Explore: Reclame

Discover books, insights, and more — all in one place.

Learn more about Reclame with top reads curated from trusted sources — all in one place.

Topic Search

Search for any topic

AI-Generated Overview About “reclame”:


Books Results

Source: The Open Library

The Open Library Search Results

Search results from The Open Library

1Subliminal Seduction

By

Book's cover

“Subliminal Seduction” Metadata:

  • Title: Subliminal Seduction
  • Author:
  • Language: English
  • Number of Pages: Median: 205
  • Publisher: ➤  Berkley - Signet - New American Library - Prentice-Hall - Brand: Signet
  • Publish Date:
  • Publish Location: ➤  New York, N.Y - Englewood Cliffs, N.J - Englewood Cliffs, NJ - New York

“Subliminal Seduction” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1973
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Subliminal Seduction at online marketplaces:


2Advertising and promotion

By

Book's cover

“Advertising and promotion” Metadata:

  • Title: Advertising and promotion
  • Authors:
  • Language: English
  • Number of Pages: Median: 808
  • Publisher: ➤  McGraw-Hill Companies - Irwin Professional Pub - McGraw-Hill Ryerson - McGraw-Hill - McGraw-Hill Education - McGraw-Hill Higher Education - Irwin/McGraw-Hill
  • Publish Date: ➤  
  • Publish Location: ➤  Maidenhead - Boston - Toronto - Boston, Mass

“Advertising and promotion” Subjects and Themes:

Edition Identifiers:

First Setence:

"During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service."

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Advertising and promotion at online marketplaces:


3The mirror makers

By

Book's cover

“The mirror makers” Metadata:

  • Title: The mirror makers
  • Author:
  • Language: English
  • Number of Pages: Median: 383
  • Publisher: ➤  Morrow - Vintage Books - University of Illinois Press
  • Publish Date:
  • Publish Location: ➤  New York, N.Y - New York - Urbana

“The mirror makers” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1984
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find The mirror makers at online marketplaces:


4Culture is our business

By

Book's cover

“Culture is our business” Metadata:

  • Title: Culture is our business
  • Author:
  • Language: English
  • Number of Pages: Median: 336
  • Publisher: Ballantine Books - McGraw-Hill
  • Publish Date:
  • Publish Location: New York - New York, NY

“Culture is our business” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1970
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Culture is our business at online marketplaces:


5Ads, Fads, and Consumer Culture

By

Book's cover

“Ads, Fads, and Consumer Culture” Metadata:

  • Title: ➤  Ads, Fads, and Consumer Culture
  • Author:
  • Language: English
  • Number of Pages: Median: 195
  • Publisher: ➤  Rowman & Littlefield Publishers, Inc. - Rowman & Littlefield Publishers, Inc. - Rowman & Littlefield Pub. - Rowman & Littlefield
  • Publish Date:
  • Publish Location: Lanham, Md

“Ads, Fads, and Consumer Culture” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2000
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Ads, Fads, and Consumer Culture at online marketplaces:


6Provocateur

By

Book's cover

“Provocateur” Metadata:

  • Title: Provocateur
  • Author:
  • Language: English
  • Number of Pages: Median: 200
  • Publisher: ➤  Rowman & Littlefield Publishers - Rowman & Littlefield Publishers, Inc. - Rowman & Littlefield Publishers, Incorporated - Rowman & Littlefield Publishers, Inc.
  • Publish Date:

“Provocateur” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Provocateur at online marketplaces:


7Fundamentals of advertising research

By

Book's cover

“Fundamentals of advertising research” Metadata:

  • Title: ➤  Fundamentals of advertising research
  • Author:
  • Language: English
  • Number of Pages: Median: 343
  • Publisher: ➤  J. Wiley & Sons - Wadsworth Pub. Co. - Grid Pub.
  • Publish Date:
  • Publish Location: ➤  Belmont, Calif - Columbus, Ohio - New York

“Fundamentals of advertising research” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1979
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Fundamentals of advertising research at online marketplaces:


8The Culture of consumption

critical essays in American history, 1880-1980

By

Book's cover

“The Culture of consumption” Metadata:

  • Title: The Culture of consumption
  • Authors:
  • Language: English
  • Number of Pages: Median: 236
  • Publisher: Pantheon Books
  • Publish Date:
  • Publish Location: New York

“The Culture of consumption” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1983
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find The Culture of consumption at online marketplaces:


9Adland

By

Book's cover

“Adland” Metadata:

  • Title: Adland
  • Author:
  • Language: English
  • Number of Pages: Median: 278
  • Publisher: ➤  Kogan Page - Kogan Page Publishers
  • Publish Date:
  • Publish Location: London

“Adland” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2007
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Adland at online marketplaces:


10Coca-Cola Girls

By

Book's cover

“Coca-Cola Girls” Metadata:

  • Title: Coca-Cola Girls
  • Author:
  • Language: English
  • Number of Pages: Median: 282
  • Publisher: Collectors Press
  • Publish Date:

“Coca-Cola Girls” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2000
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Coca-Cola Girls at online marketplaces:


11Advertising today

By

Book's cover

“Advertising today” Metadata:

  • Title: Advertising today
  • Author:
  • Language: English
  • Number of Pages: Median: 512
  • Publisher: Phaidon
  • Publish Date:
  • Publish Location: London

“Advertising today” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2001
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

Online Marketplaces

Find Advertising today at online marketplaces:


12Advertising

By

Book's cover

“Advertising” Metadata:

  • Title: Advertising
  • Authors:
  • Language: English
  • Number of Pages: Median: 704
  • Publisher: ➤  Pearson/Prentice Hall - Prentice Hall - Prentice-Hall International - Prentice Hall College Div - Pearson Education, Limited
  • Publish Date: ➤  
  • Publish Location: ➤  Upper Saddle River, N.J - London - Englewood Cliffs, NJ - Englewood Cliffs, N.J

“Advertising” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1989
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

Online Borrowing:

    Online Marketplaces

    Find Advertising at online marketplaces:


    13Ogilvy on advertising

    By

    Book's cover

    “Ogilvy on advertising” Metadata:

    • Title: Ogilvy on advertising
    • Author:
    • Language: English
    • Number of Pages: Median: 224
    • Publisher: ➤  Crown; 1st American ed Edition - Guild Publishing - Orbis Publishing - Wiley & Sons Canada - Vintage Books - Pan - Crown
    • Publish Date:
    • Publish Location: London - Toronto - New York

    “Ogilvy on advertising” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 1983
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

    Online Borrowing:

      Online Marketplaces

      Find Ogilvy on advertising at online marketplaces:


      14Contemporary advertising

      By

      Book's cover

      “Contemporary advertising” Metadata:

      • Title: Contemporary advertising
      • Authors:
      • Language: English
      • Number of Pages: Median: 704
      • Publisher: ➤  Mcgraw Hill Higher Education - Irwin / McGraw-Hill - Irwin /McGraw-Hill - Irwin Professional Publishing - Mcgraw-Hill College - McGraw Hill - Irwin - McGraw-Hill Irwin - McGraw-Hill Education - McGraw-Hill/Irwin - McGraw-Hill Higher Education
      • Publish Date: ➤  
      • Publish Location: ➤  Chicago - Burr Ridge, Ill - Boston

      “Contemporary advertising” Subjects and Themes:

      Edition Identifiers:

      First Setence:

      "As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day."

      Access and General Info:

      • First Year Published: 1993
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

      Online Borrowing:

        Online Marketplaces

        Find Contemporary advertising at online marketplaces:


        15It's not how good you are, it's how good you want to be

        By

        Book's cover

        “It's not how good you are, it's how good you want to be” Metadata:

        • Title: ➤  It's not how good you are, it's how good you want to be
        • Author:
        • Language: English
        • Number of Pages: Median: 128
        • Publisher: Phaidon - Phaidon Press
        • Publish Date:
        • Publish Location: New York - London

        “It's not how good you are, it's how good you want to be” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2003
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

        Online Marketplaces

        Find It's not how good you are, it's how good you want to be at online marketplaces:


        16Persuasion

        By

        Book's cover

        “Persuasion” Metadata:

        • Title: Persuasion
        • Author:
        • Language: English
        • Number of Pages: Median: 416
        • Publisher: ➤  Wadsworth Pub. Co. - Wadsworth Publishing - Wadsworth Pub Co - Thomson/Wadsworth - Wadsworth - Wadsworth Pub. - Wadsworth Publishing Company - Wadswoth Pub. Co. - Wadsworth/Thomson Learning
        • Publish Date: ➤  
        • Publish Location: ➤  Australia - Belmont, CA - Belmont, Calif

        “Persuasion” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 1979
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

        Online Borrowing:

          Online Marketplaces

          Find Persuasion at online marketplaces:


          17Advertising and Promotion

          By

          Book's cover

          “Advertising and Promotion” Metadata:

          • Title: Advertising and Promotion
          • Author:
          • Language: English
          • Number of Pages: Median: 360
          • Publisher: ➤  SAGE Publications, Limited - SAGE Publications, Incorporated - Sage Publications Ltd - SAGE Publications Ltd
          • Publish Date: ➤  

          “Advertising and Promotion” Subjects and Themes:

          Edition Identifiers:

          First Setence:

          "Few topics in management or social studies attract such fascinated attention, or elicit such wide disagreement, as advertising and promotion."

          Access and General Info:

          • First Year Published: 2005
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

          Online Borrowing:

            Online Marketplaces

            Find Advertising and Promotion at online marketplaces:


            18Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

            By

            Book's cover

            “Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications” Metadata:

            • Title: ➤  Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
            • Author:
            • Language: English
            • Number of Pages: Median: 672
            • Publisher: ➤  Dryden Press - Thomson South-Western - South-Western College Pub
            • Publish Date:
            • Publish Location: Mason, Ohio - Fort Worth

            “Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 1997
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

            Online Borrowing:

              Online Marketplaces

              Find Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications at online marketplaces:


              19It's not how good you are, it's how good you want to be

              By

              Book's cover

              “It's not how good you are, it's how good you want to be” Metadata:

              • Title: ➤  It's not how good you are, it's how good you want to be
              • Author:
              • Language: English
              • Number of Pages: Median: 128
              • Publisher: Phaidon
              • Publish Date:
              • Publish Location: New York - London

              “It's not how good you are, it's how good you want to be” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2003
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

              Online Borrowing:

                Online Marketplaces

                Find It's not how good you are, it's how good you want to be at online marketplaces:


                20Brand Equity & Advertising

                By

                Book's cover

                “Brand Equity & Advertising” Metadata:

                • Title: Brand Equity & Advertising
                • Author:
                • Language: English
                • Number of Pages: Median: 387
                • Publisher: ➤  Taylor & Francis Group - Lawrence Erlbaum - Lawrence Erlbaum Associates
                • Publish Date:
                • Publish Location: Hillsdale, N.J

                “Brand Equity & Advertising” Subjects and Themes:

                Edition Identifiers:

                First Setence:

                "Brand equity, a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries."

                Access and General Info:

                • First Year Published: 1993
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                Online Borrowing:

                  Online Marketplaces

                  Find Brand Equity & Advertising at online marketplaces:


                  21Introduction to advertising & promotion

                  By

                  Book's cover

                  “Introduction to advertising & promotion” Metadata:

                  • Title: ➤  Introduction to advertising & promotion
                  • Authors:
                  • Language: English
                  • Number of Pages: Median: 784
                  • Publisher: ➤  Irwin - Richard D Irwin - Business Pubns - Irwin Professional Pub
                  • Publish Date: ➤  
                  • Publish Location: Chicago - Homewood, IL

                  “Introduction to advertising & promotion” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 1992
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                  Online Borrowing:

                    Online Marketplaces

                    Find Introduction to advertising & promotion at online marketplaces:


                    22Advertising as communication

                    By

                    Book's cover

                    “Advertising as communication” Metadata:

                    • Title: Advertising as communication
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 248
                    • Publisher: ➤  Routledge - Methuen - Taylor & Francis Group
                    • Publish Date: ➤  
                    • Publish Location: London - New York

                    “Advertising as communication” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 1982
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                    Online Borrowing:

                      Online Marketplaces

                      Find Advertising as communication at online marketplaces:


                      23Advertising and integrated brand promotion

                      By

                      Book's cover

                      “Advertising and integrated brand promotion” Metadata:

                      • Title: ➤  Advertising and integrated brand promotion
                      • Authors:
                      • Language: English
                      • Number of Pages: Median: 608
                      • Publisher: ➤  Cengage Learning - South-Western College Pub - Thomson/South-Western - Cengage South-Western
                      • Publish Date: ➤  
                      • Publish Location: Mason, Ohio

                      “Advertising and integrated brand promotion” Subjects and Themes:

                      Edition Identifiers:

                      Access and General Info:

                      • First Year Published: 2002
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                      Online Borrowing:

                        Online Marketplaces

                        Find Advertising and integrated brand promotion at online marketplaces:


                        24Advertising and the mind of the consumer

                        By

                        Book's cover

                        “Advertising and the mind of the consumer” Metadata:

                        • Title: ➤  Advertising and the mind of the consumer
                        • Author:
                        • Language: English
                        • Number of Pages: Median: 359
                        • Publisher: ➤  Allen & Unwin - Roundhouse [distributor] - Taylor & Francis Group - Kogan Page, Limited
                        • Publish Date:
                        • Publish Location: Hove - Crows Nest, NSW

                        “Advertising and the mind of the consumer” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 2000
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                        Online Borrowing:

                          Online Marketplaces

                          Find Advertising and the mind of the consumer at online marketplaces:


                          25Differentiate or Die

                          Survival in Our Era of Killer Competition

                          By

                          Book's cover

                          “Differentiate or Die” Metadata:

                          • Title: Differentiate or Die
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 240
                          • Publisher: Wiley - John Wiley & Sons
                          • Publish Date:
                          • Publish Location: Hoboken, N.J

                          “Differentiate or Die” Subjects and Themes:

                          Edition Identifiers:

                          First Setence:

                          "In the beginning, choice was not a problem."

                          Access and General Info:

                          • First Year Published: 2000
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                          Online Borrowing:

                            Online Marketplaces

                            Find Differentiate or Die at online marketplaces:


                            26The fundamentals of advertising

                            By

                            Book's cover

                            “The fundamentals of advertising” Metadata:

                            • Title: ➤  The fundamentals of advertising
                            • Authors:
                            • Language: English
                            • Number of Pages: Median: 384
                            • Publisher: ➤  Routledge - Taylor & Francis Group - Butterworth-Heinemann
                            • Publish Date:

                            “The fundamentals of advertising” Subjects and Themes:

                            Edition Identifiers:

                            First Setence:

                            "As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way."

                            Access and General Info:

                            • First Year Published: 1999
                            • Is Full Text Available: Yes
                            • Is The Book Public: No
                            • Access Status: Printdisabled

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                            Online Borrowing:

                              Online Marketplaces

                              Find The fundamentals of advertising at online marketplaces:


                              27The Advertising age encyclopedia of advertising

                              By

                              Book's cover

                              “The Advertising age encyclopedia of advertising” Metadata:

                              • Title: ➤  The Advertising age encyclopedia of advertising
                              • Authors:
                              • Language: English
                              • Number of Pages: Median: 2000
                              • Publisher: ➤  Taylor & Francis Group - Fitzroy Dearborn - Taylor and Francis
                              • Publish Date:
                              • Publish Location: Florence - London

                              “The Advertising age encyclopedia of advertising” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 1999
                              • Is Full Text Available: Yes
                              • Is The Book Public: No
                              • Access Status: Printdisabled

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                              Online Borrowing:

                                Online Marketplaces

                                Find The Advertising age encyclopedia of advertising at online marketplaces:


                                28Advertising in tourism and leisure

                                By

                                Book's cover

                                “Advertising in tourism and leisure” Metadata:

                                • Title: ➤  Advertising in tourism and leisure
                                • Authors:
                                • Language: English
                                • Number of Pages: Median: 360
                                • Publisher: ➤  Butterworth-Heinemann - Taylor & Francis Group - Routledge
                                • Publish Date: ➤  
                                • Publish Location: Oxford - Boston

                                “Advertising in tourism and leisure” Subjects and Themes:

                                Edition Identifiers:

                                First Setence:

                                "Advertising bombards us very day - from commercials on television and radio, to advertising on buses and billboards, in magazines and on the Internet - and there is an increasing amount of advertising masquerading as something else - on television travel shows, in the latest block buster movie and on children's toys and clothes."

                                Access and General Info:

                                • First Year Published: 2000
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                Online Borrowing:

                                  Online Marketplaces

                                  Find Advertising in tourism and leisure at online marketplaces:


                                  29Advertising the American Dream

                                  By

                                  Book's cover

                                  “Advertising the American Dream” Metadata:

                                  • Title: Advertising the American Dream
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 459
                                  • Publisher: University of California Press
                                  • Publish Date:
                                  • Publish Location: Berkeley

                                  “Advertising the American Dream” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1985
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                  Online Borrowing:

                                    Online Marketplaces

                                    Find Advertising the American Dream at online marketplaces:


                                    30Global Marketing and Advertising

                                    By

                                    Book's cover

                                    “Global Marketing and Advertising” Metadata:

                                    • Title: ➤  Global Marketing and Advertising
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 326
                                    • Publisher: ➤  Sage Publications - Sage Publications, Inc
                                    • Publish Date:
                                    • Publish Location: ➤  Thousand Oaks - Thousand Oaks, Calif

                                    “Global Marketing and Advertising” Subjects and Themes:

                                    Edition Identifiers:

                                    First Setence:

                                    "In a meeting between the Duke of Wellington and Napoleon after the battle of Waterloo, Wellington is said to have reproached Napoleon with the words, "You fight for power, we fight for honor," and Napoleon is said to have answered: "Yes, one always fights for what one does not have.""

                                    Access and General Info:

                                    • First Year Published: 1997
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                    Online Borrowing:

                                      Online Marketplaces

                                      Find Global Marketing and Advertising at online marketplaces:


                                      31The psychology of entertainment media

                                      By

                                      Book's cover

                                      “The psychology of entertainment media” Metadata:

                                      • Title: ➤  The psychology of entertainment media
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 362
                                      • Publisher: ➤  Lawrence Erlbaum - Routledge - Taylor & Francis Group
                                      • Publish Date:
                                      • Publish Location: Mahwah, N.J

                                      “The psychology of entertainment media” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2003
                                      • Is Full Text Available: No
                                      • Is The Book Public: No
                                      • Access Status: No_ebook

                                      Online Marketplaces

                                      Find The psychology of entertainment media at online marketplaces:


                                      32The Fall of Advertising and the Rise of PR

                                      By

                                      Book's cover

                                      “The Fall of Advertising and the Rise of PR” Metadata:

                                      • Title: ➤  The Fall of Advertising and the Rise of PR
                                      • Authors:
                                      • Language: English
                                      • Number of Pages: Median: 320
                                      • Publisher: ➤  HarperBusiness - HarperCollins Publishers - HarperCollins - Collins
                                      • Publish Date:
                                      • Publish Location: New York

                                      “The Fall of Advertising and the Rise of PR” Subjects and Themes:

                                      Edition Identifiers:

                                      First Setence:

                                      "Not long ago, four New York City nurses were killed when they drove off the top of a motel's five-story parking garage."

                                      Access and General Info:

                                      • First Year Published: 2002
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                      Online Borrowing:

                                        Online Marketplaces

                                        Find The Fall of Advertising and the Rise of PR at online marketplaces:


                                        33Advertising

                                        By

                                        Book's cover

                                        “Advertising” Metadata:

                                        • Title: Advertising
                                        • Author:
                                        • Language: English
                                        • Number of Pages: Median: 356
                                        • Publisher: ➤  Prentice Hall - W. W. Norton - W.W. Norton
                                        • Publish Date:
                                        • Publish Location: ➤  New York - Englewood Cliffs, N.J

                                        “Advertising” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 1993
                                        • Is Full Text Available: Yes
                                        • Is The Book Public: No
                                        • Access Status: Printdisabled

                                        Online Access

                                        Downloads Are Not Available:

                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                        Online Borrowing:

                                          Online Marketplaces

                                          Find Advertising at online marketplaces:


                                          34Marketing modernity

                                          By

                                          Book's cover

                                          “Marketing modernity” Metadata:

                                          • Title: Marketing modernity
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 187
                                          • Publisher: ➤  Routledge - Taylor & Francis Group
                                          • Publish Date:
                                          • Publish Location: New York, NY

                                          “Marketing modernity” Subjects and Themes:

                                          Edition Identifiers:

                                          Access and General Info:

                                          • First Year Published: 2003
                                          • Is Full Text Available: Yes
                                          • Is The Book Public: No
                                          • Access Status: Printdisabled

                                          Online Access

                                          Downloads Are Not Available:

                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                          Online Borrowing:

                                            Online Marketplaces

                                            Find Marketing modernity at online marketplaces:


                                            35Advertising, the uneasy persuasion

                                            By

                                            Book's cover

                                            “Advertising, the uneasy persuasion” Metadata:

                                            • Title: ➤  Advertising, the uneasy persuasion
                                            • Author:
                                            • Language: English
                                            • Number of Pages: Median: 288
                                            • Publisher: ➤  Basic Books - Routledge - Basic Books Inc.,U.S.
                                            • Publish Date:
                                            • Publish Location: London - New York

                                            “Advertising, the uneasy persuasion” Subjects and Themes:

                                            Edition Identifiers:

                                            First Setence:

                                            "THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading.""

                                            Access and General Info:

                                            • First Year Published: 1984
                                            • Is Full Text Available: Yes
                                            • Is The Book Public: No
                                            • Access Status: Printdisabled

                                            Online Access

                                            Downloads Are Not Available:

                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                            Online Borrowing:

                                              Online Marketplaces

                                              Find Advertising, the uneasy persuasion at online marketplaces:


                                              36Acting in television commercials for fun and profit

                                              By

                                              Book's cover

                                              “Acting in television commercials for fun and profit” Metadata:

                                              • Title: ➤  Acting in television commercials for fun and profit
                                              • Author:
                                              • Language: English
                                              • Number of Pages: Median: 213
                                              • Publisher: ➤  Harmony Books - Three Rivers Press - Crown Trade Paperbacks - Crown Publishing Group
                                              • Publish Date: ➤  
                                              • Publish Location: New York

                                              “Acting in television commercials for fun and profit” Subjects and Themes:

                                              Edition Identifiers:

                                              First Setence:

                                              "Every actor in commercials, whether already established or just starting, needs photographs."

                                              Access and General Info:

                                              • First Year Published: 1980
                                              • Is Full Text Available: Yes
                                              • Is The Book Public: No
                                              • Access Status: Printdisabled

                                              Online Access

                                              Downloads Are Not Available:

                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                              Online Borrowing:

                                                Online Marketplaces

                                                Find Acting in television commercials for fun and profit at online marketplaces:


                                                37Imaging in Advertising

                                                By

                                                Book's cover

                                                “Imaging in Advertising” Metadata:

                                                • Title: Imaging in Advertising
                                                • Author:
                                                • Language: English
                                                • Number of Pages: Median: 256
                                                • Publisher: ➤  Routledge - Taylor & Francis Group
                                                • Publish Date:

                                                “Imaging in Advertising” Subjects and Themes:

                                                Edition Identifiers:

                                                Access and General Info:

                                                • First Year Published: 2007
                                                • Is Full Text Available: Yes
                                                • Is The Book Public: No
                                                • Access Status: Printdisabled

                                                Online Access

                                                Downloads Are Not Available:

                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                Online Borrowing:

                                                  Online Marketplaces

                                                  Find Imaging in Advertising at online marketplaces:


                                                  38Advertising and promotion management

                                                  By

                                                  Book's cover

                                                  “Advertising and promotion management” Metadata:

                                                  • Title: ➤  Advertising and promotion management
                                                  • Author:
                                                  • Language: English
                                                  • Number of Pages: Median: 648
                                                  • Publisher: ➤  McGraw-Hill - irwin mcgraw-hill
                                                  • Publish Date:
                                                  • Publish Location: New York - London

                                                  “Advertising and promotion management” Subjects and Themes:

                                                  Edition Identifiers:

                                                  Access and General Info:

                                                  • First Year Published: 1987
                                                  • Is Full Text Available: Yes
                                                  • Is The Book Public: No
                                                  • Access Status: Printdisabled

                                                  Online Access

                                                  Downloads Are Not Available:

                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                  Online Borrowing:

                                                    Online Marketplaces

                                                    Find Advertising and promotion management at online marketplaces:


                                                    39Values, lifestyles, and psychographics

                                                    By

                                                    Book's cover

                                                    “Values, lifestyles, and psychographics” Metadata:

                                                    • Title: ➤  Values, lifestyles, and psychographics
                                                    • Author:
                                                    • Language: English
                                                    • Number of Pages: Median: 430
                                                    • Publisher: ➤  L. Erlbaum Associates - Lawrence Erlbaum - Taylor & Francis Group
                                                    • Publish Date:
                                                    • Publish Location: Mahwah, N.J

                                                    “Values, lifestyles, and psychographics” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 1997
                                                    • Is Full Text Available: Yes
                                                    • Is The Book Public: No
                                                    • Access Status: Printdisabled

                                                    Online Access

                                                    Downloads Are Not Available:

                                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                    Online Borrowing:

                                                      Online Marketplaces

                                                      Find Values, lifestyles, and psychographics at online marketplaces:


                                                      40The discourse of advertising

                                                      By

                                                      Book's cover

                                                      “The discourse of advertising” Metadata:

                                                      • Title: The discourse of advertising
                                                      • Author:
                                                      • Language: English
                                                      • Number of Pages: Median: 253
                                                      • Publisher: ➤  Routledge - Taylor & Francis Group
                                                      • Publish Date:
                                                      • Publish Location: New York - London

                                                      “The discourse of advertising” Subjects and Themes:

                                                      Edition Identifiers:

                                                      Access and General Info:

                                                      • First Year Published: 1992
                                                      • Is Full Text Available: No
                                                      • Is The Book Public: No
                                                      • Access Status: No_ebook

                                                      Online Marketplaces

                                                      Find The discourse of advertising at online marketplaces:


                                                      41Breaking Up America

                                                      By

                                                      Book's cover

                                                      “Breaking Up America” Metadata:

                                                      • Title: Breaking Up America
                                                      • Author:
                                                      • Language: English
                                                      • Number of Pages: Median: 249
                                                      • Publisher: ➤  University Of Chicago Press - University of Chicago Press
                                                      • Publish Date:
                                                      • Publish Location: Chicago

                                                      “Breaking Up America” Subjects and Themes:

                                                      Edition Identifiers:

                                                      First Setence:

                                                      ""ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types.""

                                                      Access and General Info:

                                                      • First Year Published: 1997
                                                      • Is Full Text Available: Yes
                                                      • Is The Book Public: No
                                                      • Access Status: Printdisabled

                                                      Online Access

                                                      Downloads Are Not Available:

                                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                      Online Borrowing:

                                                        Online Marketplaces

                                                        Find Breaking Up America at online marketplaces:


                                                        42Global marketing and advertising

                                                        By

                                                        Book's cover

                                                        “Global marketing and advertising” Metadata:

                                                        • Title: ➤  Global marketing and advertising
                                                        • Author:
                                                        • Language: English
                                                        • Number of Pages: Median: 395
                                                        • Publisher: SAGE Publications, Inc
                                                        • Publish Date:

                                                        “Global marketing and advertising” Subjects and Themes:

                                                        Edition Identifiers:

                                                        Access and General Info:

                                                        • First Year Published: 2014
                                                        • Is Full Text Available: Yes
                                                        • Is The Book Public: No
                                                        • Access Status: Printdisabled

                                                        Online Access

                                                        Downloads Are Not Available:

                                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                        Online Borrowing:

                                                          Online Marketplaces

                                                          Find Global marketing and advertising at online marketplaces:


                                                          43The end of advertising as we know it

                                                          By

                                                          Book's cover

                                                          “The end of advertising as we know it” Metadata:

                                                          • Title: ➤  The end of advertising as we know it
                                                          • Author:
                                                          • Language: English
                                                          • Number of Pages: Median: 239
                                                          • Publisher: John Wiley & Sons
                                                          • Publish Date:
                                                          • Publish Location: Hoboken, NJ

                                                          “The end of advertising as we know it” Subjects and Themes:

                                                          Edition Identifiers:

                                                          Access and General Info:

                                                          • First Year Published: 2002
                                                          • Is Full Text Available: Yes
                                                          • Is The Book Public: No
                                                          • Access Status: Printdisabled

                                                          Online Access

                                                          Downloads Are Not Available:

                                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                          Online Borrowing:

                                                            Online Marketplaces

                                                            Find The end of advertising as we know it at online marketplaces:


                                                            44unSpun

                                                            By

                                                            Book's cover

                                                            “unSpun” Metadata:

                                                            • Title: unSpun
                                                            • Author:
                                                            • Language: English
                                                            • Publisher: Random House Publishing Group
                                                            • Publish Date:
                                                            • Publish Location: New York

                                                            “unSpun” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2007
                                                            • Is Full Text Available: No
                                                            • Is The Book Public: No
                                                            • Access Status: No_ebook

                                                            Online Access

                                                            Downloads Are Not Available:

                                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                            Online Borrowing:

                                                              Online Marketplaces

                                                              Find unSpun at online marketplaces:


                                                              45Dynamics of advertising

                                                              By

                                                              Book's cover

                                                              “Dynamics of advertising” Metadata:

                                                              • Title: Dynamics of advertising
                                                              • Author:
                                                              • Language: English
                                                              • Number of Pages: Median: 293
                                                              • Publisher: ➤  Harwood Academic Publishers - Taylor & Francis Group
                                                              • Publish Date:
                                                              • Publish Location: Amsterdam, The Netherlands

                                                              “Dynamics of advertising” Subjects and Themes:

                                                              Edition Identifiers:

                                                              Access and General Info:

                                                              • First Year Published: 2000
                                                              • Is Full Text Available: Yes
                                                              • Is The Book Public: No
                                                              • Access Status: Printdisabled

                                                              Online Access

                                                              Downloads Are Not Available:

                                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                              Online Borrowing:

                                                                Online Marketplaces

                                                                Find Dynamics of advertising at online marketplaces:


                                                                46Measuring Advertising Effectiveness

                                                                By

                                                                Book's cover

                                                                “Measuring Advertising Effectiveness” Metadata:

                                                                • Title: ➤  Measuring Advertising Effectiveness
                                                                • Author:
                                                                • Language: English
                                                                • Number of Pages: Median: 424
                                                                • Publisher: ➤  L. Erlbaum Associates - Taylor & Francis Group
                                                                • Publish Date:
                                                                • Publish Location: Mahwah, N.J

                                                                “Measuring Advertising Effectiveness” Subjects and Themes:

                                                                Edition Identifiers:

                                                                Access and General Info:

                                                                • First Year Published: 1997
                                                                • Is Full Text Available: Yes
                                                                • Is The Book Public: No
                                                                • Access Status: Printdisabled

                                                                Online Access

                                                                Downloads Are Not Available:

                                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                                Online Borrowing:

                                                                  Online Marketplaces

                                                                  Find Measuring Advertising Effectiveness at online marketplaces:


                                                                  47Fables of abundance

                                                                  By

                                                                  Book's cover

                                                                  “Fables of abundance” Metadata:

                                                                  • Title: Fables of abundance
                                                                  • Author:
                                                                  • Language: English
                                                                  • Number of Pages: Median: 492
                                                                  • Publisher: Basic Books - HarperCollins
                                                                  • Publish Date:
                                                                  • Publish Location: New York - [New York]

                                                                  “Fables of abundance” Subjects and Themes:

                                                                  Edition Identifiers:

                                                                  Access and General Info:

                                                                  • First Year Published: 1994
                                                                  • Is Full Text Available: Yes
                                                                  • Is The Book Public: No
                                                                  • Access Status: Printdisabled

                                                                  Online Access

                                                                  Downloads Are Not Available:

                                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                                  Online Borrowing:

                                                                    Online Marketplaces

                                                                    Find Fables of abundance at online marketplaces:


                                                                    48Advertising, subjectivity, and the nineteenth-century novel

                                                                    Dickens, Balzac, and the language of the walls

                                                                    By

                                                                    Book's cover

                                                                    “Advertising, subjectivity, and the nineteenth-century novel” Metadata:

                                                                    • Title: ➤  Advertising, subjectivity, and the nineteenth-century novel
                                                                    • Author:
                                                                    • Language: English
                                                                    • Number of Pages: Median: 214
                                                                    • Publisher: Palgrave Macmillan
                                                                    • Publish Date:
                                                                    • Publish Location: Basingstoke

                                                                    “Advertising, subjectivity, and the nineteenth-century novel” Subjects and Themes:

                                                                    Edition Identifiers:

                                                                    Access and General Info:

                                                                    • First Year Published: 2008
                                                                    • Is Full Text Available: Yes
                                                                    • Is The Book Public: No
                                                                    • Access Status: Printdisabled

                                                                    Online Access

                                                                    Downloads Are Not Available:

                                                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                                    Online Borrowing:

                                                                      Online Marketplaces

                                                                      Find Advertising, subjectivity, and the nineteenth-century novel at online marketplaces:


                                                                      49The Advertising age encyclopedia of advertising

                                                                      By

                                                                      Book's cover

                                                                      “The Advertising age encyclopedia of advertising” Metadata:

                                                                      • Title: ➤  The Advertising age encyclopedia of advertising
                                                                      • Authors:
                                                                      • Language: English
                                                                      • Number of Pages: Median: 1873
                                                                      • Publisher: Fitzroy Dearborn
                                                                      • Publish Date:
                                                                      • Publish Location: New York

                                                                      “The Advertising age encyclopedia of advertising” Subjects and Themes:

                                                                      Edition Identifiers:

                                                                      Access and General Info:

                                                                      • First Year Published: 2003
                                                                      • Is Full Text Available: Yes
                                                                      • Is The Book Public: No
                                                                      • Access Status: Printdisabled

                                                                      Online Access

                                                                      Downloads Are Not Available:

                                                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                                      Online Borrowing:

                                                                        Online Marketplaces

                                                                        Find The Advertising age encyclopedia of advertising at online marketplaces:


                                                                        50Consuming kids

                                                                        By

                                                                        Book's cover

                                                                        “Consuming kids” Metadata:

                                                                        • Title: Consuming kids
                                                                        • Authors:
                                                                        • Language: English
                                                                        • Number of Pages: Median: 288
                                                                        • Publisher: ➤  New Press - Distributed by W.W. Norton & Co.
                                                                        • Publish Date:
                                                                        • Publish Location: New York

                                                                        “Consuming kids” Subjects and Themes:

                                                                        Edition Identifiers:

                                                                        Access and General Info:

                                                                        • First Year Published: 2004
                                                                        • Is Full Text Available: Yes
                                                                        • Is The Book Public: No
                                                                        • Access Status: Printdisabled

                                                                        Online Access

                                                                        Downloads Are Not Available:

                                                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                                        Online Borrowing:

                                                                          Online Marketplaces

                                                                          Find Consuming kids at online marketplaces: