Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6) - Info and Reading Options
By Shawn M. Clankie
"Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)" was published by Edwin Mellen Press in December 2002, it has 224 pages and the language of the book is English.
“Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)” Metadata:
- Title: ➤ Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)
- Author: Shawn M. Clankie
- Language: English
- Number of Pages: 224
- Publisher: Edwin Mellen Press
- Publish Date: December 2002
“Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)” Subjects and Themes:
- Subjects: Onomastics - Brand name products - Generic products - Semantics
Edition Specifications:
- Format: Hardcover
- Weight: 1.2 pounds
- Dimensions: 9.3 x 6.1 x 0.9 inches
Edition Identifiers:
- The Open Library ID: OL10971477M - OL9508695W
- Online Computer Library Center (OCLC) ID: 50271209
- Library of Congress Control Number (LCCN): 2002070180
- ISBN-13: 9780773469556
- ISBN-10: 0773469559
- All ISBNs: 0773469559 - 9780773469556
AI-generated Review of “Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)”:
"Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)" Description:
The Open Library:
Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.
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