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Source: The Open Library

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1Foundations of marketing

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“Foundations of marketing” Metadata:

  • Title: Foundations of marketing
  • Authors:
  • Language: English
  • Number of Pages: Median: 374
  • Publisher: ➤  McGraw-Hill Higher Education - McGraw-Hill Education
  • Publish Date:

“Foundations of marketing” Subjects and Themes:

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Access and General Info:

  • First Year Published: 2002
  • Is Full Text Available: Yes
  • Is The Book Public: No
  • Access Status: Borrowable

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Marketing strategy

analytical techniques regularly used by strategic analysts while a recent publication suggests that 72 techniques are essential. No optimal technique can be

Digital marketing

omnichannel, nonlinear marketing techniques to maintain sufficient brand exposure, engagement, and reach.[citation needed] Nonlinear marketing strategies involve

Propaganda techniques

techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are

Niche market

Market segmentation History of marketing Mass market Marketing strategy Thivierge (March 20, 2021). "Digital Niche Marketing:Definition". Digital HEC Montréal

Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products

Observational techniques

In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of

Social media marketing

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are

Marketing

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing

Conversion marketing

conversion marketing is a marketing technique aimed at increasing conversions—that is, turning site visitors into paying customers. Conversion marketing addresses

Agile marketing

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing