The science and art of branding - Info and Reading Options
By Giep Franzen
"The science and art of branding" was published by M.E. Sharpe in 2009 - Armonk, N.Y, it has 575 pages and the language of the book is English.
“The science and art of branding” Metadata:
- Title: ➤ The science and art of branding
- Author: Giep Franzen
- Language: English
- Number of Pages: 575
- Publisher: M.E. Sharpe
- Publish Date: 2009
- Publish Location: Armonk, N.Y
“The science and art of branding” Subjects and Themes:
- Subjects: ➤ Marketing - Brand name products - Consumer behavior - Social values - Branding (Marketing) - Case studies - Management - Social Values - Stratégie de marque - Produits de marque - Consommateurs - Comportement - Valeurs sociales - Études de cas - Gestion - Branding - Merken - Markenartikel - Markenpolitik - Verbraucherverhalten
Edition Specifications:
- Pagination: xii, 575 p. :
Edition Identifiers:
- The Open Library ID: OL23184278M - OL4030755W
- Online Computer Library Center (OCLC) ID: 905856156 - 181517269
- Library of Congress Control Number (LCCN): 2007047066
- ISBN-13: 9780765617903
- ISBN-10: 0765617900
- All ISBNs: 0765617900 - 9780765617903
AI-generated Review of “The science and art of branding”:
"The science and art of branding" Table Of Contents:
- 1- The nature of brands
- 2- The brand as a system
- 3- Branding in context
- 4- Brand strategy development: the company perspective
- 5- Brand strategy development
- 6- The nature of brands and brand functions
- 7- Brand core concept
- 8- Brand identity
- 9- Strategic brand segmentation
- 10- Brand strategy meets brand perception
- 11- Brand differentiation and positioning
- 12- Brands and consumer needs and values
- 13- Brand personality
- 14- Brand meaning and brand physique
- 15- Brand relationships and reputation
- 16- Brand equity: expansion and integration
- 17- Brand strength and brand saliency
- 18- Brand span and brand extension
- 19- Brand portfolio and brand architecture
- 20- Consumer brand equity
- 21- Market brand equity
- 22- Brand valuation
- 23- Gesamtkunstwerk: the art of brand integration.
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