Building brands directly
creating business value from customer relationships
By Stewart Pearson
"Building brands directly" is published by New York University Press in 1996 - Washington Square, New York, it has 431 pages and the language of the book is English.
“Building brands directly” Metadata:
- Title: Building brands directly
- Author: Stewart Pearson
- Language: English
- Number of Pages: 431
- Publisher: New York University Press
- Publish Date: 1996
- Publish Location: Washington Square, New York
“Building brands directly” Subjects and Themes:
- Subjects: ➤ Advertising, Direct mail - Advertising, Direct-mail - Brand name products - Customer relations - Direct mail Advertising - Direct marketing - Marketing - Merken - Klantenservice - Branding (Marketing)
Edition Specifications:
- Pagination: xvi, 431 p. :
Edition Identifiers:
- The Open Library ID: OL790409M - OL2933048W
- Library of Congress Control Number (LCCN): 95022869
- ISBN-13: 9780814766187
- ISBN-10: 0814766188
- All ISBNs: 0814766188 - 9780814766187
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