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Source: The Open Library

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1Publicité est dans le film

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Book's cover

“Publicité est dans le film” Metadata:

  • Title: Publicité est dans le film
  • Author:
  • Language: English
  • Number of Pages: Median: 266
  • Publisher: ➤  Kogan Page - Kogan Page Publishers
  • Publish Date:
  • Publish Location: London - Philadelphia, PA

“Publicité est dans le film” Subjects and Themes:

Edition Identifiers:

First Setence:

"When we study the origins of product placement, we generally think of the pioneering, often hesitant applications that were to be found in cinema more than a hundred years ago."

Access and General Info:

  • First Year Published: 2007
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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2Will Work For Shoes The Business Behind Red Carpet Product Placement

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Book's cover

“Will Work For Shoes The Business Behind Red Carpet Product Placement” Metadata:

  • Title: ➤  Will Work For Shoes The Business Behind Red Carpet Product Placement
  • Author:
  • Number of Pages: Median: 224
  • Publisher: Greenleaf Book Group
  • Publish Date:

“Will Work For Shoes The Business Behind Red Carpet Product Placement” Subjects and Themes:

Edition Identifiers:

Access and General Info:

  • First Year Published: 2011
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

Online Access

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3Handbook of Product Placement in the Mass Media

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Book's cover

“Handbook of Product Placement in the Mass Media” Metadata:

  • Title: ➤  Handbook of Product Placement in the Mass Media
  • Author:
  • Language: English
  • Number of Pages: Median: 306
  • Publisher: ➤  Routledge - Taylor & Francis Group - Best Business Books
  • Publish Date:

“Handbook of Product Placement in the Mass Media” Subjects and Themes:

Edition Identifiers:

First Setence:

"SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program."

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    4Branded Entertainment and Cinema

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    “Branded Entertainment and Cinema” Metadata:

    • Title: ➤  Branded Entertainment and Cinema
    • Author:
    • Language: English
    • Publisher: Taylor & Francis Group
    • Publish Date:

    “Branded Entertainment and Cinema” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2019
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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    5Branded Content

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    “Branded Content” Metadata:

    • Title: Branded Content
    • Author:
    • Language: English
    • Number of Pages: Median: 282
    • Publisher: Taylor & Francis Group
    • Publish Date:

    “Branded Content” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2021
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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    6Branded Women in U. S. Television

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    Book's cover

    “Branded Women in U. S. Television” Metadata:

    • Title: ➤  Branded Women in U. S. Television
    • Author:
    • Language: English
    • Number of Pages: Median: 144
    • Publisher: ➤  Lexington Books - Lexington Books/Fortress Academic
    • Publish Date:

    “Branded Women in U. S. Television” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2014
    • Is Full Text Available: Yes
    • Is The Book Public: No
    • Access Status: Printdisabled

    Online Access

    Downloads Are Not Available:

    The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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      7Crossmedia Promotion

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      Book's cover

      “Crossmedia Promotion” Metadata:

      • Title: Crossmedia Promotion
      • Author:
      • Language: English
      • Number of Pages: Median: 334
      • Publisher: ➤  Peter Lang Publishing - Lang Publishing, Incorporated, Peter - Lang AG International Academic Publishers, Peter - Lang, Peter, Publishing Inc.
      • Publish Date:

      “Crossmedia Promotion” Subjects and Themes:

      Edition Identifiers:

      Access and General Info:

      • First Year Published: 2010
      • Is Full Text Available: Yes
      • Is The Book Public: No
      • Access Status: Printdisabled

      Online Access

      Downloads Are Not Available:

      The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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        8Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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        “Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies” Metadata:

        • Title: ➤  Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
        • Authors:
        • Language: English
        • Publisher: IGI Global
        • Publish Date:

        “Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2020
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

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        9Marketing Strategies for Entertainment, Brand & Retail Tie-Ins

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        “Marketing Strategies for Entertainment, Brand & Retail Tie-Ins” Metadata:

        • Title: ➤  Marketing Strategies for Entertainment, Brand & Retail Tie-Ins
        • Author:
        • Language: English
        • Number of Pages: Median: 34
        • Publisher: EPM Communications
        • Publish Date:

        “Marketing Strategies for Entertainment, Brand & Retail Tie-Ins” Subjects and Themes:

        Edition Identifiers:

        Access and General Info:

        • First Year Published: 2004
        • Is Full Text Available: No
        • Is The Book Public: No
        • Access Status: No_ebook

        Online Access

        Downloads Are Not Available:

        The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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          10Engaging Consumers Through Branded Entertainment and Convergent Media

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          “Engaging Consumers Through Branded Entertainment and Convergent Media” Metadata:

          • Title: ➤  Engaging Consumers Through Branded Entertainment and Convergent Media
          • Authors:
          • Language: English
          • Number of Pages: Median: 301
          • Publisher: IGI Global
          • Publish Date:

          “Engaging Consumers Through Branded Entertainment and Convergent Media” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2015
          • Is Full Text Available: No
          • Is The Book Public: No
          • Access Status: No_ebook

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          11Product Placement

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          “Product Placement” Metadata:

          • Title: Product Placement
          • Author:
          • Language: ger
          • Number of Pages: Median: 263
          • Publisher: Deutscher Universitäts-Verlag
          • Publish Date:
          • Publish Location: Wiesbaden

          “Product Placement” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 1990
          • Is Full Text Available: No
          • Is The Book Public: No
          • Access Status: No_ebook

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          12Product Placement in Hollywood Films

          A History

          By

          Book's cover

          “Product Placement in Hollywood Films” Metadata:

          • Title: ➤  Product Placement in Hollywood Films
          • Author:
          • Language: English
          • Number of Pages: Median: 250
          • Publisher: ➤  McFarland & Company - McFarland
          • Publish Date:

          “Product Placement in Hollywood Films” Subjects and Themes:

          Edition Identifiers:

          Access and General Info:

          • First Year Published: 2004
          • Is Full Text Available: Yes
          • Is The Book Public: No
          • Access Status: Printdisabled

          Online Access

          Downloads Are Not Available:

          The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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            13La publicité est dans le film

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            Book's cover

            “La publicité est dans le film” Metadata:

            • Title: La publicité est dans le film
            • Author:
            • Language: fre
            • Number of Pages: Median: 318
            • Publisher: Editions d'organisation
            • Publish Date:
            • Publish Location: Paris

            “La publicité est dans le film” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2006
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            14Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?

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            “Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?” Metadata:

            • Title: ➤  Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?
            • Author:
            • Language: ger
            • Number of Pages: Median: 157
            • Publisher: ➤  P. Lang - Lang AG International Academic Publishers, Peter
            • Publish Date:
            • Publish Location: Frankfurt am Main - New York

            “Product Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 1993
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            15In-film advertising

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            “In-film advertising” Metadata:

            • Title: In-film advertising
            • Author:
            • Language: English
            • Number of Pages: Median: 180
            • Publisher: ICFAI University Press
            • Publish Date:
            • Publish Location: Hyderabad, India

            “In-film advertising” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2006
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            16Product placement, teenpic e adolescenti 2.0

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            “Product placement, teenpic e adolescenti 2.0” Metadata:

            • Title: ➤  Product placement, teenpic e adolescenti 2.0
            • Author:
            • Language: ita
            • Number of Pages: Median: 163
            • Publisher: Kaplan
            • Publish Date:
            • Publish Location: Torino

            “Product placement, teenpic e adolescenti 2.0” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2012
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            17Werbung wird Programm

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            “Werbung wird Programm” Metadata:

            • Title: Werbung wird Programm
            • Author:
            • Language: ger
            • Number of Pages: Median: 412
            • Publisher: Nomos
            • Publish Date:
            • Publish Location: Baden-Baden

            “Werbung wird Programm” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2011
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

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            18Positionierung im Lebensstil-Labyrinth

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            “Positionierung im Lebensstil-Labyrinth” Metadata:

            • Title: ➤  Positionierung im Lebensstil-Labyrinth
            • Author:
            • Language: ger
            • Number of Pages: Median: 208
            • Publisher: ➤  Lang AG International Academic Publishers, Peter - Peter Lang GmbH
            • Publish Date:

            “Positionierung im Lebensstil-Labyrinth” Subjects and Themes:

            Edition Identifiers:

            Access and General Info:

            • First Year Published: 2001
            • Is Full Text Available: No
            • Is The Book Public: No
            • Access Status: No_ebook

            Online Access

            Downloads Are Not Available:

            The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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              19Fernsehwerbung Im Programm

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              “Fernsehwerbung Im Programm” Metadata:

              • Title: Fernsehwerbung Im Programm
              • Author:
              • Number of Pages: Median: 377
              • Publisher: ➤  Lang AG International Academic Publishers, Peter - Peter Lang Publishing
              • Publish Date:

              “Fernsehwerbung Im Programm” Subjects and Themes:

              Edition Identifiers:

              Access and General Info:

              • First Year Published: 2002
              • Is Full Text Available: No
              • Is The Book Public: No
              • Access Status: No_ebook

              Online Access

              Downloads Are Not Available:

              The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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                20Das Product Placement im Kinospielfilm

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                “Das Product Placement im Kinospielfilm” Metadata:

                • Title: ➤  Das Product Placement im Kinospielfilm
                • Author:
                • Language: ger
                • Number of Pages: Median: 156
                • Publisher: ➤  P. Lang - Lang Publishing, Incorporated, Peter
                • Publish Date:
                • Publish Location: New York - Frankfurt am Main

                “Das Product Placement im Kinospielfilm” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1996
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                21Branded entertainment

                By

                “Branded entertainment” Metadata:

                • Title: Branded entertainment
                • Author:
                • Language: English
                • Number of Pages: Median: 281
                • Publisher: Gece Kitaplığı
                • Publish Date:
                • Publish Location: Ankara

                “Branded entertainment” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2019
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                22Product-Placement in den Massenmedien

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                “Product-Placement in den Massenmedien” Metadata:

                • Title: ➤  Product-Placement in den Massenmedien
                • Author:
                • Language: ger
                • Number of Pages: Median: 291
                • Publisher: Nomos
                • Publish Date:
                • Publish Location: Baden-Baden

                “Product-Placement in den Massenmedien” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2009
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                23Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm

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                “Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm” Metadata:

                • Title: ➤  Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm
                • Author:
                • Language: ger
                • Number of Pages: Median: 191
                • Publisher: ➤  P. Lang - Lang AG International Academic Publishers, Peter
                • Publish Date:
                • Publish Location: Frankfurt am Main - New York

                “Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1999
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                24Zusammenspiel Von Product Placement und Co-Promotion

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                “Zusammenspiel Von Product Placement und Co-Promotion” Metadata:

                • Title: ➤  Zusammenspiel Von Product Placement und Co-Promotion
                • Author:
                • Language: ger
                • Number of Pages: Median: 240
                • Publisher: ➤  Springer Fachmedien Wiesbaden GmbH
                • Publish Date:

                “Zusammenspiel Von Product Placement und Co-Promotion” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2021
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                25Leise schleicht's durch mein TV

                By

                “Leise schleicht's durch mein TV” Metadata:

                • Title: ➤  Leise schleicht's durch mein TV
                • Author:
                • Language: ger
                • Number of Pages: Median: 191
                • Publisher: Mensch & Buch
                • Publish Date:
                • Publish Location: Berlin

                “Leise schleicht's durch mein TV” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 2005
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                26"Product Placement" im Fernsehprogramm

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                “"Product Placement" im Fernsehprogramm” Metadata:

                • Title: ➤  "Product Placement" im Fernsehprogramm
                • Author:
                • Language: ger
                • Number of Pages: Median: 153
                • Publisher: Nomos Verlagsgesellschaft
                • Publish Date:
                • Publish Location: Baden-Baden

                “"Product Placement" im Fernsehprogramm” Subjects and Themes:

                Edition Identifiers:

                Access and General Info:

                • First Year Published: 1990
                • Is Full Text Available: No
                • Is The Book Public: No
                • Access Status: No_ebook

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                Wiki

                Source: Wikipedia

                Wikipedia Results

                Search Results from Wikipedia

                Product placement

                Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another

                Mass media regulation

                Mass media regulations or simply media regulations are a form of media policy with rules enforced by the jurisdiction of law. Guidelines for mass media

                Fearmongering

                economic competition is driving commercial mass media to rely extensively on scary stories and bad news in a competition that has been characterized as

                Promotional model

                for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical

                Mass media in Greece

                Greece is being considered for merging. › The mass media in Greece refers to mass media outlets based in the Hellenic Republic. Television, magazines,

                Native advertising

                consumed. Product placement (embedded marketing) is a precursor to native advertising. The former places the product within the content, whereas in native

                Sales promotion

                and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability

                Pricing

                displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take

                Mass marketing

                the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product.[citation needed] Mass marketing

                News media

                The news media or news industry are forms of mass media that focus on delivering news to the general public. These sources include news agencies, newspapers


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