Lights, Camera, Campaign! - Info and Reading Options
Media, Politics, and Political Advertising (Popular Politics and Governance in America)
By David A. Schultz
"Lights, Camera, Campaign!" was published by Peter Lang Publishing in September 2004, it has 322 pages and the language of the book is English.
“Lights, Camera, Campaign!” Metadata:
- Title: Lights, Camera, Campaign!
- Author: David A. Schultz
- Language: English
- Number of Pages: 322
- Publisher: Peter Lang Publishing
- Publish Date: September 2004
“Lights, Camera, Campaign!” Subjects and Themes:
- Subjects: ➤ Télévision - Political campaigns - Publicité politique - Campagne électorale - Infotainment - Talk-show - Massenmedien - Television in politics - Influence des médias - Élection - Élections à la télévision - Politische Berichterstattung - Political Advertising - Campagnes électorales - Advertising, political - United states, politics and government
Edition Specifications:
- Format: Paperback
- Weight: 1 pounds
- Dimensions: 8.9 x 6 x 0.7 inches
Edition Identifiers:
- The Open Library ID: OL9394997M - OL2978033W
- Online Computer Library Center (OCLC) ID: 54686271
- Library of Congress Control Number (LCCN): 2004005492
- ISBN-13: 9780820468310
- ISBN-10: 0820468312
- All ISBNs: 0820468312 - 9780820468310
AI-generated Review of “Lights, Camera, Campaign!”:
"Lights, Camera, Campaign!" Description:
The Open Library:
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
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