Designing brand identity
an essential guide for the whole branding team
By Alina Wheeler
"Designing brand identity" is published by John Wiley & Sons, Inc. in 2012 - Hoboken, New Jersey, it has 326 pages and the language of the book is English.
“Designing brand identity” Metadata:
- Title: Designing brand identity
- Author: Alina Wheeler
- Language: English
- Number of Pages: 326
- Publisher: John Wiley & Sons, Inc.
- Publish Date: 2012
- Publish Location: Hoboken, New Jersey
“Designing brand identity” Subjects and Themes:
- Subjects: ➤ Recreation centers - Brand name products - College personnel management - LANGUAGE ARTS & DISCIPLINES / Linguistics / General - Professional relationships - Handbooks, manuals - DESIGN / Graphic Arts / General - Management - Aims and objectives - School improvement programs - College department heads - EDUCATION / Students & Student Life - Foreign speakers - Finance - Evaluation - Research grants - Transformative learning - Study and teaching - College teachers - Universities and colleges - Trademarks - Faculty - Rating of - College sports - Higher Education - Sports administration - Effect of technological innovations on - Blended learning - English language - Problem employees - Advertising - EDUCATION / Administration / General - Branding (Marketing) - Educational fund raising - Management Handbooks, manuals - EDUCATION / Higher - Proposal writing for grants - Design - Educational technology - Education - Appreciative inquiry - Marketing
Edition Specifications:
- Pagination: pages cm
Edition Identifiers:
- The Open Library ID: OL25331535M - OL16654786W
- Library of Congress Control Number (LCCN): ➤ 2012020851 - 2012021502 - 2012021503 - 2012021504 - 2012021505 - 2012021506 - 2012021507 - 2012021508 - 2012021510
- ISBN-13: 9781118099209
- All ISBNs: 9781118099209
AI-generated Review of “Designing brand identity”:
"Designing brand identity" Description:
The Open Library:
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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