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Trimester 1, 2022/2023

This project aims to map the consumer perception toward e-vehicle in Vadodara city. Every day we come across so many topics and articles which states the importance of E-Vehicles and how government around the world are implementing policies to promote E-Vehicles to reduce the dependences on oil, decrease greenhouse gasses and improve air quality. A major pollutant comes from Metropolitan cities and hence it is important for people living in these cities to understand and do their bit to reduce the consumption of life-threatening gasses and pollutants.  This project is aimed to capture the views, sentiments and perception on the awareness and likeliness to buy the   vehicles so that sustainability in environment can be maintained. With the increasing concern over environmental sustainability and the need to reduce greenhouse gas emissions, electric vehicles (EVs) have emerged as a promising alternative for conventional gasoline-powered cars. This study investigates the consumer attitude towards EVs as a viable option for mobility.

This project aims to map the consumer perception toward e-vehicle in Vadodara city. Every day we come across so many topics and articles which states the importance of E-Vehicles and how government around the world are implementing policies to promote E-Vehicles to reduce the dependences on oil, decrease greenhouse gasses and improve air quality. A major pollutant comes from Metropolitan cities and hence it is important for people living in these cities to understand and do their bit to reduce the consumption of life-threatening gasses and pollutants.  This project is aimed to capture the views, sentiments and perception on the awareness and likeliness to buy the   vehicles so that sustainability in environment can be maintained. With the increasing concern over environmental sustainability and the need to reduce greenhouse gas emissions, electric vehicles (EVs) have emerged as a promising alternative for conventional gasoline-powered cars. This study investigates the consumer attitude towards EVs as a viable option for mobility.

This project aims to map the consumer perception toward e-vehicle in Vadodara city. Every day we come across so many topics and articles which states the importance of E-Vehicles and how government around the world are implementing policies to promote E-Vehicles to reduce the dependences on oil, decrease greenhouse gasses and improve air quality. A major pollutant comes from Metropolitan cities and hence it is important for people living in these cities to understand and do their bit to reduce the consumption of life-threatening gasses and pollutants.  This project is aimed to capture the views, sentiments and perception on the awareness and likeliness to buy the   vehicles so that sustainability in environment can be maintained. With the increasing concern over environmental sustainability and the need to reduce greenhouse gas emissions, electric vehicles (EVs) have emerged as a promising alternative for conventional gasoline-powered cars. This study investigates the consumer attitude towards EVs as a viable option for mobility.

This project aims to map the consumer perception toward e-vehicle in Vadodara city. Every day we come across so many topics and articles which states the importance of E-Vehicles and how government around the world are implementing policies to promote E-Vehicles to reduce the dependences on oil, decrease greenhouse gasses and improve air quality. A major pollutant comes from Metropolitan cities and hence it is important for people living in these cities to understand and do their bit to reduce the consumption of life-threatening gasses and pollutants.  This project is aimed to capture the views, sentiments and perception on the awareness and likeliness to buy the   vehicles so that sustainability in environment can be maintained. With the increasing concern over environmental sustainability and the need to reduce greenhouse gas emissions, electric vehicles (EVs) have emerged as a promising alternative for conventional gasoline-powered cars. This study investigates the consumer attitude towards EVs as a viable option for mobility.

Digital marketing strategies have significantly transformed consumer behavior in the contemporary business landscape. This study aims to investigate the impact of digital marketing strategies on consumer behavior, with a focus on key factors such as personalization, social media engagement, and online reviews. By examining these factors, this study seeks to provide insights into how digital marketing strategies influence consumer decision making processes and purchasing behaviors. This study explores the impact of digital marketing strategies on consumer behavior, specifically examining the effects of personalization, social media engagement, and online reviews. Firstly, personalization has emerged as a crucial aspect of digital marketing strategies. By leveraging consumer data and preferences, businesses can tailor their marketing messages and offers to individual consumers. Secondly, social media engagement has become an integral part of digital marketing strategies. Social media platforms provide businesses with direct channels to engage and interact with consumers in real time. Lastly, online reviews have gained tremendous influence over consumer behavior. With the rise of e commerce, consumers increasingly rely on online reviews to make informed purchase decisions digital marketing strategies have a profound impact on consumer behavior. The personalization of marketing messages, social media engagement, and online reviews significantly influence consumer decision making processes and purchasing behaviors. By understanding and effectively implementing these strategies, businesses can enhance consumer engagement, build brand loyalty, and drive sales in the digital era. Nivitha S "The Impact of Digital Marketing Strategies on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67262.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/67262/the-impact-of-digital-marketing-strategies-on-consumer-behaviour/nivitha-s

Digital marketing strategies have significantly transformed consumer behavior in the contemporary business landscape. This study aims to investigate the impact of digital marketing strategies on consumer behavior, with a focus on key factors such as personalization, social media engagement, and online reviews. By examining these factors, this study seeks to provide insights into how digital marketing strategies influence consumer decision making processes and purchasing behaviors. This study explores the impact of digital marketing strategies on consumer behavior, specifically examining the effects of personalization, social media engagement, and online reviews. Firstly, personalization has emerged as a crucial aspect of digital marketing strategies. By leveraging consumer data and preferences, businesses can tailor their marketing messages and offers to individual consumers. Secondly, social media engagement has become an integral part of digital marketing strategies. Social media platforms provide businesses with direct channels to engage and interact with consumers in real time. Lastly, online reviews have gained tremendous influence over consumer behavior. With the rise of e commerce, consumers increasingly rely on online reviews to make informed purchase decisions digital marketing strategies have a profound impact on consumer behavior. The personalization of marketing messages, social media engagement, and online reviews significantly influence consumer decision making processes and purchasing behaviors. By understanding and effectively implementing these strategies, businesses can enhance consumer engagement, build brand loyalty, and drive sales in the digital era. Nivitha S "The Impact of Digital Marketing Strategies on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67262.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/67262/the-impact-of-digital-marketing-strategies-on-consumer-behaviour/nivitha-s

Digital marketing strategies have significantly transformed consumer behavior in the contemporary business landscape. This study aims to investigate the impact of digital marketing strategies on consumer behavior, with a focus on key factors such as personalization, social media engagement, and online reviews. By examining these factors, this study seeks to provide insights into how digital marketing strategies influence consumer decision making processes and purchasing behaviors. This study explores the impact of digital marketing strategies on consumer behavior, specifically examining the effects of personalization, social media engagement, and online reviews. Firstly, personalization has emerged as a crucial aspect of digital marketing strategies. By leveraging consumer data and preferences, businesses can tailor their marketing messages and offers to individual consumers. Secondly, social media engagement has become an integral part of digital marketing strategies. Social media platforms provide businesses with direct channels to engage and interact with consumers in real time. Lastly, online reviews have gained tremendous influence over consumer behavior. With the rise of e commerce, consumers increasingly rely on online reviews to make informed purchase decisions digital marketing strategies have a profound impact on consumer behavior. The personalization of marketing messages, social media engagement, and online reviews significantly influence consumer decision making processes and purchasing behaviors. By understanding and effectively implementing these strategies, businesses can enhance consumer engagement, build brand loyalty, and drive sales in the digital era. Nivitha S "The Impact of Digital Marketing Strategies on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67262.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/67262/the-impact-of-digital-marketing-strategies-on-consumer-behaviour/nivitha-s

Digital marketing strategies have significantly transformed consumer behavior in the contemporary business landscape. This study aims to investigate the impact of digital marketing strategies on consumer behavior, with a focus on key factors such as personalization, social media engagement, and online reviews. By examining these factors, this study seeks to provide insights into how digital marketing strategies influence consumer decision making processes and purchasing behaviors. This study explores the impact of digital marketing strategies on consumer behavior, specifically examining the effects of personalization, social media engagement, and online reviews. Firstly, personalization has emerged as a crucial aspect of digital marketing strategies. By leveraging consumer data and preferences, businesses can tailor their marketing messages and offers to individual consumers. Secondly, social media engagement has become an integral part of digital marketing strategies. Social media platforms provide businesses with direct channels to engage and interact with consumers in real time. Lastly, online reviews have gained tremendous influence over consumer behavior. With the rise of e commerce, consumers increasingly rely on online reviews to make informed purchase decisions digital marketing strategies have a profound impact on consumer behavior. The personalization of marketing messages, social media engagement, and online reviews significantly influence consumer decision making processes and purchasing behaviors. By understanding and effectively implementing these strategies, businesses can enhance consumer engagement, build brand loyalty, and drive sales in the digital era. Nivitha S "The Impact of Digital Marketing Strategies on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-4 , August 2024, URL: https://www.ijtsrd.com/papers/ijtsrd67262.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/67262/the-impact-of-digital-marketing-strategies-on-consumer-behaviour/nivitha-s

It is increasingly obvious that for safeguarding environmental sustainability, eco-efficiency measures will need to be complemented by sufficiency, in particular by strong sustainable consumption. The Theory of Planned Behaviour TPB and Social Practice Theory SPT offer different views on consumer behaviour, and on ways to change it. This paper briefly describes the challenges, discusses the applicability of both theories and their meaningfulness for policy recommendations. We suggest an approach combining results of both bodies of theory, complemented by ideas from political economy, to substantiate the Prism of Sustainable Consumption we introduce as a heuristic sufficiency policy tool. It is useful to identify affordability criteria for change in each dimension, as the basis for deriving suggestions for effective policy interventions. We conclude that (i) effective interventions are possible, (ii) they have to address several dimensions of affordability simultaneously, and (iii) the sufficiency policy space prism can be a useful tool in structuring planned interventions.

It is increasingly obvious that for safeguarding environmental sustainability, eco-efficiency measures will need to be complemented by sufficiency, in particular by strong sustainable consumption. The Theory of Planned Behaviour TPB and Social Practice Theory SPT offer different views on consumer behaviour, and on ways to change it. This paper briefly describes the challenges, discusses the applicability of both theories and their meaningfulness for policy recommendations. We suggest an approach combining results of both bodies of theory, complemented by ideas from political economy, to substantiate the Prism of Sustainable Consumption we introduce as a heuristic sufficiency policy tool. It is useful to identify affordability criteria for change in each dimension, as the basis for deriving suggestions for effective policy interventions. We conclude that (i) effective interventions are possible, (ii) they have to address several dimensions of affordability simultaneously, and (iii) the sufficiency policy space prism can be a useful tool in structuring planned interventions.

It is increasingly obvious that for safeguarding environmental sustainability, eco-efficiency measures will need to be complemented by sufficiency, in particular by strong sustainable consumption. The Theory of Planned Behaviour TPB and Social Practice Theory SPT offer different views on consumer behaviour, and on ways to change it. This paper briefly describes the challenges, discusses the applicability of both theories and their meaningfulness for policy recommendations. We suggest an approach combining results of both bodies of theory, complemented by ideas from political economy, to substantiate the Prism of Sustainable Consumption we introduce as a heuristic sufficiency policy tool. It is useful to identify affordability criteria for change in each dimension, as the basis for deriving suggestions for effective policy interventions. We conclude that (i) effective interventions are possible, (ii) they have to address several dimensions of affordability simultaneously, and (iii) the sufficiency policy space prism can be a useful tool in structuring planned interventions.

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In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana

In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana

In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana

While traditional marketing has long been advocated for, social media marketing has now come to the forefront. Various platforms with different interfaces ensure that there is something for everyone. One of the most popular methods of engaging with brands and other customers is through posting reviews online. People may post their personal experiences with products, services, people, travel destinations, food and beverages, etc. Another development in the field of marketing has been the emergence of social media influencers; users who have established their credibility with expertise in specific areas with a large number of followers for greater reach. With such consumer reviews and influencer marketing gaining traction, it is becoming increasingly imperative for marketers to formulate strategies to counter negative reviews and augment revenues. This paper explores the theoretical framework of traditional as well as social media marketing tools to understand why the latter is better than the former.

While traditional marketing has long been advocated for, social media marketing has now come to the forefront. Various platforms with different interfaces ensure that there is something for everyone. One of the most popular methods of engaging with brands and other customers is through posting reviews online. People may post their personal experiences with products, services, people, travel destinations, food and beverages, etc. Another development in the field of marketing has been the emergence of social media influencers; users who have established their credibility with expertise in specific areas with a large number of followers for greater reach. With such consumer reviews and influencer marketing gaining traction, it is becoming increasingly imperative for marketers to formulate strategies to counter negative reviews and augment revenues. This paper explores the theoretical framework of traditional as well as social media marketing tools to understand why the latter is better than the former.

While traditional marketing has long been advocated for, social media marketing has now come to the forefront. Various platforms with different interfaces ensure that there is something for everyone. One of the most popular methods of engaging with brands and other customers is through posting reviews online. People may post their personal experiences with products, services, people, travel destinations, food and beverages, etc. Another development in the field of marketing has been the emergence of social media influencers; users who have established their credibility with expertise in specific areas with a large number of followers for greater reach. With such consumer reviews and influencer marketing gaining traction, it is becoming increasingly imperative for marketers to formulate strategies to counter negative reviews and augment revenues. This paper explores the theoretical framework of traditional as well as social media marketing tools to understand why the latter is better than the former.

While traditional marketing has long been advocated for, social media marketing has now come to the forefront. Various platforms with different interfaces ensure that there is something for everyone. One of the most popular methods of engaging with brands and other customers is through posting reviews online. People may post their personal experiences with products, services, people, travel destinations, food and beverages, etc. Another development in the field of marketing has been the emergence of social media influencers; users who have established their credibility with expertise in specific areas with a large number of followers for greater reach. With such consumer reviews and influencer marketing gaining traction, it is becoming increasingly imperative for marketers to formulate strategies to counter negative reviews and augment revenues. This paper explores the theoretical framework of traditional as well as social media marketing tools to understand why the latter is better than the former.

Trimester 1 2016/2017

Trimester 1 2016/2017

23cm.213

Making Local Food Work-influencing consumer buying behaviour

Vancouver Consumer - February 15, 2020 - Julie \"Miss Behaviour\" Romanowski!See omnystudio.com/listener for privacy information.

The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham "A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf

A study examining the effect of removing value pricing and price promotions from a food delivery app menu on hypothetical food ordering behaviour.

A study examining the effect of removing value pricing and price promotions from a food delivery app menu on hypothetical food ordering behaviour.

Tri 2 2018/2019

Now a day refrigerator is one of the widely used household appliances in the rural area, which used to preserving food, reducing frequent purchasing and minimize the wastage. India is one of the fast developing countries in the world and also rapidly change in rural consumers. At present the refrigerator is an appliance owned and used by the urban rich. It is slowly becoming a necessity and has started reaching the rural too. Rural people have started to realize its importance in preserving food, reducing frequent purchasing and minimize the wastage. With this back draft, this study makes an attempt to analyze the reason for using Refrigerator, problem faced while using of Refrigerator, and also determine the behaviour of the consumers, in case of Price, and overall satisfaction level of refrigerator users in rural area of vadgam and danta taluka. S. A. Parbadiya M.Com., B.Ed., M.Phil "An Empirical Study on the Rural Consumer Behaviour with Reference to Refrigerator" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21335.pdf Paper URL: https://www.ijtsrd.com/economics/commerce/21335/an-empirical-study-on-the-rural-consumer-behaviour-with-reference-to-refrigerator/s-a-parbadiya-mcom-bed-mphil

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Compulsive buying (CB), a problem described as early as 1915 by Kraepelin, is outlined by a preoccupation with buying and shopping, an irresistible urge to buy, and frequent buying episodes that cannot be controlled (Faber, 2004; McElroy et al., 1994; Scherhorn, 1990). Often used to counterbalance negative life events, inner deficiencies, and negative feelings, CB episodes initially bring relief and pleasure but are soon followed by remorse and guilt due to the inappropriateness of the spending behaviour and its negative consequences on relationships, well-being, and finances (Achtziger et al., 2015; Müller et al., 2015; Neuner et al., 2005; O’Guinn & Faber, 1989; Scherhorn et al., 1990; Scherhorn, 1990). Surveys in Germany indicate a rise in CB prevalence over the past decades (Neuner et al., 2005; Scherhorn et al., 1990), with recent estimates suggesting 6.8% of Germans have a high propensity for CB (Xu et al., 2022). With increasing digitalisation and the wide spread of e-commerce, many consumers have made a shift from in-store to online shopping, accelerated by the COVID-19 pandemic (Falk, 2023; Müller et al., 2022; Shaw et al., 2022). Despite this increase in online shopping, there is a paucity in the research examining online compulsive buying. Preliminary survey data suggest a close link between online and offline CB, albeit with distinguishing features related to age and level of education (Augsburger et al., 2020). This study aims to understand the influence of digital shopping features on CB. We will first explore the link between online and offline compulsive buying behaviours, followed by a primary focus on the effects of Buy Now, Pay Later (BNPL) schemes. An exploratory analysis will additionally be conducted to assess the potential impacts of social commerce and fast fashion consumption on CB. Understanding these dynamics will provide a clearer picture of CB in the digital age and inform policies and potential interventions designed to protect consumers from compulsive buying behaviours.

Compulsive buying (CB), a problem described as early as 1915 by Kraepelin, is outlined by a preoccupation with buying and shopping, an irresistible urge to buy, and frequent buying episodes that cannot be controlled (Faber, 2004; McElroy et al., 1994; Scherhorn, 1990). Often used to counterbalance negative life events, inner deficiencies, and negative feelings, CB episodes initially bring relief and pleasure but are soon followed by remorse and guilt due to the inappropriateness of the spending behaviour and its negative consequences on relationships, well-being, and finances (Achtziger et al., 2015; Müller et al., 2015; Neuner et al., 2005; O’Guinn & Faber, 1989; Scherhorn et al., 1990; Scherhorn, 1990). Surveys in Germany indicate a rise in CB prevalence over the past decades (Neuner et al., 2005; Scherhorn et al., 1990), with recent estimates suggesting 6.8% of Germans have a high propensity for CB (Xu et al., 2022). With increasing digitalisation and the wide spread of e-commerce, many consumers have made a shift from in-store to online shopping, accelerated by the COVID-19 pandemic (Falk, 2023; Müller et al., 2022; Shaw et al., 2022). Despite this increase in online shopping, there is a paucity in the research examining online compulsive buying. Preliminary survey data suggest a close link between online and offline CB, albeit with distinguishing features related to age and level of education (Augsburger et al., 2020). This study aims to understand the influence of digital shopping features on CB. We will first explore the link between online and offline compulsive buying behaviours, followed by a primary focus on the effects of Buy Now, Pay Later (BNPL) schemes. An exploratory analysis will additionally be conducted to assess the potential impacts of social commerce and fast fashion consumption on CB. Understanding these dynamics will provide a clearer picture of CB in the digital age and inform policies and potential interventions designed to protect consumers from compulsive buying behaviours.

Trimester 3 2015/2016

In the post liberalization era, a big change took place in marketing of cellular services. However, satisfactions of subscribers become the most important goal of all cellular companies. The most challenging job for the present day for network providers is to retain their customers. As Mobile Number Portability has been introduced in India, the mobile user’s switching turnover is more. The research study undertaken brings to light the reasons behind Mobile Number Portability. The present study aims to investigate the consumer behaviour towards Mobile Number Portability service

Trimester 2 2017/2018

Trimester 3 2017/2018

Trimester 3 2017/2018

Trimester 3 2017/2018

With host Wolfgang Klein. Tech companies build their business on the advertising revenue generating model, Join The Wolf of Bay Street and Canaccord analysts to know where the market is going.Guests:Robert Young joined Canaccord Genuity as a technology analyst as part of the integration of Genuity Capital Markets in 2010. Previously, Robert worked as a technology strategy consultant with IBM and as a systems engineer for Nortel Networks. Robert was ranked as a top earnings estimator (software/ IT services) in the 2018 StarMine Analyst Awards from Refinitiv. He holds an MBA from the Richard Ivey School of Business at the University of Western Ontario, as well as a Bachelor of Engineering from McMaster University. Susan Anderson joined Canaccord Genuity as a Managing Director in 2022. She has 18 years of experience covering consumer names on the sell side, with prior research positions at Deutsche Bank, Citi and B Riley (formerly FBR). Susan is known to investors for her in-depth, quantitative fundamental company research, backed up by qualitative analysis. Investors have come to rely on Susan's detailed insights across brands and the entire industry. She is a CFA® charterholder and holds an MBA from the University of Southern California's Marshall School of Business and a BS in Civil Engineering from Cal State Long Beach.

With host Wolfgang Klein. Tech companies build their business on the advertising revenue generating model, Join The Wolf of Bay Street and Canaccord analysts to know where the market is going.Guests:Robert Young joined Canaccord Genuity as a technology analyst as part of the integration of Genuity Capital Markets in 2010. Previously, Robert worked as a technology strategy consultant with IBM and as a systems engineer for Nortel Networks. Robert was ranked as a top earnings estimator (software/ IT services) in the 2018 StarMine Analyst Awards from Refinitiv. He holds an MBA from the Richard Ivey School of Business at the University of Western Ontario, as well as a Bachelor of Engineering from McMaster University. Susan Anderson joined Canaccord Genuity as a Managing Director in 2022. She has 18 years of experience covering consumer names on the sell side, with prior research positions at Deutsche Bank, Citi and B Riley (formerly FBR). Susan is known to investors for her in-depth, quantitative fundamental company research, backed up by qualitative analysis. Investors have come to rely on Susan's detailed insights across brands and the entire industry. She is a CFA® charterholder and holds an MBA from the University of Southern California's Marshall School of Business and a BS in Civil Engineering from Cal State Long Beach.

It may sound trite to say that the eating and drinking landscape has changed due to Covid-19. But even with the Government's postponing the opening of most pubs until the 10th of August \"at the earliest\", consumer behaviour was charting a change in direction and setting a new course in pubs and bars long before Covid-19 struck.The pandemic has merely accelerated the blurring of boundaries between what bars, restaurants and off-licences are offering. So how are businesses to adapt and reinvent themselves? How are they supposed to recreate that \"pub experience\" in this 'New Normal' in which we're all feeling our way?Here, to discuss what we can expect from consumer behaviour coming out of lockdown we have Behaviour & Attitude's Maggie Matthews who ran the weekly qualitative Lockdown Diaries at B&A and who's been reviewing how consumers feel about returning to a number of different areas. And we've also MCCP's Senior Strategist Michael Rekab who made a presentation at a trends event held recently by MCCP.

Tri 3 2018/2019