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1Fashion brands

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Book's cover

“Fashion brands” Metadata:

  • Title: Fashion brands
  • Author:
  • Language: English
  • Number of Pages: Median: 254
  • Publisher: ➤  Kogan Page - Kogan Page Publishers
  • Publish Date:
  • Publish Location: ➤  Philadelphia - Sterling, Va - London

“Fashion brands” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2005
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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2Advertising management

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Book's cover

“Advertising management” Metadata:

  • Title: Advertising management
  • Author:
  • Language: English
  • Number of Pages: Median: 754
  • Publisher: ➤  Prentice Hall - Prentice-Hall International
  • Publish Date:
  • Publish Location: ➤  London - Upper Saddle River, N.J

“Advertising management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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3Advertising agency and studio skills

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Book's cover

“Advertising agency and studio skills” Metadata:

  • Title: ➤  Advertising agency and studio skills
  • Author:
  • Language: English
  • Number of Pages: Median: 159
  • Publisher: ➤  Watson-Guptill Publications - Watson-Guptill
  • Publish Date:
  • Publish Location: New York

“Advertising agency and studio skills” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1959
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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4Ads, Fads, and Consumer Culture

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Book's cover

“Ads, Fads, and Consumer Culture” Metadata:

  • Title: ➤  Ads, Fads, and Consumer Culture
  • Author:
  • Language: English
  • Number of Pages: Median: 195
  • Publisher: ➤  Rowman & Littlefield Publishers, Inc. - Rowman & Littlefield Publishers, Inc. - Rowman & Littlefield Pub. - Rowman & Littlefield
  • Publish Date:
  • Publish Location: Lanham, Md

“Ads, Fads, and Consumer Culture” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2000
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

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5The language of layout

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Book's cover

“The language of layout” Metadata:

  • Title: The language of layout
  • Author:
  • Language: English
  • Number of Pages: Median: 215
  • Publisher: Prentice-Hall
  • Publish Date:
  • Publish Location: Englewood Cliffs, N.J

“The language of layout” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1978
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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6Advertising

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Book's cover

“Advertising” Metadata:

  • Title: Advertising
  • Author:
  • Language: English
  • Number of Pages: Median: 723
  • Publisher: Prentice-Hall
  • Publish Date:
  • Publish Location: Englewood Cliffs, N.J

“Advertising” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1968
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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7Typography

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Book's cover

“Typography” Metadata:

  • Title: Typography
  • Authors:
  • Language: English
  • Number of Pages: Median: 96
  • Publisher: Rockport Publishers
  • Publish Date:

“Typography” Subjects and Themes:

Edition Identifiers:

First Setence:

"It's impossible to ignore the typography on these pages."

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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8Marketing concepts for libraries and information services

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Book's cover

“Marketing concepts for libraries and information services” Metadata:

  • Title: ➤  Marketing concepts for libraries and information services
  • Author:
  • Language: English
  • Number of Pages: Median: 224
  • Publisher: Facet Pub.
  • Publish Date:
  • Publish Location: London

“Marketing concepts for libraries and information services” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2002
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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9Fundamentals of advertising research

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Book's cover

“Fundamentals of advertising research” Metadata:

  • Title: ➤  Fundamentals of advertising research
  • Author:
  • Language: English
  • Number of Pages: Median: 343
  • Publisher: ➤  J. Wiley & Sons - Wadsworth Pub. Co. - Grid Pub.
  • Publish Date:
  • Publish Location: ➤  Belmont, Calif - Columbus, Ohio - New York

“Fundamentals of advertising research” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1979
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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10Letterhead & Logo Design 6

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Book's cover

“Letterhead & Logo Design 6” Metadata:

  • Title: Letterhead & Logo Design 6
  • Author:
  • Language: English
  • Number of Pages: Median: 208
  • Publisher: Rockport Publishers
  • Publish Date:

“Letterhead & Logo Design 6” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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11Advertising in contemporary society

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Book's cover

“Advertising in contemporary society” Metadata:

  • Title: ➤  Advertising in contemporary society
  • Author:
  • Language: English
  • Number of Pages: Median: 173
  • Publisher: ➤  University of Illinois Press - South-Western Pub. Co. - Grid
  • Publish Date:
  • Publish Location: ➤  Urbana - Cincinnati - Cincinnati, OH - Columbus, Ohio

“Advertising in contemporary society” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1976
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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12Cartooning for the librarian

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Book's cover

“Cartooning for the librarian” Metadata:

  • Title: Cartooning for the librarian
  • Author:
  • Language: English
  • Number of Pages: Median: 178
  • Publisher: Neal-Schuman
  • Publish Date:
  • Publish Location: New York

“Cartooning for the librarian” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1992
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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13The Dartnell advertising manager's handbook

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Book's cover

“The Dartnell advertising manager's handbook” Metadata:

  • Title: ➤  The Dartnell advertising manager's handbook
  • Author:
  • Language: English
  • Number of Pages: Median: 1503
  • Publisher: ➤  Dartnell - Dartnell Corp. - Dartnell corp
  • Publish Date:
  • Publish Location: Chicago

“The Dartnell advertising manager's handbook” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1977
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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14Advertising

By

Book's cover

“Advertising” Metadata:

  • Title: Advertising
  • Author:
  • Language: English
  • Number of Pages: Median: 48
  • Publisher: Rubicon Pub.
  • Publish Date:
  • Publish Location: Oakville, Ont

“Advertising” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2002
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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15Advertising worldwide

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Book's cover

“Advertising worldwide” Metadata:

  • Title: Advertising worldwide
  • Author:
  • Language: English
  • Number of Pages: Median: 505
  • Publisher: Prentice Hall
  • Publish Date:
  • Publish Location: New York

“Advertising worldwide” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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16Advertising and promoting the professional practice

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Book's cover

“Advertising and promoting the professional practice” Metadata:

  • Title: ➤  Advertising and promoting the professional practice
  • Author:
  • Language: English
  • Number of Pages: Median: 264
  • Publisher: Hawthorn Book - Dutton Adult
  • Publish Date:
  • Publish Location: New York

“Advertising and promoting the professional practice” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1979
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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17Writing for the Media/Workbook

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Book's cover

“Writing for the Media/Workbook” Metadata:

  • Title: Writing for the Media/Workbook
  • Author:
  • Number of Pages: Median: 288
  • Publisher: Mayfield Publishing Company
  • Publish Date:

“Writing for the Media/Workbook” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1988
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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18Selling smoke

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Book's cover

“Selling smoke” Metadata:

  • Title: Selling smoke
  • Author:
  • Language: English
  • Number of Pages: Median: 112
  • Publisher: ➤  American Public Health Assoc. - American Public Health Association
  • Publish Date:
  • Publish Location: Washington, DC

“Selling smoke” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1986
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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19Advertising fictions

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Book's cover

“Advertising fictions” Metadata:

  • Title: Advertising fictions
  • Author:
  • Language: English
  • Number of Pages: Median: 193
  • Publisher: Columbia University Press
  • Publish Date:
  • Publish Location: New York

“Advertising fictions” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1988
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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20Best sales promotions

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Book's cover

“Best sales promotions” Metadata:

  • Title: Best sales promotions
  • Author:
  • Language: English
  • Number of Pages: Median: 299
  • Publisher: ➤  NTC Business Books - Crain Books
  • Publish Date:
  • Publish Location: Chicago - Lincolnwood, Ill

“Best sales promotions” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1982
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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21Crisis Communications

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Book's cover

“Crisis Communications” Metadata:

  • Title: Crisis Communications
  • Author:
  • Language: English
  • Number of Pages: Median: 404
  • Publisher: ➤  Taylor & Francis Group - Lawrence Erlbaum - Routledge - Erlbaum - Lawrence Erlbaum Associates
  • Publish Date: ➤  
  • Publish Location: Mahwah, N.J

“Crisis Communications” Subjects and Themes:

Edition Identifiers:

First Setence:

"This expression, popularly called Murphy's Law, takes on real meaning for crisis planners."

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    22Advertising in tourism and leisure

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    Book's cover

    “Advertising in tourism and leisure” Metadata:

    • Title: ➤  Advertising in tourism and leisure
    • Authors:
    • Language: English
    • Number of Pages: Median: 360
    • Publisher: ➤  Butterworth-Heinemann - Taylor & Francis Group - Routledge
    • Publish Date: ➤  
    • Publish Location: Oxford - Boston

    “Advertising in tourism and leisure” Subjects and Themes:

    Edition Identifiers:

    First Setence:

    "Advertising bombards us very day - from commercials on television and radio, to advertising on buses and billboards, in magazines and on the Internet - and there is an increasing amount of advertising masquerading as something else - on television travel shows, in the latest block buster movie and on children's toys and clothes."

    Access and General Info:

    • First Year Published: 2000
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      23Global Marketing and Advertising

      By

      Book's cover

      “Global Marketing and Advertising” Metadata:

      • Title: ➤  Global Marketing and Advertising
      • Author:
      • Language: English
      • Number of Pages: Median: 326
      • Publisher: ➤  Sage Publications - Sage Publications, Inc
      • Publish Date:
      • Publish Location: ➤  Thousand Oaks - Thousand Oaks, Calif

      “Global Marketing and Advertising” Subjects and Themes:

      Edition Identifiers:

      First Setence:

      "In a meeting between the Duke of Wellington and Napoleon after the battle of Waterloo, Wellington is said to have reproached Napoleon with the words, "You fight for power, we fight for honor," and Napoleon is said to have answered: "Yes, one always fights for what one does not have.""

      Access and General Info:

      • First Year Published: 1997
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

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      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        24Advertising language

        By

        Book's cover

        “Advertising language” Metadata:

        • Title: Advertising language
        • Author:
        • Language: English
        • Number of Pages: Median: 168
        • Publisher: ➤  Routledge - Taylor & Francis Group
        • Publish Date:
        • Publish Location: New York - London

        “Advertising language” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 1994
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

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        25The public relations writer's handbook

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        Book's cover

        “The public relations writer's handbook” Metadata:

        • Title: ➤  The public relations writer's handbook
        • Author:
        • Language: English
        • Number of Pages: Median: 349
        • Publisher: ➤  Lexington Books - Maxwell Macmillan International - Maxwell Macmillan Canada - Jossey-Bass - Wiley & Sons, Incorporated, John
        • Publish Date: ➤  
        • Publish Location: ➤  San Francisco, CA - Toronto - San Francisco - New York

        “The public relations writer's handbook” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 1993
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          26Social communication in advertising

          By

          Book's cover

          “Social communication in advertising” Metadata:

          • Title: ➤  Social communication in advertising
          • Author:
          • Language: English
          • Number of Pages: Median: 426
          • Publisher: ➤  Routledge Chapman and Hall - Nelson Canada - Methuen - Routledge
          • Publish Date:
          • Publish Location: ➤  Toronto - London - Scarborough, Ont - New York

          “Social communication in advertising” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 1986
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            27Advertising and a democratic press

            By

            Book's cover

            “Advertising and a democratic press” Metadata:

            • Title: ➤  Advertising and a democratic press
            • Author:
            • Language: English
            • Number of Pages: Median: 216
            • Publisher: Princeton University Press
            • Publish Date:
            • Publish Location: Princeton, N.J

            “Advertising and a democratic press” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 1993
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              28Lotteries

              By

              Book's cover

              “Lotteries” Metadata:

              • Title: Lotteries
              • Author:
              • Language: English
              • Number of Pages: Median: 128
              • Publisher: ➤  Taylor & Francis Group - Transaction Publishers
              • Publish Date:
              • Publish Location: New Brunswick, U.S.A

              “Lotteries” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 1989
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                29Marketing communications

                By

                Book's cover

                “Marketing communications” Metadata:

                • Title: Marketing communications
                • Author:
                • Language: English
                • Number of Pages: Median: 569
                • Publisher: ➤  J. Wiley - John Wiley & Sons - Wiley
                • Publish Date:
                • Publish Location: New York

                “Marketing communications” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1965
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  30The Commercialization of American Culture

                  By

                  Book's cover

                  “The Commercialization of American Culture” Metadata:

                  • Title: ➤  The Commercialization of American Culture
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 292
                  • Publisher: ➤  Sage Publications, Inc - Sage Publications
                  • Publish Date:
                  • Publish Location: Thousand Oaks

                  “The Commercialization of American Culture” Subjects and Themes:

                  Edition Identifiers:

                  First Setence:

                  "IF you were an advertising executive in charge of a new advertising campaign for a new product-say a new hair spray product called "Stick 'EmUp"-you of course would want the advertising campaign to be as successful as possible."

                  Access and General Info:

                  • First Year Published: 1995
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    31Sign wars

                    By

                    Book's cover

                    “Sign wars” Metadata:

                    • Title: Sign wars
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 322
                    • Publisher: Guilford Press
                    • Publish Date:
                    • Publish Location: New York

                    “Sign wars” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 1996
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      32Sex Lies Pharmaceuticals How Drug Companies Plan To Profit From Female Sexual Dysfunction

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                      Book's cover

                      “Sex Lies Pharmaceuticals How Drug Companies Plan To Profit From Female Sexual Dysfunction” Metadata:

                      • Title: ➤  Sex Lies Pharmaceuticals How Drug Companies Plan To Profit From Female Sexual Dysfunction
                      • Author:
                      • Publisher: Greystone Books
                      • Publish Date:

                      “Sex Lies Pharmaceuticals How Drug Companies Plan To Profit From Female Sexual Dysfunction” Subjects and Themes:

                      Edition Identifiers:

                      Access and General Info:

                      • First Year Published: 2010
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        33The business of children's entertainment

                        By

                        Book's cover

                        “The business of children's entertainment” Metadata:

                        • Title: ➤  The business of children's entertainment
                        • Author:
                        • Language: English
                        • Number of Pages: Median: 190
                        • Publisher: ➤  The Guilford Press - Guilford Press
                        • Publish Date:
                        • Publish Location: New York

                        “The business of children's entertainment” Subjects and Themes:

                        Edition Identifiers:

                        First Setence:

                        "In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children."

                        Access and General Info:

                        • First Year Published: 1998
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          34Building brand identity

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                          Book's cover

                          “Building brand identity” Metadata:

                          • Title: Building brand identity
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 354
                          • Publisher: J. Wiley
                          • Publish Date:
                          • Publish Location: New York

                          “Building brand identity” Subjects and Themes:

                          Edition Identifiers:

                          Access and General Info:

                          • First Year Published: 1995
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            35Smoke-Filled Rooms

                            By

                            Book's cover

                            “Smoke-Filled Rooms” Metadata:

                            • Title: Smoke-Filled Rooms
                            • Author:
                            • Language: English
                            • Number of Pages: Median: 263
                            • Publisher: University Of Chicago Press
                            • Publish Date:

                            “Smoke-Filled Rooms” Subjects and Themes:

                            Edition Identifiers:

                            First Setence:

                            "Cigarettes are the most dangerous consumer product used on a mass scale."

                            Access and General Info:

                            • First Year Published: 2002
                            • Is Full Text Available: Yes
                            • Is The Book Public: No
                            • Access Status: Printdisabled

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                            Online Borrowing:

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                              36Creating the advertising message

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                              Book's cover

                              “Creating the advertising message” Metadata:

                              • Title: ➤  Creating the advertising message
                              • Author:
                              • Language: English
                              • Number of Pages: Median: 286
                              • Publisher: Mayfield Pub.
                              • Publish Date:
                              • Publish Location: Mountain View, Calif

                              “Creating the advertising message” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 1992
                              • Is Full Text Available: Yes
                              • Is The Book Public: No
                              • Access Status: Printdisabled

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                37From privacy toward a new intellectual property right in persona

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                                Book's cover

                                “From privacy toward a new intellectual property right in persona” Metadata:

                                • Title: ➤  From privacy toward a new intellectual property right in persona
                                • Author:
                                • Language: English
                                • Number of Pages: Median: 490
                                • Publisher: Kluwer Law International
                                • Publish Date:
                                • Publish Location: The Hague - Boston

                                “From privacy toward a new intellectual property right in persona” Subjects and Themes:

                                Edition Identifiers:

                                Access and General Info:

                                • First Year Published: 1996
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  38Controversies in contemporary advertising

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                                  Book's cover

                                  “Controversies in contemporary advertising” Metadata:

                                  • Title: ➤  Controversies in contemporary advertising
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 333
                                  • Publisher: Sage - Sage Publications, Inc
                                  • Publish Date:
                                  • Publish Location: London - Thousand Oaks, CA

                                  “Controversies in contemporary advertising” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2004
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    39Book Marketing Handbook

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                                    Book's cover

                                    “Book Marketing Handbook” Metadata:

                                    • Title: Book Marketing Handbook
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 545
                                    • Publisher: R.R. Bowker - Rr Bowker Llc
                                    • Publish Date:
                                    • Publish Location: New York

                                    “Book Marketing Handbook” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 1980
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Borrowable

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    40The Whole Enchilada

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                                    Book's cover

                                    “The Whole Enchilada” Metadata:

                                    • Title: The Whole Enchilada
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 161
                                    • Publisher: ➤  Trafford Publishing - Paramount Marketing Pub. - Paramount Market Publishing, Incorporated
                                    • Publish Date:
                                    • Publish Location: Ithaca, N.Y

                                    “The Whole Enchilada” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 2004
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Borrowable

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    41How to advertise

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                                    Book's cover

                                    “How to advertise” Metadata:

                                    • Title: How to advertise
                                    • Authors:
                                    • Language: English
                                    • Number of Pages: Median: 159
                                    • Publisher: St. Martin's Press
                                    • Publish Date:

                                    “How to advertise” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 1977
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      42Psychological principles of marketing and consumer behavior

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                                      Book's cover

                                      “Psychological principles of marketing and consumer behavior” Metadata:

                                      • Title: ➤  Psychological principles of marketing and consumer behavior
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 532
                                      • Publisher: Lexington Books
                                      • Publish Date:
                                      • Publish Location: Lexington, Mass

                                      “Psychological principles of marketing and consumer behavior” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1978
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      43Cutting edge advertising

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                                      Book's cover

                                      “Cutting edge advertising” Metadata:

                                      • Title: Cutting edge advertising
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 377
                                      • Publisher: ➤  Pearson Prentice Hall - Pearson Education, Limited
                                      • Publish Date:
                                      • Publish Location: Singapore - New York

                                      “Cutting edge advertising” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2004
                                      • Is Full Text Available: No
                                      • Is The Book Public: No
                                      • Access Status: No_ebook

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                                      44Which Ad Pulled Best?

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                                      Book's cover

                                      “Which Ad Pulled Best?” Metadata:

                                      • Title: Which Ad Pulled Best?
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 144
                                      • Publisher: McGraw-Hill/Irwin
                                      • Publish Date:

                                      “Which Ad Pulled Best?” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2002
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      45Advertising's Ten Best of the Decade

                                      By

                                      Book's cover

                                      “Advertising's Ten Best of the Decade” Metadata:

                                      • Title: ➤  Advertising's Ten Best of the Decade
                                      • Author:
                                      • Publisher: One Club for Art & Copy
                                      • Publish Date:

                                      “Advertising's Ten Best of the Decade” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1991
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      46Advertising

                                      By

                                      Book's cover

                                      “Advertising” Metadata:

                                      • Title: Advertising
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 610
                                      • Publisher: Random House
                                      • Publish Date:
                                      • Publish Location: New York

                                      “Advertising” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1980
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      47A common sense guide to professional advertising

                                      By

                                      Book's cover

                                      “A common sense guide to professional advertising” Metadata:

                                      • Title: ➤  A common sense guide to professional advertising
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 318
                                      • Publisher: Tab Books
                                      • Publish Date:
                                      • Publish Location: Blue Ridge Summit, Pa

                                      “A common sense guide to professional advertising” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1973
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      48Studio Techniques

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                                      Book's cover

                                      “Studio Techniques” Metadata:

                                      • Title: Studio Techniques
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 144
                                      • Publisher: Watson-Guptill Pubns
                                      • Publish Date:

                                      “Studio Techniques” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1991
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Borrowable

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                      Online Borrowing:

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                                      49Advertising, Promotion And New Media

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                                      Book's cover

                                      “Advertising, Promotion And New Media” Metadata:

                                      • Title: ➤  Advertising, Promotion And New Media
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 400
                                      • Publisher: M.E. Sharpe
                                      • Publish Date:

                                      “Advertising, Promotion And New Media” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2004
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                        50Getting your message out

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                                        Book's cover

                                        “Getting your message out” Metadata:

                                        • Title: Getting your message out
                                        • Author:
                                        • Language: English
                                        • Number of Pages: Median: 174
                                        • Publisher: Prentice-Hall
                                        • Publish Date:
                                        • Publish Location: Englewood Cliffs, N.J

                                        “Getting your message out” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 1984
                                        • Is Full Text Available: Yes
                                        • Is The Book Public: No
                                        • Access Status: Borrowable

                                        Online Access

                                        Downloads Are Not Available:

                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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