Explore: Value Proposition Canvas

authors have developed related tools such as the Value Proposition Canvas and the Culture Map, and new canvases for specific niches have also appeared. Formal

respectively. The Value Proposition Canvas is a supplement to the Business Model Canvas ("customer segment" and "value proposition" blocks) published

In marketing, a company's value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers

unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing

define, for each value proposition, the value chain of activities that is needed to deliver the proposition. Different value chains can then be present

Changers, And Challengers. Wiley, 2010. Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and Services Customers Want. Wiley

linear business model, where value is produced upstream and consumed downstream, in a linear flow. The Platform Canvas, on the other hand, represents

A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer. The

in terms of Alexander Osterwalder's Business Model Canvas paradigm as comprising value proposition, customer segment, relationship, and channel. Achieving

Monochrome, Epoca Blu (Proposition Monochrome; Blue Epoch) at the Gallery Apollinaire, Milan, (January 1957), featured 11 identical blue canvases, using ultramarine