Brand equity & advertising
advertising's role in building strong brands
By Alexander L. Biel
"Brand equity & advertising" was published by Lawrence Erlbaum Associates in 1993 - Hillsdale, N.J, it has 380 pages and the language of the book is English.
“Brand equity & advertising” Metadata:
- Title: Brand equity & advertising
- Author: Alexander L. Biel
- Language: English
- Number of Pages: 380
- Publisher: Lawrence Erlbaum Associates
- Publish Date: 1993
- Publish Location: Hillsdale, N.J
“Brand equity & advertising” Subjects and Themes:
- Subjects: ➤ Brand name products - Merken - Branding (Marketing) - Reclame - Congrès - Évaluation - Marques de commerce - Congresses - Advertising - Publicité - Valuation - Stratégie de marque - Produits de marque - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Specifications:
- Pagination: x, 380 p. :
Edition Identifiers:
- The Open Library ID: OL1735938M - OL8447330W
- Online Computer Library Center (OCLC) ID: 862746579 - 27035149
- Library of Congress Control Number (LCCN): 92040963
- ISBN-10: 0805812830 - 0805812849
- All ISBNs: 0805812830 - 0805812849
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