Explore: Mass Communication Theory

In media studies, mass communication, media psychology, communication theory, political communication and sociology, media influence and the media effect

Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of

Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and

flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media

gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. The theory postulates

Stacks, D. W. (eds.). Mass communication theory and research: Concepts and models. In An integrated approach to communication theory and research. Mahwah:

Emotions in virtual communication Internet relationship Discourse community McQuail, Denis (2005). McQuail's Mass Communication Theory. SAGE. ISBN 978-1-4129-0372-1

disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods

hypothesis is a mass communication theory created by Philip J. Tichenor, George A. Donohue, and Clarice. N Olien in 1970. The theory is based on how a

The Toronto School is a school of thought in communication theory and literary criticism, the principles of which were developed chiefly by scholars at