Rising Tide - Info and Reading Options
Lessons from 165 Years of Brand Building at Procter & Gamble
By Davis Dyer, Frederick Dalzell and Rowena Olegario
"Rising Tide " is published by Harvard Business School Press in May 27, 2004, it has 467 pages and the language of the book is English.
“Rising Tide ” Metadata:
- Title: Rising Tide
- Authors: Davis DyerFrederick DalzellRowena Olegario
- Language: English
- Number of Pages: 467
- Publisher: Harvard Business School Press
- Publish Date: May 27, 2004
“Rising Tide ” Subjects and Themes:
- Subjects: ➤ Sales & marketing - Procter & Gamble Company - Brand name products - Soap trade - Case studies - Product management - History - Corporations, united states - Merken - Marcas comerciais - Administracao da producao - Saboes
Edition Specifications:
- Format: Hardcover
- Weight: 2.1 pounds
- Dimensions: 9.2 x 6.3 x 1.6 inches
Edition Identifiers:
- The Open Library ID: OL8854526M - OL18177778W
- Online Computer Library Center (OCLC) ID: 52962935
- Library of Congress Control Number (LCCN): 2003019396
- ISBN-13: 9781591391470
- ISBN-10: 1591391474
- All ISBNs: 1591391474 - 9781591391470
AI-generated Review of “Rising Tide ”:
"Rising Tide " Description:
The Open Library:
"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
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