Advertising, promotion & supplemental aspects of integrated marketing communications - Info and Reading Options
By Terence A. Shimp
"Advertising, promotion & supplemental aspects of integrated marketing communications" was published by Thomson South-Western in 2003 - Mason, Ohio, it has 650 pages and the language of the book is English.
“Advertising, promotion & supplemental aspects of integrated marketing communications” Metadata:
- Title: ➤ Advertising, promotion & supplemental aspects of integrated marketing communications
- Author: Terence A. Shimp
- Language: English
- Number of Pages: 650
- Publisher: Thomson South-Western
- Publish Date: 2003
- Publish Location: Mason, Ohio
“Advertising, promotion & supplemental aspects of integrated marketing communications” Subjects and Themes:
- Subjects: ➤ Communication in marketing - Communicatie - Marketing - Ventes - Marketing direct - Sales promotion - Advertising - Publicité - Promotion - Direct marketing - Reclame - Communication en marketing - Business & economics - Advertising & promotion
Edition Specifications:
- Pagination: xxi, 650 p. :
Edition Identifiers:
- The Open Library ID: OL21662106M - OL538124W
- Online Computer Library Center (OCLC) ID: 49860010
- Library of Congress Control Number (LCCN): 2002071957
- ISBN-10: 0030352711
- All ISBNs: 0030352711
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