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Source: The Open Library
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1Managing brand equity
By David A. Aaker
“Managing brand equity” Metadata:
- Title: Managing brand equity
- Author: David A. Aaker
- Language: English
- Number of Pages: Median: 299
- Publisher: ➤ Free Press - Maxwell Macmillan Canada - Maxwell Macmillan International
- Publish Date: 1991
- Publish Location: Toronto - New York
“Managing brand equity” Subjects and Themes:
- Subjects: ➤ Brand name products - Intangible property - Management - Valuation - Reklame - Mærkevarer - Marketing - Brand - Branded goods - Produktpolitik - Produktforskning - Branding - Product policy - Brand names - Kvalitetsvarer - Product Line Management - Organization & administration - Economics
- Places: United States
Edition Identifiers:
- The Open Library ID: OL1532721M
- Online Computer Library Center (OCLC) ID: 23180129
- Library of Congress Control Number (LCCN): 91010380
- All ISBNs: 9780029001011 - 0029001013
Author's Alternative Names:
"David A. Aaker" and "David Aaker"Access and General Info:
- First Year Published: 1991
- Is Full Text Available: Yes
- Is The Book Public: No
- Access Status: Printdisabled
Online Access
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