Managing brand equity
capitalizing on the value of a brand name
By David A. Aaker
"Managing brand equity" was published by Free Press in 1991 - New York, it has 299 pages and the language of the book is English.
“Managing brand equity” Metadata:
- Title: Managing brand equity
- Author: David A. Aaker
- Language: English
- Number of Pages: 299
- Publisher: Free Press
- Publish Date: 1991
- Publish Location: New York
“Managing brand equity” Subjects and Themes:
- Subjects: ➤ Brand name products - Intangible property - Management - Valuation - Reklame - Mærkevarer - Marketing - Brand - Branded goods - Produktpolitik - Produktforskning - Branding - Product policy - Brand names - Kvalitetsvarer - Product Line Management - Organization & administration - Economics
- Places: United States
Edition Specifications:
- Pagination: xiii, 299 p. :
Edition Identifiers:
- The Open Library ID: OL1532721M - OL1839141W
- Online Computer Library Center (OCLC) ID: 23180129
- Library of Congress Control Number (LCCN): 91010380
- ISBN-10: 0029001013
- All ISBNs: 0029001013
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- Is Online Borrowing Available: Yes
- Preview Status: restricted
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