Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
By Kristof Coussement, Koen W. De Bock and Scott A. Neslin
"Advanced Database Marketing" is published by Taylor & Francis Group in 2024, it has 346 pages and the language of the book is English.
“Advanced Database Marketing” Metadata:
- Title: Advanced Database Marketing
- Authors: Kristof CoussementKoen W. De BockScott A. Neslin
- Language: English
- Number of Pages: 346
- Publisher: Taylor & Francis Group
- Publish Date: 2024
“Advanced Database Marketing” Subjects and Themes:
- Subjects: ➤ Database marketing - Customer relations - Consumer behavior - Consumer profiling - Profil des consommateurs - Bases de données - Marketing
Edition Identifiers:
- The Open Library ID: OL53263519M - OL21246493W
- ISBN-13: 9781032837192
- All ISBNs: 9781032837192
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