Lights, Camera, Campaign! - Info and Reading Options
By David A. Schultz ( 1958 - )
“Lights, Camera, Campaign!” Metadata:
- Title: Lights, Camera, Campaign!
- Author: David A. Schultz
“Lights, Camera, Campaign!” Subjects and Themes:
- Subjects: ➤ Télévision - Political campaigns - Publicité politique - Campagne électorale - Infotainment - Talk-show - Massenmedien - Television in politics - Influence des médias - Élection - Élections à la télévision - Politische Berichterstattung - Political Advertising - Campagnes électorales - Advertising, political - United states, politics and government
Edition Identifiers:
- The Open Library ID: OL2978033W
AI-generated Review of “Lights, Camera, Campaign!”:
"Lights, Camera, Campaign!" Description:
The Open Library:
"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
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