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1The Long Tail

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Book's cover

“The Long Tail” Metadata:

  • Title: The Long Tail
  • Author:
  • Languages: ➤  English - fre - Spanish; Castilian - español, castellano
  • Number of Pages: Median: 238
  • Publisher: ➤  Random House Business - Ediciones Urano - Nieuw Amsterdam - Penguin Random House - Writers of the Round Table Press - Random House Audiobooks - Hanser GmbH & Company, Carl - Zhong xin chu ban she - Random House - Hachette Books - Hyperion - Éditions Logiques
  • Publish Date: ➤  
  • Publish Location: ➤  Beijing Shi - Montréal - New York - [Amsterdam] - London

“The Long Tail” Subjects and Themes:

Edition Identifiers:

First Setence:

"The tracking of top-seller lists is a national obsession."

Access and General Info:

  • First Year Published: 2006
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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2Basic Marketing Case Book

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Book's cover

“Basic Marketing Case Book” Metadata:

  • Title: Basic Marketing Case Book
  • Authors: ➤  
  • Language: English
  • Number of Pages: Median: 767
  • Publisher: ➤  Irwin - Irwin-Dorsey - R.D. Irwin - McGraw-Hill Education - Mayfield - McGraw Hill - R. D. Irwin - Irwin Professional Publishing
  • Publish Date: ➤  
  • Publish Location: ➤  Georgetown, Ont - Homewood, Ill - Burr Ridge, Ill - Homewood, IL

“Basic Marketing Case Book” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1960
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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3Why We Buy

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Book's cover

“Why We Buy” Metadata:

  • Title: Why We Buy
  • Author:
  • Languages: English - jpn
  • Number of Pages: Median: 256
  • Publisher: ➤  Hayakawa Shobo - Orion Publishing Group, Limited - Blackstone Audio, Inc. - RH Audio - Blackstone Audiobooks - Simon & Schuster - TEXERE Publishing - Texere Publishing - Hayakawa Publishing, Inc. - Hayakawa Shobō
  • Publish Date: ➤  
  • Publish Location: Toronto - Tōkyō - New York

“Why We Buy” Subjects and Themes:

Edition Identifiers:

First Setence:

"Comfortable shoes, the American commercial camouflage uniform-khaki pants, olive polo shirt, no aftershave and good, thick, dun-colored socks."

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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4Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

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Book's cover

“Handbook of marketing scales” Metadata:

  • Title: Handbook of marketing scales
  • Author:
  • Language: English
  • Number of Pages: Median: 445
  • Publisher: Sage Publications
  • Publish Date:
  • Publish Location: ➤  Newbury Park, Calif - Thousand Oaks, Calif

“Handbook of marketing scales” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1993
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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5Microeconomics and behavior

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Book's cover

“Microeconomics and behavior” Metadata:

  • Title: Microeconomics and behavior
  • Author:
  • Language: English
  • Number of Pages: Median: 683
  • Publisher: ➤  McGraw-Hill/Irwin - McGraw-Hill Irwin - McGraw-Hill - McGraw Hill
  • Publish Date: ➤  
  • Publish Location: ➤  Boston - Boston, MA - New York - London

“Microeconomics and behavior” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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6The Culting of Brands

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Book's cover

“The Culting of Brands” Metadata:

  • Title: The Culting of Brands
  • Author:
  • Language: English
  • Number of Pages: Median: 256
  • Publisher: ➤  Portfolio - Portfolio Trade - Portfolio Hardcover
  • Publish Date:

“The Culting of Brands” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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7The poor pay more

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Book's cover

“The poor pay more” Metadata:

  • Title: The poor pay more
  • Author:
  • Language: English
  • Number of Pages: Median: 225
  • Publisher: ➤  Collier-Macmillan - Free Press of Glencoe - Free Press - Free Press, 1965, c1963. - Free Press of Glencoe; Collier-Macmillan
  • Publish Date:
  • Publish Location: London - [New York] - New York

“The poor pay more” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1963
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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8Hidden Order

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Book's cover

“Hidden Order” Metadata:

  • Title: Hidden Order
  • Author:
  • Language: English
  • Number of Pages: Median: 346
  • Publisher: ➤  Collins - Tandem Library - HarperBusiness
  • Publish Date:
  • Publish Location: New York, NY

“Hidden Order” Subjects and Themes:

Edition Identifiers:

First Setence:

"To most people, economics is a dull science full of statistics and jar , mainly concerned with money and designed to answer a nar (but important) set of questions."

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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9Brandchild

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Book's cover

“Brandchild” Metadata:

  • Title: Brandchild
  • Authors:
  • Language: English
  • Number of Pages: Median: 321
  • Publisher: ➤  Kogan Page, Limited - Kogan Page
  • Publish Date:
  • Publish Location: ➤  London - Sterling, Va - Sterling, VA

“Brandchild” Subjects and Themes:

Edition Identifiers:

First Setence:

"When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation."

Access and General Info:

  • First Year Published: 2003
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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10Real Time

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Book's cover

“Real Time” Metadata:

  • Title: Real Time
  • Author:
  • Languages: ➤  English - Spanish; Castilian - español, castellano
  • Number of Pages: Median: 224
  • Publisher: ➤  Océano - Harvard Business School Press - Temas Grupo Editorial - Regis McKenna
  • Publish Date:
  • Publish Location: ➤  Boston, Mass - Buenos Aires - México D.F

“Real Time” Subjects and Themes:

Edition Identifiers:

First Setence:

"TECHNOLOGY AND SOCIETY shape and reshape each other ceaselessly, like tireless meshing gears in a perpetual motion machine."

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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11Billig

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“Billig” Metadata:

  • Title: Billig
  • Author:
  • Language: English
  • Number of Pages: Median: 197
  • Publisher: ➤  Muenchner Verlagsgruppe GmbH - Kogan Page - Kogan Page Publishers
  • Publish Date:
  • Publish Location: London

“Billig” Subjects and Themes:

Edition Identifiers:

First Setence:

"'Cheap' is the most important development on our way to the next stage in the modernization process taking place in our economy and our society."

Access and General Info:

  • First Year Published: 2006
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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12Consumer behavior

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Book's cover

“Consumer behavior” Metadata:

  • Title: Consumer behavior
  • Authors:
  • Language: English
  • Number of Pages: Median: 615
  • Publisher: ➤  Pearson Education - Pearson Education International - Prentice Hall International - Prentice-Hall International - Pearson Education, Limited - prentice hall - Pearson - Prentice Hall Australia - Prentice Hall College Div - Pearson Prentice Hall - Prentice Hall - Pearson College Div - Prentice-Hall
  • Publish Date: ➤  
  • Publish Location: ➤  Sydney - Upper Saddle River, NJ - Englewood Cliffs, NJ - Englewood Cliffs, N.J - London - Upper Saddle River, N.J

“Consumer behavior” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1978
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

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    13Consumer behavior

    By

    Book's cover

    “Consumer behavior” Metadata:

    • Title: Consumer behavior
    • Author:
    • Language: English
    • Number of Pages: Median: 677
    • Publisher: ➤  Dryden Press - Holt, Rinehart, and Winston - Holt, Rinehart and Winston - R. D. Irwin - Holt - Thomson Learning
    • Publish Date: ➤  
    • Publish Location: ➤  Fort Worth - Chicago - Hinsdali, Ill - Hinsdale, Ill - Homewood, Ill - New York

    “Consumer behavior” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 1968
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

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      14Word-of-Mouth Marketing

      By

      Book's cover

      “Word-of-Mouth Marketing” Metadata:

      • Title: Word-of-Mouth Marketing
      • Author:
      • Language: English
      • Number of Pages: Median: 272
      • Publisher: ➤  John Wiley & Sons Inc - John Wiley & Sons - J. Wiley
      • Publish Date:
      • Publish Location: New York

      “Word-of-Mouth Marketing” Subjects and Themes:

      Edition Identifiers:

      First Setence:

      "The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice."

      Access and General Info:

      • First Year Published: 1991
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

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        15Consumer behavior

        By

        Book's cover

        “Consumer behavior” Metadata:

        • Title: Consumer behavior
        • Author:
        • Language: English
        • Number of Pages: Median: 699
        • Publisher: ➤  John Wiley and Sons (WIE) - Wiley - John Wiley & Sons
        • Publish Date:
        • Publish Location: New York - Chichester

        “Consumer behavior” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 1986
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          16Handbook of consumer psychology

          By

          Book's cover

          “Handbook of consumer psychology” Metadata:

          • Title: ➤  Handbook of consumer psychology
          • Authors:
          • Language: English
          • Number of Pages: Median: 1296
          • Publisher: ➤  LEA/Psychology Press - Taylor & Francis Group - Routledge
          • Publish Date:
          • Publish Location: New York

          “Handbook of consumer psychology” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2007
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

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            17Call of the Mall

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            Book's cover

            “Call of the Mall” Metadata:

            • Title: Call of the Mall
            • Author:
            • Language: English
            • Number of Pages: Median: 227
            • Publisher: ➤  Simon & Schuster - Brand: Perfection Learning - Simon & Schuster Paperbacks - Profile Books Limited - Profile Business - Perfection Learning
            • Publish Date:
            • Publish Location: New York

            “Call of the Mall” Subjects and Themes:

            Edition Identifiers:

            First Setence:

            "WE'RE DRIVING toward the mall."

            Access and General Info:

            • First Year Published: 2004
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

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            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              18Point of purchase

              how shopping changed American culture

              By

              Book's cover

              “Point of purchase” Metadata:

              • Title: Point of purchase
              • Author:
              • Language: English
              • Number of Pages: Median: 336
              • Publisher: ➤  Routledge - Taylor & Francis Group
              • Publish Date:
              • Publish Location: ➤  New York, NY - London - New York

              “Point of purchase” Subjects and Themes:

              Edition Identifiers:

              First Setence:

              "Some years ago, when I lived in Belgrade, capital of the former Yugoslavia, I liked to shop at the farmers' market."

              Access and General Info:

              • First Year Published: 2003
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

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                19Why we buy

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                Book's cover

                “Why we buy” Metadata:

                • Title: Why we buy
                • Author:
                • Language: English
                • Number of Pages: Median: 255
                • Publisher: Simon & Schuster
                • Publish Date:
                • Publish Location: New York

                “Why we buy” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1999
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  20Consumer behavior

                  By

                  Book's cover

                  “Consumer behavior” Metadata:

                  • Title: Consumer behavior
                  • Authors:
                  • Language: English
                  • Number of Pages: Median: 704
                  • Publisher: ➤  Irwin/McGraw Hill - McGraw-Hill/Irwin
                  • Publish Date:
                  • Publish Location: Boston

                  “Consumer behavior” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2000
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    21Satisfaction

                    A Behavioral Perspective On The Consumer

                    By

                    Book's cover

                    “Satisfaction” Metadata:

                    • Title: Satisfaction
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 484
                    • Publisher: ➤  Taylor & Francis Group - Routledge - McGraw-Hill Companies - M.E. Sharpe - McGraw Hill - McGraw-Hill Education (ISE Editions)
                    • Publish Date: ➤  
                    • Publish Location: Armonk, N.Y - New York

                    “Satisfaction” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 1996
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

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                      22Global Marketing and Advertising

                      By

                      Book's cover

                      “Global Marketing and Advertising” Metadata:

                      • Title: ➤  Global Marketing and Advertising
                      • Author:
                      • Language: English
                      • Number of Pages: Median: 326
                      • Publisher: ➤  Sage Publications - Sage Publications, Inc
                      • Publish Date:
                      • Publish Location: ➤  Thousand Oaks - Thousand Oaks, Calif

                      “Global Marketing and Advertising” Subjects and Themes:

                      Edition Identifiers:

                      First Setence:

                      "In a meeting between the Duke of Wellington and Napoleon after the battle of Waterloo, Wellington is said to have reproached Napoleon with the words, "You fight for power, we fight for honor," and Napoleon is said to have answered: "Yes, one always fights for what one does not have.""

                      Access and General Info:

                      • First Year Published: 1997
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

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                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        23The why of consumption

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                        Book's cover

                        “The why of consumption” Metadata:

                        • Title: The why of consumption
                        • Authors:
                        • Language: English
                        • Number of Pages: Median: 352
                        • Publisher: ➤  Routledge - Taylor & Francis Group
                        • Publish Date:
                        • Publish Location: New York - London

                        “The why of consumption” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 2000
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

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                        24Homo Economics

                        By

                        Book's cover

                        “Homo Economics” Metadata:

                        • Title: Homo Economics
                        • Author:
                        • Language: English
                        • Number of Pages: Median: 488
                        • Publisher: ➤  Routledge - Taylor & Francis Group
                        • Publish Date:
                        • Publish Location: New York

                        “Homo Economics” Subjects and Themes:

                        Edition Identifiers:

                        First Setence:

                        "This piece examines the recent surge in mainstream media attention the gay community, looking at the origins and implications of corporate interest in the gay market."
                        "Since a cocky k.d. lang reveled in Cindy Crawford's feminine attentions on the cover of Vanity Fair in the summer of 1993, other icons of "lesbian chic" have been showing off their buzzcuts in androgynous ads, while gay men flex their pecs in mainstream magazines and, more figuratively in the upper echelons of the business world."

                        Access and General Info:

                        • First Year Published: 1997
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          25Handbook of consumer behavior, tourism, and the internet

                          By

                          Book's cover

                          “Handbook of consumer behavior, tourism, and the internet” Metadata:

                          • Title: ➤  Handbook of consumer behavior, tourism, and the internet
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 330
                          • Publisher: ➤  Routledge - Haworth Hospitality Press - Taylor & Francis Group
                          • Publish Date:
                          • Publish Location: Binghamton, NY

                          “Handbook of consumer behavior, tourism, and the internet” Subjects and Themes:

                          Edition Identifiers:

                          First Setence:

                          "Electronic markets benefit from increasing productivity of information technology, since product information can be disseminated at increased speed, quantity, and quality."

                          Access and General Info:

                          • First Year Published: 2004
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            26Representing Consumers

                            By

                            Book's cover

                            “Representing Consumers” Metadata:

                            • Title: Representing Consumers
                            • Author:
                            • Language: English
                            • Number of Pages: Median: 416
                            • Publisher: ➤  Taylor & Francis Inc - Taylor & Francis Group - Routledge
                            • Publish Date:
                            • Publish Location: London

                            “Representing Consumers” Subjects and Themes:

                            Edition Identifiers:

                            First Setence:

                            "In consumer research-as in all types of human communication-there is an inevitable link between representation and deception."
                            "In consumer research - as in all types of human communication - there is an inevitable link between representation and deception."

                            Access and General Info:

                            • First Year Published: 1998
                            • Is Full Text Available: No
                            • Is The Book Public: No
                            • Access Status: No_ebook

                            Online Access

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                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                              27The unmanageable consumer

                              By

                              Book's cover

                              “The unmanageable consumer” Metadata:

                              • Title: The unmanageable consumer
                              • Authors:
                              • Language: English
                              • Number of Pages: Median: 280
                              • Publisher: ➤  SAGE Publications, Incorporated - Sage Publications Ltd - SAGE Publications, Limited
                              • Publish Date:

                              “The unmanageable consumer” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 2006
                              • Is Full Text Available: No
                              • Is The Book Public: No
                              • Access Status: No_ebook

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                28Consumers

                                By

                                Book's cover

                                “Consumers” Metadata:

                                • Title: Consumers
                                • Authors:
                                • Language: English
                                • Number of Pages: Median: 768
                                • Publisher: ➤  McGraw-Hill - McGraw-Hill/Irwin
                                • Publish Date:
                                • Publish Location: Boston

                                “Consumers” Subjects and Themes:

                                Edition Identifiers:

                                First Setence:

                                "Denver, Colorado Peggy checks her e-mail one last time and tucks a report into the front of her briefcase, hoping she can find time to read it before tomorrow's 9:00 A.M. sales briefing."

                                Access and General Info:

                                • First Year Published: 2001
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  29Emotion and reason in consumer behavior

                                  By

                                  Book's cover

                                  “Emotion and reason in consumer behavior” Metadata:

                                  • Title: ➤  Emotion and reason in consumer behavior
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 175
                                  • Publisher: ➤  Elsevier Butterworth-Heinemann - Routledge - Taylor & Francis Group
                                  • Publish Date:
                                  • Publish Location: Boston

                                  “Emotion and reason in consumer behavior” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2005
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  30The active consumer

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                                  Book's cover

                                  “The active consumer” Metadata:

                                  • Title: The active consumer
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 276
                                  • Publisher: ➤  Taylor & Francis Group - Routledge
                                  • Publish Date:
                                  • Publish Location: New York - London

                                  “The active consumer” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1998
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  31Discrete choice theory of product differentiation

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                                  “Discrete choice theory of product differentiation” Metadata:

                                  • Title: ➤  Discrete choice theory of product differentiation
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 436
                                  • Publisher: MIT Press
                                  • Publish Date:
                                  • Publish Location: Cambridge, Mass

                                  “Discrete choice theory of product differentiation” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1992
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  32Changing Consumer

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                                  “Changing Consumer” Metadata:

                                  • Title: Changing Consumer
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 176
                                  • Publisher: ➤  Routledge - Taylor & Francis Group
                                  • Publish Date:

                                  “Changing Consumer” Subjects and Themes:

                                  Edition Identifiers:

                                  First Setence:

                                  "The consumer ethic is ubiquitous."

                                  Access and General Info:

                                  • First Year Published: 2001
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  33Digital marketing

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                                  Book's cover

                                  “Digital marketing” Metadata:

                                  • Title: Digital marketing
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 416
                                  • Publisher: Wiley
                                  • Publish Date:
                                  • Publish Location: New York

                                  “Digital marketing” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2001
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    34Values, lifestyles, and psychographics

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                                    Book's cover

                                    “Values, lifestyles, and psychographics” Metadata:

                                    • Title: ➤  Values, lifestyles, and psychographics
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 430
                                    • Publisher: ➤  L. Erlbaum Associates - Lawrence Erlbaum - Taylor & Francis Group
                                    • Publish Date:
                                    • Publish Location: Mahwah, N.J

                                    “Values, lifestyles, and psychographics” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 1997
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      35Consumer Behaviour and Social Network Sites

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                                      “Consumer Behaviour and Social Network Sites” Metadata:

                                      • Title: ➤  Consumer Behaviour and Social Network Sites
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 98
                                      • Publisher: Taylor & Francis Group
                                      • Publish Date:

                                      “Consumer Behaviour and Social Network Sites” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2020
                                      • Is Full Text Available: No
                                      • Is The Book Public: No
                                      • Access Status: No_ebook

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                                      36Collecting in a consumer society

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                                      Book's cover

                                      “Collecting in a consumer society” Metadata:

                                      • Title: ➤  Collecting in a consumer society
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 198
                                      • Publisher: ➤  Routledge - Taylor & Francis Group
                                      • Publish Date:
                                      • Publish Location: London - New York

                                      “Collecting in a consumer society” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1995
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                        37Consumer behavior

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                                        Book's cover

                                        “Consumer behavior” Metadata:

                                        • Title: Consumer behavior
                                        • Authors:
                                        • Language: English
                                        • Number of Pages: Median: 672
                                        • Publisher: Not Avail - Cengage Learning
                                        • Publish Date:

                                        “Consumer behavior” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 2000
                                        • Is Full Text Available: Yes
                                        • Is The Book Public: No
                                        • Access Status: Printdisabled

                                        Online Access

                                        Downloads Are Not Available:

                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                          38Advertising exposure, memory, and choice

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                                          Book's cover

                                          “Advertising exposure, memory, and choice” Metadata:

                                          • Title: ➤  Advertising exposure, memory, and choice
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 360
                                          • Publisher: ➤  L. Erlbaum - Taylor & Francis Group
                                          • Publish Date:
                                          • Publish Location: Hillsdale, N.J

                                          “Advertising exposure, memory, and choice” Subjects and Themes:

                                          Edition Identifiers:

                                          Access and General Info:

                                          • First Year Published: 1993
                                          • Is Full Text Available: Yes
                                          • Is The Book Public: No
                                          • Access Status: Printdisabled

                                          Online Access

                                          Downloads Are Not Available:

                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                            39Understanding consumer decision making

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                                            Book's cover

                                            “Understanding consumer decision making” Metadata:

                                            • Title: ➤  Understanding consumer decision making
                                            • Author:
                                            • Language: English
                                            • Number of Pages: Median: 466
                                            • Publisher: ➤  Lawrence Erlbaum - Psychology Press - Taylor & Francis Group - L. Erlbaum
                                            • Publish Date:

                                            “Understanding consumer decision making” Subjects and Themes:

                                            Edition Identifiers:

                                            First Setence:

                                            "The purpose of this introductory chapter is to introduce the means-end approach to those readers who are not familiar with the approach and to refresh the memory of those with greater experience."

                                            Access and General Info:

                                            • First Year Published: 2001
                                            • Is Full Text Available: Yes
                                            • Is The Book Public: No
                                            • Access Status: Printdisabled

                                            Online Access

                                            Downloads Are Not Available:

                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                              40Authenticity

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                                              Book's cover

                                              “Authenticity” Metadata:

                                              • Title: Authenticity
                                              • Authors:
                                              • Language: English
                                              • Number of Pages: Median: 294
                                              • Publisher: Harvard Business School Press
                                              • Publish Date:
                                              • Publish Location: Boston, Mass

                                              “Authenticity” Subjects and Themes:

                                              Edition Identifiers:

                                              Access and General Info:

                                              • First Year Published: 2007
                                              • Is Full Text Available: Yes
                                              • Is The Book Public: No
                                              • Access Status: Printdisabled

                                              Online Access

                                              Downloads Are Not Available:

                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                41Consumer behavior in travel and tourism

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                                                Book's cover

                                                “Consumer behavior in travel and tourism” Metadata:

                                                • Title: ➤  Consumer behavior in travel and tourism
                                                • Authors:
                                                • Language: English
                                                • Number of Pages: Median: 556
                                                • Publisher: ➤  Haworth Press - Taylor & Francis Group - Routledge
                                                • Publish Date:
                                                • Publish Location: Binghampton, NY

                                                “Consumer behavior in travel and tourism” Subjects and Themes:

                                                Edition Identifiers:

                                                Access and General Info:

                                                • First Year Published: 2012
                                                • Is Full Text Available: Yes
                                                • Is The Book Public: No
                                                • Access Status: Printdisabled

                                                Online Access

                                                Downloads Are Not Available:

                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                  42Global marketing and advertising

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                                                  “Global marketing and advertising” Metadata:

                                                  • Title: ➤  Global marketing and advertising
                                                  • Author:
                                                  • Language: English
                                                  • Number of Pages: Median: 395
                                                  • Publisher: SAGE Publications, Inc
                                                  • Publish Date:

                                                  “Global marketing and advertising” Subjects and Themes:

                                                  Edition Identifiers:

                                                  Access and General Info:

                                                  • First Year Published: 2014
                                                  • Is Full Text Available: Yes
                                                  • Is The Book Public: No
                                                  • Access Status: Printdisabled

                                                  Online Access

                                                  Downloads Are Not Available:

                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                    43The economic psychology of everyday life

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                                                    “The economic psychology of everyday life” Metadata:

                                                    • Title: ➤  The economic psychology of everyday life
                                                    • Authors:
                                                    • Language: English
                                                    • Number of Pages: Median: 224
                                                    • Publisher: ➤  Taylor & Francis - Taylor & Francis Group - Psychology Press
                                                    • Publish Date:
                                                    • Publish Location: Philadelphia, Pa

                                                    “The economic psychology of everyday life” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 2000
                                                    • Is Full Text Available: No
                                                    • Is The Book Public: No
                                                    • Access Status: No_ebook

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                                                    44Pursuing happiness

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                                                    “Pursuing happiness” Metadata:

                                                    • Title: Pursuing happiness
                                                    • Author:
                                                    • Language: English
                                                    • Number of Pages: Median: 204
                                                    • Publisher: Princeton University Press
                                                    • Publish Date:
                                                    • Publish Location: Princeton, N.J

                                                    “Pursuing happiness” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 1993
                                                    • Is Full Text Available: Yes
                                                    • Is The Book Public: No
                                                    • Access Status: Printdisabled

                                                    Online Access

                                                    Downloads Are Not Available:

                                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                      45Trading up

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                                                      Book's cover

                                                      “Trading up” Metadata:

                                                      • Title: Trading up
                                                      • Authors:
                                                      • Languages: ➤  Spanish; Castilian - español, castellano - English
                                                      • Number of Pages: Median: 300
                                                      • Publisher: ➤  Portfolio Hardcover - Portfolio
                                                      • Publish Date:
                                                      • Publish Location: New York

                                                      “Trading up” Subjects and Themes:

                                                      Edition Identifiers:

                                                      First Setence:

                                                      "America's middle-market consumers are trading up."

                                                      Access and General Info:

                                                      • First Year Published: 2003
                                                      • Is Full Text Available: Yes
                                                      • Is The Book Public: No
                                                      • Access Status: Printdisabled

                                                      Online Access

                                                      Downloads Are Not Available:

                                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

                                                      Online Borrowing:

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                                                        46New Consumer Culture in China

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                                                        Book's cover

                                                        “New Consumer Culture in China” Metadata:

                                                        • Title: New Consumer Culture in China
                                                        • Author:
                                                        • Language: English
                                                        • Number of Pages: Median: 116
                                                        • Publisher: Taylor & Francis Group
                                                        • Publish Date:

                                                        “New Consumer Culture in China” Subjects and Themes:

                                                        Edition Identifiers:

                                                        Access and General Info:

                                                        • First Year Published: 2021
                                                        • Is Full Text Available: No
                                                        • Is The Book Public: No
                                                        • Access Status: No_ebook

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                                                        47The emerging high-tech consumer

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                                                        “The emerging high-tech consumer” Metadata:

                                                        • Title: ➤  The emerging high-tech consumer
                                                        • Author:
                                                        • Language: English
                                                        • Number of Pages: Median: 160
                                                        • Publisher: Quorum Books - ABC-CLIO, LLC
                                                        • Publish Date:
                                                        • Publish Location: Westport, Conn

                                                        “The emerging high-tech consumer” Subjects and Themes:

                                                        Edition Identifiers:

                                                        Access and General Info:

                                                        • First Year Published: 1997
                                                        • Is Full Text Available: Yes
                                                        • Is The Book Public: No
                                                        • Access Status: Printdisabled

                                                        Online Access

                                                        Downloads Are Not Available:

                                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                          48MEDIA AND AUDIENCES: NEW PERSPECTIVES

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                                                          “MEDIA AND AUDIENCES: NEW PERSPECTIVES” Metadata:

                                                          • Title: ➤  MEDIA AND AUDIENCES: NEW PERSPECTIVES
                                                          • Author:
                                                          • Language: und
                                                          • Number of Pages: Median: 194
                                                          • Publisher: OPEN UNIVERSITY
                                                          • Publish Date:
                                                          • Publish Location: BUCKINGHAM

                                                          “MEDIA AND AUDIENCES: NEW PERSPECTIVES” Subjects and Themes:

                                                          Edition Identifiers:

                                                          Access and General Info:

                                                          • First Year Published: 2003
                                                          • Is Full Text Available: Yes
                                                          • Is The Book Public: No
                                                          • Access Status: Printdisabled

                                                          Online Access

                                                          Downloads Are Not Available:

                                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                            49Evaluating Social Media Marketing

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                                                            “Evaluating Social Media Marketing” Metadata:

                                                            • Title: ➤  Evaluating Social Media Marketing
                                                            • Author:
                                                            • Language: English
                                                            • Number of Pages: Median: 200
                                                            • Publisher: ➤  Routledge - Taylor & Francis Group
                                                            • Publish Date:

                                                            “Evaluating Social Media Marketing” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2021
                                                            • Is Full Text Available: No
                                                            • Is The Book Public: No
                                                            • Access Status: No_ebook

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                                                            50Lifestyle marketing

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                                                            “Lifestyle marketing” Metadata:

                                                            • Title: Lifestyle marketing
                                                            • Authors:
                                                            • Language: English
                                                            • Number of Pages: Median: 249
                                                            • Publisher: ➤  ABC-CLIO, LLC - Praeger - Praeger Publishers
                                                            • Publish Date:
                                                            • Publish Location: Westport, Conn

                                                            “Lifestyle marketing” Subjects and Themes:

                                                            Edition Identifiers:

                                                            First Setence:

                                                            "Forty years ago, firms often produced and sold a single product aimed at the mass market since firms believed all customers had similar needs and wants."

                                                            Access and General Info:

                                                            • First Year Published: 2003
                                                            • Is Full Text Available: Yes
                                                            • Is The Book Public: No
                                                            • Access Status: Printdisabled

                                                            Online Access

                                                            Downloads Are Not Available:

                                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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