Absolute value - Info and Reading Options
what really influences customers in the age of (nearly) perfect information
By Itamar Simonson
"Absolute value" was published in 2014 - nyu, it has 232 pages and the language of the book is English.
“Absolute value” Metadata:
- Title: Absolute value
- Author: Itamar Simonson
- Language: English
- Number of Pages: 232
- Publish Date: 2014
- Publish Location: nyu
“Absolute value” Subjects and Themes:
- Subjects: ➤ Marketing - Management - Verbraucherverhalten - Markenpolitik - Kundenorientierung - Kundenmanagement - Markenartikel - Commerce
Edition Specifications:
- Pagination: xv, 232 pages
Edition Identifiers:
- The Open Library ID: OL26919889M - OL19706719W
- Online Computer Library Center (OCLC) ID: 968986637 - 869372853
- Library of Congress Control Number (LCCN): 2013478768 - 2013055351
- ISBN-13: 9780062215673
- ISBN-10: 0062215671
- All ISBNs: 0062215671 - 9780062215673
AI-generated Review of “Absolute value”:
"Absolute value" Table Of Contents:
- 1- I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values
- 2- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion
- 3- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
"Absolute value" Description:
The Open Library:
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
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- Preview Status: restricted
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