Explore: Communication In Marketing

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1Advertising and promotion

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Book's cover

“Advertising and promotion” Metadata:

  • Title: Advertising and promotion
  • Authors:
  • Language: English
  • Number of Pages: Median: 808
  • Publisher: ➤  McGraw-Hill Companies - Irwin Professional Pub - McGraw-Hill Ryerson - McGraw-Hill - McGraw-Hill Education - McGraw-Hill Higher Education - Irwin/McGraw-Hill
  • Publish Date: ➤  
  • Publish Location: ➤  Maidenhead - Boston - Toronto - Boston, Mass

“Advertising and promotion” Subjects and Themes:

Edition Identifiers:

First Setence:

"During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service."

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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2Marketing Communications

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Book's cover

“Marketing Communications” Metadata:

  • Title: Marketing Communications
  • Authors:
  • Language: English
  • Number of Pages: Median: 600
  • Publisher: Kogan Page, Limited
  • Publish Date:

“Marketing Communications” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2011
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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3Integrated marketing communications

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Book's cover

“Integrated marketing communications” Metadata:

  • Title: ➤  Integrated marketing communications
  • Author:
  • Language: English
  • Number of Pages: Median: 218
  • Publisher: NTC Business Books
  • Publish Date:
  • Publish Location: Lincolnwood, Ill., USA

“Integrated marketing communications” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1993
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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4Marketing magic

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Book's cover

“Marketing magic” Metadata:

  • Title: Marketing magic
  • Author:
  • Language: English
  • Number of Pages: Median: 303
  • Publisher: B. Adams
  • Publish Date:
  • Publish Location: Holbrook, Mass

“Marketing magic” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1994
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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5Integrated marketing communications

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Book's cover

“Integrated marketing communications” Metadata:

  • Title: ➤  Integrated marketing communications
  • Author:
  • Language: English
  • Number of Pages: Median: 440
  • Publisher: Pearson Prentice Hall
  • Publish Date:
  • Publish Location: Toronto

“Integrated marketing communications” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2008
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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6The Principles of Advertising and Imc

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Book's cover

“The Principles of Advertising and Imc” Metadata:

  • Title: ➤  The Principles of Advertising and Imc
  • Author:
  • Language: English
  • Number of Pages: Median: 774
  • Publisher: ➤  McGraw-Hill Companies - Mcgraw-Hill College
  • Publish Date:

“The Principles of Advertising and Imc” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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7Confessions of shameless self promoters

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Book's cover

“Confessions of shameless self promoters” Metadata:

  • Title: ➤  Confessions of shameless self promoters
  • Author:
  • Language: English
  • Number of Pages: Median: 240
  • Publisher: ➤  McGraw-Hill - Success Showcase Pub. - McGraw Hill - Roli Books Pvt Ltd
  • Publish Date:
  • Publish Location: New York - Tempe, AZ

“Confessions of shameless self promoters” Subjects and Themes:

Edition Identifiers:

First Setence:

"When a friend of mine, Larry James, first stated, "I'm a shameless self promoter," I laughed, thinking that his comment was funny."

Access and General Info:

  • First Year Published: 2002
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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8Content Marketing in a Week

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Book's cover

“Content Marketing in a Week” Metadata:

  • Title: Content Marketing in a Week
  • Author:
  • Language: English
  • Number of Pages: Median: 128
  • Publisher: Hodder & Stoughton
  • Publish Date:

“Content Marketing in a Week” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2016
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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9Strategic advertising management

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Book's cover

“Strategic advertising management” Metadata:

  • Title: ➤  Strategic advertising management
  • Authors:
  • Language: English
  • Number of Pages: Median: 408
  • Publisher: ➤  Oxford University Press, USA - Oxford University Press
  • Publish Date:

“Strategic advertising management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2005
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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10Promotion management and marketing communications

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Book's cover

“Promotion management and marketing communications” Metadata:

  • Title: ➤  Promotion management and marketing communications
  • Author:
  • Languages: English - und
  • Number of Pages: Median: 673
  • Publisher: Dryden P. - Dryden Press
  • Publish Date:
  • Publish Location: Chicago - Fort Worth - USA

“Promotion management and marketing communications” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1986
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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11Integrated advertising, promotion, and marketing communications

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Book's cover

“Integrated advertising, promotion, and marketing communications” Metadata:

  • Title: ➤  Integrated advertising, promotion, and marketing communications
  • Author:
  • Language: English
  • Number of Pages: Median: 538
  • Publisher: ➤  Pearson - Prentice Hall - Pearson Prentice Hall
  • Publish Date:
  • Publish Location: ➤  Upper Saddle River, N.J - Upper Saddle River, NJ

“Integrated advertising, promotion, and marketing communications” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

Downloads Are Not Available:

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    12Advertising communications & promotion management

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    Book's cover

    “Advertising communications & promotion management” Metadata:

    • Title: ➤  Advertising communications & promotion management
    • Author:
    • Language: English
    • Number of Pages: Median: 656
    • Publisher: ➤  McGraw-Hill Companies - McGraw-Hill Education (ISE Editions)
    • Publish Date:
    • Publish Location: New York

    “Advertising communications & promotion management” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 1996
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      13Marketing communications

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      Book's cover

      “Marketing communications” Metadata:

      • Title: Marketing communications
      • Author:
      • Language: English
      • Number of Pages: Median: 803
      • Publisher: ➤  FT Press - imusti - Pearson Education LTD - Prentice Hall - Prentice Hall/ Financial Times - Pearson Education, Limited - Pearson - Financial Times Prentice Hall - Pearson Education Australia
      • Publish Date: ➤  
      • Publish Location: ➤  Harlow, England - Harlow, Eng - New York - London

      “Marketing communications” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 1995
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        14Integrated Advertising, Promotion, and Marketing Communications

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        Book's cover

        “Integrated Advertising, Promotion, and Marketing Communications” Metadata:

        • Title: ➤  Integrated Advertising, Promotion, and Marketing Communications
        • Authors:
        • Language: English
        • Number of Pages: Median: 470
        • Publisher: ➤  Pearson - Pearson Publishing - Pearson Education, Limited
        • Publish Date: ➤  
        • Publish Location: Upper Saddle River

        “Integrated Advertising, Promotion, and Marketing Communications” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2006
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          15Strategic Integrated Marketing Communications

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          Book's cover

          “Strategic Integrated Marketing Communications” Metadata:

          • Title: ➤  Strategic Integrated Marketing Communications
          • Author:
          • Language: English
          • Number of Pages: Median: 328
          • Publisher: ➤  Routledge - Routledge, Chapman & Hall, Incorporated - Butterworth-Heinemann - Taylor & Francis Group
          • Publish Date: ➤  

          “Strategic Integrated Marketing Communications” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2007
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            16Advertising & IMC

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            Book's cover

            “Advertising & IMC” Metadata:

            • Title: Advertising & IMC
            • Author:
            • Language: English
            • Number of Pages: Median: 673
            • Publisher: ➤  Pearson - CreateSpace Independent Publishing Platform - Pearson Education, Limited - Pearson Education Canada - Pearson Education - Pearson Higher Education & Professional Group
            • Publish Date: ➤  

            “Advertising & IMC” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2011
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              17Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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              Book's cover

              “Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications” Metadata:

              • Title: ➤  Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
              • Author:
              • Language: English
              • Number of Pages: Median: 672
              • Publisher: ➤  Dryden Press - Thomson South-Western - South-Western College Pub
              • Publish Date:
              • Publish Location: Mason, Ohio - Fort Worth

              “Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 1997
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

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                18Influencer Marketing

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                Book's cover

                “Influencer Marketing” Metadata:

                • Title: Influencer Marketing
                • Authors:
                • Language: English
                • Number of Pages: Median: 312
                • Publisher: ➤  Routledge, Chapman & Hall, Incorporated - Routledge - Taylor & Francis Group
                • Publish Date:

                “Influencer Marketing” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2020
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  19Integrated marketing communications

                  By

                  Book's cover

                  “Integrated marketing communications” Metadata:

                  • Title: ➤  Integrated marketing communications
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 752
                  • Publisher: ➤  Pearson Education, Limited - Prentice Hall Fiancial Times
                  • Publish Date:
                  • Publish Location: Upper Saddle River, N.J

                  “Integrated marketing communications” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2004
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  20Marketing Communications Management

                  Concepts and Theories, Cases and Practices

                  By

                  Book's cover

                  “Marketing Communications Management” Metadata:

                  • Title: ➤  Marketing Communications Management
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 480
                  • Publisher: ➤  Butterworth-Heinemann - Routledge - SAGE Publications, Limited - Taylor & Francis Group
                  • Publish Date:

                  “Marketing Communications Management” Subjects and Themes:

                  Edition Identifiers:

                  First Setence:

                  "The nature of marketing communication is explored and relationships developed with strategic marketing."

                  Access and General Info:

                  • First Year Published: 2004
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    21You, Inc

                    By

                    Book's cover

                    “You, Inc” Metadata:

                    • Title: You, Inc
                    • Authors:
                    • Language: English
                    • Number of Pages: Median: 326
                    • Publisher: ➤  Warner Business Books - Highbridge Audio - Grand Central Publishing - Business Plus
                    • Publish Date:
                    • Publish Location: New York

                    “You, Inc” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2007
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      22Introduction to advertising & promotion

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                      Book's cover

                      “Introduction to advertising & promotion” Metadata:

                      • Title: ➤  Introduction to advertising & promotion
                      • Authors:
                      • Language: English
                      • Number of Pages: Median: 784
                      • Publisher: ➤  Irwin - Richard D Irwin - Business Pubns - Irwin Professional Pub
                      • Publish Date: ➤  
                      • Publish Location: Chicago - Homewood, IL

                      “Introduction to advertising & promotion” Subjects and Themes:

                      Edition Identifiers:

                      Access and General Info:

                      • First Year Published: 1992
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        23Marketing Communications

                        By

                        Book's cover

                        “Marketing Communications” Metadata:

                        • Title: Marketing Communications
                        • Authors:
                        • Language: English
                        • Number of Pages: Median: 376
                        • Publisher: ➤  Taylor & Francis Group - Routledge
                        • Publish Date:

                        “Marketing Communications” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 2014
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        24Advertising and integrated brand promotion

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                        Book's cover

                        “Advertising and integrated brand promotion” Metadata:

                        • Title: ➤  Advertising and integrated brand promotion
                        • Authors:
                        • Language: English
                        • Number of Pages: Median: 608
                        • Publisher: ➤  Cengage Learning - South-Western College Pub - Thomson/South-Western - Cengage South-Western
                        • Publish Date: ➤  
                        • Publish Location: Mason, Ohio

                        “Advertising and integrated brand promotion” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 2002
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          25Fashion Marketing Communications

                          By

                          Book's cover

                          “Fashion Marketing Communications” Metadata:

                          • Title: ➤  Fashion Marketing Communications
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 216
                          • Publisher: ➤  Blackwell Publishing, Incorporated - Wiley & Sons, Incorporated, John
                          • Publish Date:

                          “Fashion Marketing Communications” Subjects and Themes:

                          Edition Identifiers:

                          Access and General Info:

                          • First Year Published: 2008
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            26Marketing Communications

                            By

                            Book's cover

                            “Marketing Communications” Metadata:

                            • Title: Marketing Communications
                            • Authors:
                            • Language: English
                            • Number of Pages: Median: 584
                            • Publisher: ➤  SAGE Publications, Limited - SAGE Publications Ltd
                            • Publish Date:

                            “Marketing Communications” Subjects and Themes:

                            Edition Identifiers:

                            Access and General Info:

                            • First Year Published: 2018
                            • Is Full Text Available: No
                            • Is The Book Public: No
                            • Access Status: No_ebook

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                            27Integrated Advertising, Promotion, and Marketing Communications

                            By

                            Book's cover

                            “Integrated Advertising, Promotion, and Marketing Communications” Metadata:

                            • Title: ➤  Integrated Advertising, Promotion, and Marketing Communications
                            • Author:
                            • Language: English
                            • Number of Pages: Median: 480
                            • Publisher: ➤  Pearson Education - Pearson Canada - Pearson - Pearson Education, Limited
                            • Publish Date: ➤  

                            “Integrated Advertising, Promotion, and Marketing Communications” Subjects and Themes:

                            Edition Identifiers:

                            Access and General Info:

                            • First Year Published: 2012
                            • Is Full Text Available: Yes
                            • Is The Book Public: No
                            • Access Status: Printdisabled

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                              28Rhetorical and critical approaches to public relations II

                              By

                              Book's cover

                              “Rhetorical and critical approaches to public relations II” Metadata:

                              • Title: ➤  Rhetorical and critical approaches to public relations II
                              • Authors:
                              • Language: English
                              • Number of Pages: Median: 392
                              • Publisher: ➤  Routledge/Taylor and Francis - Taylor & Francis Group - Routledge
                              • Publish Date:
                              • Publish Location: New York

                              “Rhetorical and critical approaches to public relations II” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 2008
                              • Is Full Text Available: No
                              • Is The Book Public: No
                              • Access Status: No_ebook

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                              29Advertising Campaign Strategy

                              A Guide to Marketing Communication Plans

                              By

                              Book's cover

                              “Advertising Campaign Strategy” Metadata:

                              • Title: Advertising Campaign Strategy
                              • Author:
                              • Language: English
                              • Number of Pages: Median: 386
                              • Publisher: ➤  Dryden Press - Thomson/South-Western - South-Western College Pub
                              • Publish Date: ➤  
                              • Publish Location: Mason, Ohio - Fort Worth

                              “Advertising Campaign Strategy” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 1999
                              • Is Full Text Available: Yes
                              • Is The Book Public: No
                              • Access Status: Printdisabled

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                30Integrated Marketing Communications

                                By

                                Book's cover

                                “Integrated Marketing Communications” Metadata:

                                • Title: ➤  Integrated Marketing Communications
                                • Author:
                                • Language: English
                                • Number of Pages: Median: 480
                                • Publisher: Pearson Education Canada
                                • Publish Date:

                                “Integrated Marketing Communications” Subjects and Themes:

                                Edition Identifiers:

                                Access and General Info:

                                • First Year Published: 2013
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  31Advertising and promotion

                                  By

                                  Book's cover

                                  “Advertising and promotion” Metadata:

                                  • Title: Advertising and promotion
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 864
                                  • Publisher: McGraw-Hill Irwin
                                  • Publish Date:
                                  • Publish Location: New York

                                  “Advertising and promotion” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2012
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    32Marketing Communications

                                    By

                                    Book's cover

                                    “Marketing Communications” Metadata:

                                    • Title: Marketing Communications
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 440
                                    • Publisher: ➤  SAGE Publications, Limited - SAGE Publications Ltd
                                    • Publish Date:

                                    “Marketing Communications” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 2014
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

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                                      33Sport Public Relations And Communication

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                                      Book's cover

                                      “Sport Public Relations And Communication” Metadata:

                                      • Title: ➤  Sport Public Relations And Communication
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 282
                                      • Publisher: ➤  Routledge - Taylor & Francis Group - Butterworth-Heinemann
                                      • Publish Date:

                                      “Sport Public Relations And Communication” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2010
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

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                                        34Marketing Communications in Tourism and Hospitality

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                                        “Marketing Communications in Tourism and Hospitality” Metadata:

                                        • Title: ➤  Marketing Communications in Tourism and Hospitality
                                        • Author:
                                        • Language: English
                                        • Number of Pages: Median: 321
                                        • Publisher: ➤  Elsevier - Routledge - Taylor & Francis Group
                                        • Publish Date:
                                        • Publish Location: Burlington

                                        “Marketing Communications in Tourism and Hospitality” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 2008
                                        • Is Full Text Available: No
                                        • Is The Book Public: No
                                        • Access Status: No_ebook

                                        Online Access

                                        Downloads Are Not Available:

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                                          35Successful Marketing Communications

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                                          Book's cover

                                          “Successful Marketing Communications” Metadata:

                                          • Title: ➤  Successful Marketing Communications
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 210
                                          • Publisher: ➤  Routledge - Taylor & Francis Group - Butterworth-Heinemann
                                          • Publish Date:
                                          • Publish Location: Oxford - Boston

                                          “Successful Marketing Communications” Subjects and Themes:

                                          Edition Identifiers:

                                          First Setence:

                                          "This book is not about marketing planning, but about marketing communications."

                                          Access and General Info:

                                          • First Year Published: 2001
                                          • Is Full Text Available: Yes
                                          • Is The Book Public: No
                                          • Access Status: Printdisabled

                                          Online Access

                                          Downloads Are Not Available:

                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                            36Principles of Integrated Marketing Communications

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                                            “Principles of Integrated Marketing Communications” Metadata:

                                            • Title: ➤  Principles of Integrated Marketing Communications
                                            • Author:
                                            • Language: English
                                            • Number of Pages: Median: 400
                                            • Publisher: ➤  Cambridge University Press - University of Cambridge ESOL Examinations
                                            • Publish Date:

                                            “Principles of Integrated Marketing Communications” Subjects and Themes:

                                            Edition Identifiers:

                                            Access and General Info:

                                            • First Year Published: 2014
                                            • Is Full Text Available: No
                                            • Is The Book Public: No
                                            • Access Status: No_ebook

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                                            37Strategic Communications for PR, Social Media and Marketing

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                                            “Strategic Communications for PR, Social Media and Marketing” Metadata:

                                            • Title: ➤  Strategic Communications for PR, Social Media and Marketing
                                            • Authors:
                                            • Language: English
                                            • Number of Pages: Median: 341
                                            • Publisher: ➤  Kendall Hunt Publishing Company - Kendall Hunt Publishing
                                            • Publish Date:

                                            “Strategic Communications for PR, Social Media and Marketing” Subjects and Themes:

                                            Edition Identifiers:

                                            Access and General Info:

                                            • First Year Published: 2019
                                            • Is Full Text Available: No
                                            • Is The Book Public: No
                                            • Access Status: No_ebook

                                            Online Access

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                                              38Marketing communications

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                                              “Marketing communications” Metadata:

                                              • Title: Marketing communications
                                              • Author:
                                              • Language: English
                                              • Number of Pages: Median: 108
                                              • Publisher: ➤  Taylor & Francis Group - Routledge - Elsevier/CIM
                                              • Publish Date:
                                              • Publish Location: Oxford - Burlington, MA

                                              “Marketing communications” Subjects and Themes:

                                              Edition Identifiers:

                                              Access and General Info:

                                              • First Year Published: 2005
                                              • Is Full Text Available: No
                                              • Is The Book Public: No
                                              • Access Status: Unclassified

                                              Online Access

                                              Downloads Are Not Available:

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                                                39Diversity in advertising

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                                                Book's cover

                                                “Diversity in advertising” Metadata:

                                                • Title: Diversity in advertising
                                                • Authors:
                                                • Language: English
                                                • Number of Pages: Median: 472
                                                • Publisher: ➤  Lawrence Erlbaum - Taylor & Francis Group - Psychology Press
                                                • Publish Date:
                                                • Publish Location: Mahwah, N.J

                                                “Diversity in advertising” Subjects and Themes:

                                                Edition Identifiers:

                                                First Setence:

                                                "Advertising is a major tool of the capitalist system in the United States and has contributed to one of the highest standards of living in the world."

                                                Access and General Info:

                                                • First Year Published: 2004
                                                • Is Full Text Available: Yes
                                                • Is The Book Public: No
                                                • Access Status: Printdisabled

                                                Online Access

                                                Downloads Are Not Available:

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                                                  40Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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                                                  Book's cover

                                                  “Advertising, Promotion, and Other Aspects of Integrated Marketing Communications” Metadata:

                                                  • Title: ➤  Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
                                                  • Author:
                                                  • Language: English
                                                  • Number of Pages: Median: 635
                                                  • Publisher: ➤  South Western College Publishing - Cengage Learning - South-Western College Pub - Cengage South-Western
                                                  • Publish Date:

                                                  “Advertising, Promotion, and Other Aspects of Integrated Marketing Communications” Subjects and Themes:

                                                  Edition Identifiers:

                                                  Access and General Info:

                                                  • First Year Published: 2006
                                                  • Is Full Text Available: Yes
                                                  • Is The Book Public: No
                                                  • Access Status: Printdisabled

                                                  Online Access

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                                                    41Customer visits

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                                                    “Customer visits” Metadata:

                                                    • Title: Customer visits
                                                    • Author:
                                                    • Language: English
                                                    • Number of Pages: Median: 232
                                                    • Publisher: ➤  Taylor & Francis Group - Sage Pubns - SAGE Publications, Inc - M.E. Sharpe - Sage Publications, Inc - Sage Publications
                                                    • Publish Date: ➤  
                                                    • Publish Location: ➤  Thousand Oaks, Calif - Newbury Park - Armonk, N.Y

                                                    “Customer visits” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 1993
                                                    • Is Full Text Available: Yes
                                                    • Is The Book Public: No
                                                    • Access Status: Printdisabled

                                                    Online Access

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                                                      42Marketing Communications

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                                                      “Marketing Communications” Metadata:

                                                      • Title: Marketing Communications
                                                      • Authors:
                                                      • Language: English
                                                      • Number of Pages: Median: 575
                                                      • Publisher: ➤  Pearson Education, Limited - Pearson Education
                                                      • Publish Date:

                                                      “Marketing Communications” Subjects and Themes:

                                                      Edition Identifiers:

                                                      Access and General Info:

                                                      • First Year Published: 2000
                                                      • Is Full Text Available: Yes
                                                      • Is The Book Public: No
                                                      • Access Status: Printdisabled

                                                      Online Access

                                                      Downloads Are Not Available:

                                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                        43Content, the atomic particle of marketing

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                                                        “Content, the atomic particle of marketing” Metadata:

                                                        • Title: ➤  Content, the atomic particle of marketing
                                                        • Author:
                                                        • Language: English
                                                        • Number of Pages: Median: 232
                                                        • Publisher: ➤  Kogan Page - Kogan Page, Limited
                                                        • Publish Date:

                                                        “Content, the atomic particle of marketing” Subjects and Themes:

                                                        Edition Identifiers:

                                                        Access and General Info:

                                                        • First Year Published: 2017
                                                        • Is Full Text Available: Yes
                                                        • Is The Book Public: No
                                                        • Access Status: Printdisabled

                                                        Online Access

                                                        Downloads Are Not Available:

                                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                          44Networks in marketing

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                                                          Book's cover

                                                          “Networks in marketing” Metadata:

                                                          • Title: Networks in marketing
                                                          • Author:
                                                          • Language: English
                                                          • Number of Pages: Median: 442
                                                          • Publisher: ➤  SAGE Publications, Incorporated - Sage Publications
                                                          • Publish Date:
                                                          • Publish Location: Thousand Oaks, Calif

                                                          “Networks in marketing” Subjects and Themes:

                                                          Edition Identifiers:

                                                          Access and General Info:

                                                          • First Year Published: 1996
                                                          • Is Full Text Available: Yes
                                                          • Is The Book Public: No
                                                          • Access Status: Printdisabled

                                                          Online Access

                                                          Downloads Are Not Available:

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                                                            45CIM Coursebook 08/09 Marketing Communications

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                                                            “CIM Coursebook 08/09 Marketing Communications” Metadata:

                                                            • Title: ➤  CIM Coursebook 08/09 Marketing Communications
                                                            • Authors:
                                                            • Language: English
                                                            • Number of Pages: Median: 240
                                                            • Publisher: ➤  Taylor & Francis Group - Routledge
                                                            • Publish Date:

                                                            “CIM Coursebook 08/09 Marketing Communications” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2012
                                                            • Is Full Text Available: No
                                                            • Is The Book Public: No
                                                            • Access Status: No_ebook

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                                                            46International Luxury Brand Strategy

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                                                            “International Luxury Brand Strategy” Metadata:

                                                            • Title: ➤  International Luxury Brand Strategy
                                                            • Author:
                                                            • Language: English
                                                            • Number of Pages: Median: 244
                                                            • Publisher: Taylor & Francis Group
                                                            • Publish Date:

                                                            “International Luxury Brand Strategy” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2021
                                                            • Is Full Text Available: No
                                                            • Is The Book Public: No
                                                            • Access Status: No_ebook

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                                                            47Creating images and the psychology of marketing communication

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                                                            “Creating images and the psychology of marketing communication” Metadata:

                                                            • Title: ➤  Creating images and the psychology of marketing communication
                                                            • Author:
                                                            • Language: English
                                                            • Number of Pages: Median: 440
                                                            • Publisher: ➤  Taylor & Francis Group - Lawrence Erlbaum Associates
                                                            • Publish Date:

                                                            “Creating images and the psychology of marketing communication” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2006
                                                            • Is Full Text Available: No
                                                            • Is The Book Public: No
                                                            • Access Status: No_ebook

                                                            Online Access

                                                            Downloads Are Not Available:

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                                                              48Pop!

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                                                              Book's cover

                                                              “Pop!” Metadata:

                                                              • Title: Pop!
                                                              • Author:
                                                              • Language: English
                                                              • Number of Pages: Median: 256
                                                              • Publisher: ➤  Penguin Group USA, Inc. - Perigee Trade
                                                              • Publish Date:
                                                              • Publish Location: New York

                                                              “Pop!” Subjects and Themes:

                                                              Edition Identifiers:

                                                              Access and General Info:

                                                              • First Year Published: 2006
                                                              • Is Full Text Available: Yes
                                                              • Is The Book Public: No
                                                              • Access Status: Printdisabled

                                                              Online Access

                                                              Downloads Are Not Available:

                                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                                49Search engine marketing

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                                                                “Search engine marketing” Metadata:

                                                                • Title: Search engine marketing
                                                                • Author:
                                                                • Language: English
                                                                • Publisher: ➤  McGraw-Hill - McGraw-Hill Osborne Media
                                                                • Publish Date:
                                                                • Publish Location: New York

                                                                “Search engine marketing” Subjects and Themes:

                                                                Edition Identifiers:

                                                                Access and General Info:

                                                                • First Year Published: 2008
                                                                • Is Full Text Available: Yes
                                                                • Is The Book Public: No
                                                                • Access Status: Printdisabled

                                                                Online Access

                                                                Downloads Are Not Available:

                                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                                  50Sports Marketing and the Psychology of Marketing Communication

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                                                                  “Sports Marketing and the Psychology of Marketing Communication” Metadata:

                                                                  • Title: ➤  Sports Marketing and the Psychology of Marketing Communication
                                                                  • Authors:
                                                                  • Language: English
                                                                  • Number of Pages: Median: 408
                                                                  • Publisher: ➤  Taylor & Francis Group - Lawrence Erlbaum Associates
                                                                  • Publish Date:

                                                                  “Sports Marketing and the Psychology of Marketing Communication” Subjects and Themes:

                                                                  Edition Identifiers:

                                                                  First Setence:

                                                                  "Consumer behavior is the foundation of all marketing."

                                                                  Access and General Info:

                                                                  • First Year Published: 2004
                                                                  • Is Full Text Available: Yes
                                                                  • Is The Book Public: No
                                                                  • Access Status: Printdisabled

                                                                  Online Access

                                                                  Downloads Are Not Available:

                                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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