Image Makers - Info and Reading Options
Advertising, Public Relations, and the Ethos of Advocacy
By Robert Jackall
"Image Makers" is published by University Of Chicago Press in July 20, 2000, it has 341 pages and the language of the book is English.
“Image Makers” Metadata:
- Title: Image Makers
- Author: Robert Jackall
- Language: English
- Number of Pages: 341
- Publisher: University Of Chicago Press
- Publish Date: July 20, 2000
“Image Makers” Subjects and Themes:
- Subjects: ➤ Public relations - Advertising - Advertising, psychological aspects - Agences de publicité - Relations publiques - Ethos - Werbung - Öffentlichkeitsarbeit - Reclame - Publieke opinie - Advocacy advertising - Publicité
- Places: United States
Edition Specifications:
- Format: Hardcover
- Weight: 1.4 pounds
- Dimensions: 8.9 x 6.8 x 1 inches
Edition Identifiers:
- The Open Library ID: OL9613568M - OL15080491W
- Online Computer Library Center (OCLC) ID: 42603347
- Library of Congress Control Number (LCCN): 99050270
- ISBN-13: 9780226389165
- ISBN-10: 0226389162
- All ISBNs: 0226389162 - 9780226389165
AI-generated Review of “Image Makers”:
"Image Makers" Description:
The Open Library:
"Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations.". "Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--BOOK JACKET.
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