Commitment-led marketing - Info and Reading Options
the key to brand profits is in the customer's mind
By Jan Hofmeyr and Butch Rice
"Commitment-led marketing" was published by Wiley in 2000 - New York, it has 306 pages and the language of the book is English.
“Commitment-led marketing” Metadata:
- Title: Commitment-led marketing
- Authors: Jan HofmeyrButch Rice
- Language: English
- Number of Pages: 306
- Publisher: Wiley
- Publish Date: 2000
- Publish Location: New York
“Commitment-led marketing” Subjects and Themes:
- Subjects: ➤ Consumer behavior - Marketing - Psychological aspects - Customer loyalty - Brand choice - Brand loyalty - Consumentengedrag - Relatiemarketing - Loyaliteit - Merken
Edition Specifications:
- Pagination: xiv, 306 p. :
Edition Identifiers:
- The Open Library ID: OL17007984M - OL8696703W
- Online Computer Library Center (OCLC) ID: 44933106
- Library of Congress Control Number (LCCN): 2001281572
- ISBN-10: 0471495743
- All ISBNs: 0471495743
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