Explore: Consumer Theory

The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes

taking consumer tastes (i.e. consumer utility) as primitive. However, an alternative way to develop microeconomic theory is by taking consumer choice

Suresh; Miller, Kenneth E. (February 2008). "When consumers and brands talk: Storytelling theory and research in psychology and marketing". Psychology

Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one. CCT

In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. In economics "demand"

willingness of the consumer to make a trade off. Consumer theory uses indifference curves and budget constraints to generate consumer demand curves. For

Consumer sovereignty is the economic concept that the consumer has some controlling power over goods that are produced, and that the consumer is the best

choice Consumer culture Consumer culture theory Consumerism Consumption Consumers' co-operative Consumption Informed consumer Consumer rights "Special message

to the consumer buying decision process Consumer culture theory - offers a cultural approach to consumer behavior Consumer socialisation Consumer confusion

Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. The construct