Strategic market management
By David A. Aaker
"Strategic market management" is published by Wiley in 1995 - New York, it has 379 pages and the language of the book is English.
“Strategic market management” Metadata:
- Title: Strategic market management
- Author: David A. Aaker
- Language: English
- Number of Pages: 379
- Publisher: Wiley
- Publish Date: 1995
- Publish Location: New York
“Strategic market management” Subjects and Themes:
- Subjects: ➤ Management - Marketing - Marketingmanagement - Strategisches Management - Strategisch management - Marknadsforing - Strategisk planering - Marketing, management - Strategic planning - Marketing research
Edition Specifications:
- Pagination: xv, 379 p. :
Edition Identifiers:
- The Open Library ID: OL1104788M - OL1839162W
- Online Computer Library Center (OCLC) ID: 30970447
- Library of Congress Control Number (LCCN): 94029888
- ISBN-10: 0471309567
- All ISBNs: 0471309567
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In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.
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