Why CRM Doesn't Work - Info and Reading Options
How to Win by Letting Customers Manage the Relationship
By Frederick Newell
"Why CRM Doesn't Work" was published by Bloomberg Press in March 1, 2003 - Hoboken, it has 256 pages and the language of the book is English.
“Why CRM Doesn't Work” Metadata:
- Title: Why CRM Doesn't Work
- Author: Frederick Newell
- Language: English
- Number of Pages: 256
- Publisher: Bloomberg Press
- Publish Date: March 1, 2003
- Publish Location: Hoboken
“Why CRM Doesn't Work” Subjects and Themes:
- Subjects: Kundenmanagement - Management - Customer relations - Customer relations, management - Marketing
Edition Specifications:
- Format: Hardcover
- Weight: 1.8 pounds
- Dimensions: 9.1 x 6.4 x 1 inches
Edition Identifiers:
- The Open Library ID: OL8747984M - OL2645843W
- Online Computer Library Center (OCLC) ID: 51009144
- Library of Congress Control Number (LCCN): 2002153916
- ISBN-13: 9781576601327
- ISBN-10: 1576601323
- All ISBNs: 1576601323 - 9781576601327
AI-generated Review of “Why CRM Doesn't Work”:
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"Why CRM Doesn't Work" Description:
Open Data:
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of
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