Handbook of marketing scales
multi-item measures for marketing and consumer behavior research
By William O. Bearden
"Handbook of marketing scales" is published by Sage Publications in 1999 - Thousand Oaks, Calif, it has 537 pages and the language of the book is English.
“Handbook of marketing scales” Metadata:
- Title: Handbook of marketing scales
- Author: William O. Bearden
- Language: English
- Number of Pages: 537
- Publisher: Sage Publications
- Publish Date: 1999
- Publish Location: Thousand Oaks, Calif
“Handbook of marketing scales” Subjects and Themes:
- Subjects: ➤ Consumer behavior - Marketing research - Research - Recherche - Meetmethoden - Multidimensionale Skalierung - Forschung - Marketing - Consommateurs - Marktonderzoek - Verbraucherverhalten - Comportement - Marketingforschung - Consumentengedrag
Edition Specifications:
- Pagination: xiv, 537 p. ;
Edition Identifiers:
- The Open Library ID: OL365137M - OL1908513W
- Online Computer Library Center (OCLC) ID: 39455838
- Library of Congress Control Number (LCCN): 98025452
- ISBN-10: 076191000X
- All ISBNs: 076191000X
AI-generated Review of “Handbook of marketing scales”:
"Handbook of marketing scales" Description:
The Open Library:
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.
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