A practitioner's guide to account-based marketing - Info and Reading Options
accelerating growth in strategic accounts
By Bev Burgess
"A practitioner's guide to account-based marketing" was published by Kogan Page in 2017 - nyu, it has 265 pages and the language of the book is English.
“A practitioner's guide to account-based marketing” Metadata:
- Title: ➤ A practitioner's guide to account-based marketing
- Author: Bev Burgess
- Language: English
- Number of Pages: 265
- Publisher: Kogan Page
- Publish Date: 2017
- Publish Location: nyu
“A practitioner's guide to account-based marketing” Subjects and Themes:
- Subjects: ➤ Management - Selling - Marketing - Key accounts - Relationship marketing - Industrial marketing
Edition Specifications:
- Pagination: xx, 265 pages
Edition Identifiers:
- The Open Library ID: OL26931832M - OL19718701W
- Online Computer Library Center (OCLC) ID: 950930077
- Library of Congress Control Number (LCCN): 2016050881
- ISBN-13: 9780749479893
- ISBN-10: 0749479892
- All ISBNs: 0749479892 - 9780749479893
AI-generated Review of “A practitioner's guide to account-based marketing”:
"A practitioner's guide to account-based marketing" Table Of Contents:
- 1- The essentials of account-based marketing
- 2- Building the right foundations for account-based marketing
- 3- Investing in the right tools and technologies
- 4- Deciding which accounts to focus on
- 5- The abm adoption model
- 6- Account-based marketing step-by-step
- 7- Knowing what is driving the account
- 8- Playing to the client's needs
- 9- Mapping and profiling stakeholders
- 10- Developing targeted value propositions
- 11- Planning integrated sales and marketing campaigns
- 12- Executing integrated campaigns
- 13- Evaluating results and updating plans
- 14- Developing your career as an account-based marketer
- 15- The competencies you need to do account-based marketing
- 16- Managing your ABM career
- 17- Index.
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