Building brands directly
creating business value from customer relationships
By Stewart Pearson
"Building brands directly" is published by Macmillan in 1996 - London, it has 431 pages and the language of the book is English.
“Building brands directly” Metadata:
- Title: Building brands directly
- Author: Stewart Pearson
- Language: English
- Number of Pages: 431
- Publisher: Macmillan
- Publish Date: 1996
- Publish Location: London
“Building brands directly” Subjects and Themes:
- Subjects: ➤ Advertising, Direct mail - Advertising, Direct-mail - Brand name products - Customer relations - Direct mail Advertising - Direct marketing - Marketing - Merken - Klantenservice - Branding (Marketing)
Edition Specifications:
- Pagination: xvi,431p. :
Edition Identifiers:
- The Open Library ID: OL20093562M - OL2933048W
- ISBN-13: 9780333639078 - 9781349137718
- ISBN-10: 0333639073
- All ISBNs: 0333639073 - 9780333639078 - 9781349137718
AI-generated Review of “Building brands directly”:
"Building brands directly" Description:
Open Data:
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines
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