The dynamics of persuasion
communication and attitudes in the 21st century
By Richard M. Perloff
"The dynamics of persuasion" was published by Lawrence Erlbaum Associates in 2008 - New York, it has 563 pages and the language of the book is English.
“The dynamics of persuasion” Metadata:
- Title: The dynamics of persuasion
- Author: Richard M. Perloff
- Language: English
- Number of Pages: 563
- Publisher: Lawrence Erlbaum Associates
- Publish Date: 2008
- Publish Location: New York
“The dynamics of persuasion” Subjects and Themes:
- Subjects: ➤ Attitude change - Mass media - Persuasion (Psychology) - Psychological aspects - Psychological aspects of Mass media - Motivational & Inspirational - Overreding - SELF-HELP - Medias - Aspect psychologique - Beeinflussung - Atitudes - Persuasion (Psychologie) - Attitudeverandering - Modificacao do comportamento - Changement d'attitude - Comunicacao de massa - Psychologie - Kommunikation - Médias - Persuasive Communication - Attitude
Edition Specifications:
- Pagination: xvii, 563 p. :
Edition Identifiers:
- The Open Library ID: OL19338376M - OL2680442W
- Online Computer Library Center (OCLC) ID: 123539490
- Library of Congress Control Number (LCCN): 2007016430
- ISBN-13: 9780805863604
- ISBN-10: 0805863605
- All ISBNs: 0805863605 - 9780805863604
AI-generated Review of “The dynamics of persuasion”:
"The dynamics of persuasion" Table Of Contents:
- 1- Introduction to persuasion
- 2- Attitudes : definition and structure
- 3- Attitudes : functions and consequences
- 4- Attitude measurement
- 5- Processing persuasive communications
- 6- "Who says it?" : source factors in persuasion
- 7- Message factors
- 8- Personality and persuasion
- 9- Cognitive dissonance theory
- 10- Interpersonal persuasion
- 11- Advertising
- 12- Communication campaigns.
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