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1Marketing management

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Book's cover

“Marketing management” Metadata:

  • Title: Marketing management
  • Author:
  • Languages: English - ger
  • Number of Pages: Median: 784
  • Publisher: ➤  Prentice Hall Canada - Pearson Education - Pearson Custom Pub - Publi-Union Éditions - Schaffer - Pearson College Div - Publi-Union - Not Avail - Prentice-Hall International - C.E. Poeschel - Prentice Hall of India - Longman Higher Education - 2016 - Prentice Hall International (UK) - Pearson Prentice Hall - Prentice Hall - Prentice Hall College Div - China Renmin University Press - Pearson/Prentice Hall - C.E. Poeschel Verlag - Publi Union - Prentice-Hall of Canada - keller - Prentice-Hall Canada - Prentice-Hall - Prentice Hall (Higher Education Division, Pearson Education) - Pearson Education International
  • Publish Date: ➤  
  • Publish Location: ➤  Englewood Cliffs, NJ - [London] - Stuttgart,Germany - Singapore - Paris - Stuttgart - [Upper Saddle River, N.J.] - London (etc.) - Scarborough, Ont - Toronto - Englewood Cliffs, N.J - New York - Englewood Cliffs - Scarborough (Ontario) - Upper Saddle River, N.J - New Delhi - London - Upper Saddle River, NJ

“Marketing management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1973
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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2Strategic marketing

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Book's cover

“Strategic marketing” Metadata:

  • Title: Strategic marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 752
  • Publisher: ➤  Irwin/McGraw-Hill - McGraw-Hill/Irwin - R.D. Irwin - McGraw-Hill Irwin - McGraw Hill Higher Education - Irwin
  • Publish Date: ➤  
  • Publish Location: ➤  Burr Ridge, Ill - Homewood, Ill - Chicago - Boston - Homewood, IL

“Strategic marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1982
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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3Blue ocean strategy

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Book's cover

“Blue ocean strategy” Metadata:

  • Title: Blue ocean strategy
  • Author:
  • Languages: chi - English
  • Number of Pages: Median: 298
  • Publisher: ➤  Harvard Business School Press - Tian xia yuan jian chu ban gu fen you xian gong si - Tian Xia Wen Hua
  • Publish Date:
  • Publish Location: Taibei Shi - Boston, Mass

“Blue ocean strategy” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2005
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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4Understanding digital marketing

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Book's cover

“Understanding digital marketing” Metadata:

  • Title: ➤  Understanding digital marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 420
  • Publisher: ➤  Kogan Page, Limited - Kogan Page
  • Publish Date: ➤  

“Understanding digital marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2008
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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5Marketing strategy and competitive positioning

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Book's cover

“Marketing strategy and competitive positioning” Metadata:

  • Title: ➤  Marketing strategy and competitive positioning
  • Author:
  • Language: English
  • Number of Pages: Median: 648
  • Publisher: ➤  Prentice Hall Europe - Financial Times/Prentice Hall
  • Publish Date:
  • Publish Location: New York

“Marketing strategy and competitive positioning” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1998
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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6A preface to marketing management

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Book's cover

“A preface to marketing management” Metadata:

  • Title: ➤  A preface to marketing management
  • Author:
  • Language: English
  • Number of Pages: Median: 284
  • Publisher: ➤  McGraw-Hill - McGraw-Hill/Irwin - McGraw-Hill Education - McGraw-Hill Ryerson - Irwin Professional Publishing - Business Publications - Irwin - Irwin/McGraw-Hill - McGraw-Hill Irwin
  • Publish Date: ➤  
  • Publish Location: ➤  Burr Ridge, Ill - New York, NY - Toronto - Boston - Homewood, IL - Plano, Tex - Boston, Mass

“A preface to marketing management” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1985
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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7Strategic marketing problems

cases and comments

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Book's cover

“Strategic marketing problems” Metadata:

  • Title: Strategic marketing problems
  • Author:
  • Language: English
  • Number of Pages: Median: 728
  • Publisher: ➤  Prentice-Hall - Allyn & Bacon - Prentice Hall - Allyn and Bacon
  • Publish Date: ➤  
  • Publish Location: ➤  Englewood Cliffs, N.J - Upper Saddle River, N.J - Boston, Mass - Needham Heights, Mass - Boston - London - Hemel Hempstead

“Strategic marketing problems” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1978
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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8Services marketing

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Book's cover

“Services marketing” Metadata:

  • Title: Services marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 678
  • Publisher: ➤  Irwin/McGraw-Hill - McGraw-Hill/Irwin
  • Publish Date:
  • Publish Location: Boston

“Services marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1999
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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9Understanding digital marketing

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Book's cover

“Understanding digital marketing” Metadata:

  • Title: ➤  Understanding digital marketing
  • Author:
  • Language: English
  • Number of Pages: Median: 409
  • Publisher: Kogan Page
  • Publish Date:

“Understanding digital marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2014
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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10Essentials of Services Marketing

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Book's cover

“Essentials of Services Marketing” Metadata:

  • Title: ➤  Essentials of Services Marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 700
  • Publisher: ➤  Pearson Higher Education & Professional Group - Pearson - Pearson Education Canada - Pearson Education, Limited
  • Publish Date: ➤  

“Essentials of Services Marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2008
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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11Principles of marketing

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Book's cover

“Principles of marketing” Metadata:

  • Title: Principles of marketing
  • Authors: ➤  
  • Languages: English - und
  • Number of Pages: Median: 711
  • Publisher: ➤  اصدارات العالم العربي - Pearson Education Canada - Wil'yams - Pearson/Prentice Hall - Pearson Education, Limited - Pearson - Prentice Hall International - Prentice-Hall - Pearson Books - Prentice-Hall Canada - Brand: Prentice Hall - Pearson Prentice Hall - Pearson Education - Prentice-Hall,International - Prentice Hall - prentice hall - Pearson US Imports & PHIPEs - pearson
  • Publish Date: ➤  
  • Publish Location: ➤  Englewood Cliffs - Englewood Cliffs, N.J - Upper Saddle River, NJ - Toronto, Ont - Upper Saddle River, N.J - Toronto - London - Englewood Cliffs, NJ - London (etc) - Scarborough, Ont

“Principles of marketing” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 1980
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    12Strategic market management

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    Book's cover

    “Strategic market management” Metadata:

    • Title: Strategic market management
    • Author:
    • Language: English
    • Number of Pages: Median: 352
    • Publisher: ➤  John Wiley & Sons - John Wiley and Sons (WIE) - John Wiley & Sons Inc - J. Wiley & Sons - J. Wiley - John Wiley - Wiley
    • Publish Date: ➤  
    • Publish Location: New York - Hoboken, NJ

    “Strategic market management” Subjects and Themes:

    Edition Identifiers:

    First Setence:

    "In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential."

    Access and General Info:

    • First Year Published: 1984
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

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    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      13Everybody Writes

      Your Go-To Guide to Creating Ridiculously Good Content

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      Book's cover

      “Everybody Writes” Metadata:

      • Title: Everybody Writes
      • Author:
      • Language: English
      • Number of Pages: Median: 320
      • Publisher: ➤  Pan Macmillan India - Wiley & Sons, Incorporated, John - Wiley & Sons, Limited, John - Wiley india Pvt. Ltd - CreateSpace Independent Publishing Platform - Audible Studios on Brilliance Audio - Wiley
      • Publish Date: ➤  

      “Everybody Writes” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 2014
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

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        14Marketing for entrepreneurs

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        Book's cover

        “Marketing for entrepreneurs” Metadata:

        • Title: Marketing for entrepreneurs
        • Author:
        • Language: English
        • Number of Pages: Median: 264
        • Publisher: ➤  SAGE Publications, Incorporated - Sage - Sage Publications
        • Publish Date: ➤  
        • Publish Location: Thousand Oaks, Calif

        “Marketing for entrepreneurs” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2009
        • Is Full Text Available: Yes
        • Is The Book Public: No
        • Access Status: Printdisabled

        Online Access

        Downloads Are Not Available:

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          15The discipline of market leaders

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          Book's cover

          “The discipline of market leaders” Metadata:

          • Title: ➤  The discipline of market leaders
          • Author:
          • Language: English
          • Number of Pages: Median: 209
          • Publisher: ➤  Profile Books Limited - Addison-Wesley Pub. Co. - Basic Books - HarperCollins - Perseus Books Group - Harper
          • Publish Date: ➤  
          • Publish Location: Reading, Mass - London

          “The discipline of market leaders” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 1995
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

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            16Marketing Management

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            Book's cover

            “Marketing Management” Metadata:

            • Title: Marketing Management
            • Authors:
            • Language: English
            • Publisher: Pearson Education
            • Publish Date:

            “Marketing Management” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2016
            • Is Full Text Available: Yes
            • Is The Book Public: No
            • Access Status: Printdisabled

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              17A Framework for Marketing Management

              Global Edition

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              Book's cover

              “A Framework for Marketing Management” Metadata:

              • Title: ➤  A Framework for Marketing Management
              • Authors:
              • Language: English
              • Number of Pages: Median: 352
              • Publisher: ➤  Pearson Higher Education & Professional Group
              • Publish Date:

              “A Framework for Marketing Management” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2015
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

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              18Traction

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              Book's cover

              “Traction” Metadata:

              • Title: Traction
              • Author:
              • Language: English
              • Number of Pages: Median: 240
              • Publisher: ➤  Penguin Publishing Group - Portfolio - Penguin Books, Limited - S-curves Publishing
              • Publish Date:

              “Traction” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2014
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                19Marketing management

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                Book's cover

                “Marketing management” Metadata:

                • Title: Marketing management
                • Authors:
                • Language: English
                • Number of Pages: Median: 816
                • Publisher: ➤  Pearson Education, Limited - Prentice Hall Financial Times
                • Publish Date:
                • Publish Location: New York

                “Marketing management” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2008
                • Is Full Text Available: Yes
                • Is The Book Public: No
                • Access Status: Printdisabled

                Online Access

                Downloads Are Not Available:

                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                  20Chaos monkeys

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                  Book's cover

                  “Chaos monkeys” Metadata:

                  • Title: Chaos monkeys
                  • Author:
                  • Language: English
                  • Number of Pages: Median: 320
                  • Publisher: ➤  Harper, an imprint of HarperCollinsPublishers - Harpercollins - Harper Paperbacks - Ebury Publishing - HarperCollins Publishers - HarperCollins Publishers and Blackstone Audio - Harper - Ebury Press - HarperCollins B and Blackstone Audio - Penguin Random House
                  • Publish Date:

                  “Chaos monkeys” Subjects and Themes:

                  Edition Identifiers:

                  Access and General Info:

                  • First Year Published: 2016
                  • Is Full Text Available: Yes
                  • Is The Book Public: No
                  • Access Status: Printdisabled

                  Online Access

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                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                    21Kotler : Marketing Management_p4

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                    “Kotler : Marketing Management_p4” Metadata:

                    • Title: ➤  Kotler : Marketing Management_p4
                    • Authors:
                    • Language: English
                    • Number of Pages: Median: 840
                    • Publisher: Pearson Education, Limited
                    • Publish Date:

                    “Kotler : Marketing Management_p4” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2019
                    • Is Full Text Available: No
                    • Is The Book Public: No
                    • Access Status: No_ebook

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                    22Marketing Management (12th Edition) (Marketing Management)

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                    Book's cover

                    “Marketing Management (12th Edition) (Marketing Management)” Metadata:

                    • Title: ➤  Marketing Management (12th Edition) (Marketing Management)
                    • Author:
                    • Language: English
                    • Number of Pages: Median: 816
                    • Publisher: Prentice Hall
                    • Publish Date:

                    “Marketing Management (12th Edition) (Marketing Management)” Subjects and Themes:

                    Edition Identifiers:

                    Access and General Info:

                    • First Year Published: 2005
                    • Is Full Text Available: Yes
                    • Is The Book Public: No
                    • Access Status: Printdisabled

                    Online Access

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                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                      23Marketing strategy

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                      Book's cover

                      “Marketing strategy” Metadata:

                      • Title: Marketing strategy
                      • Author:
                      • Language: English
                      • Number of Pages: Median: 328
                      • Publisher: ➤  Elsevier/Butterworth-Heinemann - Routledge - Butterworth-Heinemann - Taylor & Francis Group
                      • Publish Date: ➤  
                      • Publish Location: Boston - Oxford - Amsterdam

                      “Marketing strategy” Subjects and Themes:

                      Edition Identifiers:

                      First Setence:

                      "Any building is only as good as its foundations."

                      Access and General Info:

                      • First Year Published: 1992
                      • Is Full Text Available: Yes
                      • Is The Book Public: No
                      • Access Status: Printdisabled

                      Online Access

                      Downloads Are Not Available:

                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                        24The Strategy and Tactics of Pricing

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                        Book's cover

                        “The Strategy and Tactics of Pricing” Metadata:

                        • Title: ➤  The Strategy and Tactics of Pricing
                        • Authors:
                        • Language: English
                        • Number of Pages: Median: 368
                        • Publisher: ➤  Pearson Education, Limited - Prentice-Hall - Prentice Hall - Taylor & Francis Group - Pearson/Prentice Hall - Pearson
                        • Publish Date: ➤  
                        • Publish Location: ➤  Englewood Cliffs, N.J - Upper Saddle River, N.J

                        “The Strategy and Tactics of Pricing” Subjects and Themes:

                        Edition Identifiers:

                        First Setence:

                        "Few managers, even those specializing in marketing, think strategically about pricing."

                        Access and General Info:

                        • First Year Published: 1987
                        • Is Full Text Available: Yes
                        • Is The Book Public: No
                        • Access Status: Printdisabled

                        Online Access

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                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                          25International marketing

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                          Book's cover

                          “International marketing” Metadata:

                          • Title: International marketing
                          • Authors:
                          • Language: English
                          • Number of Pages: Median: 710
                          • Publisher: ➤  Macmillan Pub. Co. - Taylor & Francis Group - Routledge, Chapman & Hall, Incorporated - Merrill - Routledge - Merrill Pub. Co. - Prentice Hall - Macmillan Library Reference
                          • Publish Date: ➤  
                          • Publish Location: ➤  Abingdon, Oxon - Columbus (Ohio) - New York - Columbus, Ohio - Upper Saddle River, N.J - London

                          “International marketing” Subjects and Themes:

                          Edition Identifiers:

                          First Setence:

                          "Henri Nestlé founded Nestlé SA in 1867 to market his baby formula."

                          Access and General Info:

                          • First Year Published: 1989
                          • Is Full Text Available: Yes
                          • Is The Book Public: No
                          • Access Status: Printdisabled

                          Online Access

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                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                            26Marketing Management

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                            Book's cover

                            “Marketing Management” Metadata:

                            • Title: Marketing Management
                            • Authors:
                            • Language: English
                            • Number of Pages: Median: 832
                            • Publisher: ➤  Pearson - Pearson Education - Pearson Education, Limited
                            • Publish Date:

                            “Marketing Management” Subjects and Themes:

                            Edition Identifiers:

                            Access and General Info:

                            • First Year Published: 2012
                            • Is Full Text Available: Yes
                            • Is The Book Public: No
                            • Access Status: Printdisabled

                            Online Access

                            Downloads Are Not Available:

                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                              27Marketing channels

                              By

                              Book's cover

                              “Marketing channels” Metadata:

                              • Title: Marketing channels
                              • Author:
                              • Language: English
                              • Number of Pages: Median: 688
                              • Publisher: ➤  South-Western, Cengage Learning - South-Western College Pub - Thomson Learning - CENGAGE Learning Custom Publishing - Thomson/South-Western - Harcourt - Dryden Press
                              • Publish Date: ➤  
                              • Publish Location: ➤  Mason, Ohio - Chicago - Hinsdale, Ill - Fort Worth

                              “Marketing channels” Subjects and Themes:

                              Edition Identifiers:

                              Access and General Info:

                              • First Year Published: 1978
                              • Is Full Text Available: Yes
                              • Is The Book Public: No
                              • Access Status: Printdisabled

                              Online Access

                              Downloads Are Not Available:

                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                28Global marketing management

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                                Book's cover

                                “Global marketing management” Metadata:

                                • Title: Global marketing management
                                • Authors:
                                • Language: English
                                • Number of Pages: Median: 711
                                • Publisher: ➤  John Wiley & Sons - Wiley - John Wiley - John Wiley and Sons, Inc. - Wiley & Sons, Incorporated, John - Wiley & Sons, Limited, John - J. Wiley
                                • Publish Date: ➤  
                                • Publish Location: ➤  Hoboken, NJ - New York - Hoboken, New Jersey

                                “Global marketing management” Subjects and Themes:

                                Edition Identifiers:

                                First Setence:

                                "Marketing products and services around the world, transcending national and political boundaries, is a fascinating phenomenon."

                                Access and General Info:

                                • First Year Published: 1998
                                • Is Full Text Available: Yes
                                • Is The Book Public: No
                                • Access Status: Printdisabled

                                Online Access

                                Downloads Are Not Available:

                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                  29Service management and marketing

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                                  Book's cover

                                  “Service management and marketing” Metadata:

                                  • Title: ➤  Service management and marketing
                                  • Author:
                                  • Language: English
                                  • Number of Pages: Median: 404
                                  • Publisher: ➤  J. Wiley & Sons - Wiley & Sons, Incorporated, John - Wiley - Lexington Books
                                  • Publish Date: ➤  
                                  • Publish Location: ➤  Chichester, West Sussex, England - New York - Lexington, Mass - Hoboken, NJ - Chichester

                                  “Service management and marketing” Subjects and Themes:

                                  Edition Identifiers:

                                  First Setence:

                                  "The Western world has experienced a post-industrial service economy for over two decades."

                                  Access and General Info:

                                  • First Year Published: 1990
                                  • Is Full Text Available: Yes
                                  • Is The Book Public: No
                                  • Access Status: Printdisabled

                                  Online Access

                                  Downloads Are Not Available:

                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                    30A framework for marketing management

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                                    Book's cover

                                    “A framework for marketing management” Metadata:

                                    • Title: ➤  A framework for marketing management
                                    • Authors:
                                    • Language: English
                                    • Number of Pages: Median: 363
                                    • Publisher: ➤  Pearson Prentice Hall - Prentice Hall
                                    • Publish Date: ➤  
                                    • Publish Location: ➤  [Great Britain] - Upper Saddle River, N.J

                                    “A framework for marketing management” Subjects and Themes:

                                    Edition Identifiers:

                                    Access and General Info:

                                    • First Year Published: 2001
                                    • Is Full Text Available: Yes
                                    • Is The Book Public: No
                                    • Access Status: Printdisabled

                                    Online Access

                                    Downloads Are Not Available:

                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                      31The marketer's guide to public relations

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                                      Book's cover

                                      “The marketer's guide to public relations” Metadata:

                                      • Title: ➤  The marketer's guide to public relations
                                      • Author:
                                      • Language: English
                                      • Number of Pages: Median: 306
                                      • Publisher: Wiley - Willey
                                      • Publish Date:
                                      • Publish Location: New York

                                      “The marketer's guide to public relations” Subjects and Themes:

                                      Edition Identifiers:

                                      Access and General Info:

                                      • First Year Published: 1991
                                      • Is Full Text Available: Yes
                                      • Is The Book Public: No
                                      • Access Status: Printdisabled

                                      Online Access

                                      Downloads Are Not Available:

                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                        32Marketing management

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                                        Book's cover

                                        “Marketing management” Metadata:

                                        • Title: Marketing management
                                        • Author:
                                        • Language: English
                                        • Number of Pages: Median: 657
                                        • Publisher: Prentice Hall
                                        • Publish Date:
                                        • Publish Location: Upper Saddle River, N.J

                                        “Marketing management” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 2012
                                        • Is Full Text Available: No
                                        • Is The Book Public: No
                                        • Access Status: No_ebook

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                                        33Market-based management

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                                        Book's cover

                                        “Market-based management” Metadata:

                                        • Title: Market-based management
                                        • Author:
                                        • Language: English
                                        • Number of Pages: Median: 424
                                        • Publisher: ➤  Pearson Prentice Hall - Prentice-Hall International - Prentice Hall - Pearson/Prentice Hall
                                        • Publish Date: ➤  
                                        • Publish Location: ➤  London - Upper Saddle River, NJ - Upper Saddle River, N.J

                                        “Market-based management” Subjects and Themes:

                                        Edition Identifiers:

                                        Access and General Info:

                                        • First Year Published: 1996
                                        • Is Full Text Available: Yes
                                        • Is The Book Public: No
                                        • Access Status: Printdisabled

                                        Online Access

                                        Downloads Are Not Available:

                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                          34How Brands Grow

                                          By

                                          “How Brands Grow” Metadata:

                                          • Title: How Brands Grow
                                          • Authors:
                                          • Language: English
                                          • Number of Pages: Median: 285
                                          • Publisher: ➤  BookBaby - Oxford University Press Australia & New Zealand
                                          • Publish Date:

                                          “How Brands Grow” Subjects and Themes:

                                          Edition Identifiers:

                                          Access and General Info:

                                          • First Year Published: 2010
                                          • Is Full Text Available: No
                                          • Is The Book Public: No
                                          • Access Status: No_ebook

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                                          35Entrepreneurial Marketing

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                                          Book's cover

                                          “Entrepreneurial Marketing” Metadata:

                                          • Title: Entrepreneurial Marketing
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 164
                                          • Publisher: ➤  Taylor & Francis Group - Routledge
                                          • Publish Date:

                                          “Entrepreneurial Marketing” Subjects and Themes:

                                          Edition Identifiers:

                                          Access and General Info:

                                          • First Year Published: 2014
                                          • Is Full Text Available: No
                                          • Is The Book Public: No
                                          • Access Status: No_ebook

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                                          36Developing business strategies

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                                          Book's cover

                                          “Developing business strategies” Metadata:

                                          • Title: Developing business strategies
                                          • Author:
                                          • Language: English
                                          • Number of Pages: Median: 372
                                          • Publisher: ➤  Wiley - J. Wiley & Sons - J. Wiley
                                          • Publish Date: ➤  
                                          • Publish Location: New York

                                          “Developing business strategies” Subjects and Themes:

                                          Edition Identifiers:

                                          Access and General Info:

                                          • First Year Published: 1984
                                          • Is Full Text Available: Yes
                                          • Is The Book Public: No
                                          • Access Status: Printdisabled

                                          Online Access

                                          Downloads Are Not Available:

                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                            37Building Distinctive Brand Assets

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                                            Book's cover

                                            “Building Distinctive Brand Assets” Metadata:

                                            • Title: ➤  Building Distinctive Brand Assets
                                            • Author:
                                            • Language: English
                                            • Number of Pages: Median: 248
                                            • Publisher: ➤  Oxford University Press Australia & New Zealand
                                            • Publish Date:

                                            “Building Distinctive Brand Assets” Subjects and Themes:

                                            Edition Identifiers:

                                            Access and General Info:

                                            • First Year Published: 2018
                                            • Is Full Text Available: No
                                            • Is The Book Public: No
                                            • Access Status: No_ebook

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                                            38Strategic Marketing

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                                            Book's cover

                                            “Strategic Marketing” Metadata:

                                            • Title: Strategic Marketing
                                            • Author:
                                            • Language: English
                                            • Number of Pages: Median: 336
                                            • Publisher: ➤  Routledge - Taylor & Francis Group
                                            • Publish Date:
                                            • Publish Location: London

                                            “Strategic Marketing” Subjects and Themes:

                                            Edition Identifiers:

                                            First Setence:

                                            "A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole."

                                            Access and General Info:

                                            • First Year Published: 2000
                                            • Is Full Text Available: No
                                            • Is The Book Public: No
                                            • Access Status: Unclassified

                                            Online Access

                                            Downloads Are Not Available:

                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                              3980/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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                                              Book's cover

                                              “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” Metadata:

                                              • Title: ➤  80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
                                              • Author:
                                              • Number of Pages: Median: 230
                                              • Publisher: Entrepreneur Press
                                              • Publish Date:

                                              “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” Subjects and Themes:

                                              Edition Identifiers:

                                              Access and General Info:

                                              • First Year Published: 2013
                                              • Is Full Text Available: No
                                              • Is The Book Public: No
                                              • Access Status: No_ebook

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                                              40Supply chain management

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                                              Book's cover

                                              “Supply chain management” Metadata:

                                              • Title: Supply chain management
                                              • Authors:
                                              • Language: English
                                              • Number of Pages: Median: 536
                                              • Publisher: ➤  Prentice Hall - Pearson Prentice Hall - Pearson
                                              • Publish Date: ➤  
                                              • Publish Location: ➤  Delhi - Upper Saddle River, N.J

                                              “Supply chain management” Subjects and Themes:

                                              Edition Identifiers:

                                              Access and General Info:

                                              • First Year Published: 2006
                                              • Is Full Text Available: Yes
                                              • Is The Book Public: No
                                              • Access Status: Printdisabled

                                              Online Access

                                              Downloads Are Not Available:

                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                41Framework for Marketing Management

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                                                Book's cover

                                                “Framework for Marketing Management” Metadata:

                                                • Title: ➤  Framework for Marketing Management
                                                • Authors:
                                                • Language: English
                                                • Number of Pages: Median: 384
                                                • Publisher: ➤  Kotler, Philip/ Keller, Kevin Lane - Pearson Education, Limited - Pearson
                                                • Publish Date:

                                                “Framework for Marketing Management” Subjects and Themes:

                                                Edition Identifiers:

                                                Access and General Info:

                                                • First Year Published: 2006
                                                • Is Full Text Available: Yes
                                                • Is The Book Public: No
                                                • Access Status: Printdisabled

                                                Online Access

                                                Downloads Are Not Available:

                                                The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                  42CIM Coursebook

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                                                  Book's cover

                                                  “CIM Coursebook” Metadata:

                                                  • Title: CIM Coursebook
                                                  • Authors:
                                                  • Language: English
                                                  • Number of Pages: Median: 271
                                                  • Publisher: ➤  Routledge - Taylor & Francis Group
                                                  • Publish Date:

                                                  “CIM Coursebook” Subjects and Themes:

                                                  Edition Identifiers:

                                                  Access and General Info:

                                                  • First Year Published: 2009
                                                  • Is Full Text Available: Yes
                                                  • Is The Book Public: No
                                                  • Access Status: Printdisabled

                                                  Online Access

                                                  Downloads Are Not Available:

                                                  The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                    43The hero and the outlaw

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                                                    Book's cover

                                                    “The hero and the outlaw” Metadata:

                                                    • Title: The hero and the outlaw
                                                    • Authors:
                                                    • Language: English
                                                    • Number of Pages: Median: 384
                                                    • Publisher: McGraw-Hill
                                                    • Publish Date:
                                                    • Publish Location: New York

                                                    “The hero and the outlaw” Subjects and Themes:

                                                    Edition Identifiers:

                                                    First Setence:

                                                    "In a world filled with orphans, why did this little boy's plight so grab us?"

                                                    Access and General Info:

                                                    • First Year Published: 2001
                                                    • Is Full Text Available: Yes
                                                    • Is The Book Public: No
                                                    • Access Status: Printdisabled

                                                    Online Access

                                                    Downloads Are Not Available:

                                                    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                      44Sales and distribution management

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                                                      Book's cover

                                                      “Sales and distribution management” Metadata:

                                                      • Title: ➤  Sales and distribution management
                                                      • Authors:
                                                      • Language: English
                                                      • Number of Pages: Median: 579
                                                      • Publisher: ➤  Oxford University Press, USA - Oxford Univ Pr
                                                      • Publish Date:

                                                      “Sales and distribution management” Subjects and Themes:

                                                      Edition Identifiers:

                                                      Access and General Info:

                                                      • First Year Published: 2005
                                                      • Is Full Text Available: No
                                                      • Is The Book Public: No
                                                      • Access Status: No_ebook

                                                      Online Access

                                                      Downloads Are Not Available:

                                                      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                        45Marketing Communications Management

                                                        Concepts and Theories, Cases and Practices

                                                        By

                                                        Book's cover

                                                        “Marketing Communications Management” Metadata:

                                                        • Title: ➤  Marketing Communications Management
                                                        • Author:
                                                        • Language: English
                                                        • Number of Pages: Median: 480
                                                        • Publisher: ➤  Butterworth-Heinemann - Routledge - SAGE Publications, Limited - Taylor & Francis Group
                                                        • Publish Date:

                                                        “Marketing Communications Management” Subjects and Themes:

                                                        Edition Identifiers:

                                                        First Setence:

                                                        "The nature of marketing communication is explored and relationships developed with strategic marketing."

                                                        Access and General Info:

                                                        • First Year Published: 2004
                                                        • Is Full Text Available: No
                                                        • Is The Book Public: No
                                                        • Access Status: No_ebook

                                                        Online Access

                                                        Downloads Are Not Available:

                                                        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                          46Relationship marketing

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                                                          Book's cover

                                                          “Relationship marketing” Metadata:

                                                          • Title: Relationship marketing
                                                          • Authors:
                                                          • Language: English
                                                          • Number of Pages: Median: 509
                                                          • Publisher: ➤  Routledge - Butterworth-Heinemann - Taylor & Francis Group
                                                          • Publish Date:

                                                          “Relationship marketing” Subjects and Themes:

                                                          Edition Identifiers:

                                                          First Setence:

                                                          "'These are turbulent times in the world of organizations', observed Miles and Snow more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium."

                                                          Access and General Info:

                                                          • First Year Published: 1999
                                                          • Is Full Text Available: No
                                                          • Is The Book Public: No
                                                          • Access Status: No_ebook

                                                          Online Access

                                                          Downloads Are Not Available:

                                                          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                            47Marketing strategy

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                                                            Book's cover

                                                            “Marketing strategy” Metadata:

                                                            • Title: Marketing strategy
                                                            • Authors:
                                                            • Language: English
                                                            • Number of Pages: Median: 612
                                                            • Publisher: ➤  Thomson South-Western - Harcourt College Publishers - Cengage South-Western - South-Western College Pub
                                                            • Publish Date: ➤  
                                                            • Publish Location: Mason, OH - Fort Worth

                                                            “Marketing strategy” Subjects and Themes:

                                                            Edition Identifiers:

                                                            Access and General Info:

                                                            • First Year Published: 2002
                                                            • Is Full Text Available: Yes
                                                            • Is The Book Public: No
                                                            • Access Status: Printdisabled

                                                            Online Access

                                                            Downloads Are Not Available:

                                                            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                              48Entrepreneurship Marketing

                                                              By

                                                              “Entrepreneurship Marketing” Metadata:

                                                              • Title: Entrepreneurship Marketing
                                                              • Authors:
                                                              • Language: English
                                                              • Number of Pages: Median: 453
                                                              • Publisher: ➤  Routledge - Taylor & Francis Group
                                                              • Publish Date:

                                                              “Entrepreneurship Marketing” Subjects and Themes:

                                                              Edition Identifiers:

                                                              Access and General Info:

                                                              • First Year Published: 2010
                                                              • Is Full Text Available: No
                                                              • Is The Book Public: No
                                                              • Access Status: No_ebook

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                                                              49Marketing research

                                                              By

                                                              Book's cover

                                                              “Marketing research” Metadata:

                                                              • Title: Marketing research
                                                              • Authors:
                                                              • Language: English
                                                              • Number of Pages: Median: 787
                                                              • Publisher: ➤  McGraw-Hill Companies - McGraw-Hill
                                                              • Publish Date: ➤  
                                                              • Publish Location: New York

                                                              “Marketing research” Subjects and Themes:

                                                              Edition Identifiers:

                                                              Access and General Info:

                                                              • First Year Published: 1979
                                                              • Is Full Text Available: Yes
                                                              • Is The Book Public: No
                                                              • Access Status: Printdisabled

                                                              Online Access

                                                              Downloads Are Not Available:

                                                              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                                                                50Digital Marketing

                                                                By

                                                                “Digital Marketing” Metadata:

                                                                • Title: Digital Marketing
                                                                • Authors:
                                                                • Language: English
                                                                • Number of Pages: Median: 368
                                                                • Publisher: ➤  Routledge - Taylor & Francis Group
                                                                • Publish Date:

                                                                “Digital Marketing” Subjects and Themes:

                                                                Edition Identifiers:

                                                                Access and General Info:

                                                                • First Year Published: 2014
                                                                • Is Full Text Available: No
                                                                • Is The Book Public: No
                                                                • Access Status: No_ebook

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