How to use advertising to build strong brands - Info and Reading Options
By John Philip Jones
"How to use advertising to build strong brands" was published by Sage Publications in 1999 - Thousand Oaks, Calif, it has 394 pages and the language of the book is English.
“How to use advertising to build strong brands” Metadata:
- Title: ➤ How to use advertising to build strong brands
- Author: John Philip Jones
- Language: English
- Number of Pages: 394
- Publisher: Sage Publications
- Publish Date: 1999
- Publish Location: Thousand Oaks, Calif
“How to use advertising to build strong brands” Subjects and Themes:
- Subjects: ➤ Advertising - Brand name products - Publicité - Reclamebureaus - Reclame-industrie - Advertising agencies
- Places: United States
Edition Specifications:
- Pagination: 394 p. :
Edition Identifiers:
- The Open Library ID: OL18091088M - OL18339900W
- Online Computer Library Center (OCLC) ID: 39756787 - 40830045
- Library of Congress Control Number (LCCN): 99006165 - 98040120
- ISBN-10: 0761912428 - 0761912436 - 076191238X - 0761912398
- All ISBNs: 0761912428 - 0761912436 - 076191238X - 0761912398
AI-generated Review of “How to use advertising to build strong brands”:
"How to use advertising to build strong brands" Description:
The Open Library:
"An authoritative cast of chapter authors, representing a global mix of academic and professional backgrounds, examines all aspects of brand management, brand equity, and new and mature brands. This volume also extends the brand concept in unexpected new areas, including political marketing, green marketing, and the arts. With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertising students and professionals."--BOOK JACKET.
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