What's in a name? - Info and Reading Options
advertising and the concept of brands
By John Philip Jones
"What's in a name?" was published by Lexington Books in 1986 - Lexington, Mass, it has 292 pages and the language of the book is English.
“What's in a name?” Metadata:
- Title: What's in a name?
- Author: John Philip Jones
- Language: English
- Number of Pages: 292
- Publisher: Lexington Books
- Publish Date: 1986
- Publish Location: Lexington, Mass
“What's in a name?” Subjects and Themes:
- Subjects: ➤ Brand name products - Marketing - Advertising - Merken - Reclame - Markenartikel - Nom commercial - Publicité - Produits de marque - Warenzeichen - Werbung - Advertising, clothing and dress
Edition Specifications:
- Pagination: xxii, 292 p. :
Edition Identifiers:
- The Open Library ID: OL2551482M - OL1079774W
- Online Computer Library Center (OCLC) ID: 13124818
- Library of Congress Control Number (LCCN): 85045039
- ISBN-10: 0669111422
- All ISBNs: 0669111422
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- Is Online Borrowing Available: Yes
- Preview Status: restricted
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