Downloads & Free Reading Options - Results

The communication theory and methodology section of the Proceedings contains the following 20 papers: "Political Adwatches and the Third-Person Effect" (Ekaterina Ognianova and others); "Understanding Adopters of Audio Information Services" (Kimberly A. Neuendorf and others); "A Principal-Agent Approach to the Study of Media Organizations: Toward a Theory of the Media Firm" (Philip Napoli); "Self-Perceived Knowledge and the Third-Person Effect: Media Influence During the O.J. Simpson Trial" (Michael B. Salwen and Paul D. Driscoll); "A Dialogue with the State" An Ellulian Conception of Media Hegemony and Human Agency" (Rick Clifton Moore); "Third-Person Perception and Support for Censorship of Sexually Explicit Visual Content: A Korean Case" (Changhyun Lee and Seungchan Yang);"Arousing Messages: Reaction Time, Capacity, Encoding" (Annie Lang and Robert F. Potter); "The Media and Voter Turnout: An Investigation of People's Willingness to Vote in the 1992 Presidential Election" (Nojin Kwak); "Amount of Invested Mental Effort and Learning from Media: A Conceptual Review" (Tom Kelleher); "Situational Influence of Political Involvement on Information Seeking: A Field Experiment" (Stacey Frank Kanihan and Steven H. Chaffee); "Let's Talk about What We're Watching: Parental Behavior towards Children's Gender and Age Regarding Television Viewing" (Kristine Kay Johnson and others); "A Model of Affect and Expertise: An Examination of Their Roles in Media Effects Research" (Li-Ning Huang and others); "The Interplay between Affective States in News Processing: An Examination of the 'Warmer' Side of Audience Activities" (Mei-Ling Hsu); "Willingness to Speak Out and the Spiral of Silence: A Meta-Analysis" (Carroll J. Glynn and others); The Bias of Political Science in the Study of Mass Media and Democracy" (Erik P. Bucy and Paul D'Angelo); "Paring Down to the Bare Bones of Communication Phenomena with Cognigraphics: An Elemental Analysis of Headline Impact on Ad Recall" (Fiona Chew and others); "A Comparative Assessment of the Effects of Exposure to Media Reports and Political Ads on Voter Learning and Voting Intention" (Mahmoud A.M. Braima and others); "Taking on the Tube: An Examination of Parents' Media Behavior, Attitudes and Discussion Regarding Television" (Erica Weintraub Austin and others); "Consideration for Choosing Triangulation as Mass Communication Research Method" (Donna A. Allen); and "Prime Time Stereotyping on the New Television Networks" (B. Carol Eaton). Individual papers contain references. (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 20 papers: "Information Sufficiency and Risk Communication" (Robert J. Griffin, Kurt Neuwirth, and Sharon Dunwoody); "The Therapeutic Application of Television: An Experimental Study" (Charles Kingsley); "A Path Model Examining the Influence of the Media on Fear of Crime and Protective Act" (Mahmoud A. M. Braima, Thomas Johnson, and Jayanthi Sothirajah); "Cognitive Innovativeness as a Predictor of Student Attitudes and Intent: An Application of the Theory of Planned Behavior to Online Learning Environments" (Tracy Irani and Michelle O'Malley); "Source Perception and Electrodermal Activity" (No-Kon Heo and S. Shyam Sundar); "The Crisis of Communication for Citizenship: Normative Critiques of News and Democratic Processes" (Erik P. Bucy and Paul D'Angelo); "The Hoopla Effect: Toward a Theory of Regular Patterns of Mass Media Coverage of Innovations" (Eric A. Abbott and April A. Eichmeier); "Predicting Online Service Adoption Likelihood among Nonsubscribers" (Carolyn A. Lin); "Evidence for Selective Perception in the Processing of Health Campaign Messages" (Ekaterina Ognianova and Esther Thorson); "Revisiting the Knowledge Gap Hypothesis: Education, Motivation, and Media Use" (Nojin Kwak); "Predicting Future Risky Behavior among Those 'Too Young' to Drink as the Result of Advertising Desirability" (Erica Weintraub Austin and Christopher Knaus); "Thoughtful Self-Critique or Journalistic Cannibalism? International Press Coverage of Princess Diana's Death" (Martin Eichholz); "The Third-Person Perception and Support for Restriction of Pornography: Some Methodological Problems" (Ven-hwei Lo and Anna R. Paddon); "A Virtual Fetish: Themes of a Virtual Community as Presented in 'Time' and 'Wired'" (Marjorie Lynne Yambor); "Mood Congruence and the Utility of Sad Media Content--An Exploration of 'Wallowing'" (Kimberly A. Neuendorf); "Identifying Structural Features of Radio: Orienting and Memory for Radio Messages" (Robert F. Potter, Annie Lang, and Paul Bolls); "Video Violence: Desensitization and Excitation Effects on Learning" (Bradford L. Yates and others); "Developing an Integrated Theory of Recall of News Stories" (Margaret H. De Fleur); "Viewer Elaboration about News Video" (Michael Murrie); and "Understanding Deliberation: The Effects of Discussion Networks on Participation in a Public Forum" (Jack M. McLeod and others). (RS)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

This paper, (observing that socialization about, interactions with, and influences of the mass media are interrelated in important and understudied ways), briefly reviews the notion of "self" as defined through socially constructed matrices, and discusses evidence supporting the influence of social cognition as a factor in human behavioral outcomes. The implications of these ideas are examined in terms of media-related behaviors, particularly television usage. The paper proposes a broad reciprocal interaction scheme for elaborating the role of imputed attributions in the process of mass media influences. Following an introduction, the sections discuss self-perception and media use; the self in the context of television usage; social cognitive perceptions of television usage; research possibilities; and steps toward a reciprocal interaction scheme for understanding the processes of mass communication influences. (One figure is included, and 25 references are attached.) (SR)

The Communication Theory & Methodology Division of the proceedings contains the following 14 papers: "Interaction As a Unit of Analysis for Interactive Media Research: A Conceptualization" (Joo-Hyun Lee and Hairong Li); "Towards a Network Approach of Human Action: Theoretical Concepts and Empirical Observations in Media Organizations" (Thorsten Quandt); "Community & Civic Values, Communication, and Social Capital: 'Bowling Alone' as a Product of Values and Communication" (Leo W. Jeffres, Jae-won Lee, Kimberly Neuendorf, and David Atkin); "None of the Above: Creating Mass Deliberation Without Discussion" (Ray Pingree); "An Amplification of Sensationalism: Comparing the Tonal Values of the 'New York Times' to the 'New York Post' Using Whissell's Dictionary of Affect in Language" (Paul Crandon and John J. Lombardi); "Do Mass Communication Studies Test Measures for Unidimensionality?" (John D. Richardson and Frederick Fico); "Is Herpes Entertaining?: An Application of Entertainment-Education to Text Information Processing Concerning STDs Among Adolescents" (Donna Rouner and Ralf Kracke-Berndorff); "Attributions of Advertising Influence and Negative Stereotypes Among First- and Third-Person Perceptions" (Don Umphrey and Tom Robinson); "Modeling Micro and Macro: A Multilevel Model to Predict Memory for Television Content" (Brian G. Southwell); "Assessing Co-Termination Between Coders in Unitizing Textual Data: A Multi-Response Randomized Blocks Permutation Approach" (Li Cai); "How General Principles of Organization Theory Explain Gatekeeping Decisions About News: A Revised View of the Field" (Hugh J. Martin); "Democratic Realism, Neoconservativism, and the Normative Underpinnings of Political Communication Research" (Erik P. Bucy and Paul D'Angelo); "The World Wide Web of Sports: A Path Model Examining How Online Gratifications and Reliance Predict Credibility of Online Sports Information" (Thomas J. Johnson and Barbara K. Kaye); and "Self-Esteem, Self-Affirmation and Threats to Self-Worth: Testing a Motivational Explanation for the Third-Person Effect" (Patrick C. Meirick). (RS)

The Communication Theory and Method Division section of the proceedings contains the following 16 papers: "Profiling TV Ratings Users: Content-Based Advisories and Their Adoption" (Robert Abelman and David Atkin); "It's All About the Information: Salience Effects on the Perceptions of News Exemplification" (Francesca R. Dillman Carpentier, Hong-Sik Yu and Coy Callison); "Conceptualizing and Testing the Construct 'Impactiveness': Analyzing the Effect of Visual Stimuli Eliciting Eye-Fixations, Orienting Responses and Memory-Stored Images on Ad Recall" (Fiona Chew and Jay Sethuraman); "Issues in Qualification of Electronic Internet-Based Sources for Academic and Business Historical Research" (Alexander Gorelik and Jodie Peeler); "An Effect Model of Political News and Political Advertising: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson and Jayanthi Sothirajah); "Press-State Relations: A Critical Reappraisal" (Hong-Won Park); "The Ideological Dimensions of Stereotyping in the Media: Toward a Conceptual Clarification" (Rick Clifton Moore); "Modeling Information Seeking, Exposure and Attention in an Expanded Theory of Reasoned Action" (Craig W. Trumbo); "Support of the Film Industries in France and Italy in the Late 1990s" (Joseph D. Denny); "The Theory Is the Press: A View of the Press as Developer of Informal Theory" (Robert Pennington); "Media Influences on Voter Learning, Cynicism, and the Vote in an Off-Year Issue Election" (Glenn Leshner and Maria E. Len-Rios); "Political Distance and Message Desirability: Three Studies of Political Advertising and the Third-Person Effect" (Patrick Meirick); "Substantive and Affective Attributes on the Corporate Merger Agenda: An Examination of Second-Level Agenda-Setting Effects" (Joon-Soo Lim); "Optimistic Bias and the Third-Person Effect: Public Estimations of Y2K Effects on Self and Others" (Michael B. Salwen and Michel Dupagne); "Effects of Communication on Economic and Political Development: A Time Series Analysis" (Kim A. Smith); and "Internet Use and Media Preferences of College Students" (Bonnie Bressers and Lori Bergen). (RS)

The integration of American and European mass communication research models would provide a broader sociocultural framework for formulating communication policy. Emphasizing a functional approach, the American diffusionist model assumes that society is a system of interrelated parts naturally tending toward a state of dynamic equilibrium. The European model, however, postulates a society not in equilibrium but in constant flux owing to conflict among competing interest groups. Consequently, while American research tends to focus on mass media's effect on the individual and general role in the socialization process, European studies concentrate on the distribution of control over telecommunications. To integrate these two models, a theory must consider both individual actions and socioeconomic forces affected by and affecting the mass media, and must reconcile views of society in conflict and in equilibrium. Possible effects of this fusion for mass communication study and policymaking include (1) new understanding of the mass media's close relationship with the entire social system, (2) expansion of the scope of research to include social as well as psychological implications, and (3) greater consideration of cultural differences in policy decisions. (MM)

This paper presents an in-depth look at semantics and how it has been and continues to be studied in mass communication. The paper notes that modern communication scholars have largely ignored the importance of semantics to mass media research. The paper examines the historical roots of semantics, noting that the 1930s saw the intellectual blossoming of semantics. The paper briefly examines how semantics plays a role in 11 areas of mass communication research. The paper then summarizes semantic themes in both Eastern and Western philosophy, and discusses three general conceptions of meaning which serve as a basis for linguistic research in semantics and which are widely accepted among linguistic scholars. The paper then discusses a few of the important research projects that have been conducted in the area of semantics and how they relate to mass communication, noting that there should be more interdisciplinary experimentation if semantic research is to progress in mass communication. Contains 28 references. (RS)

The Communication Theory and Methodology section of the proceedings contains the following 12 selected papers: "Innovativeness and Perceptions of Faculty Innovation Champions on the Diffusion of World Wide Web Course Features" (Patrick J. Sutherland); "A Communication 'Mr. Fit'? Living with No Significant Difference" (Fiona Chew, Sushma Palmer, and Kalyani Subbiah); "How Does Political Commentary Shape Perceptions of Political Candidates? A Quasi-Experimental Investigation of the 2000 Vice-Presidential Debate" (Fang Wan, Patrick Meirick, Alina Oxendine, and Justin Holmes); "Building a Health Promotion Agenda in Local Newspapers: Community Structural Pluralism and News about Breast Cancer" (Beverly Martinson and Douglas Blanks Hindman); "Assessing the Impact of Recession News: A Time-Series Analysis of Economic Communication in Japan, 1988-1999" (H. Denis Wu, Michael W. McCracken, and Shinichi Saito); "Counteracting the Biasing Effect of Unrepresentative Exemplification on News Readers' Issue Perception" (Hao-Chieh Chang); "'You're No Jack Kennedy!' The Influence of Post-Debate Commentary on Candidate Evaluations" (Jennifer L. Williams and Christina L. Fiebich); "Use of Online News Sites: Development of Habit and Automatic Procedural Processing" (Maria E. Len-Rios and Clyde H. Bentley); "Presidential Agenda Setting: A Pilot Study on the Weekly Radio Addresses and Media Coverage of Foreign Policy" (Beverly Horvit); "Teens as the Vulnerable Surfers: The Third-Person Perception and Commercial Web Sites Censorship" (Seounmi Youn, Fang Wan, and Ronald J. Faber);"Applying the Health Belief Model To Promote Healthy Lifestyles via Television in Poland" (Fiona Chew, Sushma Palmer, Zofia Slonska, and Kalyani Subbiah); and "Global Triadization: A Theoretical Framework for Global Communication Research" (Shelton A. Gunaratne). (RS)

The Communication Theory and Methodology section of the proceedings contains the following 12 selected papers: "Innovativeness and Perceptions of Faculty Innovation Champions on the Diffusion of World Wide Web Course Features" (Patrick J. Sutherland); "A Communication 'Mr. Fit'? Living with No Significant Difference" (Fiona Chew, Sushma Palmer, and Kalyani Subbiah); "How Does Political Commentary Shape Perceptions of Political Candidates? A Quasi-Experimental Investigation of the 2000 Vice-Presidential Debate" (Fang Wan, Patrick Meirick, Alina Oxendine, and Justin Holmes); "Building a Health Promotion Agenda in Local Newspapers: Community Structural Pluralism and News about Breast Cancer" (Beverly Martinson and Douglas Blanks Hindman); "Assessing the Impact of Recession News: A Time-Series Analysis of Economic Communication in Japan, 1988-1999" (H. Denis Wu, Michael W. McCracken, and Shinichi Saito); "Counteracting the Biasing Effect of Unrepresentative Exemplification on News Readers' Issue Perception" (Hao-Chieh Chang); "'You're No Jack Kennedy!' The Influence of Post-Debate Commentary on Candidate Evaluations" (Jennifer L. Williams and Christina L. Fiebich); "Use of Online News Sites: Development of Habit and Automatic Procedural Processing" (Maria E. Len-Rios and Clyde H. Bentley); "Presidential Agenda Setting: A Pilot Study on the Weekly Radio Addresses and Media Coverage of Foreign Policy" (Beverly Horvit); "Teens as the Vulnerable Surfers: The Third-Person Perception and Commercial Web Sites Censorship" (Seounmi Youn, Fang Wan, and Ronald J. Faber);"Applying the Health Belief Model To Promote Healthy Lifestyles via Television in Poland" (Fiona Chew, Sushma Palmer, Zofia Slonska, and Kalyani Subbiah); and "Global Triadization: A Theoretical Framework for Global Communication Research" (Shelton A. Gunaratne). (RS)

The Communication Theory and Methodology section of the proceedings contains the following 12 selected papers: "Innovativeness and Perceptions of Faculty Innovation Champions on the Diffusion of World Wide Web Course Features" (Patrick J. Sutherland); "A Communication 'Mr. Fit'? Living with No Significant Difference" (Fiona Chew, Sushma Palmer, and Kalyani Subbiah); "How Does Political Commentary Shape Perceptions of Political Candidates? A Quasi-Experimental Investigation of the 2000 Vice-Presidential Debate" (Fang Wan, Patrick Meirick, Alina Oxendine, and Justin Holmes); "Building a Health Promotion Agenda in Local Newspapers: Community Structural Pluralism and News about Breast Cancer" (Beverly Martinson and Douglas Blanks Hindman); "Assessing the Impact of Recession News: A Time-Series Analysis of Economic Communication in Japan, 1988-1999" (H. Denis Wu, Michael W. McCracken, and Shinichi Saito); "Counteracting the Biasing Effect of Unrepresentative Exemplification on News Readers' Issue Perception" (Hao-Chieh Chang); "'You're No Jack Kennedy!' The Influence of Post-Debate Commentary on Candidate Evaluations" (Jennifer L. Williams and Christina L. Fiebich); "Use of Online News Sites: Development of Habit and Automatic Procedural Processing" (Maria E. Len-Rios and Clyde H. Bentley); "Presidential Agenda Setting: A Pilot Study on the Weekly Radio Addresses and Media Coverage of Foreign Policy" (Beverly Horvit); "Teens as the Vulnerable Surfers: The Third-Person Perception and Commercial Web Sites Censorship" (Seounmi Youn, Fang Wan, and Ronald J. Faber);"Applying the Health Belief Model To Promote Healthy Lifestyles via Television in Poland" (Fiona Chew, Sushma Palmer, Zofia Slonska, and Kalyani Subbiah); and "Global Triadization: A Theoretical Framework for Global Communication Research" (Shelton A. Gunaratne). (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)

The Communication Theory and Methodology section of the Proceedings contains the following 14 papers: "Press Releases and the 'Bscore': New Statistical Measurement Explored" (Lee Bollinger); "A Systematic Approach to Analyzing the Structure of News Texts" (Michael Schmierbach); "Setting the Proximity Frame: Distance as an Affective Attribute in Reporting Terrorism Events" (Kenneth C. Killebrew); "How Sexual Strategies Theory, Gender, and the Third-Person Effect, Explain Attitudes About Pornography" (Ven-hwei Lo and Anna Paddon); "Challenging the 'Mobilization Model' of Agenda Setting" (John Bentley Zibluk); "Impact of Question Order on the Third-Person Effect" (Michel Dupagne, Michael B. Salwen, and Bryant Paul); "Pleasant Company and the Construction of Girlhood: Cultural Studies Theory and Methodology, A Case Study" (Carolina Acosta-Alzuru); "Looking Beyond Job Approval: How Media Coverage of the Monica Lewinsky Scandal Influenced Public Opinion of the Presidency" (Spiro Kiousis); "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea" (Jongmin Park and Sungwook Shim); "Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements" (Robert F. Potter and Coy Callison); "An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson, and Jayanthi Sothirajah); "Don't Look At Me! Third-person Effect and Television Violence" (Lois A. Boynton and Haoming Denis Wu); "The Third-Person Effect and the Hierarchy of Communication Effects: The Perceived Persuasive Power of Public Relations" (Martin Eichholz); and "Re-Thinking the Role of Information in Diffusion Theory: An Historical Analysis with an Empirical Test" (Eric A. Abbott and J. Paul Yarbrough). (RS)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as developed by the British cultural studies tradition from other textual approaches, such as qualitative content analysis and discourse analysis. Particular attention is given to making the specialized vocabulary of textual analysis more accessible and providing concrete examples of the analytic process. The need for qualitative studies to delineate an integrated research design and specific methodology to obtain methodological rigor is stressed. Contains 50 references and 17 additional sources. (Author/TB)

A review of known mass media and social theories shows that the U.S. military may be off track with regard to how it plans and conducts strategic communication. Even though the U.S. military emphasizes achieving strategic communication effects through carefully prepared written and verbal messages, research shows that effects from these messages are unreliable. On the other hand, strategic communication effects that stem from relationships are shown to be much more reliable. Embracing a relationship-centric rather than message-centric perspective of strategic communication can severely change how communicators view their information battlespace. This research shows that by moving to a relationship-centric vice message-centric strategic communication strategy more reliable effects in the information environment will be achieved within an information battlespace that is less fluid and more manageable. While such a shift will dramatically change how commanders view their information battlespace it will ensure that more appropriate strategic communication approaches are employed to achieve positive and decisive results.

Psychographic analysis--combining demographic and attitudinal characteristics into groups and looking at variations in those characteristics--is useful in newspaper research to expand theories of media publics. One effective segmentation strategy (used at Minnesota Opionion Research Incorporated--MORI) is to divide the population into four groups, based on relevant behavior and apparent likelihood of change in that behavior, and to use discriminant analysis to "predict" individuals who are users and non-users of a product or service. Another useful reader typology is a typology of mobility, showing how people relate to their communities and the role of that relationship to newspaper reading. A third typology measures attitudes toward media, news, and alienation from society, classifying the public into two groups--"sophisticated skeptics" and "less well informed and suspicious." These two subgroups are further defined by the variables of demographics, perceptions of media philosophies, perceptions of bias and opinion in media, and attitudes toward the media. In contrast to these audience groups, groups of journalists represent a typology which can contribute to a theory of people in the media. One such typology divides journalists into subgroups based on their age and relationship to their community. (Two pages of footnotes and 11 tables of data are appended.) (MM)

Psychographic analysis--combining demographic and attitudinal characteristics into groups and looking at variations in those characteristics--is useful in newspaper research to expand theories of media publics. One effective segmentation strategy (used at Minnesota Opionion Research Incorporated--MORI) is to divide the population into four groups, based on relevant behavior and apparent likelihood of change in that behavior, and to use discriminant analysis to "predict" individuals who are users and non-users of a product or service. Another useful reader typology is a typology of mobility, showing how people relate to their communities and the role of that relationship to newspaper reading. A third typology measures attitudes toward media, news, and alienation from society, classifying the public into two groups--"sophisticated skeptics" and "less well informed and suspicious." These two subgroups are further defined by the variables of demographics, perceptions of media philosophies, perceptions of bias and opinion in media, and attitudes toward the media. In contrast to these audience groups, groups of journalists represent a typology which can contribute to a theory of people in the media. One such typology divides journalists into subgroups based on their age and relationship to their community. (Two pages of footnotes and 11 tables of data are appended.) (MM)

Includes bibliographical references (pages 227-238) and index

Includes bibliographical references (pages 227-238) and index

McQuail’s Mass Communication Theory 6th edition

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)

The Theory and Methodology Division of the proceedings contains the following 16 papers: "The Deep Audit as an Epistemology for the Watchdog: Computer-assisted Reporting and Investigative Journalism" (John E. Newhagen); "Race and Class in 1980s Hollywood" (Chris Jordan); "The Impact of Website Campaigning on Traditional News Media and Public's Information Processing" (Gyotae Ku, Michael Pfau, and Lynda Lee Kaid); "Priming Effects Revisited: Use and Disuse of Contextual Primes in Dynamic News Environments" (Young Mie Kim); "Reframing Frame Analysis: Gaps and Opportunities in Framing Research" (Sonora Jha-Nambiar); "Motivations to Form Opinions Based on Reference Group or Generalized Others' Opinions" (Irkwon Jeong and Carroll J. Glynn); "Constructing Theory for Complex Systems" (Dominic L. Lasorsa); "Agenda Setting, Media Framing, News Priming and Status Conferral: A Theoretical Synthesis" (Dominic L. Lasorsa); "Is the Computer a Functional Alternative to Traditional Media?" (Xiaomei Cai); "Saying 'May Cause Internal Bleeding' with a Smile: A Multi-Year Analysis and Comparison of Prescription Drug Advertising" (Samuel D. Bradley, Yongkuk Chung, Leah M. Haverhals and Annie Lang); "Effects of Text and Animated Graphics in Television News Stories on Viewer Evaluations, Arousal, Attention, and Memory" (Julia R. Fox, Yongkuk Chung, Seungwhan Lee, Nancy Schwartz, Leah Haverhals, Zheng Wang, Annie Lang, and Deborah Potter); "Theory of Communication Outlets and Free Expression: A Humanocentric Exploration" (Shelton A. Gunaratne); "Framing Effects in Homogeneous and Heterogeneous Media Environments: The Cases of the 'On Taiwan' Controversy and the Fourth Nuclear Power Plant Dispute" (Huiping Huang); "It's an Arousing, Fast Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance Abuse PSAs" (Seungwhan Lee, Yongkuk Chung and Annie Lang); "Processing Anti-Drug Public Service Announcements: The Role of Perceived Self-Relevance" (T. Makana Chock, Mija Shin, Yongkuk Chung, Suengwhan Lee and Annie Lang); and "A Structural Equation Model of the Uses and Gratifications Theory: Ritualized and Instrumental Internet Usage" (Hanjun Ko). (RS)