Winning the story wars - Info and Reading Options
why those who tell--and live--the best stories will rule the future
By Jonah Sachs
"Winning the story wars" was published by Harvard Business Review Press in 2012 - Boston, Mass, it has 264 pages and the language of the book is English.
“Winning the story wars” Metadata:
- Title: Winning the story wars
- Author: Jonah Sachs
- Language: English
- Number of Pages: 264
- Publisher: Harvard Business Review Press
- Publish Date: 2012
- Publish Location: Boston, Mass
“Winning the story wars” Subjects and Themes:
- Subjects: ➤ Social media - Psychology - Consumers - Social aspects - Marketing - Psychological aspects - Storytelling - Marketing, social aspects - Publicity - Advertising - Narrative medicine - Personal Narratives as Topic - Narration - Anecdotes as Topic - Aspect social - Art de conter - Aspect psychologique - Médias sociaux - Publicité - Médecine narrative - BUSINESS & ECONOMICS - Industrial Management - Management - Management Science - Organizational Behavior - Société de l'information - Communication - Internet - Technologies de l'information et de la communication - Politique de l'entreprise - Aspects sociaux - Aspects psychologiques - Werbepsychologie - Markenimage - Unternehmen - Soziale Software - Werbesprache - Berlin Senatsverwaltung für Stadtentwicklung und Umwelt Kommunikation - Berlin - Advertising as Topic
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL25163081M - OL16451894W
- Online Computer Library Center (OCLC) ID: 865508283 - 744289992
- Library of Congress Control Number (LCCN): 2011053284
- ISBN-13: 9781422143568
- All ISBNs: 9781422143568
AI-generated Review of “Winning the story wars”:
"Winning the story wars" Description:
The Open Library:
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher.
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