Explore: Marketing Relationnel

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Source: The Open Library

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1L'inbound marketing

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Book's cover

“L'inbound marketing” Metadata:

  • Title: L'inbound marketing
  • Author:
  • Language: fre
  • Number of Pages: Median: 205
  • Publisher: J.-M. Laffont
  • Publish Date:
  • Publish Location: Paris

“L'inbound marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2015
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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2Relationship selling and sales management

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Book's cover

“Relationship selling and sales management” Metadata:

  • Title: ➤  Relationship selling and sales management
  • Author:
  • Language: English
  • Number of Pages: Median: 451
  • Publisher: ➤  McGraw-Hill/Irwin - Mcgraw-Hill College - McGraw-Hill
  • Publish Date:
  • Publish Location: London - Boston

“Relationship selling and sales management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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3Marketing des services

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Book's cover

“Marketing des services” Metadata:

  • Title: Marketing des services
  • Author:
  • Language: fre
  • Number of Pages: Median: 188
  • Publisher: G. Morin
  • Publish Date:
  • Publish Location: Boucherville, Québec

“Marketing des services” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1992
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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4Relationship marketing for competitive advantage

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Book's cover

“Relationship marketing for competitive advantage” Metadata:

  • Title: ➤  Relationship marketing for competitive advantage
  • Authors:
  • Language: English
  • Number of Pages: Median: 312
  • Publisher: Butterworth-Heinemann
  • Publish Date:
  • Publish Location: Oxford - Boston

“Relationship marketing for competitive advantage” Subjects and Themes:

Edition Identifiers:

First Setence:

"In recent years the traditional approach to marketing has been increasingly questioned."

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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5Fidelizar Al Cliente

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Book's cover

“Fidelizar Al Cliente” Metadata:

  • Title: Fidelizar Al Cliente
  • Author:
  • Language: ➤  Spanish; Castilian - español, castellano
  • Number of Pages: Median: 382
  • Publisher: Ediciones Paidos Iberica
  • Publish Date:

“Fidelizar Al Cliente” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2001
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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6Promettez beaucoup, livrez davantage

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Book's cover

“Promettez beaucoup, livrez davantage” Metadata:

  • Title: ➤  Promettez beaucoup, livrez davantage
  • Author:
  • Language: fre
  • Number of Pages: Median: 154
  • Publisher: ➤  Divers - Société-conseil Alain Samson
  • Publish Date:
  • Publish Location: Drummondville, Québec

“Promettez beaucoup, livrez davantage” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2001
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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7Customer equity

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Book's cover

“Customer equity” Metadata:

  • Title: Customer equity
  • Authors:
  • Language: English
  • Number of Pages: Median: 228
  • Publisher: Harvard Business School Press
  • Publish Date:

“Customer equity” Subjects and Themes:

Edition Identifiers:

First Setence:

"CUSTOMERS EQUITY'S basic premise is straightforward: The customer is a financial asset that companies and organizations should measure, manage, and maximize just like any other asset."

Access and General Info:

  • First Year Published: 2001
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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8Du management au marketing des services

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Book's cover

“Du management au marketing des services” Metadata:

  • Title: ➤  Du management au marketing des services
  • Author:
  • Language: fre
  • Number of Pages: Median: 224
  • Publisher: Dunod
  • Publish Date:
  • Publish Location: Paris

“Du management au marketing des services” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2007
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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9The new rules of marketing

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Book's cover

“The new rules of marketing” Metadata:

  • Title: The new rules of marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 315
  • Publisher: McGraw-Hill
  • Publish Date:
  • Publish Location: New York

“The new rules of marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1997
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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10The Relational Enterprise

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Book's cover

“The Relational Enterprise” Metadata:

  • Title: The Relational Enterprise
  • Author:
  • Language: English
  • Number of Pages: Median: 296
  • Publisher: ➤  AMACOM/American Management Association - AMACOM
  • Publish Date:

“The Relational Enterprise” Subjects and Themes:

Edition Identifiers:

First Setence:

"Some years ago my friend Bob the Accountant and I taught in the evening program of a local college."

Access and General Info:

  • First Year Published: 2002
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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11Le marketing de l'ego

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Book's cover

“Le marketing de l'ego” Metadata:

  • Title: Le marketing de l'ego
  • Author:
  • Language: fre
  • Number of Pages: Median: 288
  • Publisher: Maxima
  • Publish Date:
  • Publish Location: Paris

“Le marketing de l'ego” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2005
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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12Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

By

Book's cover

“Permission Marketing” Metadata:

  • Title: Permission Marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 256
  • Publisher: ➤  Free Press Business - Sound Ideas - Simon & Schuster - Simon & Schuster Audio
  • Publish Date:
  • Publish Location: London

“Permission Marketing” Subjects and Themes:

Edition Identifiers:

First Setence:

"IT'S NOT YOUR FAULT."

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    13Experiential Marketing

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    Book's cover

    “Experiential Marketing” Metadata:

    • Title: Experiential Marketing
    • Author:
    • Language: English
    • Number of Pages: Median: 302
    • Publisher: ➤  Routledge - Taylor & Francis Group
    • Publish Date:

    “Experiential Marketing” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2019
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      14Relationship marketing

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      Book's cover

      “Relationship marketing” Metadata:

      • Title: Relationship marketing
      • Authors:
      • Language: English
      • Number of Pages: Median: 509
      • Publisher: ➤  Routledge - Butterworth-Heinemann - Taylor & Francis Group
      • Publish Date:

      “Relationship marketing” Subjects and Themes:

      Edition Identifiers:

      First Setence:

      "'These are turbulent times in the world of organizations', observed Miles and Snow more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium."

      Access and General Info:

      • First Year Published: 1999
      • Is Full Text Available: No
      • Is The Book Public: No
      • Access Status: No_ebook

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        15We Are All Weird

        By

        Book's cover

        “We Are All Weird” Metadata:

        • Title: We Are All Weird
        • Author:
        • Language: English
        • Number of Pages: Median: 112
        • Publisher: ➤  Brilliance Audio - Penguin Books, Limited
        • Publish Date:

        “We Are All Weird” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2011
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          16Total relationship marketing

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          Book's cover

          “Total relationship marketing” Metadata:

          • Title: Total relationship marketing
          • Author:
          • Language: English
          • Number of Pages: Median: 392
          • Publisher: ➤  Routledge - Taylor & Francis Group - Butterworth-Heinemann
          • Publish Date:
          • Publish Location: Oxford

          “Total relationship marketing” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2008
          • Is Full Text Available: No
          • Is The Book Public: No
          • Access Status: No_ebook

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          17Internal marketing

          By

          Book's cover

          “Internal marketing” Metadata:

          • Title: Internal marketing
          • Author:
          • Language: English
          • Number of Pages: Median: 299
          • Publisher: ➤  Elsevier Science - Taylor & Francis Group - Elsevier Butterworth-Heinemann - Routledge - Butterworth-Heinemann - Emerald Publishing Limited
          • Publish Date: ➤  
          • Publish Location: Boston - San Diego - Amsterdam

          “Internal marketing” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2002
          • Is Full Text Available: No
          • Is The Book Public: No
          • Access Status: No_ebook

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            18Building customer-brand relationships

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            Book's cover

            “Building customer-brand relationships” Metadata:

            • Title: ➤  Building customer-brand relationships
            • Author:
            • Language: English
            • Number of Pages: Median: 480
            • Publisher: ➤  Routledge - M.E. Sharpe - Taylor & Francis Group
            • Publish Date:
            • Publish Location: Armonk, N.Y

            “Building customer-brand relationships” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2009
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            19Handbook of CRM

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            Book's cover

            “Handbook of CRM” Metadata:

            • Title: Handbook of CRM
            • Author:
            • Language: English
            • Number of Pages: Median: 464
            • Publisher: ➤  Elsevier Butterworth-Heinemann - Routledge - Taylor & Francis Group
            • Publish Date:
            • Publish Location: Oxford - Burlington, MA

            “Handbook of CRM” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2006
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            20Marketing the Sports Organisation

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            Book's cover

            “Marketing the Sports Organisation” Metadata:

            • Title: ➤  Marketing the Sports Organisation
            • Author:
            • Language: English
            • Number of Pages: Median: 320
            • Publisher: ➤  Taylor & Francis Group - Routledge
            • Publish Date:
            • Publish Location: New York

            “Marketing the Sports Organisation” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2008
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              21Customer relationship management

              integrating marketing strategy and information technology

              By

              Book's cover

              “Customer relationship management” Metadata:

              • Title: ➤  Customer relationship management
              • Authors:
              • Language: English
              • Number of Pages: Median: 194
              • Publisher: ➤  Wiley - Wiley & Sons, Incorporated, John
              • Publish Date:
              • Publish Location: Hoboken, N.J

              “Customer relationship management” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2002
              • Is Full Text Available: Yes
              • Is The Book Public: No
              • Access Status: Printdisabled

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                22Relationship Marketing in Sports

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                “Relationship Marketing in Sports” Metadata:

                • Title: ➤  Relationship Marketing in Sports
                • Authors:
                • Language: English
                • Number of Pages: Median: 208
                • Publisher: ➤  Taylor & Francis Group - Routledge
                • Publish Date:

                “Relationship Marketing in Sports” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2009
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                23Marketing Management

                By

                Book's cover

                “Marketing Management” Metadata:

                • Title: Marketing Management
                • Author:
                • Language: English
                • Number of Pages: Median: 316
                • Publisher: ➤  St. Martin's Press - Palgrave Macmillan
                • Publish Date:
                • Publish Location: New York

                “Marketing Management” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2000
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  24Transforming Relationship Marketing

                  By

                  Book's cover

                  “Transforming Relationship Marketing” Metadata:

                  • Title: ➤  Transforming Relationship Marketing
                  • Authors:
                  • Language: English
                  • Number of Pages: Median: 160
                  • Publisher: ➤  Routledge - Taylor & Francis Group
                  • Publish Date:

                  “Transforming Relationship Marketing” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2020
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  25Managing Buyer-Supplier Relations

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                  Book's cover

                  “Managing Buyer-Supplier Relations” Metadata:

                  • Title: ➤  Managing Buyer-Supplier Relations
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 224
                  • Publisher: ➤  Taylor & Francis Group - Routledge
                  • Publish Date:

                  “Managing Buyer-Supplier Relations” Subjects and Themes:

                  Edition Identifiers:

                  First Setence:

                  "Today firms are more actively involving suppliers in their integrated development processes and have identified suppliers as a source of competitive advantage Cusumano and Takeishi, 1991 Nishiguehi and Beaudot, 1998."

                  Access and General Info:

                  • First Year Published: 2001
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  26Total Loyalty Marketing

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                  Book's cover

                  “Total Loyalty Marketing” Metadata:

                  • Title: Total Loyalty Marketing
                  • Author:
                  • Language: ger
                  • Number of Pages: Median: 302
                  • Publisher: ➤  Springer Fachmedien Wiesbaden GmbH - Springer Gabler. in Springer Fachmedien Wiesbaden GmbH - Gabler - Westdeutscher Verlag GmbH
                  • Publish Date:
                  • Publish Location: Wiesbaden

                  “Total Loyalty Marketing” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2007
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  27Consumer-brand relationships

                  By

                  Book's cover

                  “Consumer-brand relationships” Metadata:

                  • Title: Consumer-brand relationships
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 430
                  • Publisher: ➤  Taylor & Francis Group - Routledge
                  • Publish Date:
                  • Publish Location: Abingdon, Oxon - New York

                  “Consumer-brand relationships” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2012
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

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                  28Future of Relationship Marketing

                  By

                  Book's cover

                  “Future of Relationship Marketing” Metadata:

                  • Title: ➤  Future of Relationship Marketing
                  • Authors:
                  • Language: English
                  • Number of Pages: Median: 138
                  • Publisher: ➤  Taylor & Francis Group - Best Business Books - Routledge
                  • Publish Date:

                  “Future of Relationship Marketing” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2006
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    29Relationship Marketing in the Digital Age

                    By

                    “Relationship Marketing in the Digital Age” Metadata:

                    • Title: ➤  Relationship Marketing in the Digital Age
                    • Authors:
                    • Language: English
                    • Publisher: Taylor & Francis Group
                    • Publish Date:

                    “Relationship Marketing in the Digital Age” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2019
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    30Healthcare relationship marketing

                    By

                    “Healthcare relationship marketing” Metadata:

                    • Title: ➤  Healthcare relationship marketing
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 260
                    • Publisher: ➤  Taylor & Francis Group - Ashgate
                    • Publish Date:
                    • Publish Location: Burlington, VT

                    “Healthcare relationship marketing” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2010
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    31Capturing customer equity

                    By

                    Book's cover

                    “Capturing customer equity” Metadata:

                    • Title: Capturing customer equity
                    • Authors:
                    • Language: English
                    • Number of Pages: Median: 112
                    • Publisher: ➤  Best Business Books - Taylor & Francis Group - Routledge
                    • Publish Date:

                    “Capturing customer equity” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2006
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      32Customer experience management

                      By

                      Book's cover

                      “Customer experience management” Metadata:

                      • Title: Customer experience management
                      • Author:
                      • Language: English
                      • Number of Pages: Median: 242
                      • Publisher: Wiley
                      • Publish Date:
                      • Publish Location: New York

                      “Customer experience management” Subjects and Themes:

                      Edition Identifiers:

                      Access and General Info:

                      • First Year Published: 2003
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        33Relationship marketing

                        By

                        Book's cover

                        “Relationship marketing” Metadata:

                        • Title: Relationship marketing
                        • Author:
                        • Language: English
                        • Number of Pages: Median: 314
                        • Publisher: John Wiley & Sons Canada
                        • Publish Date:
                        • Publish Location: New York - Toronto

                        “Relationship marketing” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 1998
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          34Relationship Marketing

                          By

                          Book's cover

                          “Relationship Marketing” Metadata:

                          • Title: Relationship Marketing
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 229
                          • Publisher: ➤  Wiley - John Wiley & Sons, Ltd.
                          • Publish Date:
                          • Publish Location: New York - Chichester

                          “Relationship Marketing” Subjects and Themes:

                          Edition Identifiers:

                          First Setence:

                          "My starting point is this. A relationship is an antecedent to value-sharing buying-selling interaction."

                          Access and General Info:

                          • First Year Published: 2002
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            35Proactive Selling

                            By

                            Book's cover

                            “Proactive Selling” Metadata:

                            • Title: Proactive Selling
                            • Author:
                            • Language: English
                            • Number of Pages: Median: 240
                            • Publisher: ➤  AMACOM/American Management Association - AMACOM
                            • Publish Date:
                            • Publish Location: New York

                            “Proactive Selling” Subjects and Themes:

                            Edition Identifiers:

                            First Setence:

                            "It was the end of an important meeting."

                            Access and General Info:

                            • First Year Published: 2003
                            • Is Full Text Available: No
                            • Is The Book Public: No
                            • Access Status: Unclassified

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                              36Grundlagen des CRM

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                              Book's cover

                              “Grundlagen des CRM” Metadata:

                              • Title: Grundlagen des CRM
                              • Authors:
                              • Language: ger
                              • Number of Pages: Median: 664
                              • Publisher: ➤  Westdeutscher Verlag GmbH - Gabler
                              • Publish Date:
                              • Publish Location: Wiesbaden

                              “Grundlagen des CRM” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 2006
                              • Is Full Text Available: No
                              • Is The Book Public: No
                              • Access Status: Unclassified

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                37Stratégie de fidélisation

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                                Book's cover

                                “Stratégie de fidélisation” Metadata:

                                • Title: Stratégie de fidélisation
                                • Author:
                                • Language: fre
                                • Number of Pages: Median: 453
                                • Publisher: ➤  Editions d'Organisation - Éditions d'Organisation
                                • Publish Date:
                                • Publish Location: Paris

                                “Stratégie de fidélisation” Subjects and Themes:

                                Edition Identifiers:

                                Access and General Info:

                                • First Year Published: 2003
                                • Is Full Text Available: No
                                • Is The Book Public: No
                                • Access Status: Unclassified

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  38Le marketing relationnel

                                  By

                                  “Le marketing relationnel” Metadata:

                                  • Title: Le marketing relationnel
                                  • Author:
                                  • Language: fre
                                  • Number of Pages: Median: 127
                                  • Publisher: ➤  Presses universitaires de France
                                  • Publish Date:
                                  • Publish Location: Paris

                                  “Le marketing relationnel” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2004
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  39Relationship marketing

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                                  Book's cover

                                  “Relationship marketing” Metadata:

                                  • Title: Relationship marketing
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 223
                                  • Publisher: ➤  Butterworth-Heinemann - Elsevier Butterworth-Heinemann
                                  • Publish Date:
                                  • Publish Location: ➤  Oxford ; Burlington, MA - Boston - Oxford

                                  “Relationship marketing” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1991
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    40Total relationship marketing

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                                    Book's cover

                                    “Total relationship marketing” Metadata:

                                    • Title: Total relationship marketing
                                    • Author:
                                    • Language: English
                                    • Number of Pages: Median: 316
                                    • Publisher: Butterworth-Heinemann
                                    • Publish Date:
                                    • Publish Location: Oxford - Boston, MA

                                    “Total relationship marketing” Subjects and Themes:

                                    Edition Identifiers:

                                    First Setence:

                                    "In Chapter I the concept of relationship marketing, RM, is introduced."

                                    Access and General Info:

                                    • First Year Published: 1999
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      41Advertising Management in a Digital Environment

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                                      “Advertising Management in a Digital Environment” Metadata:

                                      • Title: ➤  Advertising Management in a Digital Environment
                                      • Authors:
                                      • Language: English
                                      • Number of Pages: Median: 202
                                      • Publisher: Taylor & Francis Group
                                      • Publish Date:

                                      “Advertising Management in a Digital Environment” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2021
                                      • Is Full Text Available: No
                                      • Is The Book Public: No
                                      • Access Status: No_ebook

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                                      42The 4 A's of marketing

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                                      Book's cover

                                      “The 4 A's of marketing” Metadata:

                                      • Title: The 4 A's of marketing
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 224
                                      • Publisher: Routledge
                                      • Publish Date:
                                      • Publish Location: New York

                                      “The 4 A's of marketing” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 2011
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                        43The butterfly customer

                                        By

                                        Book's cover

                                        “The butterfly customer” Metadata:

                                        • Title: The butterfly customer
                                        • Authors:
                                        • Language: English
                                        • Number of Pages: Median: 264
                                        • Publisher: John Wiley & Sons
                                        • Publish Date:

                                        “The butterfly customer” Subjects and Themes:

                                        Edition Identifiers:

                                        First Setence:

                                        "The Butterfly Customer has absolutely no regard for the psycho-graphic or demographic profiles you have so carefully constructed."

                                        Access and General Info:

                                        • First Year Published: 1997
                                        • Is Full Text Available: Yes
                                        • Is The Book Public: No
                                        • Access Status: Printdisabled

                                        Online Access

                                        Downloads Are Not Available:

                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                          44Customer Advisory Boards

                                          By

                                          Book's cover

                                          “Customer Advisory Boards” Metadata:

                                          • Title: Customer Advisory Boards
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 162
                                          • Publisher: Best Business Books
                                          • Publish Date:

                                          “Customer Advisory Boards” Subjects and Themes:

                                          Edition Identifiers:

                                          First Setence:

                                          "A dynamic, practical sales tool that can greatly enhance the customer development and retention process and give firms a distinct competitive advantage is the customer advisory board (CAB)."

                                          Access and General Info:

                                          • First Year Published: 2003
                                          • Is Full Text Available: Yes
                                          • Is The Book Public: No
                                          • Access Status: Printdisabled

                                          Online Access

                                          Downloads Are Not Available:

                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                            45Markets of one

                                            By

                                            Book's cover

                                            “Markets of one” Metadata:

                                            • Title: Markets of one
                                            • Authors:
                                            • Language: English
                                            • Number of Pages: Median: 225
                                            • Publisher: Harvard Business School Press
                                            • Publish Date:
                                            • Publish Location: Boston, Mass

                                            “Markets of one” Subjects and Themes:

                                            Edition Identifiers:

                                            First Setence:

                                            "We cannot build it yet."

                                            Access and General Info:

                                            • First Year Published: 2000
                                            • Is Full Text Available: Yes
                                            • Is The Book Public: No
                                            • Access Status: Printdisabled

                                            Online Access

                                            Downloads Are Not Available:

                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                              46The service-dominant logic of marketing

                                              By

                                              Book's cover

                                              “The service-dominant logic of marketing” Metadata:

                                              • Title: ➤  The service-dominant logic of marketing
                                              • Author:
                                              • Language: English
                                              • Number of Pages: Median: 449
                                              • Publisher: M.E. Sharpe
                                              • Publish Date:
                                              • Publish Location: Armonk, N.Y

                                              “The service-dominant logic of marketing” Subjects and Themes:

                                              Edition Identifiers:

                                              Access and General Info:

                                              • First Year Published: 2006
                                              • Is Full Text Available: Yes
                                              • Is The Book Public: No
                                              • Access Status: Printdisabled

                                              Online Access

                                              Downloads Are Not Available:

                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                47Customer lifetime value

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                                                Book's cover

                                                “Customer lifetime value” Metadata:

                                                • Title: Customer lifetime value
                                                • Authors:
                                                • Language: English
                                                • Number of Pages: Median: 148
                                                • Publisher: ➤  Best Business Books - Taylor & Francis Group
                                                • Publish Date:

                                                “Customer lifetime value” Subjects and Themes:

                                                Edition Identifiers:

                                                Access and General Info:

                                                • First Year Published: 2006
                                                • Is Full Text Available: Yes
                                                • Is The Book Public: No
                                                • Access Status: Printdisabled

                                                Online Access

                                                Downloads Are Not Available:

                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                  48Creating the Marketing Experience

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                                                  Book's cover

                                                  “Creating the Marketing Experience” Metadata:

                                                  • Title: ➤  Creating the Marketing Experience
                                                  • Author:
                                                  • Language: English
                                                  • Number of Pages: Median: 336
                                                  • Publisher: ➤  Thomson - South-Western Educational Pub
                                                  • Publish Date:

                                                  “Creating the Marketing Experience” Subjects and Themes:

                                                  Edition Identifiers:

                                                  First Setence:

                                                  "Experience is actual."

                                                  Access and General Info:

                                                  • First Year Published: 2005
                                                  • Is Full Text Available: Yes
                                                  • Is The Book Public: No
                                                  • Access Status: Printdisabled

                                                  Online Access

                                                  Downloads Are Not Available:

                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                    49Relationship marketing in professional services

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                                                    Book's cover

                                                    “Relationship marketing in professional services” Metadata:

                                                    • Title: ➤  Relationship marketing in professional services
                                                    • Author:
                                                    • Language: English
                                                    • Number of Pages: Median: 381
                                                    • Publisher: Routledge
                                                    • Publish Date:
                                                    • Publish Location: New York - London

                                                    “Relationship marketing in professional services” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 1996
                                                    • Is Full Text Available: No
                                                    • Is The Book Public: No
                                                    • Access Status: No_ebook

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                                                    50The online community blueprint

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                                                    Book's cover

                                                    “The online community blueprint” Metadata:

                                                    • Title: The online community blueprint
                                                    • Author:
                                                    • Language: English
                                                    • Number of Pages: Median: 66
                                                    • Publisher: Socious
                                                    • Publish Date:
                                                    • Publish Location: Mesa, Arizona]

                                                    “The online community blueprint” Subjects and Themes:

                                                    Edition Identifiers:

                                                    Access and General Info:

                                                    • First Year Published: 2015
                                                    • Is Full Text Available: Yes
                                                    • Is The Book Public: No
                                                    • Access Status: Printdisabled

                                                    Online Access

                                                    Downloads Are Not Available:

                                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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