The science of persuasion
a litigator's guide to juror decision-making
By Brad Bradshaw
"The science of persuasion" was published by American Bar Association in 2011 - Chicago, it has 209 pages and the language of the book is English.
“The science of persuasion” Metadata:
- Title: The science of persuasion
- Author: Brad Bradshaw
- Language: English
- Number of Pages: 209
- Publisher: American Bar Association
- Publish Date: 2011
- Publish Location: Chicago
“The science of persuasion” Subjects and Themes:
- Subjects: ➤ Persuasion (Psychology) - Trial practice - Jury - Psychological aspects - Decision making - Forensic oratory - Jury, united states - Forensic orations
- Places: United States
Edition Specifications:
- Pagination: p. cm.
Edition Identifiers:
- The Open Library ID: OL24918661M - OL16015125W
- Online Computer Library Center (OCLC) ID: 747431692
- Library of Congress Control Number (LCCN): 2011029408
- ISBN-13: 9781616329891
- All ISBNs: 9781616329891
AI-generated Review of “The science of persuasion”:
"The science of persuasion" Table Of Contents:
- 1- Principles in persuasion
- 2- Preparing for trial
- 3- Witness preparation
- 4- Voir dire
- 5- Opening statements
- 6- Evidence
- 7- Closing arguments
- 8- Deliberations
- 9- Putting it into practice.
"The science of persuasion" Description:
The Open Library:
"Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some people and is completely foreign to others. But regardless of where you fall on that spectrum, understanding the principles of persuasion will increase your ability to persuade-and your ability to sway a jury in your client's favor. The Science of Persuasion is your thorough guide to the way jurors make decisions and how you can use that knowledge to convince them that your story of a case is the correct version. The author - who holds a Ph. D in psychology, for which he researched persuasion and juror decision-making - walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most effective ways."--Pub. desc.
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