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Source: The Open Library

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1Handbook of Product Placement in the Mass Media

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Book's cover

“Handbook of Product Placement in the Mass Media” Metadata:

  • Title: ➤  Handbook of Product Placement in the Mass Media
  • Author:
  • Language: English
  • Number of Pages: Median: 306
  • Publisher: ➤  Routledge - Taylor & Francis Group - Best Business Books
  • Publish Date:

“Handbook of Product Placement in the Mass Media” Subjects and Themes:

Edition Identifiers:

First Setence:

"SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program."

Access and General Info:

  • First Year Published: 2004
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Printdisabled

Online Access

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The book is not public therefore the download links will not allow the download of the entire book, however, borrowing the book online is available.

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    2Branded Entertainment and Cinema

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    “Branded Entertainment and Cinema” Metadata:

    • Title: ➤  Branded Entertainment and Cinema
    • Author:
    • Language: English
    • Publisher: Taylor & Francis Group
    • Publish Date:

    “Branded Entertainment and Cinema” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2019
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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    3Branded Content

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    “Branded Content” Metadata:

    • Title: Branded Content
    • Author:
    • Language: English
    • Number of Pages: Median: 282
    • Publisher: Taylor & Francis Group
    • Publish Date:

    “Branded Content” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2021
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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    4Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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    “Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies” Metadata:

    • Title: ➤  Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
    • Authors:
    • Language: English
    • Publisher: IGI Global
    • Publish Date:

    “Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2020
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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    5Engaging Consumers Through Branded Entertainment and Convergent Media

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    “Engaging Consumers Through Branded Entertainment and Convergent Media” Metadata:

    • Title: ➤  Engaging Consumers Through Branded Entertainment and Convergent Media
    • Authors:
    • Language: English
    • Number of Pages: Median: 301
    • Publisher: IGI Global
    • Publish Date:

    “Engaging Consumers Through Branded Entertainment and Convergent Media” Subjects and Themes:

    Edition Identifiers:

    Access and General Info:

    • First Year Published: 2015
    • Is Full Text Available: No
    • Is The Book Public: No
    • Access Status: No_ebook

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