The behavioral advantage - Info and Reading Options
what the smartest, most successful companies do differently to win in the B2B arena
By Terry R. Bacon and David G. Pugh
"The behavioral advantage" was published by AMACOM in 2004 - New York, it has 308 pages and the language of the book is English.
“The behavioral advantage” Metadata:
- Title: The behavioral advantage
- Authors: Terry R. BaconDavid G. Pugh
- Language: English
- Number of Pages: 308
- Publisher: AMACOM
- Publish Date: 2004
- Publish Location: New York
“The behavioral advantage” Subjects and Themes:
- Subjects: ➤ Customer relations - Industrial management - Organizational behavior - Organizational effectiveness - Psychological aspects - Psychological aspects of Selling - Selling - Strategic planning - Organizational theory & behaviour - Business/Economics - Business & Economics - Business / Economics / Finance - Management Science - Customer Service - Total Quality Management
Edition Specifications:
- Pagination: xi, 308 p. :
Edition Identifiers:
- The Open Library ID: OL22584806M - OL2480784W
- Online Computer Library Center (OCLC) ID: 53369537
- Library of Congress Control Number (LCCN): 2003024328
- ISBN-10: 0814472257
- All ISBNs: 0814472257
AI-generated Review of “The behavioral advantage”:
"The behavioral advantage" Table Of Contents:
- 1- The death of selling
- 2- The changing world of buying and selling
- 3- The chemistry of preference
- 4- Checkmate! : how business development is like chess
- 5- Opening game : conditioning the market
- 6- Middle game : conditioning the customer
- 7- Middle game : building a powerful position
- 8- Late middle game positioning
- 9- End game : conditioning the deal
- 10- Creating a behavioral differentiation strategy
- 11- We are finding it increasingly difficult.
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