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1Strategic marketing for the digital age

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Book's cover

“Strategic marketing for the digital age” Metadata:

  • Title: ➤  Strategic marketing for the digital age
  • Author:
  • Languages: ➤  English - Spanish; Castilian - español, castellano
  • Number of Pages: Median: 252
  • Publisher: ➤  American Marketing Association - HarperCollins - NTC Business Books - Continental
  • Publish Date:
  • Publish Location: ➤  Lincolnwood, Chicago, Illinois, USA - Toronto - México, D.F

“Strategic marketing for the digital age” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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2Principles of Direct and Database Marketing

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Book's cover

“Principles of Direct and Database Marketing” Metadata:

  • Title: ➤  Principles of Direct and Database Marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 462
  • Publisher: ➤  Pearson Education Canada - Trans-Atlantic Publications - Pearson Education, Limited - Financal Times Management - Financial Times Prentice Hall - Financial Times Management - Financial Times/Prentice Hall
  • Publish Date:
  • Publish Location: Harlow, England

“Principles of Direct and Database Marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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3Strategic Database Marketing

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Book's cover

“Strategic Database Marketing” Metadata:

  • Title: Strategic Database Marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 400
  • Publisher: ➤  McGraw-Hill - Probus Publishing
  • Publish Date:
  • Publish Location: Chicago, Ill - Cambridge

“Strategic Database Marketing” Subjects and Themes:

Edition Identifiers:

First Setence:

""I've got it!" David announced excitedly."

Access and General Info:

  • First Year Published: 1994
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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4Business to business direct marketing

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Book's cover

“Business to business direct marketing” Metadata:

  • Title: ➤  Business to business direct marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 497
  • Publisher: ➤  Direct Marketing Publishers - Direct Marketing Pub
  • Publish Date:
  • Publish Location: Yardley, PA

“Business to business direct marketing” Subjects and Themes:

Edition Identifiers:

First Setence:

"Is there really a difference between direct marketing to consumers at home and direct marketing to prospects at their place of business?"

Access and General Info:

  • First Year Published: 1990
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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5The First Time Investor

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Book's cover

“The First Time Investor” Metadata:

  • Title: The First Time Investor
  • Author:
  • Language: English
  • Number of Pages: Median: 297
  • Publisher: ➤  McGraw-Hill - McGraw-Hill Companies
  • Publish Date:
  • Publish Location: New York

“The First Time Investor” Subjects and Themes:

Edition Identifiers:

First Setence:

"YOU SHOULDN'T WAIT TO HEAR SILVER TRUMPETS BLOW before you decide to get started."

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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6Sales and marketing software handbook

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Book's cover

“Sales and marketing software handbook” Metadata:

  • Title: ➤  Sales and marketing software handbook
  • Authors:
  • Language: English
  • Number of Pages: Median: 260
  • Publisher: ➤  Pitman Publishing - Financial Times Prentice Hall (a Pearson Education company)
  • Publish Date:
  • Publish Location: London

“Sales and marketing software handbook” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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7Strategic database marketing

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Book's cover

“Strategic database marketing” Metadata:

  • Title: Strategic database marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 352
  • Publisher: Probus Pub. Co. - McGraw-Hill
  • Publish Date:
  • Publish Location: Chicago, Ill - New York

“Strategic database marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1994
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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8Strategic database marketing

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Book's cover

“Strategic database marketing” Metadata:

  • Title: Strategic database marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 275
  • Publisher: ➤  McGraw-Hill - NTC Business Books
  • Publish Date:
  • Publish Location: Lincolnwood, Ill., USA

“Strategic database marketing” Subjects and Themes:

Edition Identifiers:

First Setence:

"We hear over and over in the business press that today is the age of the individual."

Access and General Info:

  • First Year Published: 1994
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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9Opt-In Marketing

Increase Sales Exponentially with Consensual Marketing

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Book's cover

“Opt-In Marketing” Metadata:

  • Title: Opt-In Marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 312
  • Publisher: McGraw-Hill
  • Publish Date:
  • Publish Location: New York

“Opt-In Marketing” Subjects and Themes:

Edition Identifiers:

First Setence:

""The key to creating a successful customer relationship and lengthening that relationship is the delivery of value, initially and over time.""

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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10The complete database marketer

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Book's cover

“The complete database marketer” Metadata:

  • Title: The complete database marketer
  • Author:
  • Language: English
  • Number of Pages: Median: 551
  • Publisher: ➤  McGraw-Hill - Irwin Professional Pub. - Probus Pub. Co.
  • Publish Date:
  • Publish Location: Chicago, Ill - Chicago

“The complete database marketer” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1991
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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11Database marketing and direct mail

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Book's cover

“Database marketing and direct mail” Metadata:

  • Title: ➤  Database marketing and direct mail
  • Author:
  • Language: English
  • Number of Pages: Median: 223
  • Publisher: Kogan Page
  • Publish Date:
  • Publish Location: London

“Database marketing and direct mail” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1993
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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12Contemporary database marketing

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Book's cover

“Contemporary database marketing” Metadata:

  • Title: ➤  Contemporary database marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 320
  • Publisher: Racom Communication
  • Publish Date:
  • Publish Location: Evanston, Ill

“Contemporary database marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2001
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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13Direct marketing in Ireland

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Book's cover

“Direct marketing in Ireland” Metadata:

  • Title: Direct marketing in Ireland
  • Authors:
  • Language: English
  • Number of Pages: Median: 682
  • Publisher: Oak Tree Press
  • Publish Date:
  • Publish Location: Dublin

“Direct marketing in Ireland” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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14The new direct marketing

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Book's cover

“The new direct marketing” Metadata:

  • Title: The new direct marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 716
  • Publisher: McGraw Hill
  • Publish Date:
  • Publish Location: New York, N.Y

“The new direct marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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15Desktop direct marketing

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Book's cover

“Desktop direct marketing” Metadata:

  • Title: Desktop direct marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 391
  • Publisher: McGraw-Hill
  • Publish Date:
  • Publish Location: New York

“Desktop direct marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1994
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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16The new rules of marketing

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Book's cover

“The new rules of marketing” Metadata:

  • Title: The new rules of marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 315
  • Publisher: McGraw-Hill
  • Publish Date:
  • Publish Location: New York

“The new rules of marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1997
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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17Desktop database marketing

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Book's cover

“Desktop database marketing” Metadata:

  • Title: Desktop database marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 278
  • Publisher: ➤  Ebsco Publishing - NTC Business Books
  • Publish Date:
  • Publish Location: Lincolnwood, Ill

“Desktop database marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

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18Valuing your customers

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Book's cover

“Valuing your customers” Metadata:

  • Title: Valuing your customers
  • Author:
  • Language: English
  • Number of Pages: Median: 371
  • Publisher: McGraw Hill Book Co.
  • Publish Date:
  • Publish Location: New York - London

“Valuing your customers” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1995
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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19How to find and cultivate customers through direct marketing

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Book's cover

“How to find and cultivate customers through direct marketing” Metadata:

  • Title: ➤  How to find and cultivate customers through direct marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 243
  • Publisher: NTC Business Books
  • Publish Date:
  • Publish Location: Lincolnwood, Ill., USA

“How to find and cultivate customers through direct marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1996
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

Downloads Are Not Available:

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20Telemarketing in action

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Book's cover

“Telemarketing in action” Metadata:

  • Title: Telemarketing in action
  • Author:
  • Language: English
  • Number of Pages: Median: 299
  • Publisher: McGraw-Hill Book Co.
  • Publish Date:
  • Publish Location: New York - London

“Telemarketing in action” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1995
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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21Statistical and machine-learning data mining

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Book's cover

“Statistical and machine-learning data mining” Metadata:

  • Title: ➤  Statistical and machine-learning data mining
  • Author:
  • Language: English
  • Number of Pages: Median: 655
  • Publisher: ➤  CRC Press - Taylor & Francis - Taylor & Francis Group - Routledge - Brand: CRC Press - Chapman and Hall/CRC - CRC Press, Taylor & Francis Group
  • Publish Date: ➤  
  • Publish Location: Boca Raton

“Statistical and machine-learning data mining” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2011
  • Is Full Text Available: No
  • Is The Book Public: No
  • Access Status: No_ebook

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22Customer relationship management

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Book's cover

“Customer relationship management” Metadata:

  • Title: ➤  Customer relationship management
  • Authors:
  • Languages: English - ger
  • Number of Pages: Median: 411
  • Publisher: Wiley - Springer
  • Publish Date: ➤  
  • Publish Location: Hoboken, N.J

“Customer relationship management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2005
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

Downloads Are Not Available:

The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    23Optimal database marketing : strategy, development, and data mining

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    Book's cover

    “Optimal database marketing : strategy, development, and data mining” Metadata:

    • Title: ➤  Optimal database marketing : strategy, development, and data mining
    • Authors:
    • Language: English
    • Number of Pages: Median: 424
    • Publisher: ➤  Sage Pub. - Sage Publications, Inc
    • Publish Date:

    “Optimal database marketing : strategy, development, and data mining” Subjects and Themes:

    Edition Identifiers:

    First Setence:

    "Keri's daily routine is similar to the routines of millions of other people in the United States and other countries."

    Access and General Info:

    • First Year Published: 2002
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

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      24Customer and business analytics

      By

      Book's cover

      “Customer and business analytics” Metadata:

      • Title: ➤  Customer and business analytics
      • Author:
      • Language: English
      • Number of Pages: Median: 315
      • Publisher: ➤  CRC Press - Taylor & Francis Group
      • Publish Date:
      • Publish Location: Boca Raton, FL

      “Customer and business analytics” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 2012
      • Is Full Text Available: No
      • Is The Book Public: No
      • Access Status: No_ebook

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      25Advanced Database Marketing

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      Book's cover

      “Advanced Database Marketing” Metadata:

      • Title: Advanced Database Marketing
      • Authors:
      • Language: English
      • Number of Pages: Median: 352
      • Publisher: Taylor & Francis Group
      • Publish Date:

      “Advanced Database Marketing” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 2013
      • Is Full Text Available: No
      • Is The Book Public: No
      • Access Status: No_ebook

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      26Data Driven Marketing for Dummies

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      Book's cover

      “Data Driven Marketing for Dummies” Metadata:

      • Title: ➤  Data Driven Marketing for Dummies
      • Authors:
      • Language: English
      • Number of Pages: Median: 312
      • Publisher: ➤  Wiley & Sons Canada, Limited, John - Wiley & Sons, Incorporated, John - Wiley & Sons, Limited, John
      • Publish Date:

      “Data Driven Marketing for Dummies” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 2013
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        27Strategic electronic marketing

        By

        Book's cover

        “Strategic electronic marketing” Metadata:

        • Title: Strategic electronic marketing
        • Authors:
        • Language: English
        • Number of Pages: Median: 355
        • Publisher: ➤  Thomson South-Western - Thomson/South-Western - SouthWestern College Publishing - South-Western
        • Publish Date:
        • Publish Location: ➤  Cleveland, Ohio - Cincinnati (Ohio) - Cincinnati, Ohio

        “Strategic electronic marketing” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2000
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          28In Data We Trust

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          Book's cover

          “In Data We Trust” Metadata:

          • Title: In Data We Trust
          • Author:
          • Language: English
          • Number of Pages: Median: 203
          • Publisher: ➤  Bloomsbury Publishing PLC - Bloomsbury UK - Bloomsbury Publishing Plc
          • Publish Date:

          “In Data We Trust” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2012
          • Is Full Text Available: No
          • Is The Book Public: No
          • Access Status: No_ebook

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          29Data mining techniques

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          Book's cover

          “Data mining techniques” Metadata:

          • Title: Data mining techniques
          • Author:
          • Language: English
          • Number of Pages: Median: 643
          • Publisher: ➤  John Wiley & Sons, Ltd. - Wiley Pub. - Wiley
          • Publish Date:
          • Publish Location: Indianapolis, Ind - New York

          “Data mining techniques” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2004
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            30Database marketing

            By

            Book's cover

            “Database marketing” Metadata:

            • Title: Database marketing
            • Author:
            • Language: English
            • Number of Pages: Median: 871
            • Publisher: Springer
            • Publish Date:
            • Publish Location: New York

            “Database marketing” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2008
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: Unclassified

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              31Principles Of Direct Database And Digital Marketing

              By

              Book's cover

              “Principles Of Direct Database And Digital Marketing” Metadata:

              • Title: ➤  Principles Of Direct Database And Digital Marketing
              • Author:
              • Language: English
              • Number of Pages: Median: 557
              • Publisher: ➤  Pearson Education, Limited - Pearson Education Limited
              • Publish Date:

              “Principles Of Direct Database And Digital Marketing” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2013
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              32Consumer insight

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              Book's cover

              “Consumer insight” Metadata:

              • Title: Consumer insight
              • Authors:
              • Language: English
              • Number of Pages: Median: 288
              • Publisher: ➤  Kogan Page, Limited - Kogan Page, c2004.
              • Publish Date:
              • Publish Location: Sterling, Va - London

              “Consumer insight” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2004
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              33New Age of Financial Services Marketing

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              “New Age of Financial Services Marketing” Metadata:

              • Title: ➤  New Age of Financial Services Marketing
              • Author:
              • Language: English
              • Number of Pages: Median: 322
              • Publisher: ➤  Financial Sourcebooks - Sourcebooks, Incorporated
              • Publish Date:
              • Publish Location: Naperville, Ill

              “New Age of Financial Services Marketing” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 1991
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                34All consumers are not created equal

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                Book's cover

                “All consumers are not created equal” Metadata:

                • Title: ➤  All consumers are not created equal
                • Author:
                • Language: English
                • Number of Pages: Median: 320
                • Publisher: ➤  Wiley & Sons, Incorporated, John - John Wiley & Sons
                • Publish Date:
                • Publish Location: New York

                “All consumers are not created equal” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1995
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  35Target$mart!

                  By

                  Book's cover

                  “Target$mart!” Metadata:

                  • Title: Target$mart!
                  • Authors:
                  • Language: English
                  • Number of Pages: Median: 181
                  • Publisher: Oasis Press
                  • Publish Date:
                  • Publish Location: Grants Pass, Or

                  “Target$mart!” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 1996
                  • Is Full Text Available: No
                  • Is The Book Public: No
                  • Access Status: No_ebook

                  Online Access

                  Downloads Are Not Available:

                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    36Direkt-Marketing

                    By

                    “Direkt-Marketing” Metadata:

                    • Title: Direkt-Marketing
                    • Author:
                    • Language: ger
                    • Number of Pages: Median: 141
                    • Publisher: ➤  Westdeutscher Verlag GmbH - Gabler
                    • Publish Date:
                    • Publish Location: Wiesbaden

                    “Direkt-Marketing” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 1993
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    37Strategic database marketing

                    By

                    Book's cover

                    “Strategic database marketing” Metadata:

                    • Title: Strategic database marketing
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 608
                    • Publisher: McGraw-Hill
                    • Publish Date:
                    • Publish Location: New York

                    “Strategic database marketing” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2012
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

                    Downloads Are Not Available:

                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      38Marketing in the Cyber Age

                      By

                      Book's cover

                      “Marketing in the Cyber Age” Metadata:

                      • Title: Marketing in the Cyber Age
                      • Author:
                      • Language: English
                      • Number of Pages: Median: 237
                      • Publisher: Laxmi Publications - J. Wiley
                      • Publish Date:
                      • Publish Location: ➤  Chichester, [England] - New York

                      “Marketing in the Cyber Age” Subjects and Themes:

                      Edition Identifiers:

                      Access and General Info:

                      • First Year Published: 1998
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        39Targeting Using Augmented Data in Database Marketing

                        By

                        Book's cover

                        “Targeting Using Augmented Data in Database Marketing” Metadata:

                        • Title: ➤  Targeting Using Augmented Data in Database Marketing
                        • Author:
                        • Language: English
                        • Number of Pages: Median: 368
                        • Publisher: ➤  Springer Gabler - Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
                        • Publish Date:

                        “Targeting Using Augmented Data in Database Marketing” Subjects and Themes:

                        Edition Identifiers:

                        Access and General Info:

                        • First Year Published: 2016
                        • Is Full Text Available: No
                        • Is The Book Public: No
                        • Access Status: No_ebook

                        Online Access

                        Downloads Are Not Available:

                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          40Database Marketing Analyzing And Managing Customers

                          By

                          Book's cover

                          “Database Marketing Analyzing And Managing Customers” Metadata:

                          • Title: ➤  Database Marketing Analyzing And Managing Customers
                          • Author:
                          • Number of Pages: Median: 896
                          • Publisher: Springer
                          • Publish Date:

                          “Database Marketing Analyzing And Managing Customers” Subjects and Themes:

                          Edition Identifiers:

                          Access and General Info:

                          • First Year Published: 2009
                          • Is Full Text Available: No
                          • Is The Book Public: No
                          • Access Status: No_ebook

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                          41The customer loyalty solution

                          By

                          Book's cover

                          “The customer loyalty solution” Metadata:

                          • Title: The customer loyalty solution
                          • Author:
                          • Language: English
                          • Number of Pages: Median: 364
                          • Publisher: McGraw-Hill
                          • Publish Date:
                          • Publish Location: New York

                          “The customer loyalty solution” Subjects and Themes:

                          Edition Identifiers:

                          Access and General Info:

                          • First Year Published: 2003
                          • Is Full Text Available: No
                          • Is The Book Public: No
                          • Access Status: No_ebook

                          Online Access

                          Downloads Are Not Available:

                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            42The New direct marketing

                            By

                            Book's cover

                            “The New direct marketing” Metadata:

                            • Title: The New direct marketing
                            • Authors:
                            • Language: English
                            • Number of Pages: Median: 535
                            • Publisher: ➤  McGraw-Hill Professional Publishing - Business One Irwin - Dow Jones-Irwin
                            • Publish Date:
                            • Publish Location: Homewood, Ill

                            “The New direct marketing” Subjects and Themes:

                            Edition Identifiers:

                            First Setence:

                            "The marketing evolution that began a decade ago is still going strong."

                            Access and General Info:

                            • First Year Published: 1990
                            • Is Full Text Available: No
                            • Is The Book Public: No
                            • Access Status: No_ebook

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                              43Statistical modeling and analysis for database marketing

                              effective techniques for mining big data

                              By

                              Book's cover

                              “Statistical modeling and analysis for database marketing” Metadata:

                              • Title: ➤  Statistical modeling and analysis for database marketing
                              • Author:
                              • Language: English
                              • Number of Pages: Median: 362
                              • Publisher: ➤  Chapman and Hall - Chapman & Hall/CRC
                              • Publish Date:
                              • Publish Location: Boca Raton, FL

                              “Statistical modeling and analysis for database marketing” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 2003
                              • Is Full Text Available: Yes
                              • Is The Book Public: No
                              • Access Status: Printdisabled

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                44The next step in database marketing

                                By

                                Book's cover

                                “The next step in database marketing” Metadata:

                                • Title: ➤  The next step in database marketing
                                • Author:
                                • Language: English
                                • Number of Pages: Median: 482
                                • Publisher: Wiley
                                • Publish Date:
                                • Publish Location: New York - Chichester

                                “The next step in database marketing” Subjects and Themes:

                                Edition Identifiers:

                                Access and General Info:

                                • First Year Published: 1996
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  45Database Marketing

                                  By

                                  “Database Marketing” Metadata:

                                  • Title: Database Marketing
                                  • Authors:
                                  • Language: English
                                  • Publisher: Springer London, Limited
                                  • Publish Date:

                                  “Database Marketing” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2010
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  46Data Markets

                                  By

                                  “Data Markets” Metadata:

                                  • Title: Data Markets
                                  • Author:
                                  • Language: English
                                  • Publisher: University of Chicago Press
                                  • Publish Date:

                                  “Data Markets” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1999
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  47The new marketing

                                  By

                                  “The new marketing” Metadata:

                                  • Title: The new marketing
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 183
                                  • Publisher: Global Network
                                  • Publish Date:
                                  • Publish Location: ➤  Washington, DC (1101 30th St., NW, Washington 20007)

                                  “The new marketing” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1992
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  48Hillstrom's 2011 Almanac

                                  By

                                  “Hillstrom's 2011 Almanac” Metadata:

                                  • Title: Hillstrom's 2011 Almanac
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 174
                                  • Publisher: ➤  CreateSpace Independent Publishing Platform
                                  • Publish Date:

                                  “Hillstrom's 2011 Almanac” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2010
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  49Secrets of Millionaire Infopreneurs

                                  By

                                  “Secrets of Millionaire Infopreneurs” Metadata:

                                  • Title: ➤  Secrets of Millionaire Infopreneurs
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 196
                                  • Publisher: ➤  CreateSpace Independent Publishing Platform
                                  • Publish Date:

                                  “Secrets of Millionaire Infopreneurs” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 2011
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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                                  50Targeting for success

                                  By

                                  “Targeting for success” Metadata:

                                  • Title: Targeting for success
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 268
                                  • Publisher: McGraw-Hill Book Co.
                                  • Publish Date:
                                  • Publish Location: London - New York

                                  “Targeting for success” Subjects and Themes:

                                  Edition Identifiers:

                                  Access and General Info:

                                  • First Year Published: 1993
                                  • Is Full Text Available: No
                                  • Is The Book Public: No
                                  • Access Status: No_ebook

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