Handbook of Product Placement in the Mass Media - Info and Reading Options
New Strategies in Marketing Theory, Practice, Trends, and Ethics
By Mary-Lou Galician
"Handbook of Product Placement in the Mass Media" is published by Best Business Books in May 31, 2004, it has 288 pages and the language of the book is English.
“Handbook of Product Placement in the Mass Media” Metadata:
- Title: ➤ Handbook of Product Placement in the Mass Media
- Author: Mary-Lou Galician
- Language: English
- Number of Pages: 288
- Publisher: Best Business Books
- Publish Date: May 31, 2004
“Handbook of Product Placement in the Mass Media” Subjects and Themes:
- Subjects: ➤ Advertising - Mass media - Product placement in mass media - Subliminal advertising - Moral and ethical aspects - Placement de produits dans les médias - Publicité subliminale - Publicité - Aspect moral - Massamedia - Subliminale waarneming - Marketing - Strategische planning - Ethik - Fernsehen - Film - Massenmedien - Product placement - BUSINESS & ECONOMICS - Advertising & Promotion
Edition Specifications:
- Format: Hardcover
- Weight: 8.8 ounces
- Dimensions: 8.5 x 6.2 x 1 inches
Edition Identifiers:
- The Open Library ID: OL8153146M - OL5801632W
- Online Computer Library Center (OCLC) ID: 846495002 - 54006478
- Library of Congress Control Number (LCCN): 2003027329
- ISBN-13: 9780789025340
- ISBN-10: 0789025345
- All ISBNs: 0789025345 - 9780789025340
AI-generated Review of “Handbook of Product Placement in the Mass Media”:
Snippets and Summary:
SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program.
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