National Image and Competitive Advantage - Info and Reading Options
The Theory and Practice of Country-Of-Origin Effect
By Eugene D. Jaffe and Israel D. Nebenzahl
"National Image and Competitive Advantage" was published by Copenhagen Business School Press in May 2001, it has 186 pages and the language of the book is English.
“National Image and Competitive Advantage” Metadata:
- Title: ➤ National Image and Competitive Advantage
- Authors: Eugene D. JaffeIsrael D. Nebenzahl
- Language: English
- Number of Pages: 186
- Publisher: ➤ Copenhagen Business School Press
- Publish Date: May 2001
“National Image and Competitive Advantage” Subjects and Themes:
- Subjects: ➤ Comparative advantage (International trade) - National characteristics - Avantage comparatif (Commerce international) - Caractéristiques nationales - Avantages comparés - Concurrence - Produit national - Identité nationale - Herkunftsbezeichnung - Herkunftsland - Image - Marketing - Messung - Produktimage - Verbraucherverhalten - Wettbewerbsvorteil - Merken - Landen - Brand name products
Edition Specifications:
- Format: Hardcover
- Weight: 14.9 ounces
- Dimensions: 9.3 x 6.4 x 0.6 inches
Edition Identifiers:
- The Open Library ID: OL13425711M - OL23773174W
- Online Computer Library Center (OCLC) ID: 48508735
- Library of Congress Control Number (LCCN): 2001415177
- ISBN-13: 9788716135162
- ISBN-10: 8716135164
- All ISBNs: 8716135164 - 9788716135162
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