL24292624M - OL16240567M - OL3964043M - OL8808560M
- Online Computer Library Center (OCLC) ID: 46700413 - 45991784 - 156785220 - 49852638
- Library of Congress Control Number (LCCN): 2001268628
- All ISBNs: ➤ 9781932378047 - 1932378049 - 0071362932 - 9780071381079 - 0071381074 - 9780071362931 - 9781932378054 - 1932378057
Access and General Info:
- First Year Published: 2001
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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9Strategic brand communication campaigns
By Don E. Schultz
“Strategic brand communication campaigns” Metadata:
- Title: ➤ Strategic brand communication campaigns
- Author: Don E. Schultz
- Language: English
- Number of Pages: Median: 378
- Publisher: NTC Business Books
- Publish Date: 1999
- Publish Location: Lincolnwood, Ill
“Strategic brand communication campaigns” Subjects and Themes:
- Subjects: ➤ Advertising campaigns - Business names - Brand name products - Campagnes publicitaires - Raison sociale - BUSINESS & ECONOMICS - Advertising & Promotion - Advertenties - Reclamecampagnes - Merken
Edition Identifiers:
- The Open Library ID: OL6806138M
- Online Computer Library Center (OCLC) ID: 44965344
- Library of Congress Control Number (LCCN): 00269351
- All ISBNs: 9780844229522 - 0844229520
Access and General Info:
- First Year Published: 1999
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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10BrandSimple
By Allen P. Adamson
“BrandSimple” Metadata:
- Title: BrandSimple
- Author: Allen P. Adamson
- Language: English
- Number of Pages: Median: 256
- Publisher: Palgrave Macmillan
- Publish Date: 2006 - 2007
“BrandSimple” Subjects and Themes:
- Subjects: ➤ Brand name products - Philosophy - Planning - Business names - Merken - Psychologische aspecten - Branding (Marketing)
Edition Identifiers:
- The Open Library ID: OL9766169M - OL8400796M
- Online Computer Library Center (OCLC) ID: 65065082
- Library of Congress Control Number (LCCN): 2006043154
- All ISBNs: 9781403984906 - 9781403974051 - 1403974055 - 1403984905
Access and General Info:
- First Year Published: 2006
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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11Marketing communications
By Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh
“Marketing communications” Metadata:
- Title: Marketing communications
- Authors: Patrick De PelsmackerMaggie GeuensJoeri Van Den Bergh
- Language: English
- Number of Pages: Median: 578
- Publisher: Financial Times Management
- Publish Date: 2004
“Marketing communications” Subjects and Themes:
- Subjects: ➤ Merken - Communication in marketing - Advertising - Communicatie - Marketing - Marketingmix - Business communication
- Places: Europe
Edition Identifiers:
- The Open Library ID: OL9417089M
- All ISBNs: 9780273685005 - 0273685007
Access and General Info:
- First Year Published: 2004
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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12Marks of American silversmiths in the Ineson-Bissell Collection
By Louise Conway Belden
“Marks of American silversmiths in the Ineson-Bissell Collection” Metadata:
- Title: ➤ Marks of American silversmiths in the Ineson-Bissell Collection
- Author: Louise Conway Belden
- Language: English
- Number of Pages: Median: 505
- Publisher: ➤ Published for the Henry Francis du Pont Winterthur Museum by the University Press of Virginia
- Publish Date: 1980
- Publish Location: Charlottesville
“Marks of American silversmiths in the Ineson-Bissell Collection” Subjects and Themes:
- Subjects: ➤ Art collections - Catalogs - Hallmarks - Henry Francis du Pont Winterthur Museum - Silverwork - Zilversmeedkunst - Merken - Kunstcollecties - Art - Private collections
- People: ➤ Alfred Elliott Bissell (1903-1975) - Stanley Bailey Ineson (1882-)
- Places: United States
Edition Identifiers:
- The Open Library ID: OL4738654M
- Online Computer Library Center (OCLC) ID: 4569943
- Library of Congress Control Number (LCCN): 78031816
- All ISBNs: 9780813907987 - 0813907985
Access and General Info:
- First Year Published: 1980
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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13Firebrands
By Michael Jay Moon and Doug Millison
“Firebrands” Metadata:
- Title: Firebrands
- Authors: Michael Jay MoonDoug Millison
- Language: English
- Number of Pages: Median: 318
- Publisher: Osborne/McGraw-Hill
- Publish Date: 2000
- Publish Location: Berkeley, Calif
“Firebrands” Subjects and Themes:
- Subjects: ➤ Brand choice - Internet marketing - Relation avec la clientèle - Cybermarketing - Merken - Brand loyalty - Web site development - Websites - Préférence du consommateur - Fidélisation de la clientèle - Internet - Loyaliteit - Relatiemarketing - Marque de commerce - Business - Internet industry
Edition Identifiers:
- The Open Library ID: OL3965562M - OL24752321M
- Online Computer Library Center (OCLC) ID: 44694754
- Library of Congress Control Number (LCCN): 2001270467
- All ISBNs: 0072124490 - 9780072124491
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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14Brand building on the Internet
By Martin Lindström, Martin Lindstrom, Tim Frank Andersen and Tim Frank Anderson
“Brand building on the Internet” Metadata:
- Title: Brand building on the Internet
- Authors: Martin LindströmMartin LindstromTim Frank AndersenTim Frank Anderson
- Language: English
- Number of Pages: Median: 320
- Publisher: Kogan Page
- Publish Date: 2000
- Publish Location: London - Dover, N.H
“Brand building on the Internet” Subjects and Themes:
- Subjects: ➤ Brand name products - Internet marketing - Business & Management - Internet - Sales & marketing - Strategic Planning - Business/Economics - Business & Economics - Business / Economics / Finance - Internet - General - Marketing - General - Business - Computer - Merken
Edition Identifiers:
- The Open Library ID: OL7967216M - OL22373640M
- Online Computer Library Center (OCLC) ID: 43539972
- All ISBNs: 0749433132 - 9780749433130
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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15Guerrilla Advertising 2 More Unconventional Brand Communication
By Gavin Lucas
“Guerrilla Advertising 2 More Unconventional Brand Communication” Metadata:
- Title: ➤ Guerrilla Advertising 2 More Unconventional Brand Communication
- Author: Gavin Lucas
- Number of Pages: Median: 189
- Publisher: ➤ Laurence King - Laurence King Pub.
- Publish Date: 2011
“Guerrilla Advertising 2 More Unconventional Brand Communication” Subjects and Themes:
- Subjects: ➤ Advertising campaigns - Publicity - Advertising - Reclame - Grafische vormgeving - Merken
Edition Identifiers:
- The Open Library ID: OL26150733M
- Online Computer Library Center (OCLC) ID: 750894674
- All ISBNs: 1856697479 - 9781856697477
Access and General Info:
- First Year Published: 2011
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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16Rising tide : lessons from 165 years of brand building at Procter & Gamble
By Davis Dyer, Frederick Dalzell and Rowena Olegario
“Rising tide : lessons from 165 years of brand building at Procter & Gamble” Metadata:
- Title: ➤ Rising tide : lessons from 165 years of brand building at Procter & Gamble
- Authors: Davis DyerFrederick DalzellRowena Olegario
- Language: English
- Number of Pages: Median: 467
- Publisher: Harvard Business School Press
- Publish Date: 2004
“Rising tide : lessons from 165 years of brand building at Procter & Gamble” Subjects and Themes:
- Subjects: ➤ Sales & marketing - Procter & Gamble Company - Brand name products - Soap trade - Case studies - Product management - History - Corporations, united states - Merken - Marcas comerciais - Administracao da producao - Saboes
Edition Identifiers:
- The Open Library ID: OL8854526M
- Online Computer Library Center (OCLC) ID: 52962935
- Library of Congress Control Number (LCCN): 2003019396
- All ISBNs: 9781591391470 - 1591391474
Access and General Info:
- First Year Published: 2004
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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17The essential brand book
By Iain Ellwood
“The essential brand book” Metadata:
- Title: The essential brand book
- Author: Iain Ellwood
- Language: English
- Number of Pages: Median: 322
- Publisher: Kogan Page
- Publish Date: 2000 - 2002
- Publish Location: London - Dover, N.H
“The essential brand book” Subjects and Themes:
- Subjects: ➤ Brand name products - Product management - Merken - Produits de marque - Produits commerciaux - Gestion - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Identifiers:
- The Open Library ID: OL45469422M - OL3748274M - OL9817836M
- Online Computer Library Center (OCLC) ID: 48138877 - 50614724 - 52137948
- Library of Congress Control Number (LCCN): 2003430064
- All ISBNs: ➤ 0749438630 - 9780749438630 - 9780585380704 - 0585380708 - 9780749432799 - 0749432799
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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18Brands in the balance
By Kevin Drawbaugh
“Brands in the balance” Metadata:
- Title: Brands in the balance
- Author: Kevin Drawbaugh
- Language: English
- Number of Pages: Median: 349
- Publisher: ➤ Reuters - Financial Times/Prentice Hall
- Publish Date: 2001
- Publish Location: New York - London
“Brands in the balance” Subjects and Themes:
- Subjects: Brand choice - Brand name products - Merken - Corporate identity - E-commerce
Edition Identifiers:
- The Open Library ID: OL10287595M - OL17020303M
- Online Computer Library Center (OCLC) ID: 45316000
- All ISBNs: 9780273650355 - 0273650351
Access and General Info:
- First Year Published: 2001
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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19Defending your brand against imitation
By Judith Lynne Zaichkowsky
“Defending your brand against imitation” Metadata:
- Title: ➤ Defending your brand against imitation
- Author: Judith Lynne Zaichkowsky
- Language: English
- Number of Pages: Median: 184
- Publisher: Quorum Books - ABC-CLIO, LLC
- Publish Date: 1995
- Publish Location: Westport, Conn
“Defending your brand against imitation” Subjects and Themes:
- Subjects: ➤ Marketing - Brand name products - Industrial property - Law and legislation - Consumer behavior - Management - Imitation - Trademarks - Case studies - Droit - Imitatie - Industriele eigendom - Nachahmung - Merkenrecht - Propriete industrielle - Gestion - Comportement - Branding (Marketing) - Marques de commerce - Merken - Consommateurs - Markenartikel - Produits de marque - Consumentengedrag - Patent laws and legislation - Marketing, law and legislation - Marketing, management
Edition Identifiers:
- The Open Library ID: OL1106269M
- Library of Congress Control Number (LCCN): 94031462
- All ISBNs: 9780899308296 - 0899308295
Access and General Info:
- First Year Published: 1995
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
Online Borrowing:
- Borrowing from Open Library: Borrowing link
- Borrowing from Archive.org: Borrowing link
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20Branding
By Geoffrey Randall, Geoff Randell and Geoff Randall
“Branding” Metadata:
- Title: Branding
- Authors: Geoffrey RandallGeoff RandellGeoff Randall
- Language: English
- Number of Pages: Median: 160
- Publisher: Kogan Page
- Publish Date: 1997
“Branding” Subjects and Themes:
- Subjects: ➤ Brand choice - Merken - Brand name products - Branding (Marketing) - Advertising - Marketing
Edition Identifiers:
- The Open Library ID: OL9861182M
- All ISBNs: 9780749421267 - 0749421266
Access and General Info:
- First Year Published: 1997
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
Online Borrowing:
- Borrowing from Open Library: Borrowing link
- Borrowing from Archive.org: Borrowing link
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21Strategic brand management
By Kevin Lane Keller
“Strategic brand management” Metadata:
- Title: Strategic brand management
- Author: Kevin Lane Keller
- Language: English
- Number of Pages: Median: 784
- Publisher: ➤ Not Avail - Prentice Hall - Prentice Hall Financial Times - Pearson/Prentice Hall
- Publish Date: ➤ 1997 - 1998 - 2003 - 2007 - 2008
- Publish Location: ➤ New York - Harlow, England - Upper Saddle River, N.J
“Strategic brand management” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Merken - Marketing - Strategisch management - Brand name products--management - Hd69.b7 k45 2008 - 658.8/27 - 85.40
Edition Identifiers:
- The Open Library ID: ➤ OL10080633M - OL9594306M - OL16445149M - OL17570518M - OL7335735M - OL677038M - OL9290388M - OL21989068M
- Online Computer Library Center (OCLC) ID: 80461138 - 54833636 - 228091380 - 37115825
- Library of Congress Control Number (LCCN): 2002025164 - 2008003326 - 2007003552 - 97023327
- All ISBNs: ➤ 0130411507 - 9780130411501 - 9780131888593 - 0131888595 - 0131216112 - 9780273706328 - 0273706322 - 9780131201156 - 9780131216112 - 0131201158
Author's Alternative Names:
"Kevin L. Keller"Access and General Info:
- First Year Published: 1997
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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22Brand leadership
By David A. Aaker and Erich Joachimsthaler
“Brand leadership” Metadata:
- Title: Brand leadership
- Authors: David A. AakerErich Joachimsthaler
- Language: English
- Number of Pages: Median: 368
- Publisher: ➤ Free Press - Simon & Schuster, Limited
- Publish Date: 2000 - 2009 - 2012
- Publish Location: New York
“Brand leadership” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Sales & marketing - Product Management - Business & Economics - Business / Economics / Finance - Business/Economics - United States - Marketing - General - Advertising & Promotion - Business & Economics / Marketing / General - Marketing - Merken - Merkartikelen - Merknamen - Strategie - Marques de commerce
- Places: United States
Edition Identifiers:
- The Open Library ID: OL37157868M - OL34429537M - OL33969924M - OL7721710M - OL16969613M
- Online Computer Library Center (OCLC) ID: 43083468
- Library of Congress Control Number (LCCN): 99089668
- All ISBNs: ➤ 9781439172919 - 1471104370 - 1439172919 - 9780684839240 - 0684839245 - 9780743203784 - 074320378X - 9781471104374
First Setence:
"In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap."
Author's Alternative Names:
"David Aaker" and "David A. Aaker"Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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23Advertising Media Planning
By Larry D. Kelley, Larry D. Kelley and Donald W. Jugenheimer
“Advertising Media Planning” Metadata:
- Title: Advertising Media Planning
- Authors: Larry D. KelleyLarry D. KelleyDonald W. Jugenheimer
- Language: English
- Number of Pages: Median: 304
- Publisher: ➤ M.E. Sharpe - Routledge - M.E. Sharpe, Inc. - Taylor & Francis Group
- Publish Date: ➤ 2003 - 2004 - 2008 - 2011 - 2015 - 2022 - 2023
- Publish Location: Armonk, N.Y
“Advertising Media Planning” Subjects and Themes:
- Subjects: ➤ Marketing - Brand name products - Advertising media planning - Advertising - Advertising industry - Media Studies - Marketing - General - Social Science - Business / Economics / Finance - Sociology - Advertising & Promotion - Plans médias - Produits de marque - Mediaplanning - Reclamecampagnes - Merken - Plan média - Produit de marque - BUSINESS & ECONOMICS / Advertising & Promotion
Edition Identifiers:
- The Open Library ID: ➤ OL34727987M - OL28825118M - OL34516635M - OL28766302M - OL28800674M - OL40140810M - OL34748926M - OL37984021M - OL17962398M - OL8054947M - OL37970836M - OL37962392M - OL53991062M - OL53985604M - OL34516718M - OL39271536M - OL9878037M - OL39269807M - OL37974348M - OL40191455M - OL39276392M - OL18152248M
- Online Computer Library Center (OCLC) ID: 52134531 - 137325202 - 905854019
- Library of Congress Control Number (LCCN): 2007022346 - 2014026943 - 2003050600
- All ISBNs: ➤ 9781317477600 - 0765640902 - 1322982546 - 9781317519379 - 9780765620323 - 1317519353 - 9781322982540 - 0765626365 - 1032192151 - 1032192178 - 131747760X - 0765620324 - 9780765613097 - 1317477618 - 9781000814606 - 9780765626363 - 9781317477617 - 9781315706696 - 1317519361 - 9781317477624 - 1003258166 - 0765640899 - 131751937X - 9781317519355 - 9781317519362 - 9781000814569 - 9781315720579 - 1000814564 - 1336282150 - 9781032192154 - 0765613093 - 1317477626 - 9780765640895 - 1315720574 - 1000814602 - 9780765640901 - 9781032192178 - 9781003258162 - 1315706695 - 9781336282155
Access and General Info:
- First Year Published: 2003
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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24The hero and the outlaw
By Margaret Mark and Carol S. Pearson
“The hero and the outlaw” Metadata:
- Title: The hero and the outlaw
- Authors: Margaret MarkCarol S. Pearson
- Language: English
- Number of Pages: Median: 384
- Publisher: McGraw-Hill
- Publish Date: 2001 - 2002
- Publish Location: New York
“The hero and the outlaw” Subjects and Themes:
- Subjects: ➤ Brand name products - Business - Marketing - Nonfiction - Product management - Merken - Branding (Marketing) - Advertising & Promotion - BUSINESS & ECONOMICS - Business names - Marketing, management
Edition Identifiers:
- The Open Library ID: OL7299495M - OL24295395M - OL3968253M
- Online Computer Library Center (OCLC) ID: 49415157 - 46282855
- Library of Congress Control Number (LCCN): 2001274378
- All ISBNs: ➤ 007138118X - 9780071381185 - 0071407618 - 0071364153 - 9780071364157 - 9780071407618
First Setence:
"In a world filled with orphans, why did this little boy's plight so grab us?"
Access and General Info:
- First Year Published: 2001
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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25Brand Equity & Advertising
By Alexander L. Biel
“Brand Equity & Advertising” Metadata:
- Title: Brand Equity & Advertising
- Author: Alexander L. Biel
- Language: English
- Number of Pages: Median: 387
- Publisher: ➤ Taylor & Francis Group - Lawrence Erlbaum - Lawrence Erlbaum Associates
- Publish Date: 1993 - 2013 - 2016
- Publish Location: Hillsdale, N.J
“Brand Equity & Advertising” Subjects and Themes:
- Subjects: ➤ Brand name products - Merken - Branding (Marketing) - Reclame - Congrès - Évaluation - Marques de commerce - Congresses - Advertising - Publicité - Valuation - Stratégie de marque - Produits de marque - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Identifiers:
- The Open Library ID: ➤ OL33788000M - OL1735938M - OL33605920M - OL28873307M - OL7936547M - OL7936548M - OL34616854M - OL34628511M
- Online Computer Library Center (OCLC) ID: 27035149 - 862746579
- Library of Congress Control Number (LCCN): 92040963
- All ISBNs: ➤ 9781317759812 - 9781317759836 - 0805812830 - 9780805812831 - 1315799537 - 1317759834 - 9780805812848 - 9781138150522 - 0805812849 - 9781317759829 - 9781315799537 - 1317759826 - 1138150525 - 1317759818
First Setence:
"Brand equity, a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries."
Access and General Info:
- First Year Published: 1993
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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26The Origin of Brands
Discover the Natural Laws of Product Innovation and Business Survival
By Al Ries and Laura Ries
“The Origin of Brands” Metadata:
- Title: The Origin of Brands
- Authors: Al RiesLaura Ries
- Language: English
- Number of Pages: Median: 320
- Publisher: ➤ HarperCollins Publishers - HarperBusinees - HarperCollins - Collins
- Publish Date: 2004 - 2006
- Publish Location: New York
“The Origin of Brands” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - New products - Marketing - Branding (Marketing) - Business - Nonfiction - Politics - Product life cycle - New products, management - Merkartikelen - Merken
Edition Identifiers:
- The Open Library ID: ➤ OL37377066M - OL37369493M - OL37365518M - OL9233626M - OL7278918M - OL24270996M - OL24269657M - OL22609580M
- Online Computer Library Center (OCLC) ID: 54415555
- Library of Congress Control Number (LCCN): 2004042466
- All ISBNs: ➤ 9780061179594 - 9780060588953 - 9780060588946 - 9780060570149 - 9780060760816 - 0061750999 - 0060588942 - 9780061751394 - 9780060760809 - 0060588950 - 0060588969 - 0060570148 - 0061179590 - 9780061750991 - 0060751134 - 0061751391 - 006076080X - 9780060588960 - 0060760818 - 9780060751135
First Setence:
"THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species."
Access and General Info:
- First Year Published: 2004
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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27Advertising and integrated brand promotion
By Thomas C O'Guinn, Thomas O'Guinn, Chris Allen and Richard J. Semenik
“Advertising and integrated brand promotion” Metadata:
- Title: ➤ Advertising and integrated brand promotion
- Authors: Thomas C O'GuinnThomas O'GuinnChris AllenRichard J. Semenik
- Language: English
- Number of Pages: Median: 608
- Publisher: ➤ Cengage Learning - South-Western College Pub - Thomson/South-Western - Cengage South-Western
- Publish Date: ➤ 2002 - 2003 - 2008 - 2014 - 2018 - 2022
- Publish Location: Mason, Ohio
“Advertising and integrated brand promotion” Subjects and Themes:
- Subjects: ➤ Advertising media planning - Advertising - Business & Economics - Business / Economics / Finance - Business/Economics - Advertising & Promotion - Business & Economics / Advertising & Promotion - Business Communication - General - Merken - Marketing - Reclame - Plans médias - Advertising campaigns - Branding (Marketing) - Communication in marketing
Edition Identifiers:
- The Open Library ID: ➤ OL36516760M - OL9612538M - OL28991587M - OL17054586M - OL27974202M - OL28518979M
- Online Computer Library Center (OCLC) ID: 1303643969
- Library of Congress Control Number (LCCN): 2002019662 - 2013953892
- All ISBNs: ➤ 9780324113808 - 1337110213 - 0324113803 - 9781285187815 - 1285187814 - 9780324568677 - 9781337110211 - 9780357721407 - 0357721403 - 0324568673
Access and General Info:
- First Year Published: 2002
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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28Differentiate or Die
Survival in Our Era of Killer Competition
By Jack Trout
“Differentiate or Die” Metadata:
- Title: Differentiate or Die
- Author: Jack Trout
- Language: English
- Number of Pages: Median: 240
- Publisher: Wiley - John Wiley & Sons
- Publish Date: 2000 - 2001 - 2008
- Publish Location: Hoboken, N.J
“Differentiate or Die” Subjects and Themes:
- Subjects: ➤ Brand name products - Advertising - Competition - Marketing - Marketing stratégique - Produits de marque - Publicité - Concurrence - Merken - Reclame - Management - Marke - Business enterprises - Positioning (Advertising)
Edition Identifiers:
- The Open Library ID: OL18008847M - OL7615721M - OL7598706M
- Online Computer Library Center (OCLC) ID: 42934435
- Library of Congress Control Number (LCCN): 99059991 - 2007052393
- All ISBNs: ➤ 0470223391 - 0471028924 - 9780471028925 - 9780471357643 - 0471357642 - 9780470223390
First Setence:
"In the beginning, choice was not a problem."
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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29Eating the big fish
By Adam Morgan
“Eating the big fish” Metadata:
- Title: Eating the big fish
- Author: Adam Morgan
- Language: English
- Number of Pages: Median: 320
- Publisher: ➤ Wiley & Sons, Incorporated, John - Wiley - John Wiley - Wiley & Sons, Limited, John - Brilliance Audio - John Wiley & Sons, Ltd.
- Publish Date: ➤ 1999 - 2008 - 2009 - 2012 - 2014
- Publish Location: Hoboken, N.J - New York
“Eating the big fish” Subjects and Themes:
- Subjects: ➤ Brand name products - Business - Management - New products - Nonfiction - Product management - Markenpolitik - Merken - Marketing - Produits nouveaux - Produktpolitik - Gestion - Produits commerciaux - Produits de marque - Marques de commerce - Trademarks - Competition - Commercial products
Edition Identifiers:
- The Open Library ID: ➤ OL39892717M - OL34482130M - OL29170427M - OL27536956M - OL24268172M - OL23122326M - OL367729M
- Online Computer Library Center (OCLC) ID: 39368390 - 226361770
- Library of Congress Control Number (LCCN): 2008022827 - 98028267
- All ISBNs: ➤ 9780470238271 - 9780471242093 - 0470527757 - 1480589896 - 9781118257944 - 1282112910 - 9780470527757 - 9781480589896 - 9780470409954 - 0471242098 - 0470409959 - 9780470350645 - 0470238275 - 1118257944 - 0470409975 - 9780470409978 - 9781282112919 - 0470350644
Access and General Info:
- First Year Published: 1999
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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30Brands
By Adam Arvidsson
“Brands” Metadata:
- Title: Brands
- Author: Adam Arvidsson
- Language: English
- Number of Pages: Median: 172
- Publisher: ➤ Routledge - Taylor & Francis Group
- Publish Date: 2005 - 2006
- Publish Location: New York
“Brands” Subjects and Themes:
- Subjects: ➤ Brand name products - Internet marketing - Management - Marketing - Branding (Marketing) - Produits de marque - Commercialisation - Gestion - Marketing sur Internet - BUSINESS & ECONOMICS - Advertising & Promotion - Marke - Merken
Edition Identifiers:
- The Open Library ID: ➤ OL46023186M - OL38766018M - OL38765936M - OL38762021M - OL38636301M - OL33753523M - OL3396927M - OL7492487M - OL7492488M
- Online Computer Library Center (OCLC) ID: 58986045 - 67711834
- Library of Congress Control Number (LCCN): 2005009512
- All ISBNs: ➤ 9781134277865 - 0203640063 - 1280408480 - 9781134277841 - 0415347157 - 9780415347167 - 9781134277827 - 9781134277872 - 9781280408489 - 1134277865 - 9780203640067 - 1134277822 - 1134277849 - 9780415347150 - 1134277873 - 0415347165
Access and General Info:
- First Year Published: 2005
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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31Brands
By Celia Lury
“Brands” Metadata:
- Title: Brands
- Author: Celia Lury
- Language: English
- Number of Pages: Median: 208
- Publisher: ➤ Taylor & Francis Group - Routledge
- Publish Date: 2004
- Publish Location: New York
“Brands” Subjects and Themes:
- Subjects: ➤ Brand name products - Business names - Economic aspects - Economic aspects of Globalization - Globalization - Marketing - Logos (Symbols) - Consumption (Economics) - Social aspects - Produits de marque - Raison sociale - Logos (Symboles) - Consommation (Économie politique) - Aspect social - Mondialisation - Logos - Globalism - BUSINESS & ECONOMICS - Advertising & Promotion - Internationalisierung - Marke - Merken - Internationalisatie - Economische aspecten
Edition Identifiers:
- The Open Library ID: ➤ OL53983741M - OL53877068M - OL46016416M - OL38751521M - OL38748972M - OL33753467M - OL7488499M - OL3289377M - OL7488498M
- Online Computer Library Center (OCLC) ID: 62241856 - 54454608
- Library of Congress Control Number (LCCN): 2004002706
- All ISBNs: ➤ 9780415251839 - 9781134529162 - 1134529147 - 0415251834 - 1134529120 - 9781280242342 - 0203495020 - 1280242345 - 9781134529179 - 9781134529148 - 9780415251822 - 9781134529124 - 1134529163 - 1134529171 - 9780203495025 - 0415251826
Access and General Info:
- First Year Published: 2004
- Is Full Text Available: No
- Is The Book Public: No
- Access Status: No_ebook
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32Experiential marketing
By Bernd Schmitt
“Experiential marketing” Metadata:
- Title: Experiential marketing
- Author: Bernd Schmitt
- Language: English
- Number of Pages: Median: 280
- Publisher: Free Press
- Publish Date: 1999
- Publish Location: New York
“Experiential marketing” Subjects and Themes:
- Subjects: ➤ Marketing - Brand name products - Corporate image - Produits de marque - Entreprises - Merken - Image - Branding (Marketing)
Edition Identifiers:
- The Open Library ID: OL15475173M
- Online Computer Library Center (OCLC) ID: 40698668
- Library of Congress Control Number (LCCN): 99018003
- All ISBNs: 0684854236 - 9780684854236
Access and General Info:
- First Year Published: 1999
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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33Building brands directly
By Stewart Pearson
“Building brands directly” Metadata:
- Title: Building brands directly
- Author: Stewart Pearson
- Language: English
- Number of Pages: Median: 431
- Publisher: ➤ Macmillan - Springer - Palgrave Macmillan Limited - New York University Press - Palgrave Macmillan
- Publish Date: 1996 - 1999 - 2016
- Publish Location: ➤ London - Washington Square, New York
“Building brands directly” Subjects and Themes:
- Subjects: ➤ Advertising, Direct mail - Advertising, Direct-mail - Brand name products - Customer relations - Direct mail Advertising - Direct marketing - Marketing - Merken - Klantenservice - Branding (Marketing)
Edition Identifiers:
- The Open Library ID: OL20093562M - OL790409M - OL37444961M - OL9321651M - OL34531751M
- Online Computer Library Center (OCLC) ID: 40981067
- Library of Congress Control Number (LCCN): 95022869
- All ISBNs: ➤ 9781349137732 - 0333639073 - 1349137715 - 9780333639078 - 9780814766187 - 9780333763612 - 0333763610 - 0814766188 - 1349137731 - 9781349137718
Access and General Info:
- First Year Published: 1996
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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34How to Style Your Brand
By Fiona Humberstone
“How to Style Your Brand” Metadata:
- Title: How to Style Your Brand
- Author: Fiona Humberstone
- Number of Pages: Median: 208
- Publisher: Copper Beech Press
- Publish Date: 2015
“How to Style Your Brand” Subjects and Themes:
- Subjects: ➤ Branding (Marketing) - Marketing - Stratégie de marque - Branding - Business and Management - Merken
Edition Identifiers:
- The Open Library ID: OL32230373M
- Online Computer Library Center (OCLC) ID: 918907667
- All ISBNs: 0956454534 - 9780956454539
Access and General Info:
- First Year Published: 2015
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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35Co-branding
By Tom Blackett and Robert W. Boad
“Co-branding” Metadata:
- Title: Co-branding
- Authors: Tom BlackettRobert W. Boad
- Language: English
- Number of Pages: Median: 151
- Publisher: ➤ Macmillan Business - Palgrave Macmillan
- Publish Date: 1999 - 2014
- Publish Location: ➤ Houndmills, Basingstoke, Hampshire
“Co-branding” Subjects and Themes:
- Subjects: ➤ Brand choice - Marketing - Brand name products - Strategic planning - Sales & marketing - Business/Economics - Industrial management - Branding (Marketing) - Merken - Corporate image - Samenwerking - Alliances stratégiques (affaires) - Produits de marque - Marques de commerce
Edition Identifiers:
- The Open Library ID: OL39512864M - OL10556770M - OL23240565M
- Library of Congress Control Number (LCCN): 99044845
- All ISBNs: ➤ 9781283190718 - 0333760891 - 9780312228972 - 031222897X - 1283190710 - 9780333760895
First Setence:
"OVER THE last twenty years we have witnessed extraordinary growth in world trade."
Access and General Info:
- First Year Published: 1999
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
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36The advertising business
By John Philip Jones
“The advertising business” Metadata:
- Title: The advertising business
- Author: John Philip Jones
- Language: English
- Number of Pages: Median: 471
- Publisher: ➤ SAGE Publications, Incorporated - Sage Publications
- Publish Date: 1999 - 2012
- Publish Location: Thousand Oaks, Calif
“The advertising business” Subjects and Themes:
- Subjects: ➤ Advertising - Brand name products - Publicité - Reclamebureaus - Reclame-industrie - Advertising agencies - Produits de marque - Merken - Reclame
- Places: United States
Edition Identifiers:
- The Open Library ID: OL39912536M - OL38256047M - OL378073M - OL18091088M
- Online Computer Library Center (OCLC) ID: 39756787 - 40830045
- Library of Congress Control Number (LCCN): 99006165 - 98040120
- All ISBNs: ➤ 076191238X - 1322418888 - 9780761912439 - 1452264643 - 0761912428 - 9780761912385 - 9781322418889 - 0761912436 - 0761912398 - 9780761912392 - 9780761912422 - 9781452264646
Access and General Info:
- First Year Published: 1999
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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37Commitment-led marketing
By Jan Hofmeyr and Butch Rice
“Commitment-led marketing” Metadata:
- Title: Commitment-led marketing
- Authors: Jan HofmeyrButch Rice
- Language: English
- Number of Pages: Median: 320
- Publisher: ➤ Wiley - Wiley & Sons, Incorporated, John
- Publish Date: 2000 - 2001 - 2007
- Publish Location: New York
“Commitment-led marketing” Subjects and Themes:
- Subjects: ➤ Consumer behavior - Marketing - Psychological aspects - Customer loyalty - Brand choice - Brand loyalty - Consumentengedrag - Relatiemarketing - Loyaliteit - Merken
Edition Identifiers:
- The Open Library ID: OL9345894M - OL29112020M - OL17007984M
- Online Computer Library Center (OCLC) ID: 44933106
- Library of Congress Control Number (LCCN): 2001281572
- All ISBNs: 9780470322413 - 9780471495741 - 0471495743 - 0470322411
First Setence:
"Our behaviour as human beings is often puzzling."
Access and General Info:
- First Year Published: 2000
- Is Full Text Available: No
- Is The Book Public: No
- Access Status: No_ebook
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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38The science and art of branding
By Giep Franzen
“The science and art of branding” Metadata:
- Title: ➤ The science and art of branding
- Author: Giep Franzen
- Language: English
- Number of Pages: Median: 575
- Publisher: M.E. Sharpe
- Publish Date: 2009
- Publish Location: Armonk, N.Y
“The science and art of branding” Subjects and Themes:
- Subjects: ➤ Marketing - Brand name products - Consumer behavior - Social values - Branding (Marketing) - Case studies - Management - Social Values - Stratégie de marque - Produits de marque - Consommateurs - Comportement - Valeurs sociales - Études de cas - Gestion - Branding - Merken - Markenartikel - Markenpolitik - Verbraucherverhalten
Edition Identifiers:
- The Open Library ID: OL23184278M
- Online Computer Library Center (OCLC) ID: 905856156 - 181517269
- Library of Congress Control Number (LCCN): 2007047066
- All ISBNs: 9780765617903 - 0765617900
Access and General Info:
- First Year Published: 2009
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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39Beyond disruption
By Jean-Marie Dru
“Beyond disruption” Metadata:
- Title: Beyond disruption
- Author: Jean-Marie Dru
- Language: English
- Number of Pages: Median: 304
- Publisher: ➤ Wiley & Sons, Incorporated, John - Wiley
- Publish Date: 2002 - 2007
- Publish Location: New York
“Beyond disruption” Subjects and Themes:
- Subjects: ➤ Marketing - Advertising - Créativité - Cas, Études de - Campagnes publicitaires - Entreprises - Marques commerciales - Agences de publicité - Produits nouveaux - Gestion - Aspects psychologiques - Réorganisation - Changement organisationnel - Guides, manuels - Merken - Commercialisation - Etudes de marché - Publicité - Communication en marketing
Edition Identifiers:
- The Open Library ID: OL39880001M - OL3583414M
- Online Computer Library Center (OCLC) ID: 49395309
- Library of Congress Control Number (LCCN): 2002280694
- All ISBNs: 0470301864 - 0471218995 - 9780470301869 - 9780471218999
Access and General Info:
- First Year Published: 2002
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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40Brands
By Susannah Hart and Murphy, John M.
“Brands” Metadata:
- Title: Brands
- Authors: Susannah HartMurphy, John M.
- Language: English
- Number of Pages: Median: 224
- Publisher: ➤ MacMillan Business - Interbrand
- Publish Date: 1998
- Publish Location: London
“Brands” Subjects and Themes:
- Subjects: Brand name products - Produits de marque - Merken
- Places: United States
Edition Identifiers:
- The Open Library ID: OL18017483M
- Online Computer Library Center (OCLC) ID: 38220204
- All ISBNs: 9780333659083 - 0333659090 - 0333659082 - 9780333659090
Access and General Info:
- First Year Published: 1998
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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41Brand spirit
By Hamish Pringle
“Brand spirit” Metadata:
- Title: Brand spirit
- Author: Hamish Pringle
- Language: English
- Number of Pages: Median: 294
- Publisher: ➤ Wiley & Sons, Incorporated, John - Wiley
- Publish Date: 2001 - 2008
- Publish Location: Chichester - New York
“Brand spirit” Subjects and Themes:
- Subjects: Social marketing - Merken - Marketing - Markenpolitik - Marketing social
Edition Identifiers:
- The Open Library ID: OL3962374M - OL29112424M
- Library of Congress Control Number (LCCN): 2001266033
- All ISBNs: 9780470360125 - 0471499447 - 0470360127 - 9780471499442
Access and General Info:
- First Year Published: 2001
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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42The Case for B2B Branding
By Bob Lamons
“The Case for B2B Branding” Metadata:
- Title: The Case for B2B Branding
- Author: Bob Lamons
- Language: English
- Number of Pages: Median: 160
- Publisher: ➤ South-Western Educational Pub - Thomson/South-Western
- Publish Date: 2005
“The Case for B2B Branding” Subjects and Themes:
- Subjects: ➤ Brand name products - Merken - Marketing - Commercialisation - Industrial marketing - Produits de marque - Business-to-business - Branding (Marketing)
Edition Identifiers:
- The Open Library ID: OL9832017M
- Online Computer Library Center (OCLC) ID: 60605254
- Library of Congress Control Number (LCCN): 2005016729
- All ISBNs: 0324398654 - 9780324398656
Access and General Info:
- First Year Published: 2005
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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43Building brand identity
By Lynn B. Upshaw
“Building brand identity” Metadata:
- Title: Building brand identity
- Author: Lynn B. Upshaw
- Language: English
- Number of Pages: Median: 354
- Publisher: J. Wiley
- Publish Date: 1995
- Publish Location: New York
“Building brand identity” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Publicite - Marques de commerce - Gestion - Merken - Produits de marque
Edition Identifiers:
- The Open Library ID: OL785123M
- Online Computer Library Center (OCLC) ID: 32394738
- Library of Congress Control Number (LCCN): 95017302
- All ISBNs: 9780471042204 - 047104220X
Access and General Info:
- First Year Published: 1995
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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44All consumers are not created equal
By Garth Hallberg
“All consumers are not created equal” Metadata:
- Title: ➤ All consumers are not created equal
- Author: Garth Hallberg
- Language: English
- Number of Pages: Median: 320
- Publisher: ➤ Wiley & Sons, Incorporated, John - John Wiley & Sons
- Publish Date: 1995
- Publish Location: New York
“All consumers are not created equal” Subjects and Themes:
- Subjects: ➤ Brand loyalty - Data processing - Database marketing - Direct marketing - Bases de donnees - Merken - Marketing - Consommateurs - Marketing direct - Preference
Edition Identifiers:
- The Open Library ID: OL39967416M - OL1279419M
- Online Computer Library Center (OCLC) ID: 32551950
- Library of Congress Control Number (LCCN): 95011214
- All ISBNs: 9780471120049 - 0471120049 - 9780471147152 - 047114715X
Access and General Info:
- First Year Published: 1995
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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45The handbook of British pottery and porcelain marks
By Godden, Geoffrey A.
“The handbook of British pottery and porcelain marks” Metadata:
- Title: ➤ The handbook of British pottery and porcelain marks
- Author: Godden, Geoffrey A.
- Number of Pages: Median: 198
- Publisher: Barrie & Jenkins
- Publish Date: 1987
“The handbook of British pottery and porcelain marks” Subjects and Themes:
- Subjects: ➤ Pottery - Identification - Marks - Porcelain - Keramiek - Merken - Pottery, marks - Pottery, british
- Places: Great Britain
Edition Identifiers:
- The Open Library ID: OL7413693M
- All ISBNs: 0214201929 - 9780214201929
Access and General Info:
- First Year Published: 1987
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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- Borrowing from Open Library: Borrowing link
- Borrowing from Archive.org: Borrowing link
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46Brand Leadership
By David A. Aaker
“Brand Leadership” Metadata:
- Title: Brand Leadership
- Author: David A. Aaker
- Language: English
- Number of Pages: Median: 368
- Publisher: Simon & Schuster (Paper)
- Publish Date: 2002
“Brand Leadership” Subjects and Themes:
- Subjects: ➤ Brand name products - Management - Sales & marketing - Merken - Merkartikelen - Merknamen - Marketing - Strategie
Edition Identifiers:
- The Open Library ID: OL7926817M
- All ISBNs: 9780743207676 - 074320767X
Author's Alternative Names:
"David Aaker" and "David A. Aaker"Access and General Info:
- First Year Published: 2002
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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47What's in a name?
By John Philip Jones
“What's in a name?” Metadata:
- Title: What's in a name?
- Author: John Philip Jones
- Language: English
- Number of Pages: Median: 292
- Publisher: ➤ Lexington Books - Gower - Jossey-Bass Inc Pub
- Publish Date: 1986
- Publish Location: Lexington, Mass - Aldershot
“What's in a name?” Subjects and Themes:
- Subjects: ➤ Brand name products - Marketing - Advertising - Merken - Reclame - Markenartikel - Nom commercial - Publicité - Produits de marque - Warenzeichen - Werbung - Advertising, clothing and dress
Edition Identifiers:
- The Open Library ID: OL17382778M - OL2551482M
- Online Computer Library Center (OCLC) ID: 13124818
- Library of Congress Control Number (LCCN): 85045039
- All ISBNs: 0669111422 - 0566026791 - 9780566026799 - 9780669111422
Access and General Info:
- First Year Published: 1986
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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48Creating the Marketing Experience
By Joe Marconi
“Creating the Marketing Experience” Metadata:
- Title: ➤ Creating the Marketing Experience
- Author: Joe Marconi
- Language: English
- Number of Pages: Median: 336
- Publisher: ➤ Thomson - South-Western Educational Pub
- Publish Date: 2005
“Creating the Marketing Experience” Subjects and Themes:
- Subjects: ➤ Merken - Marketing - Marketing relationnel - Target marketing - Beleving - Cibles (Marketing) - Klantenbinding - Relationship marketing
Edition Identifiers:
- The Open Library ID: OL9769958M
- Online Computer Library Center (OCLC) ID: 60543282
- Library of Congress Control Number (LCCN): 2005015327
- All ISBNs: 9780324205442 - 0324205449
First Setence:
"Experience is actual."
Access and General Info:
- First Year Published: 2005
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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49National Image and Competitive Advantage
By Eugene D. Jaffe and Israel D. Nebenzahl
“National Image and Competitive Advantage” Metadata:
- Title: ➤ National Image and Competitive Advantage
- Authors: Eugene D. JaffeIsrael D. Nebenzahl
- Language: English
- Number of Pages: Median: 237
- Publisher: ➤ Copenhagen Business School Press
- Publish Date: 2006
“National Image and Competitive Advantage” Subjects and Themes:
- Subjects: ➤ National characteristics - International trade - Comparative advantage (International trade) - Merken - Landen
Edition Identifiers:
- The Open Library ID: OL39302888M - OL9170319M
- Online Computer Library Center (OCLC) ID: 69174547
- All ISBNs: 9788763099769 - 8763099764 - 8763001721 - 9788763001724
Access and General Info:
- First Year Published: 2006
- Is Full Text Available: No
- Is The Book Public: No
- Access Status: No_ebook
Online Access
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50Handbook of Research in International Marketing
By Subhash C. Jain
“Handbook of Research in International Marketing” Metadata:
- Title: ➤ Handbook of Research in International Marketing
- Author: Subhash C. Jain
- Language: English
- Number of Pages: Median: 500
- Publisher: ➤ Edward Elgar Pub - Elgar Publishing Limited, Edward
- Publish Date: 2003 - 2005
“Handbook of Research in International Marketing” Subjects and Themes:
- Subjects: ➤ Retail Stores - Trademarks - Magasins - Marques de commerce - Detailhandel - Merkartikelen - Merken - Einzelhandelsbetrieb - Marke - Markenpolitik - Export marketing - Foreign trade promotion
Edition Identifiers:
- The Open Library ID: OL38256152M - OL11912176M
- All ISBNs: 9781781950395 - 1781950393 - 9781845426361 - 1845426363
Access and General Info:
- First Year Published: 2003
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Borrowable
Online Access
Downloads Are Not Available:
The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.
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- Borrowing from Open Library: Borrowing link
- Borrowing from Archive.org: Borrowing link
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Wiki
Source: Wikipedia
Wikipedia Results
Search Results from Wikipedia
Merkén
Merkén or merquén (Mapudungun: mezkeñ [meʐˈkeɲ] or merkeñ [meɻˈkeɲ]) is a smoked chili pepper (or in Spanish, ají) used as a condiment that is often combined
Merkens
Merkens is a surname. Notable people with the surname include: Betty Merken, American painter and printmaker Guido Merkens (born 1955), American football
Lucretia Wilhelmina van Merken
Lucretia Wilhelmina van Merken (21 August 1721 – 19 October 1789) was a Dutch poet and playwright. Born in Amsterdam, she began writing occasional poetry
Betty Merken
Betty Merken is an American painter and printmaker who lives and works in Seattle, Washington. Merken's abstract geometric monotypes and paintings recall
A&O Shearman
Financial Times. Retrieved 21 May 2023. Thomas, David; Merken, Sara; Thomas, David; Merken, Sara (22 May 2023). "A&O Shearman merger would be a blockbuster
Donald Trump
unprecedented". All Things Considered. Retrieved April 13, 2025. Scarcella, Mike; Merken, Sara; Sloan, Karen (March 21, 2025). "Law firm Paul Weiss defends deal
Guido Merkens
Guido Albert Merkens Jr. (born August 14, 1955) is an American former professional football player who was a quarterback, running back, wide receiver
M+G project
"Weaponsandhistory - Dutch Rifle prototype". 512376084.swh.strato-hosting.eu. Fabrique - Merken, design & interactie. "Houten model MG 05 van een prototype mitrailleur
Toni Merkens
Nikolaus Anton "Toni" Merkens (21 June 1912 – 20 June 1944) was a racing cyclist from Germany and Olympic champion. He represented his native country
Matt Merkens
Merkens is an American football coach who is the offensive coordinator and quarterbacks coach for Sam Houston State Bearkats football team. Merkens grew