Grapevine - Info and Reading Options
the new art of word-of-mouth marketing
By Dave Balter, David Balter and John Butman
"Grapevine" was published by Portfolio in 2005 - New York, it has 214 pages and the language of the book is English.
“Grapevine” Metadata:
- Title: Grapevine
- Authors: Dave BalterDavid BalterJohn Butman
- Language: English
- Number of Pages: 214
- Publisher: Portfolio
- Publish Date: 2005
- Publish Location: New York
“Grapevine” Subjects and Themes:
- Subjects: ➤ Word-of-mouth advertising - Viral marketing - Business - Nonfiction - Sales & marketing - Marketing - General - Marketing + - Business & Economics - Business / Economics / Finance - Business/Economics - Advertising & Promotion - Business & Economics / Marketing / General - Marketing - Communication in marketing - Advertising - Marketing, management
Edition Specifications:
- Pagination: viii, 214 p. ;
Edition Identifiers:
- The Open Library ID: OL15583412M - OL11636244W
- Online Computer Library Center (OCLC) ID: 60671851
- Library of Congress Control Number (LCCN): 2005048942
- ISBN-10: 1591841100
- All ISBNs: 1591841100
AI-generated Review of “Grapevine”:
"Grapevine" Description:
The Open Library:
"As the founder of BzzAgent, Dave Balter developed a strategy for driving authentic word-of-mouth in the real world. He's a successful practitioner in a field previously dominated by armchair theorists." "In Grapevine, Balter and John Butman draw from real BzzAgent campaigns and other case studies to show what does and doesn't work to get people talking. They answer some of the most elusive questions in marketing today."--BOOK JACKET
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