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Purpose The goal of the study is to investigate how consumer behavior is shaped by digital marketing and how it affects global product development. The study looks at how digital marketing affects economic growth to find methods for connecting with customers worldwide. The research analyzes consumer preferences and behavior trends to support strategic decision making in digital marketing. Search engine optimization SEO and digital marketing channels are two major areas of concentration, underscoring their importance in modern marketing strategies. Design Methodology Approach This article explores and investigates variables this study uses a quantitative methodology and a descriptive study design. Convenient sampling is used in the collection of 250 responses from various population groups. Google Forms is used to create online questionnaires that collect data, with an emphasis on original data from trustworthy sources. The measuring tool, a 32 item questionnaire, measures respondents perceptions using a 5 point Likert scale. Findings The shift towards digital platforms necessitates integrated marketing approaches. Quick information dissemination aids product assessment, while seamless online offline purchasing enhances customer satisfaction. Effective retention strategies include targeted re engagement, continuous communication, and complaint resolution. Digital marketing channels show strong associations, while age does not affect preferences for digital buying, as indicated by Chi Square test results. Practical implications This research focuses on transforming digital marketing into product development at the global level, better understanding consumer preferences, and analyzing consumer behaviour patterns. And also, This study investigates the global effects of digital marketing on consumer behavior and product development, with a focus on the relationships that exist between search engine optimization and consumer engagement. For firms to succeed in the digital age, they recommends integrated marketing methods, streamlined purchasing procedures, and efficient customer retention techniques. Ganeshkumar M | K. Kavitha | S. Priya | A. Celina "Impact of Digital Marketing on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-2 , April 2025, URL: https://www.ijtsrd.com/papers/ijtsrd78576.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/78576/impact-of-digital-marketing-on-consumer-behaviour/ganeshkumar-m

Purpose The goal of the study is to investigate how consumer behavior is shaped by digital marketing and how it affects global product development. The study looks at how digital marketing affects economic growth to find methods for connecting with customers worldwide. The research analyzes consumer preferences and behavior trends to support strategic decision making in digital marketing. Search engine optimization SEO and digital marketing channels are two major areas of concentration, underscoring their importance in modern marketing strategies. Design Methodology Approach This article explores and investigates variables this study uses a quantitative methodology and a descriptive study design. Convenient sampling is used in the collection of 250 responses from various population groups. Google Forms is used to create online questionnaires that collect data, with an emphasis on original data from trustworthy sources. The measuring tool, a 32 item questionnaire, measures respondents perceptions using a 5 point Likert scale. Findings The shift towards digital platforms necessitates integrated marketing approaches. Quick information dissemination aids product assessment, while seamless online offline purchasing enhances customer satisfaction. Effective retention strategies include targeted re engagement, continuous communication, and complaint resolution. Digital marketing channels show strong associations, while age does not affect preferences for digital buying, as indicated by Chi Square test results. Practical implications This research focuses on transforming digital marketing into product development at the global level, better understanding consumer preferences, and analyzing consumer behaviour patterns. And also, This study investigates the global effects of digital marketing on consumer behavior and product development, with a focus on the relationships that exist between search engine optimization and consumer engagement. For firms to succeed in the digital age, they recommends integrated marketing methods, streamlined purchasing procedures, and efficient customer retention techniques. Ganeshkumar M | K. Kavitha | S. Priya | A. Celina "Impact of Digital Marketing on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-2 , April 2025, URL: https://www.ijtsrd.com/papers/ijtsrd78576.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/78576/impact-of-digital-marketing-on-consumer-behaviour/ganeshkumar-m

Purpose The goal of the study is to investigate how consumer behavior is shaped by digital marketing and how it affects global product development. The study looks at how digital marketing affects economic growth to find methods for connecting with customers worldwide. The research analyzes consumer preferences and behavior trends to support strategic decision making in digital marketing. Search engine optimization SEO and digital marketing channels are two major areas of concentration, underscoring their importance in modern marketing strategies. Design Methodology Approach This article explores and investigates variables this study uses a quantitative methodology and a descriptive study design. Convenient sampling is used in the collection of 250 responses from various population groups. Google Forms is used to create online questionnaires that collect data, with an emphasis on original data from trustworthy sources. The measuring tool, a 32 item questionnaire, measures respondents perceptions using a 5 point Likert scale. Findings The shift towards digital platforms necessitates integrated marketing approaches. Quick information dissemination aids product assessment, while seamless online offline purchasing enhances customer satisfaction. Effective retention strategies include targeted re engagement, continuous communication, and complaint resolution. Digital marketing channels show strong associations, while age does not affect preferences for digital buying, as indicated by Chi Square test results. Practical implications This research focuses on transforming digital marketing into product development at the global level, better understanding consumer preferences, and analyzing consumer behaviour patterns. And also, This study investigates the global effects of digital marketing on consumer behavior and product development, with a focus on the relationships that exist between search engine optimization and consumer engagement. For firms to succeed in the digital age, they recommends integrated marketing methods, streamlined purchasing procedures, and efficient customer retention techniques. Ganeshkumar M | K. Kavitha | S. Priya | A. Celina "Impact of Digital Marketing on Consumer Behaviour" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-2 , April 2025, URL: https://www.ijtsrd.com/papers/ijtsrd78576.pdf Paper Url: https://www.ijtsrd.com/management/marketing-management/78576/impact-of-digital-marketing-on-consumer-behaviour/ganeshkumar-m

Consumer purchase behaviorism a mental process that varies according to many factors such as economic conditions, personal preferences, marketing campaigns and group influences. In order to understand what drives consumers to purchase a product, and how buying decisions are made, consumer behavior models were developed by many scientists. According to the models, some factors are external and some are internal. Traditional consumer behavior models are based on unconscious consumer desires while Contemporary consumer behavior models view purchase decisions as the result of conscious, decision-making processes. 

Growth in the Indian passenger-car industry has been supported by a variety of factors including strong economic activity, increased environmental regulations, the development of organised retail, and the government's increased focus on rural development as well as the availability of funds for new projects and easy vehicle financing for potential buyers. The automobile industry appears to be breaking free of its usual cyclical trends and the varying sizes of vehicles. The primary goal of this study was to better understand Maruti Suzuki customers' preferences and behaviour in India. India is a large country with a large population, and most of its citizens have the means to purchase a family car. Many automotive manufacturing businesses have entered the Indian market because they have a clear awareness of the Indian market's demand for autos. Because each customer's behaviour is unique, every business has a unique approach to attracting new clients. The findings of this study shed light on a variety of elements that influence consumer behaviour and satisfaction. The goal of this study is to learn more about the tastes and opinions of Indian consumers when it comes to purchasing Maruti Suzuki vehicles. Secondary sources of information were used to gather data for the analysis in order to make it more comprehensive. To arrive at conclusions, researchers compiled and statistically analysed the information provided by the survey participants.

Growth in the Indian passenger-car industry has been supported by a variety of factors including strong economic activity, increased environmental regulations, the development of organised retail, and the government's increased focus on rural development as well as the availability of funds for new projects and easy vehicle financing for potential buyers. The automobile industry appears to be breaking free of its usual cyclical trends and the varying sizes of vehicles. The primary goal of this study was to better understand Maruti Suzuki customers' preferences and behaviour in India. India is a large country with a large population, and most of its citizens have the means to purchase a family car. Many automotive manufacturing businesses have entered the Indian market because they have a clear awareness of the Indian market's demand for autos. Because each customer's behaviour is unique, every business has a unique approach to attracting new clients. The findings of this study shed light on a variety of elements that influence consumer behaviour and satisfaction. The goal of this study is to learn more about the tastes and opinions of Indian consumers when it comes to purchasing Maruti Suzuki vehicles. Secondary sources of information were used to gather data for the analysis in order to make it more comprehensive. To arrive at conclusions, researchers compiled and statistically analysed the information provided by the survey participants.

Growth in the Indian passenger-car industry has been supported by a variety of factors including strong economic activity, increased environmental regulations, the development of organised retail, and the government's increased focus on rural development as well as the availability of funds for new projects and easy vehicle financing for potential buyers. The automobile industry appears to be breaking free of its usual cyclical trends and the varying sizes of vehicles. The primary goal of this study was to better understand Maruti Suzuki customers' preferences and behaviour in India. India is a large country with a large population, and most of its citizens have the means to purchase a family car. Many automotive manufacturing businesses have entered the Indian market because they have a clear awareness of the Indian market's demand for autos. Because each customer's behaviour is unique, every business has a unique approach to attracting new clients. The findings of this study shed light on a variety of elements that influence consumer behaviour and satisfaction. The goal of this study is to learn more about the tastes and opinions of Indian consumers when it comes to purchasing Maruti Suzuki vehicles. Secondary sources of information were used to gather data for the analysis in order to make it more comprehensive. To arrive at conclusions, researchers compiled and statistically analysed the information provided by the survey participants.

It is increasingly obvious that for safeguarding environmental sustainability, eco-efficiency measures will need to be complemented by sufficiency, in particular by strong sustainable consumption. The Theory of Planned Behaviour TPB and Social Practice Theory SPT offer different views on consumer behaviour, and on ways to change it. This paper briefly describes the challenges, discusses the applicability of both theories and their meaningfulness for policy recommendations. We suggest an approach combining results of both bodies of theory, complemented by ideas from political economy, to substantiate the Prism of Sustainable Consumption we introduce as a heuristic sufficiency policy tool. It is useful to identify affordability criteria for change in each dimension, as the basis for deriving suggestions for effective policy interventions. We conclude that (i) effective interventions are possible, (ii) they have to address several dimensions of affordability simultaneously, and (iii) the sufficiency policy space prism can be a useful tool in structuring planned interventions.

Consumption and savings habits of the Portuguese population.

In the era of digitalization, understanding consumer behaviourhas become paramount for effecting marketing and growth and expansion of any business. Approach of consumer behaviour towards E-marketing in multifaceted. Digital consumers are now more aware, informed, connected and empowered than ever before. The way a consumer discovers, evaluates and buy goods or services has been reshaped by proliferation of online platforms, social media and E-commerce. Marketers need to grasp the nuances of this contemporary behaviour of customers. Furthermore, the abstract emphasizes the role of technology in fostering consumerism, demand for instant gratification and personalized interactions and customization has been created by introducing technology. Consumers seek convenience, authenticity, quality and value which has encouraged the online businesses. This has increased the role of digital platforms in research comparison, data analysis and purchased decisions. This study gives the idea of changing the dynamics of consumerism in the digital age. Due to advanced and convenient technology, consumers are more attracting towards online shopping or E-commerce than offlineshopping or retail marketing. This study also focuses on increasing use of digital platforms which include multiple choices of promotion or advertisement that shape consumer preferences and encourage their impulse buying behaviour. Not only the society but also the community as a whole get effected by contemporary consumerism. This study also explores the opportunities and problems that consumers of civil society face. They play a crucial role in growth of national economy.

In the era of digitalization, understanding consumer behaviourhas become paramount for effecting marketing and growth and expansion of any business. Approach of consumer behaviour towards E-marketing in multifaceted. Digital consumers are now more aware, informed, connected and empowered than ever before. The way a consumer discovers, evaluates and buy goods or services has been reshaped by proliferation of online platforms, social media and E-commerce. Marketers need to grasp the nuances of this contemporary behaviour of customers. Furthermore, the abstract emphasizes the role of technology in fostering consumerism, demand for instant gratification and personalized interactions and customization has been created by introducing technology. Consumers seek convenience, authenticity, quality and value which has encouraged the online businesses. This has increased the role of digital platforms in research comparison, data analysis and purchased decisions. This study gives the idea of changing the dynamics of consumerism in the digital age. Due to advanced and convenient technology, consumers are more attracting towards online shopping or E-commerce than offlineshopping or retail marketing. This study also focuses on increasing use of digital platforms which include multiple choices of promotion or advertisement that shape consumer preferences and encourage their impulse buying behaviour. Not only the society but also the community as a whole get effected by contemporary consumerism. This study also explores the opportunities and problems that consumers of civil society face. They play a crucial role in growth of national economy.

It is estimated that 150 million metric tonnes of plastic circulating the oceans (Ocean Conservancy) and this is expected to continue to rise each year given more and more plastic is produced and used. Following on from documentaries like Sir David Attenborough’s Blue Planet, there has been an increased awareness of the problem and a strong movement across the world to reduce our plastic consumption to reduce our plastic waste. One platform for this movement is on social media. The #plasticfree has over 3.1 million tagged posts on Instagram and these contain a range of images from “plastic-free swaps” to images which highlight the extent of the damage plastic in our oceans is causing. Harnessing the impact of social media and generating effective images and messages could be a useful strategy to change behaviour on a large scale. Promotion orientation has been associated with greater environmental concern (Bhatnagar & McKay-Nesbitt, 2016). In addition, loss framing messages have been shown to increase intentions to recycle and recycling behaviour in hotel guests and the effect of condition (message framing/construal level) on intention to recycle was mediated by self-efficacy (Grazzini et al., 2018). Reduced consideration for immediate concerns has been associated with greater environmental concern (Arnocky et al. 2014). The current study aims to examine (1) the relationship between individual differences in consideration of future concerns, regulatory focus (promotion/prevention) and self-efficacy behaviour on environmental concern and behaviour, (2) the differences in intention to reduce plastic use and waste across image type and message framing, (3) examine the moderating effect of consideration of future and promotion/prevention orientations on the effect of condition on intention to reduce plastic use and waste and (4) test the mediating effect of self-efficacy on the relationship between condition and intention to reduce plastic use and waste.

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In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana

This article is from Frontiers in Psychology , volume 5 . Abstract We review the literature on the relation between narcissism and consumer behavior. Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, self-aggrandizing, dominant, and manipulative orientation. Narcissists are characterized by exhibitionism and vanity, and they see themselves as superior and entitled. To validate their grandiose self-image, narcissists purchase high-prestige products (i.e., luxurious, exclusive, flashy), show greater interest in the symbolic than utilitarian value of products, and distinguish themselves positively from others via their materialistic possessions. Our review lays the foundation for a novel methodological approach in which we explore how narcissism influences eye movement behavior during consumer decision-making. We conclude with a description of our experimental paradigm and report preliminary results. Our findings will provide insight into the mechanisms underlying narcissists’ conspicuous purchases. They will also likely have implications for theories of personality, consumer behavior, marketing, advertising, and visual cognition.

This article is from Frontiers in Psychology , volume 5 . Abstract We review the literature on the relation between narcissism and consumer behavior. Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, self-aggrandizing, dominant, and manipulative orientation. Narcissists are characterized by exhibitionism and vanity, and they see themselves as superior and entitled. To validate their grandiose self-image, narcissists purchase high-prestige products (i.e., luxurious, exclusive, flashy), show greater interest in the symbolic than utilitarian value of products, and distinguish themselves positively from others via their materialistic possessions. Our review lays the foundation for a novel methodological approach in which we explore how narcissism influences eye movement behavior during consumer decision-making. We conclude with a description of our experimental paradigm and report preliminary results. Our findings will provide insight into the mechanisms underlying narcissists’ conspicuous purchases. They will also likely have implications for theories of personality, consumer behavior, marketing, advertising, and visual cognition.

Trimester 2 2016/2017

Tri 1 2019/2020

Tri 1 2019/2020

Tri 1 2019/2020

Tri 1 2019/2020

A-Study-on-Consumer-Buying-Behaviour-with-Special-Reference-to-Sample-Unit-Trichy

This study is a follow up replication study from the existing registration: osf.io/rwx23. The description and aims are parallel.

This study is a follow up replication study from the existing registration: osf.io/rwx23. The description and aims are parallel.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

A study examining the effect of removing value pricing and price promotions from a food delivery app menu on hypothetical food ordering behaviour.

A study examining the effect of removing value pricing and price promotions from a food delivery app menu on hypothetical food ordering behaviour.

The Industrial Revolution spurred mass production, making petrol vehicles affordable and accessible. The government invested in infrastructure to accommodate their widespread use, but environmental concerns arose. Efforts to address these led to the promotion of alternatives like CNG vehicles, with incentives driving their adoption. Despite emitting fewer greenhouse gases than gasoline vehicles, CNG still poses environmental challenges. Electric vehicles, emitting zero tailpipe emissions, offer superior ecological benefits. Electric vehicles (EVs) are one of the near-term practical solutions to vehicle technology providing solutions to growing concerns over environmental sustainability. The acceptance of a new product is always difficult in a market having people who are so traditionally driven and laggards. This paper aims to analyze the preferences through questionnaires learning various factors driving consumers' purchase decisions. The paper also discusses the importance of charging infrastructure in influencing customer’s product choices. To what extent has India inculcated ‘Aatmanirbhar Bharat’ in the brains of Indians that could drive consumers to delve into Indian-manufactured or foreign-manufactured EVs? Through the survey of 80+ vehicle consumers, the paper scrutinizes the customer’s ideal price point for both EV 2-wheelers and 4-wheelers to help manufacturers make pricing decisions. Lastly, we enquire about consumers’ optimism towards EV adoption in the future. The paper concludes that 71.6% of people desire to switch to EVs because of environmental concerns, 58% because of cost savings on fuel, and less emission of greenhouse gases. The data results show that customers' non-purchase decision is influenced by a lack of undeveloped charging infrastructure, lack of awareness of government incentives, high maintenance costs, uncertainty about the reliability of the technology, and higher prices of EVs as compared to petrol and diesel vehicles. Also, 81.5% of people expressed their view to have automobiles manufactured in India from the opposing belief that foreign manufactured goods have a superior quality. More than 60% of the market is optimistic towards electric vehicles (EVs) dominating the automotive sector in India within the next five years.

The Industrial Revolution spurred mass production, making petrol vehicles affordable and accessible. The government invested in infrastructure to accommodate their widespread use, but environmental concerns arose. Efforts to address these led to the promotion of alternatives like CNG vehicles, with incentives driving their adoption. Despite emitting fewer greenhouse gases than gasoline vehicles, CNG still poses environmental challenges. Electric vehicles, emitting zero tailpipe emissions, offer superior ecological benefits. Electric vehicles (EVs) are one of the near-term practical solutions to vehicle technology providing solutions to growing concerns over environmental sustainability. The acceptance of a new product is always difficult in a market having people who are so traditionally driven and laggards. This paper aims to analyze the preferences through questionnaires learning various factors driving consumers' purchase decisions. The paper also discusses the importance of charging infrastructure in influencing customer’s product choices. To what extent has India inculcated ‘Aatmanirbhar Bharat’ in the brains of Indians that could drive consumers to delve into Indian-manufactured or foreign-manufactured EVs? Through the survey of 80+ vehicle consumers, the paper scrutinizes the customer’s ideal price point for both EV 2-wheelers and 4-wheelers to help manufacturers make pricing decisions. Lastly, we enquire about consumers’ optimism towards EV adoption in the future. The paper concludes that 71.6% of people desire to switch to EVs because of environmental concerns, 58% because of cost savings on fuel, and less emission of greenhouse gases. The data results show that customers' non-purchase decision is influenced by a lack of undeveloped charging infrastructure, lack of awareness of government incentives, high maintenance costs, uncertainty about the reliability of the technology, and higher prices of EVs as compared to petrol and diesel vehicles. Also, 81.5% of people expressed their view to have automobiles manufactured in India from the opposing belief that foreign manufactured goods have a superior quality. More than 60% of the market is optimistic towards electric vehicles (EVs) dominating the automotive sector in India within the next five years.

Tri 2 2018/2019

TRI 2 2015/2016

TRI 2 2015/2016

TRI 2 2015/2016

Compulsive buying (CB), a problem described as early as 1915 by Kraepelin, is outlined by a preoccupation with buying and shopping, an irresistible urge to buy, and frequent buying episodes that cannot be controlled (Faber, 2004; McElroy et al., 1994; Scherhorn, 1990). Often used to counterbalance negative life events, inner deficiencies, and negative feelings, CB episodes initially bring relief and pleasure but are soon followed by remorse and guilt due to the inappropriateness of the spending behaviour and its negative consequences on relationships, well-being, and finances (Achtziger et al., 2015; Müller et al., 2015; Neuner et al., 2005; O’Guinn & Faber, 1989; Scherhorn et al., 1990; Scherhorn, 1990). Surveys in Germany indicate a rise in CB prevalence over the past decades (Neuner et al., 2005; Scherhorn et al., 1990), with recent estimates suggesting 6.8% of Germans have a high propensity for CB (Xu et al., 2022). With increasing digitalisation and the wide spread of e-commerce, many consumers have made a shift from in-store to online shopping, accelerated by the COVID-19 pandemic (Falk, 2023; Müller et al., 2022; Shaw et al., 2022). Despite this increase in online shopping, there is a paucity in the research examining online compulsive buying. Preliminary survey data suggest a close link between online and offline CB, albeit with distinguishing features related to age and level of education (Augsburger et al., 2020). This study aims to understand the influence of digital shopping features on CB. We will first explore the link between online and offline compulsive buying behaviours, followed by a primary focus on the effects of Buy Now, Pay Later (BNPL) schemes. An exploratory analysis will additionally be conducted to assess the potential impacts of social commerce and fast fashion consumption on CB. Understanding these dynamics will provide a clearer picture of CB in the digital age and inform policies and potential interventions designed to protect consumers from compulsive buying behaviours.

Compulsive buying (CB), a problem described as early as 1915 by Kraepelin, is outlined by a preoccupation with buying and shopping, an irresistible urge to buy, and frequent buying episodes that cannot be controlled (Faber, 2004; McElroy et al., 1994; Scherhorn, 1990). Often used to counterbalance negative life events, inner deficiencies, and negative feelings, CB episodes initially bring relief and pleasure but are soon followed by remorse and guilt due to the inappropriateness of the spending behaviour and its negative consequences on relationships, well-being, and finances (Achtziger et al., 2015; Müller et al., 2015; Neuner et al., 2005; O’Guinn & Faber, 1989; Scherhorn et al., 1990; Scherhorn, 1990). Surveys in Germany indicate a rise in CB prevalence over the past decades (Neuner et al., 2005; Scherhorn et al., 1990), with recent estimates suggesting 6.8% of Germans have a high propensity for CB (Xu et al., 2022). With increasing digitalisation and the wide spread of e-commerce, many consumers have made a shift from in-store to online shopping, accelerated by the COVID-19 pandemic (Falk, 2023; Müller et al., 2022; Shaw et al., 2022). Despite this increase in online shopping, there is a paucity in the research examining online compulsive buying. Preliminary survey data suggest a close link between online and offline CB, albeit with distinguishing features related to age and level of education (Augsburger et al., 2020). This study aims to understand the influence of digital shopping features on CB. We will first explore the link between online and offline compulsive buying behaviours, followed by a primary focus on the effects of Buy Now, Pay Later (BNPL) schemes. An exploratory analysis will additionally be conducted to assess the potential impacts of social commerce and fast fashion consumption on CB. Understanding these dynamics will provide a clearer picture of CB in the digital age and inform policies and potential interventions designed to protect consumers from compulsive buying behaviours.

It may sound trite to say that the eating and drinking landscape has changed due to Covid-19. But even with the Government's postponing the opening of most pubs until the 10th of August \"at the earliest\", consumer behaviour was charting a change in direction and setting a new course in pubs and bars long before Covid-19 struck.The pandemic has merely accelerated the blurring of boundaries between what bars, restaurants and off-licences are offering. So how are businesses to adapt and reinvent themselves? How are they supposed to recreate that \"pub experience\" in this 'New Normal' in which we're all feeling our way?Here, to discuss what we can expect from consumer behaviour coming out of lockdown we have Behaviour & Attitude's Maggie Matthews who ran the weekly qualitative Lockdown Diaries at B&A and who's been reviewing how consumers feel about returning to a number of different areas. And we've also MCCP's Senior Strategist Michael Rekab who made a presentation at a trends event held recently by MCCP.

The target of this examination is to decide the components that assume a critical part on shopper's purchasing conduct. The reason for this examination is to discover the principle imperative elements related to the bundling impact, which are driving the accomplishment of a brand. Organizations with a specific end goal to make the correct bundling for their items, they should comprehend the purchaser purchasing procedure and understanding the part and the effect of bundling as a variable that can impact the buy choice. In this way, by understanding what factors impact the purchasing conduct and what bundling components are most essential help organizations settling on the correct choices about bundling their items. This examination will recognize the connection between buyer purchasing process as the fundamental variable of the investigation and some free factors like bundling shading, printed data, bundling material, outline of wrapper, printed data, mark picture, and advancement and common sense that assisting customers in their choice purchasing process. The essential research information will be gathered through an organized poll and SPSS programming will be utilized for examination purposes. Subsequently, the investigation tries to discover the most essential factors that have an effect and impacts customer's buy choice. 

The target of this examination is to decide the components that assume a critical part on shopper's purchasing conduct. The reason for this examination is to discover the principle imperative elements related to the bundling impact, which are driving the accomplishment of a brand. Organizations with a specific end goal to make the correct bundling for their items, they should comprehend the purchaser purchasing procedure and understanding the part and the effect of bundling as a variable that can impact the buy choice. In this way, by understanding what factors impact the purchasing conduct and what bundling components are most essential help organizations settling on the correct choices about bundling their items. This examination will recognize the connection between buyer purchasing process as the fundamental variable of the investigation and some free factors like bundling shading, printed data, bundling material, outline of wrapper, printed data, mark picture, and advancement and common sense that assisting customers in their choice purchasing process. The essential research information will be gathered through an organized poll and SPSS programming will be utilized for examination purposes. Subsequently, the investigation tries to discover the most essential factors that have an effect and impacts customer's buy choice. 

Trimester 3 2017/2018

This online study on influencing pro-environmental product choice combines methodologies from two different fields - environmental and behavioural psychology. Schwartz Value Theory suggests that values are motivational constructs that serve as guiding life principles (Schwartz., 1992,1994). In relevance to encouraging pro-environmental behaviour, several studies have since shown the importance of activating environmental values (e.g. biospheric values) (Hahnel et al., 2014; Verplanken & Holland 2002; Biel, Dahlstrand & Grankvist 2005). Value activation can be achieved through priming paradigms (Verplanken & Holland 2002). Here, we activate biospheric values by means of an impression formation task. Additionally, to strengthen our methodology we combine value priming with classical conditioning, a psychological tool often used in advertising and has long been implicated in consumer behaviour (Stuart et al., 1987). We create a between subject design of two groups - the first group value primed with biospheric values and the control group primed with values unrelated to the environment . Once differentially value primed, all participants are subjected to the classical conditioning paradigm. This paradigm involves the association of 4 product types (3 unique versions of each) with three valences of environmental stimuli (positive, negative and neutral). Following this, a 'willingness to pay' task evaluates the pro-environmental product choice. Lastly, we ask participants to list a few keywords from the values they were presented at the start of the task so as to confirm the presence value priming. We hypothesise that the interaction of biospheric value-priming and classical conditioning leads to a relatively higher willingness to pay for products associated with positive environmental stimuli.

Television advertising helps to make the product appealing to a person's basic motives and influence their behaviour and attitude towards the product. Advertisement assumes a noteworthy job in inducing, educating and reminding both potential and existing customers towards settling on buying behaviour. It plays a vital role in shaping dreams and aspirations and helps the customer to take conscious product and brand decisions. The main objective of the study is to find the association between gender of the respondent and factors influence advertisement on consumer behaviour. In this study Primary and secondary data was used for analyzing the data. Questionnaire was used to collect primary data. In this study 80 samples are selected at random from a population of 100 customers. The data were analyzed using the Karl Pearson coefficient of correlation and chi square. Suitable suggestions and conclusions were made from the findings of the study.  by Nivetha. M | Gnanapreetha. K "A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Pvt Ltd, Puducherry"  Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,  URL: https://www.ijtsrd.com/papers/ijtsrd29176.pdf  Paper URL: https://www.ijtsrd.com/engineering/other/29176/a-study-on-television-advertisement-on-consumer-buying-behaviour-at-darling-electronics-pvt-ltd-puducherry/nivetha-m

Television advertising helps to make the product appealing to a person's basic motives and influence their behaviour and attitude towards the product. Advertisement assumes a noteworthy job in inducing, educating and reminding both potential and existing customers towards settling on buying behaviour. It plays a vital role in shaping dreams and aspirations and helps the customer to take conscious product and brand decisions. The main objective of the study is to find the association between gender of the respondent and factors influence advertisement on consumer behaviour. In this study Primary and secondary data was used for analyzing the data. Questionnaire was used to collect primary data. In this study 80 samples are selected at random from a population of 100 customers. The data were analyzed using the Karl Pearson coefficient of correlation and chi square. Suitable suggestions and conclusions were made from the findings of the study.  by Nivetha. M | Gnanapreetha. K "A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Pvt Ltd, Puducherry"  Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019,  URL: https://www.ijtsrd.com/papers/ijtsrd29176.pdf  Paper URL: https://www.ijtsrd.com/engineering/other/29176/a-study-on-television-advertisement-on-consumer-buying-behaviour-at-darling-electronics-pvt-ltd-puducherry/nivetha-m

This book, "Behavioral Economics and Consumer Behavior: Understanding the Mind of the Modern Consumer," provides a comprehensive exploration of how behavioral economics sheds light on real-world consumer choices. It delves into the interdisciplinary nature of the field, integrating insights from economics, psychology, sociology, neuroscience, information theory, and machine learning to understand human decision-making. The book challenges the traditional economic assumption of the "rational agent," proposing instead that consumers are influenced by cognitive biases, emotions, and social factors, leading to "predictably irrational" behavior.

This book, "Behavioral Economics and Consumer Behavior: Understanding the Mind of the Modern Consumer," provides a comprehensive exploration of how behavioral economics sheds light on real-world consumer choices. It delves into the interdisciplinary nature of the field, integrating insights from economics, psychology, sociology, neuroscience, information theory, and machine learning to understand human decision-making. The book challenges the traditional economic assumption of the "rational agent," proposing instead that consumers are influenced by cognitive biases, emotions, and social factors, leading to "predictably irrational" behavior.

This book, "Behavioral Economics and Consumer Behavior: Understanding the Mind of the Modern Consumer," provides a comprehensive exploration of how behavioral economics sheds light on real-world consumer choices. It delves into the interdisciplinary nature of the field, integrating insights from economics, psychology, sociology, neuroscience, information theory, and machine learning to understand human decision-making. The book challenges the traditional economic assumption of the "rational agent," proposing instead that consumers are influenced by cognitive biases, emotions, and social factors, leading to "predictably irrational" behavior.

An Equated Monthly Instalment (EMI) is a fixed payment amount made by a borrower to a lender at a specified date each calendar month. The EMI consists of both the principal amount and the interest on the loan, which is spread over a predetermined period. EMIs are commonly used in home loans, personal loans, and auto loans, where the borrower repays the loan in regular instalments over time. Credit card companies typically offer this facility, but nowadays, it is also available with debit cards. Many banks are now providing a pre-approved credit limit for their debit card holders as well. BNPL stands for "Buy Now, Pay Later". It is a payment option that allows consumers to purchase goods and services and pay for them later, typically with no interest or fees. BNPL schemes offer customers the convenience of paying for purchases over time, without needing a credit card or traditional loan. This payment option has become increasingly popular among consumers, particularly among younger generations, to manage their finances and make larger purchases more affordable. However, it also has potential drawbacks, such as higher spending and risks of missed payments, that should be considered before utilizing this payment option. The objective of this study is to examine the factors that motivate consumers to choose EMI schemes and BNPL services as payment options, and to evaluate their perceived advantages and the risks associated with them. The study primarily relied on primary data collected from 100 samples using convenient sampling, along with secondary sources such as published research reports on BNPL.

An Equated Monthly Instalment (EMI) is a fixed payment amount made by a borrower to a lender at a specified date each calendar month. The EMI consists of both the principal amount and the interest on the loan, which is spread over a predetermined period. EMIs are commonly used in home loans, personal loans, and auto loans, where the borrower repays the loan in regular instalments over time. Credit card companies typically offer this facility, but nowadays, it is also available with debit cards. Many banks are now providing a pre-approved credit limit for their debit card holders as well. BNPL stands for "Buy Now, Pay Later". It is a payment option that allows consumers to purchase goods and services and pay for them later, typically with no interest or fees. BNPL schemes offer customers the convenience of paying for purchases over time, without needing a credit card or traditional loan. This payment option has become increasingly popular among consumers, particularly among younger generations, to manage their finances and make larger purchases more affordable. However, it also has potential drawbacks, such as higher spending and risks of missed payments, that should be considered before utilizing this payment option. The objective of this study is to examine the factors that motivate consumers to choose EMI schemes and BNPL services as payment options, and to evaluate their perceived advantages and the risks associated with them. The study primarily relied on primary data collected from 100 samples using convenient sampling, along with secondary sources such as published research reports on BNPL.