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Marketing Research by David Johnston Luck
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1Shi Chang Diao Yan Li Lun Yu Shi Wu = Marketing Research : Theory And Practice
“Shi Chang Diao Yan Li Lun Yu Shi Wu = Marketing Research : Theory And Practice” Metadata:
- Title: ➤ Shi Chang Diao Yan Li Lun Yu Shi Wu = Marketing Research : Theory And Practice
- Language: chi
Edition Identifiers:
- Internet Archive ID: shichangdiaoyanl0000unse
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The book is available for download in "texts" format, the size of the file-s is: 1444.31 Mbs, the file-s for this book were downloaded 23 times, the file-s went public at Thu Apr 30 2020.
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2Replication Of A Research Claim From Etkin (2015), From Journal Of Marketing Research
By Nicholas Fox [SCORE], Elan Simon Parsons, Olivia Miske, Bri Luis [SCORE], Zachary Loomas, Andrew Tyner, Krystal Hahn and Ernest Baskin
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Replication Of A Research Claim From Etkin (2015), From Journal Of Marketing Research” Metadata:
- Title: ➤ Replication Of A Research Claim From Etkin (2015), From Journal Of Marketing Research
- Authors: ➤ Nicholas Fox [SCORE]Elan Simon ParsonsOlivia MiskeBri Luis [SCORE]Zachary LoomasAndrew TynerKrystal HahnErnest Baskin
Edition Identifiers:
- Internet Archive ID: osf-registrations-huf7m-v1
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The book is available for download in "data" format, the size of the file-s is: 0.17 Mbs, the file-s went public at Sun Aug 10 2025.
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3Practical Marketing Research
By Pope, Jeffrey L
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Practical Marketing Research” Metadata:
- Title: Practical Marketing Research
- Author: Pope, Jeffrey L
- Language: English
Edition Identifiers:
- Internet Archive ID: practicalmarketi0000pope_x5r7
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The book is available for download in "texts" format, the size of the file-s is: 628.83 Mbs, the file-s for this book were downloaded 34 times, the file-s went public at Tue Nov 19 2019.
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4Marketing Research : A Structure For Decision Making
By Brown, F. E. (Francis Earl), 1923-
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Marketing Research : A Structure For Decision Making” Metadata:
- Title: ➤ Marketing Research : A Structure For Decision Making
- Author: ➤ Brown, F. E. (Francis Earl), 1923-
- Language: English
Edition Identifiers:
- Internet Archive ID: marketingresearc0000brow
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The book is available for download in "texts" format, the size of the file-s is: 1841.31 Mbs, the file-s for this book were downloaded 25 times, the file-s went public at Thu Jun 13 2019.
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5Marketing Research And Modeling : Progress And Prospects : A Tribute To Paul E. Green
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Marketing Research And Modeling : Progress And Prospects : A Tribute To Paul E. Green” Metadata:
- Title: ➤ Marketing Research And Modeling : Progress And Prospects : A Tribute To Paul E. Green
- Language: English
“Marketing Research And Modeling : Progress And Prospects : A Tribute To Paul E. Green” Subjects and Themes:
- Subjects: ➤ Green, Paul E - Marketing research -- Methodology - Marketing -- Mathematical models - Conjoint analysis (Marketing)
Edition Identifiers:
- Internet Archive ID: isbn_1402075960
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 889.26 Mbs, the file-s for this book were downloaded 13 times, the file-s went public at Thu Jul 06 2023.
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6Planning And Control Through Marketing Research
By Arpi, Bo, 1936-
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Planning And Control Through Marketing Research” Metadata:
- Title: ➤ Planning And Control Through Marketing Research
- Author: Arpi, Bo, 1936-
- Language: eng,swe
Edition Identifiers:
- Internet Archive ID: planningcontrolt0000arpi
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 675.81 Mbs, the file-s for this book were downloaded 14 times, the file-s went public at Tue Oct 04 2022.
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7The Snapshot Survey : Quick, Affordable Marketing Research For Every Organization
By Corder, Lloyd
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“The Snapshot Survey : Quick, Affordable Marketing Research For Every Organization” Metadata:
- Title: ➤ The Snapshot Survey : Quick, Affordable Marketing Research For Every Organization
- Author: Corder, Lloyd
- Language: English
Edition Identifiers:
- Internet Archive ID: snapshotsurveyqu0000cord
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The book is available for download in "texts" format, the size of the file-s is: 739.44 Mbs, the file-s for this book were downloaded 21 times, the file-s went public at Wed Sep 25 2019.
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8Exploring Marketing Research, Fifth Edition
By William G. Zikmund
This is a direct replication attempt on the claim 4 claim: As we predicted, a one-way analysis of variance (ANOVA) on subjective time perceptions showed that perceiving more conflict between goals made people feel more pressed for time [F(3,119)=4.42, p<.05, partial eta-squared = .100] from Etkin et al (2015) pg 397.. The statistical evidence is: [F(3,119)=4.42, p<.05, partial eta-squared = .100]
“Exploring Marketing Research, Fifth Edition” Metadata:
- Title: ➤ Exploring Marketing Research, Fifth Edition
- Author: William G. Zikmund
- Language: English
Edition Identifiers:
- Internet Archive ID: isbn_9780030981371
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 1127.49 Mbs, the file-s for this book were downloaded 12 times, the file-s went public at Sat Jan 07 2023.
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9ERIC ED435240: Salary-Trend Study Of Faculty In Marketing Management And Research For The Years 1995-96 And 1998-99.
By ERIC
This report, covering 2,892 marketing management and research faculty, is part of an annual national survey of faculty salaries. The survey consists of two parts: one covering public and one covering private four-year colleges and universities. Data for the baseline year 1995-96 and the trend year 1998-99 were collected for full-time teaching faculty in 53 selected academic disciplines from 279 public and 386 private institutions. The first section of the report defines the methodology and terms used; this is followed by a data page listing average salaries for all participating institutions by faculty rank (including a new assistant professor rank), faculty mix percent, and salary factors. A concluding section compares salary trend information for both public and private institutions for the 2 study years with trend information for all fields and with the Consumer Price Index. It notes that, for both public and private institutions about average marketing management/research faculty salaries in 1995-96 were about 23 percent higher than those for all ranks in all major fields; in 1998-99, salaries in public institutions were 25.6 percent higher and those in private institutions were 21.7 percent higher. Appended is a list of the 53 selected academic disciplines, as well as lists of the participating public and private colleges. (CH)
“ERIC ED435240: Salary-Trend Study Of Faculty In Marketing Management And Research For The Years 1995-96 And 1998-99.” Metadata:
- Title: ➤ ERIC ED435240: Salary-Trend Study Of Faculty In Marketing Management And Research For The Years 1995-96 And 1998-99.
- Author: ERIC
- Language: English
“ERIC ED435240: Salary-Trend Study Of Faculty In Marketing Management And Research For The Years 1995-96 And 1998-99.” Subjects and Themes:
- Subjects: ➤ ERIC Archive - College Faculty - Comparative Analysis - Distributive Education - Higher Education - Intellectual Disciplines - Management Development - Marketing - Private Colleges - Public Colleges - Statistical Data - Teacher Salaries - Trend Analysis - Howe, Richard D.
Edition Identifiers:
- Internet Archive ID: ERIC_ED435240
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The book is available for download in "texts" format, the size of the file-s is: 19.44 Mbs, the file-s for this book were downloaded 83 times, the file-s went public at Thu Dec 31 2015.
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10CIM Study Text. Paper 5 (Professional Diploma In Marketing), Marketing Research And Information
This report, covering 2,892 marketing management and research faculty, is part of an annual national survey of faculty salaries. The survey consists of two parts: one covering public and one covering private four-year colleges and universities. Data for the baseline year 1995-96 and the trend year 1998-99 were collected for full-time teaching faculty in 53 selected academic disciplines from 279 public and 386 private institutions. The first section of the report defines the methodology and terms used; this is followed by a data page listing average salaries for all participating institutions by faculty rank (including a new assistant professor rank), faculty mix percent, and salary factors. A concluding section compares salary trend information for both public and private institutions for the 2 study years with trend information for all fields and with the Consumer Price Index. It notes that, for both public and private institutions about average marketing management/research faculty salaries in 1995-96 were about 23 percent higher than those for all ranks in all major fields; in 1998-99, salaries in public institutions were 25.6 percent higher and those in private institutions were 21.7 percent higher. Appended is a list of the 53 selected academic disciplines, as well as lists of the participating public and private colleges. (CH)
“CIM Study Text. Paper 5 (Professional Diploma In Marketing), Marketing Research And Information” Metadata:
- Title: ➤ CIM Study Text. Paper 5 (Professional Diploma In Marketing), Marketing Research And Information
- Language: English
“CIM Study Text. Paper 5 (Professional Diploma In Marketing), Marketing Research And Information” Subjects and Themes:
- Subjects: ➤ Chartered Institute of Marketing -- Examinations -- Study guides - Chartered Institute of Marketing - Marketing -- Examinations, questions, etc - Marketing research -- Examinations, questions, etc - Management information systems -- Examinations, questions, etc - Examinations - Management information systems - Marketing - Marketing research
Edition Identifiers:
- Internet Archive ID: cimstudytextpape0000unse_y9x0
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The book is available for download in "texts" format, the size of the file-s is: 708.80 Mbs, the file-s for this book were downloaded 14 times, the file-s went public at Thu Oct 28 2021.
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11Report On Milk Marketing Of The Market Research Corporation Of India
By Tamil Nadu Legislative Assembly
Document from Tamil Nadu Legislative Assembly Digital Archive
“Report On Milk Marketing Of The Market Research Corporation Of India” Metadata:
- Title: ➤ Report On Milk Marketing Of The Market Research Corporation Of India
- Author: ➤ Tamil Nadu Legislative Assembly
- Language: tamil,eng
“Report On Milk Marketing Of The Market Research Corporation Of India” Subjects and Themes:
- Subjects: Tamil Nadu - Legislative Assembly - Government Documents
Edition Identifiers:
- Internet Archive ID: ➤ TNLA-DB-5-1973-9-44-3-QH23_1973-11-26
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 1.68 Mbs, the file-s for this book were downloaded 3 times, the file-s went public at Sun Aug 03 2025.
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12Minorities And Marketing : Research Challenges
Document from Tamil Nadu Legislative Assembly Digital Archive
“Minorities And Marketing : Research Challenges” Metadata:
- Title: ➤ Minorities And Marketing : Research Challenges
- Language: English
“Minorities And Marketing : Research Challenges” Subjects and Themes:
- Subjects: ➤ African American consumers -- Congresses - Minority consumers -- United States -- Congresses
Edition Identifiers:
- Internet Archive ID: minoritiesmarket0000unse
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 327.67 Mbs, the file-s for this book were downloaded 19 times, the file-s went public at Thu Dec 19 2019.
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13Effects Of Advertising Through Different Digital Marketing Channels On Consumer Buying Behavior In Bosnia And Herzegovina: A Research Project (49-56) - Dzenita Sljivo & Mersid Poturak
By Open Journal for Research in Economics (OJRE)
Advertising today is different from what is used to be before the revelation of digital marketing channels. The ultimate switch from traditional advertising channels to digital marketing channels has seen a vast expansion, expansion that has been observed in the amount of time users spend on digital devices. We can easily say that advertising is everywhere around us today, with the help of increased usage of technology, smartphones and other electronic devices that are constant during the day-to-day basis of people’s lives. Therefore, it becomes very interesting to research and conclude whether this constant exposure of advertisements on different digital marketing channels have an effect on consumer’s buying behavior towards advertisements of products or services. The main aim of this study is to identify and explain whether through different digital marketing channels advertisements can change the attitude of people regarding products or services and there purchasing behavior from a stand point view of consumers in Bosnia and Herzegovina. To achieve this goal, the analysis of data is based on qualitative data derived from a survey as a primary form of data collection. A research model with three independent variables (social media marketing, email marketing, and mobile phone marketing) and one dependent variable (consumer buying behavior) was developed based on the literature review. The outcomes of this research are going to provide insights of what effects through online advertisement can make changes on the consumer buying behavior.
“Effects Of Advertising Through Different Digital Marketing Channels On Consumer Buying Behavior In Bosnia And Herzegovina: A Research Project (49-56) - Dzenita Sljivo & Mersid Poturak” Metadata:
- Title: ➤ Effects Of Advertising Through Different Digital Marketing Channels On Consumer Buying Behavior In Bosnia And Herzegovina: A Research Project (49-56) - Dzenita Sljivo & Mersid Poturak
- Author: ➤ Open Journal for Research in Economics (OJRE)
- Language: English
“Effects Of Advertising Through Different Digital Marketing Channels On Consumer Buying Behavior In Bosnia And Herzegovina: A Research Project (49-56) - Dzenita Sljivo & Mersid Poturak” Subjects and Themes:
- Subjects: advertising - digital marketing channels - consumer buying behavior
Edition Identifiers:
- Internet Archive ID: coas.ojre.0402.02049s
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14Computer Applications In Marketing Research: A Proposal
By Montgomery, David Bruce
Bibliography: leaf 15
“Computer Applications In Marketing Research: A Proposal” Metadata:
- Title: ➤ Computer Applications In Marketing Research: A Proposal
- Author: Montgomery, David Bruce
- Language: English
Edition Identifiers:
- Internet Archive ID: computerapplicat00mont
Downloads Information:
The book is available for download in "texts" format, the size of the file-s is: 32.37 Mbs, the file-s for this book were downloaded 3676 times, the file-s went public at Thu Sep 04 2008.
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151960s TIRE SALES "MAN ON THE STREET" MARKETING RESEARCH FILM JC1015
Shot with an early portable television camera, this film from the 1960s was probably used as a sales research tool by a tire company or an advertising agency working with a tire company. The film features "man on the street" type interviews, asking both customers and employees about their experience buying and selling tires. Close up of a man in a suit being interviewed about how he trains his tire sales men to be personable and presentable. Close up of man talking about the vehicles at his company, including welders and air compressors (2:13). A young man is interviewed about if he would like to buy a tire. A woman in sunglasses explains she had a blow out and that is why she is at the tire store. Another woman says her husband called the tire store to see if they could get them quickly. An older man in a ball cap waits in a tire store for service. A man is interviewed about going to different tire stores and leaving due to poor service. The older man in the ball cap is still walking around the empty tire store waiting to be helped. A different man looks at tires while the employee tells him he will be with him in a minute. The woman in sunglasses says she was treated very nicely and taken care of immediately. Close ups of different people explain why they came into the tire store. A salesman inspects a costumer’s tires. The salesman in a suit is interviewed about the value of knowing your product (6:03). The woman in the sunglasses describes what kind of tires she bought and that she believes they are Goodrich (6:36). The man in a suit continues to describe the best way to sell tires. Two men inspect various tires. A man talks about the brands of tires that he trusts, including Goodrich and Firestone (7:45). The man in the suit explains how he comes to a price for the tires. Customers are interviewed about how the price was decided when buying tires. A man in glasses describes why he believes the salesman was good at his job. The salesman explains getting a car on the lift and not letting them leave -- will help close the deal. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
“1960s TIRE SALES "MAN ON THE STREET" MARKETING RESEARCH FILM JC1015” Metadata:
- Title: ➤ 1960s TIRE SALES "MAN ON THE STREET" MARKETING RESEARCH FILM JC1015
“1960s TIRE SALES "MAN ON THE STREET" MARKETING RESEARCH FILM JC1015” Subjects and Themes:
- Subjects: Stock Footage - Periscope Film
Edition Identifiers:
- Internet Archive ID: TR2Iakd6d300ubsXG6nU6j7pyiObUM
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16ERIC ED232584: Strategic Marketing Evaluation: A Focus Area For Institutional Research. AIR 1983 Annual Forum Paper.
By ERIC
The level of awareness, knowledge, and current practices regarding strategic marketing within institutional research (IR) offices were studied for colleges in the Rocky Mountain region. Of the 18 responding offices, 9 indicated that their institutions utilized a marketing approach to planning. Of these 9 offices, 56 percent reported formal utilization of the marketing approach to institutional planning, while 44 percent reported informal or partial usage of this approach. Marketing functions were scattered throughout the institution with little reported integration as a whole marketing or strategic marketing system. The findings also indicated that IR offices were not performing many of the strategic marketing functions that can be readily assimilated. Indications were found that most IR personnel are not familiar with the basic terminology used in marketing (and business in general). The possibilities of incorporating a strategic marketing focus within the domain of institutional research are addressed. It is suggested that a strategic marketing model be followed and that IR offices be involved in the development and evaluation of: promotional strategies; product/service opportunities, pricing strategies, distribution strategies, and internal and external environment changes and projections. (Author/SW)
“ERIC ED232584: Strategic Marketing Evaluation: A Focus Area For Institutional Research. AIR 1983 Annual Forum Paper.” Metadata:
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- Author: ERIC
- Language: English
“ERIC ED232584: Strategic Marketing Evaluation: A Focus Area For Institutional Research. AIR 1983 Annual Forum Paper.” Subjects and Themes:
- Subjects: ➤ ERIC Archive - ERIC - Cooper, Edward M. Gackenbach, Rusty College Planning - Economic Factors - Educational Finance - Higher Education - Institutional Advancement - Institutional Research - Marketing - Models
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- Internet Archive ID: ERIC_ED232584
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17Marketing Through Research
By Prestoungrange, Gordon
151 pages ; 21 cm
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- Author: Prestoungrange, Gordon
- Language: English
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18Marketing Research : An International Approach
By Schmidt, Marcus, 1959-
151 pages ; 21 cm
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- Title: ➤ Marketing Research : An International Approach
- Author: Schmidt, Marcus, 1959-
- Language: English
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19Marketing Research
By Kress, George
151 pages ; 21 cm
“Marketing Research” Metadata:
- Title: Marketing Research
- Author: Kress, George
- Language: English
“Marketing Research” Subjects and Themes:
- Subjects: ➤ Marketing research - 85.40 marketing - Marketing - Onderzoek - Marketing -- Recherche - Marketing -- Recherche -- Problèmes et exercices - marktonderzoek - market research - marktverkenningen - market surveys - handel - trade - Marketing-onderzoek
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20Progress Report On Research And Related Services Applicable To Rice : Including Work In United States Department Of Agriculture And Cooperative Studies With The State Experiment Stations : Prepared For Use In Connection With The December 1956 Meeting Of The RICE Research And Marketing Advisory Committee
151 pages ; 21 cm
“Progress Report On Research And Related Services Applicable To Rice : Including Work In United States Department Of Agriculture And Cooperative Studies With The State Experiment Stations : Prepared For Use In Connection With The December 1956 Meeting Of The RICE Research And Marketing Advisory Committee” Metadata:
- Title: ➤ Progress Report On Research And Related Services Applicable To Rice : Including Work In United States Department Of Agriculture And Cooperative Studies With The State Experiment Stations : Prepared For Use In Connection With The December 1956 Meeting Of The RICE Research And Marketing Advisory Committee
- Language: English
“Progress Report On Research And Related Services Applicable To Rice : Including Work In United States Department Of Agriculture And Cooperative Studies With The State Experiment Stations : Prepared For Use In Connection With The December 1956 Meeting Of The RICE Research And Marketing Advisory Committee” Subjects and Themes:
- Subjects: ➤ Rice Research United States - Agricultural administration United States - United States. Department of Agriculture Research
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- Internet Archive ID: CAT31440464
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21Marketing Research Capability Of The Agricultural Research Service, U.S. Department Of Agriculture. --
151 pages ; 21 cm
“Marketing Research Capability Of The Agricultural Research Service, U.S. Department Of Agriculture. --” Metadata:
- Title: ➤ Marketing Research Capability Of The Agricultural Research Service, U.S. Department Of Agriculture. --
- Language: English
“Marketing Research Capability Of The Agricultural Research Service, U.S. Department Of Agriculture. --” Subjects and Themes:
- Subjects: ➤ Produce trade Research United States - Farm produce Marketing Research United States - United States. Agricultural Research Service
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- Internet Archive ID: CAT82773974
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22ERIC ED452762: Integrated Marketing In Higher Education. Research Report 01-01.
By ERIC
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“ERIC ED452762: Integrated Marketing In Higher Education. Research Report 01-01.” Metadata:
- Title: ➤ ERIC ED452762: Integrated Marketing In Higher Education. Research Report 01-01.
- Author: ERIC
- Language: English
“ERIC ED452762: Integrated Marketing In Higher Education. Research Report 01-01.” Subjects and Themes:
- Subjects: ➤ ERIC Archive - Cost Effectiveness - Enrollment - Higher Education - Integrated Activities - Marketing - Morris, L. Michelle - Cejda, Brent D.
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- Internet Archive ID: ERIC_ED452762
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23Exploring Marketing Research
By Zikmund, William G
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“Exploring Marketing Research” Metadata:
- Title: Exploring Marketing Research
- Author: Zikmund, William G
- Language: English
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- Internet Archive ID: exploringmarketi0000zikm_v5d2
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24Marketing Research Essentials
By McDaniel, Carl D
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“Marketing Research Essentials” Metadata:
- Title: Marketing Research Essentials
- Author: McDaniel, Carl D
- Language: English
“Marketing Research Essentials” Subjects and Themes:
- Subjects: Marketing - Marktonderzoek
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- Internet Archive ID: marketingresearc0000mcda_e5s3
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25Marketing Research
By Peterson, Robert A. (Robert Allen), 1944-
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“Marketing Research” Metadata:
- Title: Marketing Research
- Author: ➤ Peterson, Robert A. (Robert Allen), 1944-
- Language: English
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- Internet Archive ID: marketingresearc0000pete
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26Essentials Of Marketing Research
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“Essentials Of Marketing Research” Metadata:
- Title: ➤ Essentials Of Marketing Research
- Language: English
“Essentials Of Marketing Research” Subjects and Themes:
- Subjects: Marketing research - Marketing -- Recherche - Marketingforschung
Edition Identifiers:
- Internet Archive ID: essentialsofmark0000unse_i9g9
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27Marketing And Business Research
By myron s. heidingsfield and frank h. eby, jr.
Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness to segment and coordinate such strategic assets as product/customer, price/cost, and place/convenience and to develop effective promotion/communication strategies for key target audiences" (R. Sevier, 2000). Generally, universities have used marketing to enhance enrollment. Integrated marketing includes enrollment management, but the integration may include aspects of institutional advancement, image enhancement, and public relations. Most certainly, planning is an important part of integrated marketing efforts. Integrated marketing became a popular buzzword on college campuses during the 1990s. By 1999, a majority of colleges and universities in the United States reported practicing integrated marketing concepts at some level. This report provides an introduction to the concept and reviews sources related to integrated marketing in seven areas: (1) advancement; (2) enrollment management/recruiting; (3) image/branding; (4) integrated marketing/integrated marketing communication; (5) marketing/marketing management; (6) planning; and (7) public relations/promotion. Key resources in each of these areas are annotated in seven appendixes, and additional references are provided. (Contains 46 references.) (Author/SLD)
“Marketing And Business Research” Metadata:
- Title: ➤ Marketing And Business Research
- Author: ➤ myron s. heidingsfield and frank h. eby, jr.
- Language: English
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- Internet Archive ID: marketingbusines0000myro
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28ERIC ED326225: Information For Developing Countries: Definitions, Institutions And Issues. A Contribution Towards Forming An Understanding Of The Potential For Consultancy, Marketing And Training Related Activities. Kingston Polytechnic School Of Information Systems Research Report 87-3.
By ERIC
This paper reports on the emerging market in information on development-related activities in terms of the European capacity in databases and information networking. The first of its two parts addresses issues that are emerging consequent to the introduction of information technology in developing countries. Problems of definition and interest in the area of information for development are explored; information users are described; and types of information involved are defined. Major institutions in Great Britain concerned with library and information science, documentation, and computer science are identified, and similar institutions in West Germany, France, Scandinavia, Belgium, and Switzerland are briefly mentioned; a table lists the names and addresses of British institutions. The second part outlines recent progress of each of the 13 British member agencies of the Information and Documentation Working Group of the European Association of Development, Research, and Training Institutions in introducing information technologies in their organizations. Progress by other institutions is also noted. Information systems and databases are briefly reviewed, as are training courses in Britain that focus on information technology and development planning. (SD)
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- Title: ➤ ERIC ED326225: Information For Developing Countries: Definitions, Institutions And Issues. A Contribution Towards Forming An Understanding Of The Potential For Consultancy, Marketing And Training Related Activities. Kingston Polytechnic School Of Information Systems Research Report 87-3.
- Author: ERIC
- Language: English
“ERIC ED326225: Information For Developing Countries: Definitions, Institutions And Issues. A Contribution Towards Forming An Understanding Of The Potential For Consultancy, Marketing And Training Related Activities. Kingston Polytechnic School Of Information Systems Research Report 87-3.” Subjects and Themes:
- Subjects: ➤ ERIC Archive - Developing Nations - Economic Development - Foreign Countries - Information Networks - Information Science - Information Technology - International Programs - Professional Training - Technological Advancement - Users (Information)
Edition Identifiers:
- Internet Archive ID: ERIC_ED326225
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29Dictionary Of Marketing Research
By Van Minden, Jack J. R
This paper reports on the emerging market in information on development-related activities in terms of the European capacity in databases and information networking. The first of its two parts addresses issues that are emerging consequent to the introduction of information technology in developing countries. Problems of definition and interest in the area of information for development are explored; information users are described; and types of information involved are defined. Major institutions in Great Britain concerned with library and information science, documentation, and computer science are identified, and similar institutions in West Germany, France, Scandinavia, Belgium, and Switzerland are briefly mentioned; a table lists the names and addresses of British institutions. The second part outlines recent progress of each of the 13 British member agencies of the Information and Documentation Working Group of the European Association of Development, Research, and Training Institutions in introducing information technologies in their organizations. Progress by other institutions is also noted. Information systems and databases are briefly reviewed, as are training courses in Britain that focus on information technology and development planning. (SD)
“Dictionary Of Marketing Research” Metadata:
- Title: ➤ Dictionary Of Marketing Research
- Author: Van Minden, Jack J. R
- Language: English
“Dictionary Of Marketing Research” Subjects and Themes:
- Subjects: ➤ Marketing research -- Dictionaries - Marketing -- Dictionaries
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- Internet Archive ID: dictionaryofmark0000vanm
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30Research Publications On Dairy Marketing Economics : An Annotated Bibliography
By United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
Includes index
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- Title: ➤ Research Publications On Dairy Marketing Economics : An Annotated Bibliography
- Author: ➤ United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
- Language: English
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31A Manager's Guide To Marketing Research
Includes index
“A Manager's Guide To Marketing Research” Metadata:
- Title: ➤ A Manager's Guide To Marketing Research
- Language: English
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32Marketing Research : Measurement And Method : A Text With Cases
By Tull, Donald S
Includes index
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- Title: ➤ Marketing Research : Measurement And Method : A Text With Cases
- Author: Tull, Donald S
- Language: English
“Marketing Research : Measurement And Method : A Text With Cases” Subjects and Themes:
- Subjects: ➤ Marketing research - Marketing research -- Case studies
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- Internet Archive ID: marketingresearc0001tull
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33GAY-HUBBARD V. AUS MARKETING RESEARCH SYSTEMS, INC.
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- Language: English
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34CIM Companion: Marketing Research And Information
By Chartered Institute of Marketing
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- Author: ➤ Chartered Institute of Marketing
- Language: English
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- Internet Archive ID: cimcompanionmark0000char
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35Advertising & Marketing Research : A New Methodology
By Tolley, B. Stuart
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- Title: ➤ Advertising & Marketing Research : A New Methodology
- Author: Tolley, B. Stuart
- Language: English
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- Subjects: Advertising -- Research - Marketing research
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- Internet Archive ID: advertisingmarke0000toll
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36Power Marketing Research
By Bloomfield Township
Power Marketing Research
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- Title: Power Marketing Research
- Author: Bloomfield Township
- Language: English
“Power Marketing Research” Subjects and Themes:
- Subjects: ➤ Michigan - Bloomfield Township - Public Access TV - Community Media - PEG - Vimeo - 2016
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- Internet Archive ID: ➤ blmtwpmiv-Power_Marketing_Research
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37Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach
By Naresh K. Malhotra
Power Marketing Research
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- Title: ➤ Basic Marketing Research (Instructor's Review Copy) ADecision Making Approach
- Author: Naresh K. Malhotra
- Language: English
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- Internet Archive ID: isbn_9780136038009
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38Education And Research For Marketing And Quality Management In Libraries Satellite Meeting, Québec, August 14 - 16, 2001 = La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualité En Bibliothèque
Power Marketing Research
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- Title: ➤ Education And Research For Marketing And Quality Management In Libraries Satellite Meeting, Québec, August 14 - 16, 2001 = La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualité En Bibliothèque
- Language: eng,fre
“Education And Research For Marketing And Quality Management In Libraries Satellite Meeting, Québec, August 14 - 16, 2001 = La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualité En Bibliothèque” Subjects and Themes:
- Subjects: ➤ Bibliothèques -- Marketing -- Congrès - Bibliothèques -- Normes -- Congrès - Bibliothèques -- Qualité -- Contrôle -- Congrès - Libraries -- Marketing -- Congresses - Libraries -- Quality control -- Congresses - Library education -- Congresses - Marketing -- Congrès
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- Internet Archive ID: educationresearc0000ifla
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39Suggestions For Research From Representations Of Poultry Industry Organizations To The Poultry Research And Marketing Advisory Committee, U.S.A
By United States. Agricultural Research Service
4 p
“Suggestions For Research From Representations Of Poultry Industry Organizations To The Poultry Research And Marketing Advisory Committee, U.S.A” Metadata:
- Title: ➤ Suggestions For Research From Representations Of Poultry Industry Organizations To The Poultry Research And Marketing Advisory Committee, U.S.A
- Author: ➤ United States. Agricultural Research Service
- Language: English
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- Internet Archive ID: CAT10682498
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40Strategic Marketing And Research Team, Inc. V. Auto Data Solutions, Inc.
This item represents a case in PACER, the U.S. Government's website for federal case data. If you wish to see the entire case, please consult PACER directly.
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- Title: ➤ Strategic Marketing And Research Team, Inc. V. Auto Data Solutions, Inc.
- Language: English
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41Supplement 1 To Marketing Economics Research Publications, A Reference List
By United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
Cover title
“Supplement 1 To Marketing Economics Research Publications, A Reference List” Metadata:
- Title: ➤ Supplement 1 To Marketing Economics Research Publications, A Reference List
- Author: ➤ United States. Department of Agriculture. Economic Research Service. Marketing Economics Division
- Language: English
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- Internet Archive ID: supplement1tomar2051unit
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42Marketing Research Essentials
By McDaniel, Carl D
Cover title
“Marketing Research Essentials” Metadata:
- Title: Marketing Research Essentials
- Author: McDaniel, Carl D
- Language: English
“Marketing Research Essentials” Subjects and Themes:
- Subjects: ➤ Marketing research -- Textbooks - Marketing -- Recherche -- Manuels d'enseignement supérieur - Marketing research
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- Internet Archive ID: marketingresearc0000mcda_d5a7
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43Marketing Research : Within A Changing Information Environment
By Hair, Joseph F, Bush, Robert P, Ortinau, David J and David Ortinau
Cover title
“Marketing Research : Within A Changing Information Environment” Metadata:
- Title: ➤ Marketing Research : Within A Changing Information Environment
- Authors: Hair, Joseph FBush, Robert POrtinau, David JDavid Ortinau
- Language: English
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- Internet Archive ID: marketingresearc00jrjo
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44Marketing Research
By Burns, Alvin C
Cover title
“Marketing Research” Metadata:
- Title: Marketing Research
- Author: Burns, Alvin C
- Language: English
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- Internet Archive ID: ➤ marketingresearc0000burn_g4v4_5thed
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45Marketing Research Text And Cases
Cover title
“Marketing Research Text And Cases” Metadata:
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- Language: English
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- Internet Archive ID: marketingresearc0000unse_z1u0
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46Handbook Of Marketing Research Methodologies For Hospitality And Tourism
By Nykiel, Ronald A
Cover title
“Handbook Of Marketing Research Methodologies For Hospitality And Tourism” Metadata:
- Title: ➤ Handbook Of Marketing Research Methodologies For Hospitality And Tourism
- Author: Nykiel, Ronald A
- Language: English
“Handbook Of Marketing Research Methodologies For Hospitality And Tourism” Subjects and Themes:
- Subjects: ➤ Hospitality industry -- Marketing -- Handbooks, manuals, etc - Tourism -- Marketing -- Handbooks, manuals, etc
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- Internet Archive ID: handbookofmarket0000nyki
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47Internet Marketing Intelligence : Research Tools, Techniques, And Resources
By Forrest, Edward
Cover title
“Internet Marketing Intelligence : Research Tools, Techniques, And Resources” Metadata:
- Title: ➤ Internet Marketing Intelligence : Research Tools, Techniques, And Resources
- Author: Forrest, Edward
- Language: English
“Internet Marketing Intelligence : Research Tools, Techniques, And Resources” Subjects and Themes:
- Subjects: ➤ Marketing research -- Data processing - Marketing research -- Computer network resources - Internet
Edition Identifiers:
- Internet Archive ID: internetmarketin0000forr
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48Applied Marketing Research
By Sciglimpaglia, Donald M
Cover title
“Applied Marketing Research” Metadata:
- Title: Applied Marketing Research
- Author: Sciglimpaglia, Donald M
- Language: English
“Applied Marketing Research” Subjects and Themes:
- Subjects: Marketing research - Market surveys
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- Internet Archive ID: appliedmarketing0000scig
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49Sheep Research, Production & Marketing In India
By Basuthakur, A. K. (Arun Kumar), 1933-
Cover title
“Sheep Research, Production & Marketing In India” Metadata:
- Title: ➤ Sheep Research, Production & Marketing In India
- Author: ➤ Basuthakur, A. K. (Arun Kumar), 1933-
- Language: English
“Sheep Research, Production & Marketing In India” Subjects and Themes:
- Subjects: Sheep -- India - Sheep -- Breeding -- India - Sheep breeds -- India - Sheep ranches -- India - Sheep industry -- India
Edition Identifiers:
- Internet Archive ID: sheepresearchpro0000basu
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50The Naked Consumer : The Secret Of Motivational Research In Global Marketing
Cover title
“The Naked Consumer : The Secret Of Motivational Research In Global Marketing” Metadata:
- Title: ➤ The Naked Consumer : The Secret Of Motivational Research In Global Marketing
- Language: English
“The Naked Consumer : The Secret Of Motivational Research In Global Marketing” Subjects and Themes:
- Subjects: ➤ Motivation research (Marketing) - Consumer behavior - Consumption (Economics) - International business enterprises - Études de motivation (Marketing) - Consommateurs -- Comportement - Entreprises multinationales - Internationale marketing - Psychologische aspecten - houding van consumenten - consumer attitudes - consumentengedrag - consumer behaviour - menselijk gedrag - human behaviour - bedrijfsvoering - management - marktconcurrentie - market competition - marketing - markten - markets - motivatie - motivation - koopgewoonten - purchasing habits - winkelen - shopping - aanbodsevenwicht - supply balance - Consumer Behaviour - Consumentengedrag
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- Internet Archive ID: nakedconsumersec0000unse
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The book is available for download in "texts" format, the size of the file-s is: 685.68 Mbs, the file-s for this book were downloaded 43 times, the file-s went public at Thu Jul 14 2022.
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