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how to develop and execute the most profitable customer experience strategies

Book's cover
The cover of “Measuring customer experience” - Open Library.

"Measuring customer experience" was published by Palgrave Macmillan in 2015 - nyu, it has 166 pages and the language of the book is English.


“Measuring customer experience” Metadata:

  • Title: Measuring customer experience
  • Author:
  • Language: English
  • Number of Pages: 166
  • Publisher: Palgrave Macmillan
  • Publish Date:
  • Publish Location: nyu

“Measuring customer experience” Subjects and Themes:

Edition Specifications:

  • Pagination: xiv, 166 pages

Edition Identifiers:

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"Measuring customer experience" Table Of Contents:

  • 1- CX, the origins and importance for your business
  • 2- CX strategies and management practices
  • 3- The 5 dimensions of CX management
  • 4- The 3 types of CX management practice
  • 5- Linking practices to profitability
  • 6- Your CX management balance sheet : where are you and where do you want to be? : how to get from a (current state) to B : a step-by-step approach
  • 7- The devil is in the details only what get measured gets managed
  • 8- Best practice versus next practice
  • 9- Concluding thoughts
  • 10- The science behind the knowledge.

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