Explore: Lead Generation

marketing, lead generation (/ˈliːd/) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact

; Bohleber, P.; et al. (2017). "Next-generation ice core technology reveals true minimum natural levels of lead (Pb) in the atmosphere: Insights from

demand leading to sales. Practitioners often distinguish demand generation from lead generation by emphasizing brand awareness, long-term buyer education,

Hit to lead (H2L) also known as lead generation is a stage in early drug discovery where small molecule hits from a high throughput screen (HTS) are evaluated

is the function of lead management and is the basis of software such as marketing automation. Generating a lead, or lead generation can relate to myriad

Cost per lead (CPL), commonly called online lead generation, is an online advertising pricing metric, where the advertiser pays for an explicit sign-up

[citation needed] Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes

Generation Alpha (often shortened to Gen Alpha) is the demographic cohort succeeding Generation Z and preceding the proposed Generation Beta. While researchers

the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page are what determine

Generation X (often shortened to Gen X) is the demographic cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often