Loyalty.com - Info and Reading Options
Customer Relationship Management in the New Era of Internet Marketing
By Frederick Newell
"Loyalty.com" is published by McGraw-Hill Companies in February 22, 2000, it has 325 pages and the language of the book is English.
“Loyalty.com” Metadata:
- Title: Loyalty.com
- Author: Frederick Newell
- Language: English
- Number of Pages: 325
- Publisher: McGraw-Hill Companies
- Publish Date: February 22, 2000
“Loyalty.com” Subjects and Themes:
- Subjects: ➤ Commerce - Management - Internet marketing - Klantgerichtheid - Relations avec la clientèle - E-commerce - Consumer Satisfaction - Internet - Kundenmanagement - Methods - Marketing sur Internet - Consommateurs - Customer relations - Public Relations - Interpersonal Relations - Fidélité - Telemarketing - Advertising - BUSINESS & ECONOMICS - Industrial Management - Management Science - Organizational Behavior - Consumer Behavior
Edition Identifiers:
- The Open Library ID: OL7298487M - OL2645844W
- Online Computer Library Center (OCLC) ID: 42790834 - 47010602
- Library of Congress Control Number (LCCN): 99058215
- ISBN-13: 9780071357753
- ISBN-10: 0071357750
- All ISBNs: 0071357750 - 9780071357753
AI-generated Review of “Loyalty.com”:
Snippets and Summary:
Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
"Loyalty.com" Description:
The Open Library:
"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
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